citrix systems lnkd ms v3
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Where business happens
Marketing Solutions
Agenda
Introductions LinkedIn Platform LinkedIn Solutions Q & A
2
LinkedIn’s Mission
Connect the world’s professionals and businesses to make them more productive and successful
LinkedIn: The Only Global Social Platform Delivering Marketing Solutions in a Business Context
Promote trust and message receptivity
Deliver compelling insights and results with social
media solutions
Reach the most influential, affluent and educated
audiences at scale
Quality Audience Business Context Marketing Impact
160+ million potential customers today making LinkedIn the 25th largest site in the U.S. with
over 37 million unique users
Sources: internal data and comScore Jan. ‘12, US
160,000,000+
The globally connected professional network
6M+
Canada
65M+
USA
9M+
Brazil
3M+
Australia
26M+
Europe
2M+
DACH
3M+
Italy4M+
France
3M+
Spain
3M+
NL9M+
UK
16M+
India
Professionals are more engaged and active on LinkedIn
LinkedIn.com WSJ.com Forbes.com BusinessWeek .com
15.7
11.4
4.7
2.3
Average Minutes Per Month Per US Visitor
Sources: comScore US Key Measures Report, October 2011.
Align Message with Business Opportunity
LinkedIn Audience 360 Survey, US, August 2011
3 out of 4 Members use LinkedIn for everything business, from keeping up on trends to reading business news
Members are 2x more confident in the information found on LinkedIn than any other social site
64% agree that LinkedIn helps develop relationshipsand grow new business
Business ContextQuality Audience Marketing Impact
9Marketing Solutions
Extend Marketing Impact
Marketing ImpactQuality Audience Business Context
Product portfolio engages on all levels
38% lift in likelihood to apply for a credit card in the next 12 months
Financial Services Customer
Authentic data powers reporting
89%
more leads generated on LinkedIn than on a leading ad network at a third the cost per lead
Professional Organization Customer
Network effect extends marketing
2,000product recommendations in two weeks generating 500,000 viral updates about products & services
Technology Customer
10Marketing Solutions
The value we bring to our members
Identity
Connect, find and be found
Insights
Be great at what you do
Everywhere
We work where our members
work
11Marketing Solutions
IT Decision Makers Study
12Marketing Solutions
Q: Which of the following companies does your company currently use for desktop virtualization? [select all that apply]
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Brand Co Size:11-200
Co Size:201-1,000
Co Size:1,000+
VMware 54% 58% 57%
Microsoft 37% 35% 49%
Citrix Systems 19% 30% 39%
Quest Software 0% 2% 8%
Oracle (write-in) 5% 0% 4%
Novell 1% 2% 2%
Desktop Virtualization Brands Currently Used in DMs’ Organizations
13Marketing Solutions
% of Decision Makers who Plan to Purchase Desktop Virtualization Within Next 9mos
Q: Over the next 9 months, is your company likely to make new or additional purchases in any of the following IT categories [Desktop Virtualization]?
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Company Size IT Manger or Director IT VP or CXO
11-200 37% 54%
201-1,000 53% 53%
1,000 + 66% 64%
Yes, likely to make new or additional purchases in this IT category% who selected:
LinkedIn Solutions
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Data Media
Social
Integration
Targeting
Research
Analytics
Insights
LinkedIn Ads Display InMail Polls/Content Ads Social Ads
Company Pages Groups
APIsPlugins
Profession Seniority Education Industry Company Size Geography Group Membership
Target By
Targeting is key to everything we do
Function, Seniority, Location, Industry, Company Size
Group affiliations
Education
LinkedIn Advertising
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Display Advertising Polls
Content Ads Partner Message
Content AdsExpandable Video Option
LinkedIn GroupsAbility to target users who are member of specific groups.
Social MessagingCompany Follow and Recommendation Ads
Gain more followers to your LinkedIn Company Page
Drive recommendations to promoted products/services
Actions become viral within network update stream
No limit to the value you can create
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$
# of marketing messages sent over time
Value of a Follower
Unlimited ability to message over time
Cost
Value
Chris Moore, Account [email protected]
(415) 745-2616
Allie Jolliff, Account [email protected]
415.970.5167
Appendix I
High Impact Display MediaEasy to place. Hard to miss.
Prominent placements above the fold
One ad on the page
Rich media enabled
Not a part of any ad networks
300x250, 160x600, 728x90 and textlinks
Content AdsLeverage Innovative Content & Messaging to showcase thought leadership
Leverage innovative units to distribute content to desired target audience
Connect activity across all social platforms (YouTube, Twitter, blogs, etc.)
Sponsored PollsDrive and sponsor conversation
Drive member conversation
Enjoy flexibility with questions
Display dynamic ads on results page
Ability to share virally
Members only receive (at most) one Partner Message per 60 days
Partner MessageYour message delivered to your specific prospects
Extensive targeting capabilities
Ability to share virally
Enterprise IT InfluencersBehavioral Targeting: Reaching the most active and engaged
+ IT Function
+ Co size 1000+
Metrics & Measurement
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• Impressions• Clicks• CTR
Graphical Banner
• Impressions• Clicks• CTR
• Impressions• Clicks• Tab Clicks• Hovers• Scrolls• Twitter Follows• Video Views• View length
• Impressions• Clicks• Follows• Recommends
Content Ad Social Ads