CLASS PRIDE CAMPAIGN

By: Suzanne Vick

Coordinator of Campus Pride, Spirit, and Traditions

Office of Communications and Marketing

Goals

• Motivate students to continue their enrollment on a full-time basis

• Create a “brand” for each class

• Establish high expectations for students as key to creating a larger culture of student success– Matching the expectations of more demanding

institutions

Implementing Brand Identity

• Encouraging 4-year degree completion expectation in students by integration of Class Identification within:– Graphics/Branding– Targeted Messaging– Programming/Social Events– Promotional Items

• Essentially creating a sense of PRIDE in one’s graduating class as a group they belong to; loyalty to IUPUI and their “class”

Pride: Definitions

– A high or inordinate opinion of one’s own dignity, importance, merit or superiority

– The best of a group, class, society, etc.: The Class of 2013 is the pride of the IUPUI.

– The most flourishing state or period: My college experience was the pride of my adulthood.

Strategy• Build Class Pride in

students through various approaches, creating a culture of motivation to achieve graduation from IUPUI within 4 years, through strong bonds and loyalty to their graduating class and IUPUI thus promoting proud and engaged alumni.

Strategy: P.R.I.D.E.• P: Pride – Build IUPUI & class pride in students• R: Retention - Retain students in the institution

and their projected graduating class • I: Identity – Give students a sense of identity

based on their class affiliation• D: Distinguish – Differentiate each class from

one another; making each class unique• E: Engagement – Engage students in class

activities/programming; now and as alumni

Tactics• Signage

– Welcome banners on skywalks at start of school year– Welcome buttons worn by advisors/OTEAM

Tactics• Programming/Activities

– Events held specifically for certain classes (Ex: internship fair for Juniors, Graduation celebrations for Seniors, etc.

– Incorporate class identity into current events (Ex: competitions between classes at Jagathon)

– Senior/Legacy gift; legacy class mottos

Tactics

• Promotional items– Ex: Countdown to Commencement clocks

given at New Student Convocation

• Branded apparel/merchandise sold in book store

• Communication– Newsletters/Emails: targeted messages to

Classes; info tailored to their needs– Facebook Class Groups (some already exist)

Tactics• Communication (cont.)

– Student Source of Communications and events: SOAR

• They can help create Class Culture here that will stick with students after graduation, creating more engaged Alumni

– Advisors thinking in terms of class and using the terminology (Ex: Class of 2013 student vs. Freshman)

• Keeping students in their correct Class database for campus communications

Graphics

JAGtv Screen

Graphics• Examples of Use

– Apparel

– Event advertising

– Signage• On-campus banners

– Promotional items

– Internal Communications• Targeted newsletters• Welcome ad in IMR (Sagamore)• The Spot, JAGtv, IUPUI

homepage, etc.

– External Communications• Facebook groups• Other social networks

DEMAND EXISTSCurrent graphic being used on Facebook for Class of 2012 (created by students)

Messaging Ideas

• Helpful hints for staying on 4-year track– Summer School– Paid internships for class credit– Regular meetings with advisors– Campus Jobs– Living on or near campus

• Slogans – Ex: GET MORE IN FOUR

• How to maximize the 4 year experience at IUPUI

Suggestions/Ideas

Questions?

Input?

slspragu@iupui.edu