clermont animal care...this logo is the heart and soul of clermont animal care. utilizing 2 c’s...

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Brand Guidelines

Clermont Animal CAREHUMANE SOCIETY

©2020 Clermont Animal CARE Human Society All Rights Reserved

1 AboutBrand Guidelines

BecauseYou CAREOur brand is how people experience us and want to volunteer, foster and adopt that makes the difference.

Our vision is to reunite lost companion pets,

reduce the stray population, offer

opportunities for unwanted animals to be

adopted or rescued and provide the public

with information and programs for

responsible pet ownership in Clermont

County, Ohio.

This logo is the heart and soul of Clermont Animal CARE. Utilizing 2 C’s (one standard, one

inverted) to enforce the first letter in “Clermont” and “CARE”, a dog’s muzzle is formed.

Small whisker dots adorn the muzzle, and a small tongue pokes from underneath, adding

a touch of cuteness and whimsy to the logo. The heart-shape nose at the top of the logo

completes the dog’s face, both drawing the user in and implying the sense of love we feel

for our pets. Light shadowing on whiskers, tongue, and nose complete the logo.


2 LogoBrand Guidelines

Clermont Animal CAREHUMANE SOCIETY TM



3 Logo Specifications Logo ColorsBrand Guidelines


#f37e69RGB 243, 126, 105CMYK 0, 63, 57, 0

#f37e69RGB 243, 126, 105CMYK 0, 63, 57, 0

#231f20RGB 35, 31, 32CMYK 70, 67, 64, 74

#231f20RGB 35, 31, 32

CMYK 70, 67, 64, 74

#997f78RGB 153, 127, 120CMYK 40, 48, 48, 7

#af9992RGB 175, 153, 146

CMYK 33, 38, 38, 1

#f2705eRGB 242, 112, 94CMYK 0, 71, 61, 0

#f2705eRGB 242, 112, 94CMYK 0, 71, 61, 0

Logo is shown here at 3.5” in height, 30pt font and 25pt font used respectively. Trademark symbol is 7pt. As long as this ratio stays locked, it will always have the correct sizing, no matter the scale.

30pt Crete Round Regular

25pt Crete Round Italic7 pt (6 px) Quicksand Medium

3 1/2”336px

1/4”24px

30px

24px

24px

1/4”1/4”

5/16”

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The logo must be surrounded by a minimum clear space on on all sides that is at least equal to the height of the heart shape using the same scale as the logo. Other design elements, such as type, photography and illustrations, should not be positioned within this clear space. As a general rule, the more clear space around the logo the better. When the logo is resized, all logo elements must be scaled in correct proportion.Clermont Animal CARE

HUMANE SOCIETY TM

Pixel values based on 96dpi, the setting used on most monitors.

43pt Crete Round Regular

35pt Crete Round Italic8 pt Quicksand Medium

4 Logo VariationsBrand Guidelines


For the horizontal logo, the text stays vertically centered on the “C” that makes up the

dog’s muzzle, and always to the right, left aligned. As long as this ratio stays locked, it

will always have the correct sizing, no matter the scale.


1 1/2”144px

3/8”36px

15/32”

33px11/32”

45px

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The logo must be surrounded by a minimum clear space on on all sides that is at least equal to the height of the heart shape using the same scale as the logo. Other design elements, such as type, photography and illustrations, should not be positioned within this clear space. As a general rule, the more clear space around the logo the better. When the logo is resized, all logo elements must be scaled in correct proportion.


Pixel values based on 96dpi, the setting used on most monitors.

Primary Brand Colors

Secondary Brand Colors

5 ColorBrand Guidelines

Noir#403C3B

RGB 64, 60, 59

CMYK 66, 62, 61, 50

Bengal#62BFB5

RGB 98, 191, 181

CMYK 60, 2, 34, 0

#86D8C5

RGB 134, 216, 197

CMYK 45, 0, 29, 0

#A4E2D4

RGB 164, 226, 212

CMYK 33, 0, 21, 0

#C2ECE2

RGB 194, 236, 226

CMYK 22, 0, 14, 0

#E1F5F1

RGB 225, 245, 241

CMYK 10, 0, 6, 0

Russet#C5573B

RGB 197, 87, 59

CMYK 17, 78, 84, 5

#D17962

RGB 209, 121, 98

CMYK 15, 62, 62, 1

#DC9A89

RGB 220, 154, 137

CMYK 12, 44, 42, 0

#E8BCB1

RGB 232, 188, 177

CMYK 7, 28, 25, 0

#F3DDD8

RGB 243, 221, 216

CMYK 3, 13, 11, 0

#606060

RGB 96, 96, 96

CMYK 61, 53, 52, 24

#7A7A7A

RGB 122, 122, 122

CMYK 53, 45, 45, 10

#A3A3A3

RGB 163, 163, 163

CMYK 38, 31, 32, 0

#D6D6D6

RGB 214, 214, 214

CMYK 18, 11, 12 0


#f37e69RGB 243, 126, 105CMYK 0, 63, 57, 0

#f2705eRGB 242, 112, 94CMYK 0, 71, 61, 0

DO NOT show heart and tongue using one color.

