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    Module-2

    Organizational

    Change

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    Organizational Change can be defined

    as,

    a concerted (determined), planned effortto increase Organizational effectiveness

    help thorough changes in Organization

    dynamics using behavioral science

    knowledge

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    to make different in some particular to make radically different to give a different position, course, or direction to to replace with another

    to make a shift from one to another to exchange for an equivalent sum or comparable item to undergo a modification of to undergo transformation, transition or substitution

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    TYPE OF CHANGES:

    Following are examples of candidates for ChangeManagement. Computing Systems hardware:Hardware changes:Additions, deletions, reconfigurations, relocations, orpreventative or emergency maintenance.

    Computing Systems software:PTF's, product releases, versions, table changes,tuning, alterations to libraries, catalogs,monitors, traps, or changes to priority mechanisms.

    Environmental:

    Power, UPS system, generators, air conditioning,chilled water, electrical work, facilitymaintenance, security systems, fire control systems.

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    Network Systems:Additions, modifications, lines, modems routers,network access, controllers, servers, protocolconverters. Software components either distributed orcentralized, bitnet tables,

    router software, servers. Operating Procedures:

    Changes in equipment downtime schedules, plannedsystem outages, changes in delivering services, orchanges to service levels.

    Workstations and Public Clusters:Changes in hours of availability, hardwareconfigurations, operating systems, utilities,applications including release levels or versions,installations or de-installations of systems, servers.

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    Change management means to plan,

    initiate, realize, control, and finally

    stabilize change processes on both,

    corporate and personal level.

    Change may cover such diverse

    problems as for example strategic

    direction or personal developmentprograms for staff.

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    Examples of organization-wide change

    might include a change in mission,

    restructuring operations

    (e.g., restructuring to self-managed

    teams, layoffs, etc.),

    new technologies, mergers, major

    collaborations, "rightsizing"

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    Why is it Important to Adapt to Change?

    Individuals, teams, or organizations that

    do not adapt to change in timely ways

    are unlikely to survive.

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    What is Change?

    Coping process of moving from a

    unsatisfactory present state to a desired

    state

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    Organizational change management

    is the process of developing a

    planned approach to change in an

    organization.

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    Any variation or alteration; a passing

    from one state or form to another

    A passing from one phase to another

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    If you force change on people

    normally problems arise.

    Change must be realistic,achievable and measurable.

    These aspects are especially

    relevant to managing personalchange.

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    Before starting organizational change, ask yourself:

    What do we want to achieve with this change,why, and

    how will we know that the change has been

    achieved?Who is affected by this change, and how will

    they react to it?How much of this change can we achieve

    ourselves, andwhat parts of the change do we need help

    with?

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    Typically the objective is to maximize

    the collective benefits for all people

    involved in the change and minimize

    the risk of failure of implementing thechange.

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    To alter; to make different; to cause to

    pass from one state to another; as, to

    change the position, character, or

    appearance of a thing (process oractivity)

    To alter by substituting something else

    for, or by giving up for something else

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    The discipline of change management

    deals primarily with the human aspect of

    change, and is therefore related to pure

    and industrial psychology.

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    Typically, the concept of organizational

    change is in regard to organization-wide

    change, as opposed to smaller changes

    such as adding a new person, modifyinga program, etc.

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    new programs such as Total Quality

    Management, re-engineering, etc. Some

    experts refer to organizational

    transformation. Often this termdesignates a fundamental and radical

    reorientation in the way the organization

    operates.

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    Nature of change

    change may be conceived as continuous

    and intrinsic to an organization.

    Change as patterned and predictable

    Change and complex and unpredictable.

    The rate of change is faster than our

    abilities to comprehend and cope upwith.

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    Nature of change

    Change may be said to take place at

    three levels:

    micro changes (personal lives)

    Organizational level (institution influence

    people lives)

    Macro level (people, community &society)

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    Change customerneeds and

    preferences

    Political forces

    System

    dynamics

    Managerial and

    administrative

    processes

    Technological

    changes

    Individual and

    group

    expectations

    Organizational design

    and structure

    Technological forcesGovernment forces

    Economic

    forces

    Increased

    global

    competition

    Forces of change

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    Political forces

    The transition of east European nations

    to democracy and a market economy.

