click here to add text click here to add text. planned giving basics guided by the book of virtues...
TRANSCRIPT
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Planned Giving Basics Guided by The Book of Virtues
Diane Thornton, CFP®Senior Director of Gift Planning
The Essentials of Good Character
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What is a Planned Gift?Any major gift made in a lifetime or at death as part of a benefactor’s (donor’s) financial and/or overall estate plan.
By contrast, gifts to the annual fund or for membership dues are made from a donor’s discretionary income, and while they may be budgeted for, they are not planned.
Diane Thornton, CFP®Senior Director of Gift Planning
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Planned Gift or Blended Gift?
What’s the Difference?
Diane Thornton, CFP®Senior Director of Gift Planning
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Making the Case for Planned Giving
How Important is this Anyway?
Diane Thornton, CFP®Senior Director of Gift Planning
https://www.youtube.com/watch?v=aNvZUWgj9Nw#aid=P8emCTrqVfA
Trends in the USA
• 72% of Charitable Giving – Individuals• 15% of Charitable Giving-- Foundations• 7% of Charitable Giving -- Bequests• 6% of Charitable Giving – Corporations• 58% of the 1, 409,430 Charities have Revenue <$100,00
Giving USA 2013 Report
Diane Thornton, CFP®Senior Director of Gift Planning
Planned Giving Program Virtues
1. Self-discipline 6. Courage 2. Compassion 7. Perseverance3. Responsibility 8. Honesty4. Friendship 9. Loyalty5. Work 10. Faith
Diane Thornton, CFP®Senior Director of Gift Planning
Self Discipline
Diane Thornton, CFP®Senior Director of Gift Planning
• 20 Minute Mondays• Start a Legacy club• Measurement: Count new legacy members
Compassion
• Realize: Everyone has a story. Listen.
• Be Donor Centered. No matter what.
• Your metrics goals may not match their “highest and best gift” timeline.
Diane Thornton, CFP®Senior Director of Gift Planning
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Responsibility--educationA.Cash, Securities, Real Estate,
Mineral Rights, or other Assets
B.Future or Current Income options -Gift Annuities, Charitable Trusts
C.Bequests or other gifts after death -Wills, Life Insurance, IRAs, Retirement Plans, Family Foundation commitments
Diane Thornton, CFP®Senior Director of Gift Planning
Outright Gifts
Irrevocable Deferred
Revocable Deferred
Friendship
• “Friend”raising before Fundraising• 75% effectiveness in person--Visits• 25% effectiveness with marketing• Personal attention to high likelihood
prospects
Diane Thornton, CFP®Senior Director of Gift Planning
Work
Who are Target BenefactorsWhat kind of fundraising Impact? $ Where does Planned Giving fit?When to start? Keep it Simple Why should I start a PG program?How do I secure gifts?
Diane Thornton, CFP®Senior Director of Gift Planning
Courage
• Create a plan• Visits-- one on one• ASK
Diane Thornton, CFP®Senior Director of Gift Planning
Perseverance
Diane Thornton, CFP®Senior Director of Gift Planning
• Build the Basics• Just Do It
Honesty
Diane Thornton, CFP®Senior Director of Gift Planning
Loyalty
Diane Thornton, CFP®Senior Director of Gift Planning
• Strongest predictor: 15-20 years of Giving
• Volunteers with a history in the org
Faith
• Program Results take 7-10 years• Invest in the Future • Build a pipeline
Diane Thornton, CFP®Senior Director of Gift Planning
Diane Thornton, CFP®Senior Director of Gift Planning
Rule of Thumb:Approximately 25-35% of Capital Campaign fundraising comes from Planned Giving.
10/40/40/10 Rule
Success
Sample Forms
Handouts provided in this session
Diane Thornton, CFP®Senior Director of Gift Planning
Diane Thornton, CFP®Senior Director of Gift Planning
Giving USA 2013 ReportCharitable Giving Report 2013 by Blackbaudhttps://www.blackbaud.com/nonprofit-resources/charitablegiving#.U1AIUvMo7cshttp://www.npengage.com/nonprofit-research/infographic-2013-charitable-giving-report/http://www.plannedgivingcoach.com/pdf/Board-presentation.pdfhttp://www.npengage.com/nonprofit-research/50-fascinating-nonprofit-statistics/
Appendix