city df bramptdi · intr 0 d u cti on 2 brampton's gateway beautification program 2 s e cti on...
TRANSCRIPT
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CITY DF BRAMPTDI
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TABLE OF CONTENTS
INTR0 DUCTION 2Brampton's Gateway Beautification Program 2
SECTION ONE 3Background 3Gateway Locati0ns 3
Map One - Potential Gateway Locations 5Map Two - Road Improvement Priorites 6Map Three - Subdivision Proposals 7Map Four - Existing & Proposed Flower Display Locations 8
Priority Locations 9
SECTION TWO 10Gateway Feature Design Principles 10Highway 407 Anch0r 10City Access Point 10Hurontario Street Anchor 11
Figure - Highway 407 Anchor 12Internal Focal Point 13
Figure - City Access Point and Hurontario Street Anchor 14Figure - Internal Focal Point 15
Downtown Gateway Feature 16Figure - Downtown Gateway Feature 16
SECTION THREE 17Coordination with Developer 17Partnership s 17
Figure - Architectural Coping 18
SECTION FOUR 19Conclusion 19
APPENDIX A - FLORAL DISPLAY LOCATIONS 20
L W / Gateway Guidelines
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INTRODUCTION
Brampton's Gateway Beautification Program
These guidelines are intended as a summary of Brampton's Gateway BeautificationProgram (BGBP) and its objectives. Enclosed herein is information on BGBP principlesand how these can be realized in built-form across the city.
There are three general categories of gateway features within the Program, which are;City initiated and funded installations, Developer initiated and funded installations andPartnerships. Within anyone of these three general categories there is a hierarchy ofdesign treatments that relate directly to the 'type' of location that is intended to receivethe installation. This hierarchy is as follows; Highway 407 Anchor, City Access Point,Hurontario Street Anchor, Internal Focal Point and Downtown Gateway.
For ease of explanation, each design treatment will be presented in sequence within thehierarchy. As noted above, any of the gateway features can be either a City initiated andfunded installation, a Developer initiated and funded installation or a Partnership betweenthe two.
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SECTION ONE
Background
As part of the ongoing efforts to improve the visual quality of Brampton's public realmthe City of Brampton recognized a need to 'beautify' the Downtown Core and reconnectwith its 'Flowertown' image and heritage. Initiation of the Brampton BeautificationProgram was one method of meeting these needs. This program is run through theCommunity Services Department's Operations Section and is intended to identify highlyvisible locations that would benefit from the installation of a decorative landscape featureor horticultural display. The sites will be adjacent to major roads as well as local roads tobenefit both vehicular traffic and local residents.
In addition to the Brampton Beautification Program the Community Services Departmentrecognized the potential to broaden its scope to include welcoming gateway signage thatexpresses Brampton's corporate and civic identity. Pursuant to this, City staff haveinitiated a Gateway Beautification Program with the goal to identify key 'gateway'intersections and establish minimum design standards that reflect Brampton's image in atimeless quality.
Throughout the years Brampton has been host to a variety of signage styles that have notalways worked within a unified theme toward the portrayal of the City's cultural imageand corporate identity. There are many vehicles that can be used in a campaign gearedtoward the expression of a City's character, from the design of street signs to theimplementation of architectural control. The purpose of this report is to focus on theopportunity that 'Gateways' provide Brampton in its continuing efforts to improve theCity's image and express its inherent identity.
Gateway Locations
An intersection's potential as a gateways is based on the road's volume of traffic, accessto the historic downtown core, proximity to the municipal boundary and how it generallyrelates to the overall city and immediate neighbourhood. From the characteristics of eachpotential intersection, a gateway hierarchy evolved and is reflected in the designtreatments presented in this report. The hierarchy ranks gateway treatments from largescale and minimally detailed features along Highway 407 to small scale and highlydetailed features at focal point intersections.
Each level of the hierarchy is keyed by a coloured dot which corresponds with a locationidentified on the Potential Gateway Locations Map (map one). The design of each featurewithin this hierarchy will be discussed in detail in Section Two.
