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5/5/11

31st May, 2011

W RLD No-Tobacco

DAY

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No-Tobacco Day special programming

5 Special news stories thorough out the week (1.5 min each)

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News Stories (1/2)• A story on offices and workplaces that have stringent

policies against smoking (no-smoking campuses or smoking cabins or even pre-recruitment testing)

• Stress and cigarettes: In popular culture, the cigarette has come to assume the role of an ultimate stress buster – is it really?

• Law against smoking in public places – how effective is it in our metros?

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News Stories (2/2)

• Products that can help you kick the butt – from nicotine patches to gums

• A story of smoking seen in pop culture with bites from Anurag Kashyap / John Abraham of ‘No Smoking’ or Pulitzer prize winning doctor/writer Dr Siddhartha Mukherjee of “The Emperor of all Maladies: A Biography of Cancer”

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One special half hour on 31st May

One special half hour on the No-Tobacco day encapsulating all 5 Special news stories.

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Non-FCT branding opportunities

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Non-FCT Options

• Countdown – 5 days

• Logo Bug – on 31st May

• Astons – on 31st May

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No Tobacco - AV

• On the No-tobacco day we will run a 40 sec AV which will talk about how tobacco consumption is injurious to health.

• Issued in public interest format.

• This AV will run on frequency throughout the day.

• This AV will be branded with sponsor tags.

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Factoids

• Research proven facts and myths which showcase that tobacco consumption is injurious

• Packaged in 10-15 sec graphic plates

• To be run across the day (31st May) on high frequency

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Summary

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Summary Table

Show Duration Play Out

Story - 1 1.5 min 4

Story - 2 1.5 min 4

Story - 3 1.5 min 4

Story - 4 1.5 min 4

Story - 5 1.5 min 4

A Special show 30 min 1

Non-FCT Duration Frequency Days

Factoids 15 sec 10 1

No Tobacco AV 40 sec 10 1

Countdown 10 sec 10 5

* One story each day

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Marketing Deliverables

• Integrated Logo

• Opening and Closing tags

• Sponsor tags

• SMS Blast - 2

• Bulk Emailers (Trade Database) - 2

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Thank you !