    Collapse of soviet Russia

    Unification Germany

    Iraq crisis, Gulf War

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    Economic forces

    The uncertainty about future trends inthe economy is a major cause of change

    Fluctuating bank interest rate

    Uncertainty arising out of inflationLow capital investment (Iron ore exp)Banking reforms- Crude oil PricesMarket conditionsCapital market structure

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    Increased global competition

    Making their presence felt globally

    IBM,SONY,MICROSOFT,GM

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    Internal forces of change

    System dynamics

    Human behavior,

    Constant and Dynamic (Many) interactionsRelationship among subsystem (Cordial)

    Internal politics, group/ ind Behavior

    Formal & Informal relationships

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    Inadequacy of Admin Process

    Set of procedures and rules

    With changing times and the revision of

    orgl goals and objectives, some existing

    rules, procedure and regulations could

    be at a variance with the demands of

    reality.

    Realization of their inadequacy is

    force that induces CHANGE

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    Individual and group expectations

    Each one aiming to satisfy ones own

    needs and aspirations.

    Desires are keep changing

    Ambition and Aspiration

    Fear and insecurities and frustrations

    operate as inter individual process.

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    Structure focused change

    Orgn make changes to reduce cost andincrease profitability.

    Structural change can take a form of

    Downsizing, decentralization, jobredesign.

    JP Morgan & HSBC have laid off some

    employees as a part of restructuringIndian operations.(forced many co. to become lean)

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    Technology focused change

    Change that impacts the actual process

    of transforming input in to output is

    referred to as change.

    CNC Machine

    CAD / CAM

    Robotics

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    Person focused change

    Introduction of new technology result in

    person focused change.

    When employees cannot be trained

    further. (replacement)

    Skilled person and redesigning the job

    Work is done in cost effective ways

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    Profitability

    A significant change that has

    necessitated quite a number of orgn. To

    restructure and reengineer themselves

    relate to profitability issues such as lossof revenue and low productivity.

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    Resource constraints

    MMM personnel, technology.

    Non availability of these can be a

    powerful force for any orgn.

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    Participation : The more the people

    participate and more they will be

    committed to getting results.

    Recognition : People value recognition

    for their change mgt endeavors more

    than material rewards.

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    Types of change

    Happened change

    Unpredictable. Occurs due to external

    forces.

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    Reactive change

    Changes that are clearly in response to

    an event or a series of events are

    termed reactive.

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    Planned change

    Planned change or developmental

    change is undertaken to improve upon

    the current ways of operating.

    It is a calculated change, initiated to

    achieve a certain desirable

    output/performance and to make the

    organization to more responsive tointernal and external demands.

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    Incremental change

    Change directed at micro level and focused

    on units, sub units and components within an

    organization are termed as incremental

    changes. It also provides an opportunity to learn form

    its own mistake and experiences.

    A failed incremental change will cause less

    damage to a total system than unsuccessful

    large scale implementation.

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    Operational changes

    This is necessitated when an

    organization needs to improve the

    quality of its products or services due

    to external competition, customerschanging requirements and demands

    or internal organization dynamics.

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    Strategic change

    Change that is addressed to

    organization as a whole or to most of

    the organizations components,

    including strategy, may be calledstrategic change.

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    Directional change

    a change in direction may

    become imperative for an

    organization due to severecompetition or regulatory shifts

    in government policy and

    control

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    Fundamental change

    This entails a redefinition ofthe current purpose or

    mission of the organization

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    Transformational change

    Such a change involves the entire or agreater part of the organization. It could be achange in the

    Shape (size & complexity)

    Structure (system & ownership) Nature (basic assumptions and Culture) of

    the organization. Fundamental change in relationships

    A change in organization culture and norms Shift from product driven to technology

    driven

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    Revolutionary change

    Abrupt changes in organizational strategy

    and design represent revolutionary change.

    Such change represent 3 Es

    Envisioning (clear & credible vision) Energizing (mobilizing employees-

    demonstrating & inculcating the excitement

    for change)

    Enabling (which is to provide the necessary

    resources, support structure & process)

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    Recreation change

    This involves a significant or drastic

    change in an organizations strategy

    and design, or a radical departure from

    its current practices to achieve totaltransformation.

    Recreation is metamorphosis

    becoming not just best,but different.

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    Models of Organizational Change

    These model deal with the sequence of

    steps involved in bringing about change

    in an organization and with interventions

    related to it.

