Class Agenda• What did you learn last week?

• Establish Structures

• Structures Workshop

• Homework

What did you learn during

The last week?

Did you submit Contracts for

advisors?!

(i.e. Oh F*ck you need a w9 from them)

Establish Structures

Ontology: Do you know what you mean when you say what you say?

Taxonomy: Have you provided logical structures that bring meaning to what you present?

Choreography: How is meaning affected across various channels, over time and through usage?

Ontology

Taxonomy

Choreography

CriticalComponentsOf IA*

*HT  @DanKlyn

Taxonomy = Structure

6

7

“Perhaps the most important change from the previous menu, though, was a grouping system that categorized food items into neat culinary taxonomies: pancakes on this page, omelettes on this one, etc.”

8

Organizing information is not the

hard part

9

building true consensus on the meaning and intent of

information is the hard(er) part

How to make a

“structure”

10

Rules of the Road:•There is no truth, only spin: Information is crafted, and

therefore fallible.

•Every thing has information, even antelopes

•Information can be “made of” less obvious “material” (example: African tribal drums communicate in depth messages over miles)

•Information can be made out of the lack of information (example: an empty shelf where a product should be is information)

11

12

What “information” do you have?

• What “information” is important to your target user?

• In what medium and context is “information” found today?

• What “information” is important to your own objectives?

• What “nouns” are you providing to users?

• What “verbs” are users anticipating as relates to those “nouns”?

What facets do you have?

• A facet is a particular aspect or feature of something. The number of facets something has the more ways it can be organized against other things.

13

• 10 Facets of a Vegetable

1.! Color2.! Texture3.! Taste4.! Season Planted5.! Season Harvested6.! Soil Grown In7.! Class8.! Subclass9.! Countries Consumed in 10.!Cost by Country

Will you use Ambiguous vs. Exact Classifications?

14

The more Ambiguous classifications, the less effective the taxonomy

15Level of Ambiguity in Classification

Clarity o

f Taxonomy

16

Are you designing for homogenous information or heterogenous information?

17

18

How much information is appropriate and at what rate of discovery?

Structural Considerations

• How much are you organizing? • How much choice can the user handle at each

point in the process they are undertaking? • What are the bounds of the medium you are

working in? • How does the mental model of you target user

relate to the information you are dealing with?

19

Lessons in Structural Integrity

20

Lesson 1:When unraveling

complexity, Start with language not

interfaces

21

22

Lesson 2:

Diagram the damn thing

23

diagrams and mapsCan be “invented” for

a certain context

... but here are a bunch that I keep going back to

24

Funnel

25

26

Quadrants

27

Urgent

Not Urgent

Not Im

porta

nt

Impor

tant

1

2

3

NA

28

Gantt

29

Starving

Commute Home

Call For Pizza

ORder Pizza

Delivery Info

Payment Info

Wait

7:00 PM 7:05 PM 7:10 PM 7:15 PM 7:20 PM 7:25 PM 7:30 PM

Full

Hungry

Eat Pizza

At Home

30

31

Flow Diagram

32

Call Pizza place

Watch Movie

Order Pizza Delivery &Payment

Hungry?

Yes!

No!

Arrive Home After Work

Wait Eat

Doorbell? Pizza Guy?

Yes!

No :(

Yes!

No!

Venn Diagram

33

Movie PizzaFriday

Night atHome

Tree

34

Pizza

Chicago Style

PlainToppings

NYC Style

Plain Toppings

VeggieMeat VeggieMeat

Swim lane

35

Customer Service Cook DriverPizza Eater

Hungry

Call Pizza place

Answer

Take Order

Give Order

Enter into POS

Make Pizza

Bake Pizza

Box Pizza

Take Pizza

Drive to house

Ring door Bell

Answer Door

Pay for Pizza

Eat Pizza

Read Order

Block

36

Pizza

Crust

Toppings

Service

Thin"NYC"

Thick"Chicago"

To Go To StayDelivery

schematic

37

Pie

Crust

TomatoSauce & cheese

Toppings

Slice

EXPLODED schematic

38

Pizza

Crust

cheese

Toppings

TomatoSauce

39

Journey Map

40

Get out of Work

Drive

Walkto Door

OrderPizza

Get Pizza

Eat Pizza

Outside

Car

Home

UnlockDoor

ParkIn Drive

Hear Doorbell

Get Home

41

Hierarchical Map

42

CooksCooksAstMngr

Abby's Pizza

Customer Service Kitchen Operations

Chef

CooksCooks

Cook

Sales manager

CooksCooksDriver

Manager

Association Map

43

Abby's Pizza Store

Website

Print

Ads

CouponMenu

Flyer Signs

Delivery

Take Out

Dine In

Radio

Paper

Board

Menu

About

Order

44

PLAN THE BUSINESS ASSORT THE PLAN SELL-IN THE PLAN EXECUTE THE ASSORTMENT BRING ASSTMT TO LIFE

Scorecar ds�(Annual,

Seasonal,Monthly)

