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5/5/11
31st May, 2011
W RLD No-Tobacco
DAY
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No-Tobacco Day special programming
5 Special news stories thorough out the week (1.5 min each)
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News Stories (1/2)• A story on offices and workplaces that have stringent
policies against smoking (no-smoking campuses or smoking cabins or even pre-recruitment testing)
• Stress and cigarettes: In popular culture, the cigarette has come to assume the role of an ultimate stress buster – is it really?
• Law against smoking in public places – how effective is it in our metros?
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News Stories (2/2)
• Products that can help you kick the butt – from nicotine patches to gums
• A story of smoking seen in pop culture with bites from Anurag Kashyap / John Abraham of ‘No Smoking’ or Pulitzer prize winning doctor/writer Dr Siddhartha Mukherjee of “The Emperor of all Maladies: A Biography of Cancer”
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One special half hour on 31st May
One special half hour on the No-Tobacco day encapsulating all 5 Special news stories.
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Non-FCT branding opportunities
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Non-FCT Options
• Countdown – 5 days
• Logo Bug – on 31st May
• Astons – on 31st May
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No Tobacco - AV
• On the No-tobacco day we will run a 40 sec AV which will talk about how tobacco consumption is injurious to health.
• Issued in public interest format.
• This AV will run on frequency throughout the day.
• This AV will be branded with sponsor tags.
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Factoids
• Research proven facts and myths which showcase that tobacco consumption is injurious
• Packaged in 10-15 sec graphic plates
• To be run across the day (31st May) on high frequency
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Summary
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Summary Table
Show Duration Play Out
Story - 1 1.5 min 4
Story - 2 1.5 min 4
Story - 3 1.5 min 4
Story - 4 1.5 min 4
Story - 5 1.5 min 4
A Special show 30 min 1
Non-FCT Duration Frequency Days
Factoids 15 sec 10 1
No Tobacco AV 40 sec 10 1
Countdown 10 sec 10 5
* One story each day
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Marketing Deliverables
• Integrated Logo
• Opening and Closing tags
• Sponsor tags
• SMS Blast - 2
• Bulk Emailers (Trade Database) - 2
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Thank you !