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Also identified on Map One are the two principles corridors in the City of Brampton.Hurontario Street and the Queen Street Corridor are identified as streets subject to specialdesign consideration due to the direct connection to the historic downtown core.
The Potential Gateway Locations Map (Map One) identifies locations that are subject toprinciples presented in this document. As mentioned above, the colour of the dotidentifies the intersections' rank within the established hierarchy. Each location has alsobeen priority graded. The priority structure was primarily base on the City's ability tocoordinate development efforts. This methodology is illustrated in Maps Two and Three.Map Two shows intersections where the City and / or the Region have existing plans toimplement intersections improvements. Map Three shows new development applicationsthroughout the City and serves as a graphic representation of where the City cancoordinate efforts with Developers.
There are a great number of locations that can benefit from intersection improvementswhere the 'architectural' installations shown below may be too large. Many of theselocations are illustrated on Map Four. At these locations the City's HorticultureDepartment (through the Brampton Beautification Program) is in the process of installingfloral or horticultural displays. Where these locations correspond with new developmentthere is another opportunity to coordinate efforts with Developers. A list of theselocations can be found in Appendix A.
A five-year horizon is recommended for the phasing of the gateway installations in orderto ensure that the locations reflect actual growth and traffic patterns. Any phasing plansoutside of five years run the risk of becoming obsolete if there is a shift in developmentpatterns.
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MAP THREE
CITY OF BRAMPTON -SUBDMSION PROPOSALS
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Priority Locations
The City has identified the following locations to be a current priority:. Hurontario Street and Steeles Avenue - City Access Point. Park Street Parkette - Downtown Gateway Feature. Mississauga Road and Steeles Avenue - Internal Focal Point
. North East comer ofHWY 410 and HWY 407 Junction - City Access Point
The above list is short and intended for implementation through to 2003. Subsequentpriorities can be assessed based on the maps provided and new information.
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SECTION TWO
Gateway Feature Design Principles
In order to develop minimum design standards for the noted typologies, City staff workedwith Strybos and Associates, Landscape Architects to prepare conceptual designsketches. The purpose of identifying minimum design standards for the gateway featuresis to ensure a consistent expression of civic and corporate identity throughout the city.The design of each new Gateway feature was inspired by the existing structure onHurontario Street South of Steeles Avenue. Key details were taken from the existingstructure such as the classic style, the framed branding of "BRAMPTON" and thearchitectural coping. These details along with the introduction of the Brampton Icon shallbe carried from one feature to the next to punctuate the consistent design style.
Each gateway is identified as either a Highway 407 Anchor, City Access Point,Hurontario Street Anchor, Internal Focal Point, or Downtown Gateway.
Highway 407 Anchor
Due to the high traffic speed and distance at which this feature would be viewed, thegateways feature must be large and eye catching. As can be seen in the adjacent sketch,this feature includes a large wall, approximately 2.5m x 7.5m, with exaggerated detailingincluding the word "BRAMPTON". This wall stands at the top of an earthen mound andcould have a floral display at it's base. A coniferous back drop (as shown) would takemany years to be affective and could therefore be substituted for alternative verticalcomponents. Another alternative could be a year round horticultural or water displayinstead of a floral one as shown.
There are two potential Highway 407 anchor locations. One at the westerly entrance tothe municipality and one at the easterly entrance to the municipality. The exact locationshave not yet been determined.
City Access Point
This gateway feature is very similar to the Highway 407 gateway feature and againresponds to the environment in which it will be located. This wall is the same size as theHighway 407 gateway feature but will not be accompanied by an large earthen mound.This feature is intended to stand as a gateway feature at City Access Points, such asHighway 50 at Queen Street.
There are currently ten potential City Access Points, which are:. Winston Churchill and Highway 7. Chinguacousy Road and Mayfield Road
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. Mavis Road off Ramp from Highway 407North East comer of the Highway 407 and Highway 410 JunctionHighway 410 and Queen StreetHighway 410 and Bovaird DriveAirport Road and Mayfield RoadAirport Road off Ramp from Highway 407Highway 50 and Queen StreetHighway 50 and Castlemore Road
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With the completion of the highway 410 extension, there will be an additional CityAccess Point at the 410 north entrance to the city.