6 Logo Color VariationsBrand Guidelines



Clermont Animal CAREHUMANE SOCIETYTM TM

35% black45% black

100% black

50% black 60% black

100% black

35% black45% black#f37e69RGB 243, 126, 105CMYK 0, 63, 57, 0

#f2705eRGB 242, 112, 94CMYK 0, 71, 61, 0

#e8e6e6RGB 232, 230, 230

CMYK 8, 7, 6, 0

#e8e6e6RGB 232, 230, 230

CMYK 8, 7, 6, 0



X

X

XClermont Animal CAREHUMANE SOCIETY TM



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Colors from the brand color palette

should be considered as a first choice

for backgrounds when possible. All

logo elements should clearly separate

from the background.

7 Color AssociationsBrand Guidelines

Brand Palette Backgrounds




Clermont Animal CAREHUMANE SOCIETYTM
















X

X

X

8 Color UsageBrand Guidelines


When developing posters, advertisements, brochures, company website,

social media, presentations, etc. always include the primary colors.

9 TypographyBrand Guidelines

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ( @ & $ * : ; ! ? )

“The quick onyx goblin jumps over the lazy dwarf"Quicksand - Light


“The quick onyx goblin jumps over the lazy dwarf"

Quicksand - Regular


“The quick onyx goblin jumps over the lazy dwarf"Quicksand - Medium



Crete Round - Regular



Crete Round - Italic

Usage: Headers, Subheaders and logotype

Usage: Body copy, buttons, and links


10 Text ElementsBrand Guidelines



Campaigns can capture the essence of what the viewer feels about fostering and volunteering.

The word CARE should always be capitalized when used as a graphic element.

Because You CAREVolunteer with Clermont Animal CAREVisit clermontanimalCARE.org to learn more and join our team

11 Text ElementsBrand Guidelines

Our Name Reflects Our Core ValuesCOMPASSION ADVOCACY RESCUE EDUCATION

Our Name Reflects Our Core ValuesCOMPASSION ADVOCACY RESCUE EDUCATION

Compassion. Advocacy. Rescue. Education.FOR OUR COMMUNITY & OUR ANIMALS

When using text elements with the logo they are always right aligned to the logo with flush left text. They are vertically aligned on the “C” that makes up the dog’s muzzle. As long as these

ratios stay locked, they will always have the correct proportions, no matter the scale.

Pixel values based on 96dpi which is most monitors.

As long as this ratio stays locked, it will always have the correct proportions, no matter the scale.

As long as this ratio stays locked, it will always have the correct proportions, no matter the scale.



Compassion. Advocacy. Rescue. Education.FOR OUR COMMUNITY & OUR ANIMALS 18pt Quicksand - Regular14pt Quicksand - Regular

with 19pt Quicksand Medium Caps

18pt Crete Round - Regular21pt Crete Round - Regular

20pt line spacing

Text is center aligned

Color can be any from the brand palette, black or white.

Color can be any from the brand palette, black or white.

3pt line spacing

Text is center aligned


1 1/2”144px 144px

1/8”12px 12px

3 1/2”336px

1 1/2”

384px4”

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1/8”

ButtonsLogo Mark Only

12 Graphic ElementsBrand Guidelines

BUTTON BUTTON BUTTON

BUTTON BUTTON BUTTON

Normal State Hover State inverted State

#62BFB5RGB 98, 191, 181CMYK 60, 2, 34, 0

#62BFB5RGB 98, 191, 181CMYK 60, 2, 34, 0

#86D8C5RGB 134, 216, 197CMYK 45, 0, 29, 0

#C5573BRGB 197, 87, 59CMYK 17, 78, 84, 5

#C5573BRGB 197, 87, 59CMYK 17, 78, 84, 5

#DC9A89RGB 220, 154, 137CMYK 12, 44, 42, 0

favicon

Facebook

Instagram

The logo mark should never be used without the text below it or beside it except as

social media icons where Clermont Animal CARE is identified in text adjacent to the

logo.. The text below the logo will be unreadable on mobile devices. It can also be

used as a favicon.

The font is Quicksand Regular. Button sizes can vary according to the specific need.


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13 ImagesImages of animals in the shelter should be used whenever possible.

When needed, free images can be found on the following sites:

- pixabay.com - stocksnap.io

- pexels.com - reshot.com

- unsplash.com


Brand Guidelines

Clermont Animal CAREHUMANE SOCIETY4025 Filager RdBatavia, OH 45103clermontanimalcare.org(513) 732-8854

3rd Edition/April 2020Current edition and graphic elements can be downloaded at clermontanimalCARE.org/media-resources


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clermont animal care...this logo is the heart and soul of clermont animal care. utilizing 2 c’s...

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