© 2014 Cisco and/or its affiliates. All rights reserved.

At-A-Glance

Cisco Partner Ecosystem

Cisco Channel Partner Program Evolution

Channel Partner

Program

Specializations

Cloud & Managed Services Program

Cisco Services Partner Program

PartnerPlus

Authorized Technology

Provider

Certi�cations

Master Advanced

Gold Premier Select

Express

Figure 1. Channel Partner Program

The market is changing. As your needs change, we are there with you. Today we evolve our Cisco® certifications and specializations. We’ll deepen the rewards and enable you with new skills. We’ll give you more choices to help respond to market demands, to offer hybrid IT and new business models. And connect with more partners in our ecosystem (Figures 1 and 2).

These changes can help you initiate new business conversations with your customers. You’ll have more opportunities to expand your services and solutions and become more profitable. And capture the value of the Internet of Everything.

So, what is changing? How does it benefit you? Let’s take a look.

Broaden Your Skills with CertificationsBe recognized for having Cisco’s broadest range of expertise. Earn the highest rewards. Tap into the connected partner ecosystem. Expand conversations with new lines of business.

We’re adding business architect expertise and hybrid IT to the architectures you sell today. Now, you can either provide or resell Cisco cloud and managed services in addition to on-premises solutions. And you can capture new and recurring revenue with professional and support services.

With the new requirements to attain Gold Certification you’ll need:

• Four architecture specializations

• Four Cisco Cloud or Cisco Powered cloud and managed service offers

• One Business Value Practitioner certificate

• Thirty Cisco Customer Satisfaction (CSAT) surveys with no minimum region target. However, a follow-up will be required for low scores.

You still need four CCIEs, a minimum Service attach rate of 40 percent, the same level of support infrastructure, and fulfillment of the original requirements.

Now you have more choices to attain Premier Certification. The changes also help you reach a larger market and generate recurring revenue. Stand out from your competitors and get recognized for cloud and managed services.

We’re adding hybrid IT so you can provide or resell Cisco cloud and managed services in addition to on-premises solutions.

With the new requirements to attain Premier Certification you’ll need:

• At least one Cisco Powered cloud service, Cisco Powered managed service, or Cisco cloud service

• An Express specialization or an Advanced Architecture specialization

• Ten Cisco Customer Satisfaction (CSAT) surveys with no minimum region target. However, a follow-up will be required for low scores.

You will still need the same level of support infrastructure, and must fulfill the original requirements.

With Select Certification we recognize your expertise in the SMB and midmarket space. Now you can tap into new opportunities to build your expertise through any Express (or higher) specialization including Small and Midsize Business (SMB) Specialization. Starting in late 2014 you can become Select Certified with more choices.

The Silver Certification is retiring on April 1, 2016. If you are a Silver partner you can:

• Increase your breadth and become Gold Certified

• Increase your depth to become Master Specialized.

Depth and breadth are equally important.

At-A-Glance

Cisco Partner Ecosystem

Cisco Channel Partner Program Evolution

Deepen Your Skills with SpecializationsWe are adding new Solution and Master specializations and making existing specializations even better. With our new portfolio you can earn specializations in solutions, architectures, and the Internet of Things. You can also enjoy a higher level of incentive rewards.

SolutionPartner

Program

Channel Partner

Program

Marketplace

DistributionLearningPartnerProgram

CiscoPartner

Ecosystem

Strategic Solution Partners

Specializations

Cloud & Managed Services Program

Cisco Services Partner Program

Partner PlusSolution

TechnologyIntegrator

Authorized Technology

Provider

Certi�cations

Master

Advanced

Gold

Premier

Select

Express

Solution Partners

SolutionsCloud and Managed Services

GlobalPartnerNetwork

Preferred Solution Partners

Figure 2. The Cisco Partner Ecosystem Framework

What’s new?

• Two additional Master Specializations: Service Provider Technology and Enterprise Networks

• Four additional Solution Specializations: Flexpod, Desktop Virtualization, VSPEX/VBlock, and Enterprise Mobility

• New Internet of Things (IoT) Specialization

Use your Master brand and badge and take advantage of a dedicated marketing campaign designed just for you. We are also making significant investments to build awareness of the value Master Specialized partners so your customers know that “Master Specialized” means you are the partner to call on to solve complex business needs.

Global and Multinational DesignationAs the world gets flatter, you need to support your customers beyond your borders. So, we redesigned our programs that make it more flexible for your global and regional business expansion. You can leverage your host country capabilities and follow your customers in remote countries where they have a legal entity.

Global and Multinational enhancements at the regional level (Americas, APJC, and EMEAR):

• Multinational – 2 Gold, 3 Premier • Reduced from 3 Gold and 3 Silver

• Global – 6 Gold, 9 Premier • Reduced from 9 Gold and 9 Silver

Global Partner Network enhancements:

• Opened up to all accounts, instead of just the top 3000

• New simplified deal registration process

• Go live on August 1, 2014

Take the Next Step – and Take Your Business to the Next LevelGet ready for these changes. Learn full details and how they impact you at www.cisco.com/go/partnerecosystem

• New Security Architecture and Enterprise Networks Architecture Specializations

• You can now achieve specializations through elective and modular models

• Sales enablement content that focuses on business outcomes

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R)This document is Cisco Confidential. For Channel Partner use only. Not for public distribution.

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