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    Models of Organizational Change

    Lewins change model

    The planning model

    The action research model

    The integrative planning model

    These models refer to the planning &

    process aspects of changemanagement.

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    Change affects three levels

    Individual (Change affecting individual

    attitude beliefs, values, skills and

    behavior)

    Structure and Systems (Change

    affecting incentive system, Info Systems)

    Organizational Climate( Change

    affecting leadership styles, interpersonalrelation ships, decision making)

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    Restraining forces

    CURRENT STATE

    Driving forces

    Unfreeze

    Change/Move

    Refreeze

    Desired State

    Lewins model of Change

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    Unfreezing

    Disconfirmation where present

    conditions lead to dissatisfaction, such

    as not meeting personal goals. However,

    the larger the gap between what isbelieved and what needs to be

    believed for change to occur, the more

    likely the new information will be ignored

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    Unfreezing techniques

    Unfreezing is the first of Lewin's changetransition stages, where people are taken froma state of being unready to change to beingready and willing to make the first step.

    Here are some ways to make it happen:Burning platform: Expose or create a crisis.Challenge: Inspire them to achieve remarkable

    things.Command: Just tell them to move!Evidence: Cold, hard data is difficult to ignore.

    f

    http://changingminds.org/disciplines/change_management/creating_change/burning_platform.htmhttp://changingminds.org/disciplines/change_management/creating_change/challenge.htmhttp://changingminds.org/disciplines/change_management/creating_change/command.htmhttp://changingminds.org/disciplines/change_management/creating_change/evidence.htmhttp://changingminds.org/disciplines/change_management/creating_change/evidence.htmhttp://changingminds.org/disciplines/change_management/creating_change/command.htmhttp://changingminds.org/disciplines/change_management/creating_change/challenge.htmhttp://changingminds.org/disciplines/change_management/creating_change/burning_platform.htm
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    Unfreezing techniques

    Destabilizing: Shaking people of their comfort zone. Education: Learn them to change. Management by Objectives (MBO): Tell people what

    to do, but not how.

    Restructuring: Redesign the organization to forcebehavior change.

    Rites of passage: Hold a wake to help let go of thepast.

    Setting goals: Give them a formal objective. Visioning: Done well, visions work to create change. Whole-system Planning: Everyone planning together.

    Ch i / M i

    http://changingminds.org/disciplines/change_management/creating_change/destabilization.htmhttp://changingminds.org/disciplines/change_management/creating_change/education.htmhttp://changingminds.org/disciplines/change_management/creating_change/mbo.htmhttp://changingminds.org/disciplines/change_management/creating_change/restructuring.htmhttp://changingminds.org/disciplines/change_management/creating_change/rites_passage.htmhttp://changingminds.org/disciplines/change_management/creating_change/setting_goals.htmhttp://changingminds.org/disciplines/change_management/creating_change/visioning.htmhttp://changingminds.org/disciplines/change_management/creating_change/whole-system_planning.htmhttp://changingminds.org/disciplines/change_management/creating_change/whole-system_planning.htmhttp://changingminds.org/disciplines/change_management/creating_change/visioning.htmhttp://changingminds.org/disciplines/change_management/creating_change/setting_goals.htmhttp://changingminds.org/disciplines/change_management/creating_change/rites_passage.htmhttp://changingminds.org/disciplines/change_management/creating_change/restructuring.htmhttp://changingminds.org/disciplines/change_management/creating_change/mbo.htmhttp://changingminds.org/disciplines/change_management/creating_change/education.htmhttp://changingminds.org/disciplines/change_management/creating_change/destabilization.htm
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    Changing / Moving

    This refers to the shift in behavior to a

    new level resulting in the development of

    new Behr., values and attitudes in

    individuals through changes in orglstructure and process.

    Orgl shake-ups

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    T iti i t h i

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    Transitioning techniques

    Kurt Lewin's three phases give main phases ofchange. Once you have unfrozen the people, the nextquestion is how you keep them going.

    Boiling the frog: Incremental changes may well not be

    noticed. Challenge: Inspire them to achieve remarkable things. Coaching: Psychological support for executives. Command: Tell them what to do.

    Education: Teach them, one step at a time. Facilitation: Use a facilitator to guide team meetings.