Hurontario Street Anchor
The Hurontario Street Anchor is designed to match the existing structure on Hurontariostreet just north of highway 407. This design approach is a direct reflection of it'sproposed location at the north anchor of Hurontario Street and is intended to complimentthe existing structure. Combined, the two will serve to anchor either end of theHurontario Street corridor. The new design has a few minor changes, such as the planterbowl, the Brampton Icon (shown here as a rose) and an exaggerated arch over the coping.The arch has been exaggerated to be more easily perceived by passing traffic.
This structure may further be complimented by improvements to the intersection ofHurontario and Mayfield Road. The improvements should use the Internal Focal Pointdesign, much like the relationship between the existing structure near highway 407 andthe improvements to the intersection of Hurontario Street and Steeles Avenue, which areplanned for 2003 installation.
Hurontario Street, as Brampton's 'Main Street' may be further reinforced with similardesign treatments at Bovaird Drive, Williams Parkway and Vodden Street. Theseintersection would be upgraded as Internal Focal Points with the inclusion of an irrigatedcenter median.
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Highway 407 Anchor
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Internal Focal Point
This gateway feature is designed for it's location at significant intersections throughoutthe City. The scale of the feature as well as the materials and detailing are suitable forviewing at closer range than a feature such as the City Access Point. These materials anddetails will be perceivable to the eye of the passer-by while temporarily stopped at theintersection. The design also addresses the pedestrian viewer as they move through theintersection.
An example of this feature's installation can be seen in the adjacent plan-view sketch ofHurontario Street and Steeles Avenue. The wall is accompanied by a center median,upgraded paving and planting beds to upgrade the overall intersection and punctuate thegateway.
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City Access Point
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Seven Internal Focal Points have been identified as;. Mississauga Road and Steeles Avenue. Mississauga Road and Queen Street. Hurontario Street and Mayfield Road. Hurontario Street and Bovaird Drive
. Hurontario Street and Williams Parkway
. Hurontario Street and Steeles Avenue
. Queen Street and Airport Road
Downtown Gateway Feature
Brampton's Downtown area has unique qualities that separate its character from the restof the city. It is the historic core of the city as well as the contemporary center forgovernment, business and cultural activity. For these reasons, the design of a gatewayfeature and signage for the Downtown precinct is obliged to be unique relative to otherfeatures presented in this document. The brick facing and smaller scale of the structureare intended to pick-up on the heritage structures of the old downtown and reflect thepedestrian friendly quality of the core of Brampton. Other details, such as the BramptonIcon (shown here as a rose), the lettering used for "Brampton" and the coping, areconsistent with the other gateway features and are intended to reinforce the City'scorporate identity.
Four locations have been identified as gateways to the downtown precinct. These are:. Park Street Parkette. Hurontario Street south of Vodden Street
. Murray Street Parkette
. Etobicoke Creek Bridge
Figure -Downtown Gateway Feature
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SECTION THREE
Coordination with Developer
In addition to the locations shown on map One, there are numerous gateways to newresidential and commercial developments. Since these new developments are initiated bydeveloper's, the City's goal is to ensure some consistency among the many gatewayfeatures associated with new development. Therefore, at highly visible intersections theCity will review proposed gateway feature designs to ensure key principles of the BGBPare incorporated. Highly visibly locations can be defined as any intersection that connectswith an Arterial Road.
Key principles of the BGBP are the architectural coping as approved by Council in July2001 and the Brampton Icon. The style of the coping is illustrated in Figure One. Therewas no image of the Brampton Icon available at the time of printing of these guidelines,as the Icon is still within the design stages. In the interim, developer's are asked toindicate 600mm x 600mm free space on the wall or columns of the gateway feature,where the Icon can later be applied by the City. The eventual goal is to have a discretesymbol of the Brampton Icon incorporated into Developers' gateway features. Thepurpose of this is to create consistency across the City in our Gateway Features and alsoto support civic pride through identity.
