class 1 copyright, winter, 2010 introduction randal c. picker leffmann professor of commercial law...

59
Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/[email protected] Copyright © 2005-10 Randal C. Picker. All

Upload: marshall-elliott

Post on 28-Dec-2015

213 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

Class 1Copyright, Winter, 2010

IntroductionRandal C. PickerLeffmann Professor of Commercial Law

The Law School

The University of Chicago

773.702.0864/[email protected] © 2005-10 Randal C. Picker. All Rights Reserved.

Page 2: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 2

Constitution

The Congress shall have the Power . . . To promote the progress of science and the

useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries;

(Art. I, § 8, cl. 8)

Page 3: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 3

102. Subject matter of copyright: In general

(a) Copyright protection subsists, in

accordance with this title, in original works of authorship fixed in any tangible medium of expression, now known or later developed, from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device.

Page 4: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 4

102(a) (Cont.)

Works of authorship include the following categories: (1) literary works; (2) musical works, including any

accompanying words; (3) dramatic works, including any

accompanying music; (4) pantomimes and choreographic works;

Page 5: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 5

102(a) (Cont.)

(5) pictorial, graphic, and sculptural works; (6) motion pictures and other audiovisual

works; (7) sound recordings; and (8) architectural works.

Page 6: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 6

102 (Cont.)

(b) In no case does copyright protection for an

original work of authorship extend to any idea, procedure, process, system, method of operation, concept, principle, or discovery, regardless of the form in which it is described, explained, illustrated, or embodied in such work.

Page 7: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 7

101: “Fixed”

A work is “fixed” in a tangible medium of expression when its embodiment in a copy or

phonorecord, by or under the authority of the author, is sufficiently permanent or stable to permit it to be perceived, reproduced, or otherwise communicated for a period of more than transitory duration.

Page 8: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

Copyright Magic: The Blank Paper and the Pen

April 19, 2023 Copyright © 2005-10 Randal C. Picker 8

Page 9: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

Use v. Access

Copyright is mainly about use rules, assuming legitimate

access Copyright isn’t

a regime for creating access rights More? Picker, Fair Use v. Fair Access

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1104764

April 19, 2023 Copyright © 2005-10 Randal C. Picker 9

Page 10: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 10

Do I Have a Copyright in the Poem?

Yes Copyright protection subsists, in

accordance with this title, in original works of authorship fixed in any tangible medium of expression

Poem should qualify as OWA Paper should quality as TME Writing will fix the OWA in a TME

Page 11: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 11

Don’t Need ©

No Formalities Required Don’t need © or something like that

But can (see 401-407) and has advantages (see, for example, 401(d))

This came into effect in the U.S. with our entry into the Berne Convention as of March 1, 1989

Page 12: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 12

Don’t Need to Register

Don’t need to register the work with the government

But can (see 408-410) and necessary to sue for copyright infringement (see 411); also matters for availability of statutory damages

Very different from patents

Page 13: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 13

Getting the Terms Right

Physical Objects v. Works Is the piece of paper with the poem on it the

work? If not, what is the work?

Copies vs. Originals Is the single piece of paper on which the

poem is written a copy?

Page 14: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 14

101: Literary Works

“Literary works” are works, other than audiovisual works, expressed in words, numbers, or other

verbal or numerical symbols or indicia, regardless of the nature of the material objects, such as books, periodicals, manuscripts, phonorecords, film, tapes, disks, or cards, in which they are embodied.

Page 15: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 15

202

Ownership of copyright as distinct from ownership of material object Ownership of a copyright, or of any of the

exclusive rights under a copyright, is distinct from ownership of any material object in which the work is embodied.

Page 16: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 16

202 (Cont.)

Transfer of ownership of any material object, including the copy or phonorecord in which the work is first fixed, does not of itself convey any rights in the copyrighted work embodied in the object; nor, in the absence of an agreement, does transfer of ownership of a copyright or of any exclusive rights under a copyright convey property rights in any material object.

Page 17: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 17

101: Copies

“Copies” are material objects, other than phonorecords, in

which a work is fixed by any method now known or later developed, and from which the work can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device. The term “copies” includes the material object, other than a phonorecord, in which the work is first fixed.

Page 18: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 18

106. Exclusive rights in copyrighted works

Subject to sections 107 through 121, the owner of copyright under this title has the exclusive rights to do and to authorize any of the following: (1) to reproduce the copyrighted work in

copies or phonorecords; (2) to prepare derivative works based upon

the copyrighted work;

Page 19: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 19

106 (Cont.)

(3) to distribute copies or phonorecords of the copyrighted work to the public by sale or other transfer of ownership, or by rental, lease, or lending;

(4) in the case of literary, musical, dramatic, and choreographic works, pantomimes, and motion pictures and other audiovisual works, to perform the copyrighted work publicly;

Page 20: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 20

106 (Cont.)

