class notes for monday, september 12, 2011
DESCRIPTION
TRANSCRIPT
CM 591 D Topics: Media Convergence Practicum
Introduction
Links
PORTFOLIO: www.ericolander.com
BLOG: www.chinatalkingpoints.com
TWITTER: @eolander @ericf24
FRANCE24: search “Eric Olander”
Before we get started…
A few words on rules and respect
Media Convergence Practicum
Lecture/Discussion
Content Creation
Career Development
http://auparis.weebly.com
Why this class is so important
• Masters degree recipients in 2009 also had fewer jobs on graduation than a year earlier. In terms of actual full-time employment, however, the experiences of the 2009 graduates were quite similar to those of the 2008 graduates, when employment rates also were low.
SOURCE: University of Georgia 2009 Annual Survey of Journalism & Mass Communication
Why this class is so important
• 50% the graduates said there were specific skills they wish they had acquired as a part of their studies that they had not acquired. Technological skills were dominant among those missed.
SOURCE: University of Georgia 2010 Annual Survey of Journalism & Mass Communication
Why this class is so important
• Graduates of the nation’s journalism and mass communication programs in the spring of 2009 confronted a job market unlike any that graduates have encountered in the nearly 25 years for which comparable data are available.
SOURCE: University of Georgia 2009 Annual Survey of Journalism & Mass Communication
Skills Deficiencies
This semester’s topics
BlogsPodcasting
Social MediaTelevision
RadioNewspaperPublishing
MoviesGoogle
Public Relations
Digital convergence refers to the digitizing of traditional media. The term doesn't
necessarily refer only to the existence of technology, but
also the mainstream integration of such technology.
Source: Wikipedia
Key TermsContent
Platform
Measurement
Analytics
User
Customer Rights
Privacy
Meta Data
Engagement
Traffic Conversion
Stickiness
Digital Convergence
Weebly