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CLASS PRIDE CAMPAIGN
By: Suzanne Vick
Coordinator of Campus Pride, Spirit, and Traditions
Office of Communications and Marketing
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Goals
• Motivate students to continue their enrollment on a full-time basis
• Create a “brand” for each class
• Establish high expectations for students as key to creating a larger culture of student success– Matching the expectations of more demanding
institutions
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Implementing Brand Identity
• Encouraging 4-year degree completion expectation in students by integration of Class Identification within:– Graphics/Branding– Targeted Messaging– Programming/Social Events– Promotional Items
• Essentially creating a sense of PRIDE in one’s graduating class as a group they belong to; loyalty to IUPUI and their “class”
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Pride: Definitions
– A high or inordinate opinion of one’s own dignity, importance, merit or superiority
– The best of a group, class, society, etc.: The Class of 2013 is the pride of the IUPUI.
– The most flourishing state or period: My college experience was the pride of my adulthood.
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Strategy• Build Class Pride in
students through various approaches, creating a culture of motivation to achieve graduation from IUPUI within 4 years, through strong bonds and loyalty to their graduating class and IUPUI thus promoting proud and engaged alumni.
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Strategy: P.R.I.D.E.• P: Pride – Build IUPUI & class pride in students• R: Retention - Retain students in the institution
and their projected graduating class • I: Identity – Give students a sense of identity
based on their class affiliation• D: Distinguish – Differentiate each class from
one another; making each class unique• E: Engagement – Engage students in class
activities/programming; now and as alumni
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Tactics• Signage
– Welcome banners on skywalks at start of school year– Welcome buttons worn by advisors/OTEAM
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Tactics• Programming/Activities
– Events held specifically for certain classes (Ex: internship fair for Juniors, Graduation celebrations for Seniors, etc.
– Incorporate class identity into current events (Ex: competitions between classes at Jagathon)
– Senior/Legacy gift; legacy class mottos
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Tactics
• Promotional items– Ex: Countdown to Commencement clocks
given at New Student Convocation
• Branded apparel/merchandise sold in book store
• Communication– Newsletters/Emails: targeted messages to
Classes; info tailored to their needs– Facebook Class Groups (some already exist)
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Tactics• Communication (cont.)
– Student Source of Communications and events: SOAR
• They can help create Class Culture here that will stick with students after graduation, creating more engaged Alumni
– Advisors thinking in terms of class and using the terminology (Ex: Class of 2013 student vs. Freshman)
• Keeping students in their correct Class database for campus communications
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Graphics
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JAGtv Screen
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Graphics• Examples of Use
– Apparel
– Event advertising
– Signage• On-campus banners
– Promotional items
– Internal Communications• Targeted newsletters• Welcome ad in IMR (Sagamore)• The Spot, JAGtv, IUPUI
homepage, etc.
– External Communications• Facebook groups• Other social networks
DEMAND EXISTSCurrent graphic being used on Facebook for Class of 2012 (created by students)
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Messaging Ideas
• Helpful hints for staying on 4-year track– Summer School– Paid internships for class credit– Regular meetings with advisors– Campus Jobs– Living on or near campus
• Slogans – Ex: GET MORE IN FOUR
• How to maximize the 4 year experience at IUPUI