(5) in the case of literary, musical, dramatic, and choreographic works, pantomimes, and pictorial, graphic, or sculptural works, including the individual images of a motion picture or other audiovisual work, to display the copyrighted work publicly; and

(6) in the case of sound recordings, to perform the copyrighted work publicly by means of a digital audio transmission.

Page 21: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 21

201: Ownership of copyright

(a) Initial Ownership. Copyright in a work protected under this title

vests initially in the author or authors of the work. The authors of a joint work are coowners of copyright in the work.

Page 22: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 22

Burrow-Giles Lithographic Co. v. Sarony

111 U.S. 53 (1884)

Page 23: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 23

[Wilde 1]

Page 24: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 24

[Wilde 18]

Page 25: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 25

Page 26: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 26

Page 27: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 27

1865 Copyright Act: Photography

That the provisions of said act shall extend to and include photographs and the negatives thereof which shall hereafter be made, and shall enure to the benefit of the authors of the same in the same manner, and to the same extent, and upon the same conditions as to the authors of prints and engravings.

Page 28: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 28

The Key Questions in Burrow-Giles

How does a new device—the camera producing photographs—match with the Constitution’s focus on Authors and Writings? What conception of authorship will make

possible a copyrighted work from such a device?

Page 29: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 29

What is our focus?

The mechanical device? The quill pen and the ink? The printing press? The paint brush and the canvas? The camera?

Are some mechanical devices within the Constitution and others outside it?

Page 30: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 30

What is our focus?

The role of the author in creating the work? For manuscripts, the direct link between the

brain and the hand doing the writing? For the printing press, the movement from

the manuscript authored as above to the books produced by the press?

For the camera, pushing a button?

Page 31: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 31

What counts as an original photograph?

Third Finding of Fact Below OW No. 18 is a “useful, new, harmonious, characteristic, and

graceful picture, and that plaintiff made the same … entirely from his own original conception, to which he gave visible form by posing the said Oscar Wilde in front of the camera, selecting and arranging the costume, draperies, and other various accessories in said photograph, arranging the subject so as to present graceful outlines, arranging and disposing the light and shade, suggesting and evoking the desired expression, and from such disposition, arrangement, or representation, made entirely by plaintiff, he produced the picture in suit.”

Page 32: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 32

Did Sarony Create OW No. 18?

Says the Court “These findings, we think, show this

photograph to be an original work of art, the product of plaintiff’s intellectual invention, of which plaintiff is the author, and of a class of inventions for which the Constitution intended that Congress should secure to him the exclusive right to use, publish and sell … .”

Page 33: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

The Work vs. The Copy

Hypo Sarony has Wilde post just so; adjusts lights

and camera angle for perfect picture Presses button to take picture Later discovers that there was no film in the

camera Did Sarony create a “an original work of

authorship?” Does he have a copyright?

April 19, 2023 Copyright © 2005-10 Randal C. Picker 33

Page 34: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

The Work vs. The Copy

Section 102(a) Concepts Key Original work of authorship can exist

independent of any medium of fixation Sarony created the full OWA before he

pressed the button OWA exists independent of whether there is

film in the camera

April 19, 2023 Copyright © 2005-10 Randal C. Picker 34

Page 35: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

The Work vs. The Copy

But Need Film for Copyright But no (federal) copyright without fixation of

the OWA That is what 102(a) tells us State law may provide rights for unfixed

OWAs (see 301(b)(1))

April 19, 2023 Copyright © 2005-10 Randal C. Picker 35

Page 36: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 36

What counts as an original photograph?

What about a picture of the Grand Canyon? Unposed pictures at a birthday party? “This may be true in regard to the ordinary

production of a photograph, and, further, that in such case a copyright is no protection. On the question as thus stated we decide nothing.”

Page 37: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

Try This Again

Hypo Photographer selects vase and individual

flowers to put in vase Adjusts lighting, framing in camera, takes

picture on film What is the original work of authorship? Is it

copyrighted?

April 19, 2023 Copyright © 2005-10 Randal C. Picker 37

Page 38: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

Answer

Yes and Yes Burrow-Giles

April 19, 2023 Copyright © 2005-10 Randal C. Picker 38

Page 39: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

No Film Again

Hypo Photographer does as before, but fails to

include film in camera, so no photograph results

OWA? Different than before? Copyright?

April 19, 2023 Copyright © 2005-10 Randal C. Picker 39

Page 40: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

Answer

Yes and No OWA should be as before, but failure to fix it

prevents federal copyright

April 19, 2023 Copyright © 2005-10 Randal C. Picker 40

Page 41: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

No Camera: Authorship v. Living

Hypo Photographer, at home, selects vase and

individual flowers to put in vase No camera present, no intent to take picture Enjoys the vase and the flowers each day

OWA? Different than before? Copyright?

April 19, 2023 Copyright © 2005-10 Randal C. Picker 41

Page 42: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

Answer

??? What distinguishes the act of the

photographer in the first version of the hypo and the third version?