    T iti i t h i

    http://changingminds.org/disciplines/change_management/lewin_change/unfreezing.htmhttp://changingminds.org/disciplines/change_management/creating_change/boiling_frog.htmhttp://changingminds.org/disciplines/change_management/creating_change/challenge.htmhttp://changingminds.org/disciplines/change_management/creating_change/coaching.htmhttp://changingminds.org/disciplines/change_management/creating_change/command.htmhttp://changingminds.org/disciplines/change_management/creating_change/education.htmhttp://changingminds.org/disciplines/change_management/creating_change/facilitation.htmhttp://changingminds.org/disciplines/change_management/creating_change/facilitation.htmhttp://changingminds.org/disciplines/change_management/creating_change/education.htmhttp://changingminds.org/disciplines/change_management/creating_change/command.htmhttp://changingminds.org/disciplines/change_management/creating_change/coaching.htmhttp://changingminds.org/disciplines/change_management/creating_change/challenge.htmhttp://changingminds.org/disciplines/change_management/creating_change/boiling_frog.htmhttp://changingminds.org/disciplines/change_management/lewin_change/unfreezing.htm
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    Transitioning techniques

    First steps: Make it easy to get going. Involvement: Give them an important role. Management by Objectives (MBO): Tell people what to do, but

    not how.

    Open Space:People talking about what concerns them.

    Re-education: Train the people you have in newknowledge/skills.

    Restructuring: Redesign the organization to force behaviorchange.

    Shift-and-sync: Change a bit then pause restabilize.

    Spill and fill: Incremental movement to a new organization. Stepwise change: breaking things down into smaller packages. Whole-system Planning: Everyone planning together.

    R f i

    http://changingminds.org/disciplines/change_management/creating_change/first_steps.htmhttp://changingminds.org/disciplines/change_management/creating_change/involvement.htmhttp://changingminds.org/disciplines/change_management/creating_change/mbo.htmhttp://changingminds.org/disciplines/change_management/creating_change/open_space.htmhttp://changingminds.org/disciplines/change_management/creating_change/re-education.htmhttp://changingminds.org/disciplines/change_management/creating_change/restructuring.htmhttp://changingminds.org/disciplines/change_management/creating_change/shift_sync.htmhttp://changingminds.org/disciplines/change_management/creating_change/spill_fill.htmhttp://changingminds.org/disciplines/change_management/creating_change/stepwise_change.htmhttp://changingminds.org/disciplines/change_management/creating_change/whole-system_planning.htmhttp://changingminds.org/disciplines/change_management/creating_change/whole-system_planning.htmhttp://changingminds.org/disciplines/change_management/creating_change/stepwise_change.htmhttp://changingminds.org/disciplines/change_management/creating_change/spill_fill.htmhttp://changingminds.org/disciplines/change_management/creating_change/shift_sync.htmhttp://changingminds.org/disciplines/change_management/creating_change/restructuring.htmhttp://changingminds.org/disciplines/change_management/creating_change/re-education.htmhttp://changingminds.org/disciplines/change_management/creating_change/open_space.htmhttp://changingminds.org/disciplines/change_management/creating_change/mbo.htmhttp://changingminds.org/disciplines/change_management/creating_change/involvement.htmhttp://changingminds.org/disciplines/change_management/creating_change/first_steps.htm
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    Refreezing

    This stage where the orgn stabilizes andachieves a new stage of equilibrium and

    a preferred behavior.

    Reinforcing the new orgl state

    way to freeze Behr in orgl member may

    include award, reward, recognition anddemonstration of benefits to individual.

    R f i

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    Refreezing

    Refreezing is the final stage where new

    behavior becomes habitual, which

    includes developing a new self-concept

    & identity and establishing newinterpersonal relationships.

    R f i t h i

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    Refreezing technique

    Refreezing is the third of Lewin's changetransition stages, where people are taken froma state of being in transition and moved to astable and productive state.

    Here are some ways to make it happen:Burning bridges: Ensure there is no way back.Evidence stream: Show them time and again

    that the change is real.Golden handcuffs: Put rewards in their middle-

    term future.

    R f i t h i

    http://changingminds.org/disciplines/change_management/creating_change/burning_bridges.htmhttp://changingminds.org/disciplines/change_management/creating_change/evidence_stream.htmhttp://changingminds.org/disciplines/change_management/creating_change/golden_handcuffs.htmhttp://changingminds.org/disciplines/change_management/creating_change/golden_handcuffs.htmhttp://changingminds.org/disciplines/change_management/creating_change/evidence_stream.htmhttp://changingminds.org/disciplines/change_management/creating_change/burning_bridges.htm
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    Refreezing technique

    Institutionalization: Building change into theformal systems and structures.