Where the name "Brampton is included in the sign, the font will be Americana Bold.
Partnerships
The opportunity exists to obtain sponsorships from local businesses for the installationand maintenance of certain gateway features and / or center medians. Incentives for sucha partnership could include tasteful and discreet signage identifying the corporatesponsor.
Another opportunity for sponsorship is from the local community. Some residents may beinterested in improving the appearance of their neighbourhood by 'adopting' landscapedboulevards, traffic islands or center medians. This could be coordinated with thecommunities in Bloom program, where residents would be awarded for their efforts.Similar programs exist in Guelph, Ontario and Vancouver, B.C. where citizens areencouraged to beautify their neighbourhoodsbe planting and maintaining street gardens.
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SECTION FOUR
Conclusion
Brampton's Gateway Beautification Program is designed to punctuate key intersectionsthroughout the city with classic architectural features and colourful floral displays. It is anexplicit expression of Brampton's corporate identity strengthened by its "Flowertown"heritage.
Priority locations have been identified for their potential to provide immediate impacttoward the beautification of the city along with the coordination of current and futureroad works. Subsequent phases can be determined as needed to accommodatedevelopment patterns and community needs.
Coordination among City Departments is crucial for the successful completion ofBrampton's Gateway Beautification Program along with corporate, developer an Regi80nof Peel partnerships.
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APPENDIX A - FLORAL DISPLAY LOCATIONS
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FLORAL DISPLAY LOCATIONS
FACILITY BEDS WEST
Chris Gibson 6 beds planters
Fred Kline 3
Jim Archdeakin 1
Memorial 9
Centennial 14 planters
Century Gardens 7 planters 3 season bulb area
Loafers Lake 6
Snelgrove 5
South Fletchers 4-
Bovaird House 12
55 Queen 3
Gage Park 17
City Hall 10
Rotary House 5 planters
.Public Works Sandalwood 1.
Central Public School I planters
FACILITY BEDS EAST
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planters 3 season bulb area
Green bri ar "')
planters....
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." .
EXISTING FLORAL DISPLAYS
Evergreen & Castlemore N.E.
Larkspur & Brarnalea N.E. & S.E.
Sandalwood & Bramalea N,W.
Peter Robertson & W5 Woodlot
Dixie Rd. & Bovaird N.E.
Massey Park @ McKay
Prof. Lake Pkwy. & Bramalea
Jose Cordosa Pktte.
Pennington & North Park
Torbram & Wms. Pkwy. N.W. & S.W.
Jordan & Williams Pkwy.
planters
planters
planters
1
2
1
2
1
.1
1
1
1 Memorial Bed
2
Facility Beds East Can't.
Howden 5
Ellen Mitchell 1
EarnscIiffe 6
Balmoral 2
Victoria Park 5
Civic Center 5
Williams Pkwy. Complex 3
Wodes Admin. 2
Wellness Center 6
Total 149
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Existing Floral Displays Con't.
North Park & Bramalea S.W.
Dixie & Wms. Pkwy. N.E. & S.E & N.W. 3
Central Pk. & Torbram N.W. & S.W.
Goldcresr Pk. @ Central Pkwy.
Bramalea & Central Pkwy. N.E. & S.E.
Bramalea & Queen N.E.
Howden & Dixie S.E.
Howden & Lacelles Watercourse
Lynch Petroni Pktte. "HowdenNodden"
Hazelwood Dr. & Dixie N.W. & S.W.
Hazelwood Pktte.
Crescent Hi]] Dr. & Dixie
Crescent Hi]] Pk.
Queen & Bramalea "Folkstone Pktte"
Torbram & Queen S.W.
Clarke & Bramalea Rd. N.E.
Clarke & Eastbourne S.W.
Eastboume Pk."Eastbourne & Balmoral"
Balmoral & Bramalea Rd. N.E.