April 19, 2023 Copyright © 2005-10 Randal C. Picker 42

Page 43: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 43

When Have We Copied OW No. 18?

Hypo: Three Originations of the B-G Lithograph of Wilde 1. B-G, just chatting, say “Oscar Wilde: I bet that

we could sell 85,000 lithographs of him.” 2. B-G, reading the NYT, see Wilde mentioned;

again, “we could sell 85,000” 3. B-G sees the Sarony photograph of Oscar

Wilde and says “we could sell 85,000” In each case, Burrow-Giles take a new photo of

Wilde, with his permission, and starts to sell those

Page 44: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 44

When Have We Copied OW No. 18?

Questions Does it matter whether the idea for the

lithograph follows 1, 2 or 3? Under what circumstances, if any, can

Sarony claim copyright infringement? Does it matter how W is dressed or posed?

Page 45: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-10 Randal C. Picker 45

Idea/Expression

The Scope of the Copyright “Monopoly” Sarony can’t block all future pictures of

Wilde simply by taking his photograph We need to distinguish the idea of a photo

of Wilde from Sarony’s particular photo

Page 46: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

Idea/Expression

Holmes’s statement in Bleistein “But even if they had been drawn from the

life, that fact would not deprive them of protection. The opposite proposition would mean that a portrait by Velasquez or Whistler was common property because others might try their hand on the same face. Others are free to copy the original. They are not free to copy the copy.”

April 19, 2023 Copyright © 2005-10 Randal C. Picker 46

Page 47: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 47

Bleistein v. Donaldson Lithographing Co.

188 US 239 (1903) Circus Advertising

Circus advertising key early form of advertising

Circuses advertised by “billers” who could cover 7,000 square feet a day with ads

Page 48: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 48

[Circus poster]

Page 49: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 49

The Creation of the Posters

Originals Courier Co. produces color lithographs and

prints; George Bleistein is a Courier partner Courier Company artist creates the posters Courier prints some for Wallace

Page 50: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 50

The Creation of the Posters

Copies Wallace wants new posters printed and

gives three originals from Courier to Donaldson

Donaldson gives those to his artists, so that they can make new posters

Page 51: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 51

The Creation of the Posters

Originals or Copies? 6th Circuit concludes the Donaldson

versions were substantially identical to the Courier versions

And the Setup to the Supreme Court Donaldson claims that the Bleistein posters

were outside of the protection of copyright law and 6th Circuit agreed

Page 52: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 52

Contracts

Hypo Wallace goes to Courier for posters The contract between Wallace and Courier

specifies that all copyrights created in posters will be owned by

Version 1: Wallace Version 2: Courier

What result?

Page 53: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 53

Why Shouldn’t We Reject Copyright in Advertising?

Don’t focus on quality, focus on need for creation? We should use copyright to incentivize the

creation of works that wouldn’t otherwise be produced

Given the importance of advertising to the circus, circuses would produce posters with or without copyright protection

Page 54: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 54

Why Shouldn’t We Reject Copyright in Advertising? Given the copyright frustrates subsequent

uses, we shouldn’t propertize except when we need to do so to cause creation

Bleistein loses Is this Justice Harlan?

Page 55: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 55

Harlan’s Dissent

Says Justice Harlan “If a chromo, lithograph, or other print, engraving,

or picture has no other use than that of a mere advertisement, and no value aside from this function, it would not be promotive of the useful arts, within the meaning of the constitutional provision, to protect the ‘author’ in the exclusive use thereof, and the copyright statute should not be construed as including such a publication.

Page 56: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 56

Harlan’s Dissent

... [The work] must have some connection with the fine arts to give intrinsic value. ... We are unable to discover anything useful or meritorious in the design copyrighted by the plaintiffs in error other than as an advertisement of the acts to be done or exhibited to the public in Wallace’s show.”

Page 57: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 57

Holmes’s Response

Lawyers Will be Bad Judges of Quality “It would be a dangerous undertaking for

persons trained only to the law to constitute themselves final judges of the worth of pictorial illustrations, outside of the narrowest and most obvious limits.”

Page 58: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 58

Holmes’s Response

Copying Speaks for Itself “That these pictures had their worth and

their success is sufficiently shown by the desire to reproduce them without regard to the plaintiffs’ rights.”

Yes? No?

Page 59: Class 1 Copyright, Winter, 2010 Introduction Randal C. Picker Leffmann Professor of Commercial Law The Law School The University of Chicago 773.702.0864/r-picker@uchicago.edu

April 19, 2023 Copyright © 2005-07 Randal C. Picker 59

Holmes on Representation Art

If I am just faithfully representing nature, how can I be original? “The copy is the personal reaction of an individual

upon nature. Personality always contain something unique. It expresses its singularity even in handwriting, and a very modest grade of art has in it something irreducible, which is one man’s alone. That something he may copyright unless there is a restriction in the words of the act.”