    New challenge: Get them looking to the future.

    Rationalization trap: Get them into action thenhelp them explain their actions.Reward alignment: Align rewards with desired

    behaviors.

    Rites of passage: Use formal rituals to confirmchange.

    Socializing: Build it into the social fabric.

    Pl i d l

    http://changingminds.org/disciplines/change_management/creating_change/institutionalization.htmhttp://changingminds.org/disciplines/change_management/creating_change/new_challenge.htmhttp://changingminds.org/disciplines/change_management/creating_change/rationalization_trap.htmhttp://changingminds.org/disciplines/change_management/creating_change/reward_alignment.htmhttp://changingminds.org/disciplines/change_management/creating_change/rites_passage.htmhttp://changingminds.org/disciplines/change_management/creating_change/socializing.htmhttp://changingminds.org/disciplines/change_management/creating_change/socializing.htmhttp://changingminds.org/disciplines/change_management/creating_change/rites_passage.htmhttp://changingminds.org/disciplines/change_management/creating_change/reward_alignment.htmhttp://changingminds.org/disciplines/change_management/creating_change/rationalization_trap.htmhttp://changingminds.org/disciplines/change_management/creating_change/new_challenge.htmhttp://changingminds.org/disciplines/change_management/creating_change/institutionalization.htm
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    Planning model

    Scouting

    Entry

    Diagnosis

    Stabilization

    &

    Evaluation

    Planning

    Action

    Action

    Pl i d l

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    Planning model

    This model is based on the principle

    that information must be freely and

    openly shared between the

    organization and

    the change agent and this

    information must be able to betranslated into action.

    Pl i d l

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    Planning model

    Scouting : this is the phase where the

    change agent and orgn. Jointly explore

    the need for and areas requiring change.

    Entry : refers to the development ofmutual contract and mutual

    expectations.

    Diagnosis : refers to stage wherespecific improvement goals are

    identified.

    Planning model

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    Planning model

    Planning : this is the stage where actual

    and possible reasons for resistance to

    change are identified in addition to

    planning for specific improvementsgoals.

    Action : implementation of the steps

    identified in the planning stage.

    Planning model

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    Planning model

    Stabilization & Evaluation : to determine

    the extent of success of the planed

    change and need for further action or

    termination.Termination :refers to the phase where a

    decision is made to leave the system or

    to end and begin another.

    Action research model

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    Action research model

    Perception

    of problem

    by key

    individuals

    Consultationwith behavioral

    science

    experts

    Feedback bythese

    Experts to

    client or group

    Joint

    diagnosis of

    problems

    Joint action

    planning

    Action Data gathering

    after action

    Feedback to

    client groupby consultant

    Re-diagnosis

    and action

    planning by

    client &

    consultant

    New Action New Data

    gathering as a

    result of

    action

    Re-diagnosis

    of situation,

    etc

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    This model focuses on the planned

    change activity as a cyclical process.

    Initial research about the orgn.

    Undertaken which then provides therequisite information to guide further

    action.

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    The result of the action are assessed to

    provide information to guide further

    action & this cycle is repeated as an

    ongoing process.

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    Problem identification : key executive

    senses the problem and solves with the

    help of OD practitioner.

    Consultation with behavioral expert :

    after sensing the problem, and realizing

    that it can be dealt with, the help of OD

    expert is sought.

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    Data gathering & preliminary

    diagnosis :

    the consultant, in conjunction with orgl

    members, gathers data employingmethods such as interviews, process

    observation, questionnaire, and the

    analysis of orgl performance data.

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    Feedback to client group : the data so

    gathered is passed on to the client to

    determine the strength and weakness of

    the area under study, with the consultantproviding the client all relevant and

    useful data

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    Joint diagnosis of the problem : theconsultant and the management team

    jointly agree on problem solving

    methods.The specific action to be taken depends on

    the orgns cultural, technological, and work

    environment, problem to be solved.

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    Action : this stage involves the actualchange from one orgl state to another.

    Installing new methods & procedures

    Reorganizing structure & work designs

    Reinforcing new work behavior

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    Data gathering after action :

    As this model is cyclical in nature, new

    data is again gathered after action has

    been taken to measure and determinethe effects of the action

    Based on the feedback, the situation

    may be re-diagnosed and new actioncan be taken.