Balmoral & Dearbourne
Balmoral & Torbram S.W.
Bramalea Pktre.
1
3
1
1
2
2
Memorial bed
planters
1
2
1
1
1
3
2
2
1
3
2
1
1
,1
2
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Existing Floral Displays Con't
Dalton Pk.
Clarke Pk. & Cavendish
Clarke Pk. @ BalmoraJ Rd.
Crawley Dr. & Cunningham
Dixie & Clark N.E.
Ernest Majury Pk.
Norton Place Pk.
Brampton Transit
Hansen & Queen S.E.
Rutherford & Williams Pkwy. S.W.
Langston & Bovaird S.W. & S.E.
Hinchley Wood & BovairdS.W.
Williams Pkwy. & Center N.E. & S.W.
Willow Pktte.
Ken Whillans & Church
Scott & Church S.W.
Maple Pktte.
James Pktte.
Brampton Tennis
Y.M.C.A.
Hen tage Theatre
Market Sq. Blvd.
1
2
5
1
1
1
2
1
1
2
1
1
2
1
2
1
1
1
?
1
1
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, , ..
Existing Floral Displays Con't
Union St.
Main & Nelson
Queen & George N.E,
Diplock Lane
Downtown Streets
Main St. & Wms. Pkwy. N.W.
Gillingham & Main S.W.
TaIbot Pk.
Major Wm. Sharp & Queen N.W. & N.E.
Queen & Mississagua Rd.
Royal Orchard & Bovaird S.E.
Van Kirk & Bovaird N.W.
Sandalwood & Main N.E.
Sandalwood & Conestoga S.E. & S.W.
Sandalwood
Conestoga
Sandalwood & Kennedy S.W.
Sandalwood & Kennedy S.B.
Sandalwood & Richvale S.B.
Yvonne Flackowicz
Conestoga & Kennedy N.W. & S.W.
Christie & Kennedy N.W. & S.W.
3
3
1
2
planters
1
1
1
2
4
1
1
2
2
planters
planters
)
2
1 memorial bed
1 memorial bed
2
2
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'.
Existing Floral Displays Con't.
Kingfischer Pk.
Inderheights & Mayfield S.W.
Drinkwater & Ching. Rd. N.E.
Curtis Park
Treleaven Pk.
Joyce Archdeakin Pk.
Elgin Dr. & Main S.W. & N.W.
. Meadowland & Eldomar
Kiwanis Memorial Pk.
Peel Village Bnt.
Peel ton Pk.
Steeles & McMurchy N.E.
Steeles & Tait N.E.
Steeles & Windmill S.E. & S.W.
Kingknoll Pk. . .
Hartford Trail & Steeles S.B. & S.W.
Overlea & McLaughlin S.W. & N.W.
Cherrytree Pk.
Main St. South, Sign Bed
Main St. Planters S. of Steeles
Total
2
19
171
1
planters
1
1
1
1
1
2
1
2
12
1
1
1
2
1
2.2
1
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FALL FLOWER BED INSTALLATIONS
~2001 PARKS
HalT)' A. Shields
Blue Oak Pk.
Wm. Sheard Pktte.
Buffridge Pktte.
Navy Ct. Pk.
Blue Lake Pk.
Homestead Pk.
Winterfold Pk. @ Kennedy Rd.
Stafford Woods Pk. @ Conservation Dr.
~2001 BL VDS.
Main & Brinkley N.W. & S.W.
Main & Mayfield S.W.
Stonegate & Mayfield S.W. & S.E.
-Ostrander & Mississagua N.W. & S.W.
Chingacousy Rd. & Burt Dr. N.E. & S.E.
McLaughlin & Wms. Pkwy. S.E.
Sterrit & Ching. Rd. N.E. & S.E.
Chingacousy & Major Wm. Sharpe
Vodden & English N.E.
2
1
2
2
2
1
2
1
1
3
1
1
1
3
2
2
1
1
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" .
Fall 2001 Installations Con't.
Vodden & Ken Whillens S.W.