TopAccount

Plan

MarketShareData

Pointof

Sale

Competitor

AccountFinancials

AccountTrends

WholesaleSales

KeyCity

ConsumerTrends

Analyzethe

Business

DevelopMarketplace

Insights

DevelopAccountvvInsights

BUSINESSPLANNING

TailorSeasonalOffering

CreateAccount

AssortmentPlans

VisualFinancial

RetailSpace

Buy

SIM

Strategies

GTM

KAPM

Season

Fundamentals(Nike U)

CSI/Showroom

AccountAssortment

PlansCraftSell-in

Package

CreateSeasonal

Experience

Learn toSell & Service

SELL-INPREPARATION

Samples

Commercialcontent

Catalog

Shop

Invoices

Claims

OrderTracking

Managethebuy

RETAILERBUYING

SKUOnline

Training

EKINIn-storeTraining

PPGuidelines

& Directives

Self-serveDigital

In-storeassociate

PresentProducts

TrainRetail

Associates

EducateConsumers

(SKU)

PRODUCTEDUCATION &�

PRESENTTAION

SalesPrograms

AccountDC Nike

DC

3rd PartyLogistics

Consolidators

CarriersStore

AccountDriven

Changes

EntryErrors

NikeDriven

Changes

Demand/�Supplymatch

Launch

ManageDelivery

ManageLoad-in

ORDERMANAGEMENT

Analyzethe

AssortmentDirected

Assortments

AccountSeasonalRecaps

CategoryHindsighting

& Foresighting Quick-strike

AlwaysAvailable/

Replenishment

Reviewthe

Business

PhysicalAssets

Gross to�Net

Profitabilty Modeling

SalesTargeting

SeasonalRecap

In SeasonSell-thru

SuggestedReplacementsAllocated

Products

Edited Offering

Call-offs

UPCs

OrderAnalysis

At-onceavailability

AllocatedProduct

ManageFill-in

CampaignsDigitalAssets

(wholesale.com)

FuturesOrder

ASSORTMENTPLANNING

Build &Manage

thePlan

At-OnceOrder

ProductModules

Stock &Sales &

Open to Buy

ManageGaps &

Opportun-�ities

Asstmtsell-in

FinancialPlans

SalesPrograms

AccountCredit

ProductAllocations

BusinessPlans

RepContent

In class Challenge:

For homework you were asked to make a table of contents for your thesis prospectus book.

Step 1: Spend 15 minutes creating cards that represent each section of your book as well as the main points an audience would need to know for each section.

Step 2: in groups of 3 present your work through this flow of cards (7 min each)

Step 3: Report back about changes you feel are important to make to your flow as a result of this exercise

Step 4: Blog!!!!

Reviewing what “pass” means for Thesis 2From the Syllabus distributed in the first class

• A Complete and professionally edited Prospectus Book• Two new dossiers* of work done this semester• A Short Video Pitch• An online record of your thesis work showing

weekly progress

46

*SVA POD Official Dossier Requirements:

■ Project Description: 350 word minimum, written in the third person■ Five process images (1024px x 768px) in jpg and RAW format.■ Five final images (1024px x 768px) in jpg and RAW format.■ A video embed URL (YouTube or Vimeo) where applicable■ Any other applicable assets such as pdfs, slideshares, etc.■ Proper citation of all sources

Two dossiers must be emailed to Abby, Allan and Gabrielle. The first by Feb 25th and the last by May 6th.

NOTE:

I AM NOT IN

CLASS NEXT WEEK!

47

Homework

48

Assignments

49

Formal Writing Assignment (due next class)Write about Authenticity vs. Bullshit

Making Assignment (due next class)Prepare for your workshop at Google on faking it till you make it.

Housekeeping Assignment (LATE if not done yet)

• Turn in a dossier from this class/this semester if you did not yet, as it was due last week

• Turn in advisor contracts and w9s to Gabrielle• Note your final thesis name in the google doc Cassy owns

Blogging Assignment (due by noon tomorrow)Publish the intended final structure of your book on your blog