    The integrative model of change

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    Change processNeed awareness

    Search Controlling

    Change processDiagnosis

    Design Decision

    Change processImplementation

    Evaluation

    Change processStabilization

    Diffusion Renewal

    Exploration Phase Planning Phase Action Phase Integration Phase

    The integrative model of change

    The integrative model of change

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    The basis for an integrative model ofplanned change rests on the fact that an

    orgn exists in different states at different

    times and that planned movement canoccur from state another.

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    Exploration Phase

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    Exploration Phase

    The orgn decides whether to plan for aspecific change and commit resources fir

    it.

    Search for OD expert & contracting theservices of an OD expert

    Mutual assessment of requirement.

    Consultants skill- readiness state for

    change

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    Contracting phase lays rules andregulations.

    What each party expects from

    relationshipHow much time each will, invest

    Rules for carrying out the consulting

    relationship

    Planning Phase

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    Planning Phase

    Planning commence once the problemsidentified and resources committed.

    Collecting pertinent information

    Appropriate action is designed to

    improve the action

    The approval of key decision makers is

    sought for the proposed changes.

    Action Phase

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    Action Phase

    The changes derived from planning areimplemented at this stage. It includes

    process aimed at transitioning the orgn

    from its current state to desired futurestate.

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    The change activities are monitored andevaluated periodically to assess their

    progress and to check whether positive

    results are being achieved or whetherthey need modification and refinement.

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    The new behavior is reinforced throughregular feedback, incentives, and

    rewards. The contract with the OD

    professional is gradually terminated.

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    Individual Resistance

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    Individual Resistance

    Individual sources of resistance tochange reside in basic human

    characteristics such as perceptions,

    personalities, and needs.Habit

    Security

    Economic factors

    Fear of Unknown

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    Selective Information ProcessingOrganizational ResistanceStructural inertia

    Limited focus of changeGroup InertiaThreat to Expertise

    Threat to Established PowerRelationships

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    Threat to Established ResourceAllocations

    Overcoming Resistance to change

    Education and Communication

    Participation

    Facilitation and Support

    Negotiation

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    Manipulation and co-optationCoercion

    Change Process

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    Vision

    Strategy (Intended)

    Impact analysis

    Current State

    Structure

    ProcessTechnology

    Culture

    HRM

    Desired State

    Structure

    ProcessTechnology

    Culture

    HRM

    Facilitated byBuilding support structure

    (Internal support system, individual, team, top mgt andsystems and external support)Monitoring, evaluating and correctingTransition managementSustaining the momentum

    Movement

    g

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    Confusion :A mental state characterized bydisorientation regarding time, place, or lack oforderly thought

    Anxiety :Anxiety is a multi system response to aperceived threat or Change

    Resistance :A force that tends to oppose or retardmotion.

    Frustration : refers to the state of someone whodenies himself, or who is denied,

    Treadmill :A monotonous task or set of tasksseeming to have no end.

    Inertia : The tendency of resisting acceleration

    John P Kotter's 'eight steps to

    f l h '

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    successful change'

    Increase urgency - inspire people tomove, make objectives real and

    relevant.

    Build the guiding team - get the rightpeople in place with the right emotional

    commitment, and the right mix of skills

    and levels.

    John P Kotter's 'eight steps to

    f l h '

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    successful change'

    Get the vision right - get the team toestablish a simple vision and strategy focus onemotional and creative aspects necessary todrive service and efficiency.

    Communicate for buy-in - Involve as manypeople as possible, communicate theessentials, simply, and to appeal and respondto people's needs. De-clutter communications

    - make technology work for you rather thanagainst.

    John P Kotter's 'eight steps to

    f l h '

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    successful change'

    Empower actions - Remove obstacles,enable constructive feedback and lots ofsupport from leaders - reward andrecognize progress and achievements.

    Create short-term wins - Set aims thatare easy to achieve - in bite-size chunks.Manageable numbers of initiatives.

    Finish current stages before starting newones.

    John P Kotter's 'eight steps to

    f l h '

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    successful change'

    Don't let up - Foster and encouragedetermination and persistence - ongoingchange - encourage ongoing progressreporting - highlight achieved and futuremilestones.

    Make change stick - Reinforce thevalue of successful change via

    recruitment, promotion, new changeleaders. Weave change into culture.