Bramalea Rd. & Goodwood N.E. & S.E.
Queen & McLaughlin S.W.
Main St. & Peel Village Pkwy.
County Ct. & Main
Main & # 407
Dixie & Steeles N.W.
BramaIea & Steeles N.W.
# 50 & Steeles N.W.
Credit View Dr. & Churchville
Airport Rd. & Treeline Blvd. N.E.
Dixie & Lacelles N.W. & N.E.
Dixie & Bovaird S.E.
Dixie & Bovaird N.W.
Naismith & Bovaird S.W. & S.E.
Chingacousy & Bovaird N.W.
Total
1
37
FALL INSTALLATIONS
2002
Goreway & Steeles N.E.
Goreway & Queen N.W.
Hartford & Kennedy N.W. & S.W.
1
2
2
1
1
1
1
1
1
1
1
1
2
1
1
2
1
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Fall Installations 2002 Con't.
Queen & Hanover Pk. Cloverleaf
Bramalea & Wms. Pkwy. S.E.
Howden & Wms. Pkwy. S.W.
1
1
1
Fletchers Creek Blvd. & Wms. Pkwy. N.E. & N.W. 2
Whitewash Way & Wms. Pkwy. N.E.
Wms. Pkwy. & Chingacousy N.E.
Springhurst & Creditview N.E. & S.E.
Edenbrooke Hill Dr. & Bovaird N.W.
Femforest & Bovaird N.E. & N.W.
Bramalea & Bovaird S.E.
Prof. Lake Pkwy. & Bovaird S.W.
Torbram & Bovaird N.E. & S.E.
Humber West Pkwy. & Airport N.E. & S.W.
Eagle Ridge & Torbram N.E.
Sandalwood Pkwy. & Torbram N.W. & S.W.
Peter Robertson & Bramalea N.W.
Peter Robertson & Dixie N.W.
Sandalwood & Dixie N.W. & S.W.
Sandalwood & Great Lakes Dr. S.E.
Hearlake & Sandalwood S.W.
Rich\'ale & Kennedy S.£.
Cresthaven & Main N.W. & S.W.
1
1
2
1
2
1
1
2
2
1
2
1
1
2
1
1
1
')
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, ~,
. ,
2002 Installations Con'L
Sandalwood & Main S.W.
Sandalwood & Van Kirk N.E. & SoW.
Sandalwood & McLaughlin N.E.
Sandalwood & Chingacousy N.E. & S.E.
McLaughlin & Wheel Gate S.E.
Van Scott & McLaughlin SoE.
Van Kirk & Wanless S.W. & S.E. 2
Summer Valley Dr. "North of Mayfield" 1
Bovaird & Worthington N.W. 1
Airport Rd. & Brook Dr. S.E. 1
Credit View & Fairhill S.E. 1
Sandalwood & Main S.W. 1
Total 49
1
2
1
2
1
1
Talk to Petro Can.
FALL FLOWER BED INSTALLATIONS
.2003
-Mississagua Rd. & 407 S.E. 1
Queen & Chingacousy N.E. 1
Marotta & Chingacousy N.W. & SoW. 2
Grovewood & Chingacousy S.W. 1
Wms. Pkwy. & McLaughlin N.E. 1
McLaughlin & Van Scott N.E.
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, .".
2003 InstaJlations Con't
McLaughlin & Wheel Gate N.E. 1
410 & Bovaird To be discussed
410 & Queen To be discussed
410 & Steeles To be discussed
410 & Wms. Pkwy. To be discussed
410 & Clarke To be discussed
Torbram & Steeles S.W. 1
Queen & Clairville Cons. Rd. S.E. & S.W. 2
Conservatiops Pk. @ Conservation Dr. 1
CatterpilIar Pk. @ Sandalwood Dr. 1
Total 13 pending 410 inst.
FALL FLOWERBED INSTALLATIONS
2003
Queen & # 50 Construction permitting
Other selections for this year will be taken from future sites in Springdale,Fletchers Meadow and