clearflow - ad fraud detection system (eng)
TRANSCRIPT
We help you reduce ad campaign costs up to 60%*
*Depending on your traffic sources
60%of mobile CPA traffic is fraudulent!
“According to Ad Week, the rate of “suspicious traffic” in countries including China, Venezuela, Ukraine and Singapore ranges from 86-92
percent For reference, the rate in the United States is 43 percent.”
TechCrunch
According to ClearFlow`s data, 60% of mobile CPA-traffic conversions are fraudulent!
Instead of 1000$ traffic payouts, ClearFlow`s clients now pay only $400 for real users!
“$4.2 billion is lost due to “non-human traffic”
IAB’s December 2015 report
“BotFarmer” - a person or a group of people who works on CPA market generating fraudulent traffic.
“BotFarm” - botfarmer`s workspace with a set of mobile devices or emulators and staff who maintains farm`s activity.
“Bot” - a program or algorithm (set of actions), simulating users experience and producing automatic app installs (registrations, purchases etc.)
“Spoofer” - a man (usually single), who runs a small set of target offer actions, changing his identificators (device ID, IP address).
Who are they?
How it works?
Working with fraudsters you always lose you money
It doesn't matter how good your campaign is, what are the budgets, you'll always lose some part of your money getting nothing in return. Fraudsters will bring you bots that you will not be able to monetize.
Why is fraudulent traffic so bad?
“Fraud exists, and the industry knows it,” said Ng. It has to do with tracking. When you see the outliers, it’s obvious. But most people can’t spot the outliers. We can accept when the tracking makes some mistakes. But
when it gets to 30 or 40 percent fraud — that’s too much.”
David Ng for Venturebeat.com
ClearFlow is a mobile traffic analysis system that shows you the typical fraud symptoms within your conversions, helping you to decide which of them are fraudulent and determine the source.
Unlike existing solutions on the market, ClearFlow helps you evaluate your traffic in general instead of single transactions, and takes mobile traffic individuality into consideration.
Also there is an option to make a retrospective analysis of finished campaigns on-demand with the help of our analytics.
What is ClearFlow?
Integration options:❏ API - (HasOffers, Cake, Affise, AppsFlyer и т.д.) - most popular integration
type, allows you to do retrospective and realtime analysis❏ Postback - easy way to start realtime analysis❏ CSV Report - prepare a conversions report with a set of fields needed. Only for
retrospective analysis of a particular dataset.
You get:❏ Realtime analysis of your conversions❏ Independent expert in case of controversial situations❏ Personal manager who can help and consult you
How it works?
Fraud Reporter
Fraud Reporter - allows you to analyze the quality of current and past campaigns in seconds, with the necessary level of detail.
Fraud Inspector
Fraud Inspector - will help you in the investigation of incidents with poor traffic quality during the campaign.
Testimonials
“ClearFlow’s fraud monitoring system is particularly useful in this regard as it allows daily check on affiliates conversions and indicates the level of fraud
detected for each conversion. The fact that the system not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile
traffic in relation to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing assigned affiliate
caps and encouraging more traffic.”
Darren Williamson (CAN)
“I recommend to use ClearFlow anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done,
guys!”
Olga Saburova (MobioNetwork)
“There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile
installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using ClearFlow
service we cut managers who were working on checking traffic quality two times. Using their convenient report with set of
filters, you can generate different type of reports showing you the traffic quality in different contexts. This helped us to find
lots of cheaters and poor quality affiliates.”
Nickolay (MobiAff)
