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Party Cow Marketing Presentation:

-Kyle Hart

-Brittany Ellert

-Guillaume Bouvier

-Mahmoud Rezk

•S.W.O.T. Strength, Weakness, Opportunity, Threat

•Target Market

•Marketing Objectives

•Value Proposition and Maps

•Marketing Mix-4 P’s

•Marketing Calendar

•Financial Arrangements

•Summary

Strengths

•Local- ”Made in the community to support the community.”

•Support Good Causes

•Non-Soy Based

•Cajun Flavor

•Eye-Catching Package

Weakness

•Production Ability

•Single Flavor

Opportunities

•Veggie food market expected to double in next four years

•85% veggie burger consumers also eat meat

•Other Trends

Threats

•Competitors: Garden Burger, Boca Burger, MorningStar

•Offer of more flavors

•Highly Competive Industry

•Relatively New Industry

•Vegetarians

•Semi-Vegetarians

•Specifically Ages 18-29

•College Students

•Research show that 6% of 18-29 years old are vegetarian vs. only 2% of adults in general.

•Approximately 7,000 vegetarians in Ada County

•To successfully enter the Veggie Burger market in the first year, and establish the Party Cow name as a major competitor.

•Sell 77,193 packages of Party Cow in the first year

•To offer a vegetarian burger at a price that is competitive with existing veggie burgers, but to provide a more enticing, unique, and community oriented product.

To Pay the Same for More

Locally made & Charitable

Non-Soy & Eye Catching Package

•Product

•Place/Distribution

•Promotion

•Price

Front Back

•Grocery Outlets•Albertson’s

•Fred Meyer

•WinCo

•Wal-Mart

•Boise Co-Op

•Others as available

•Restaurant•BSU through Fine Host Services

•Package•Bold, Eye-Catching

•Charitable•Support Good Causes

•Advertise•Local TV•Radio•News Paper•Website•Coupons•Event Sponsorship•Personal Selling to Retailers

•Pay the Same for More…

•Sell to Retailers for $3.20

•Retailers sell for $3.75

•Great Investment

•Fast Growing Market

•Well Advertised

•Receptive Target Market

QUESTIONS?QUESTIONS?