Client/User Analysis

WebsiteWebsite DesignDesign

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Questions to be answered:

What is the purpose of the site?What is the purpose of the site? Who is the site for?Who is the site for? What will the site contain?What will the site contain? What will the site look like?What will the site look like? How will the site be promoted?How will the site be promoted? What is the expected development timeframe?What is the expected development timeframe? Who from the Client Company will be involved in site development?Who from the Client Company will be involved in site development? How will Maintenance and Upgrades be handled?How will Maintenance and Upgrades be handled? What are the hosting needs?What are the hosting needs? How much will site development cost?How much will site development cost? What are the metrics to measure successful achievement of site goals?What are the metrics to measure successful achievement of site goals? Are there any copyright and privacy issues?Are there any copyright and privacy issues?

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What is the purpose of the site?

What do you hope to achieve with the site?What do you hope to achieve with the site? What are your long term goals for the site?What are your long term goals for the site? What are your short term goals for the site?What are your short term goals for the site?

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Who is the site for?

Industry/Company InformationIndustry/Company Information What is your full registered company name?What is your full registered company name? Do you have a corporate overview already prepared for Do you have a corporate overview already prepared for

other media releases that can be used to tell your other media releases that can be used to tell your customers about your company? (if so get a copy of it)customers about your company? (if so get a copy of it)

Does your company have a mission statement? (if so Does your company have a mission statement? (if so get a copy of it)get a copy of it)

What products or services are you offering? What products or services are you offering? Please provide a short description of your industry and Please provide a short description of your industry and

your businesses role within the industry.your businesses role within the industry.

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Who is the site for?

Target Clients (site users)Target Clients (site users) Who is your target audience?Who is your target audience? Are these people clients already?Are these people clients already? If not clients, do you have access to mailing lists that If not clients, do you have access to mailing lists that

can be used to get feedback from them, and initiate can be used to get feedback from them, and initiate contact for promotion of the site? (get a copy of it)contact for promotion of the site? (get a copy of it)

Do you have a good enough relationship with these Do you have a good enough relationship with these your so that we can talk to them about their your so that we can talk to them about their expectations of your web site?expectations of your web site?

What else can you tell us about your target audience?What else can you tell us about your target audience?

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What will the site contain? What do you plan to put on the web site?What do you plan to put on the web site? What content (text and graphics) can you supply?What content (text and graphics) can you supply? What content (text and graphics) do you want us to create?What content (text and graphics) do you want us to create? Are there complimentary businesses that you would like to include on Are there complimentary businesses that you would like to include on

your web site? your web site? Do they have web sites and or affiliate programs that you might want Do they have web sites and or affiliate programs that you might want

to join?to join? Do you want to have surveys, feedback or referrals on the web site?Do you want to have surveys, feedback or referrals on the web site? What email addresses are required for customers to contact your What email addresses are required for customers to contact your

business?business? Will you take on-line orders? Will you take on-line orders? Will payment be accepted on-line?Will payment be accepted on-line?

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What will the site contain? Do you have your own merchant account, or does a new one need to Do you have your own merchant account, or does a new one need to

be set up?be set up? Are fees for payment included already in your pricing structure?Are fees for payment included already in your pricing structure? What sort of security checks do you require for validation of What sort of security checks do you require for validation of

customers before sending products?customers before sending products? Can the client also shop in person? Can the client also shop in person? Can the client contact sales people over the phone or by fax? Can the client contact sales people over the phone or by fax? What are the addresses if so?What are the addresses if so? What audit trails are required by staff for tracking of orders?What audit trails are required by staff for tracking of orders? Do you need to allow clients to track shipping of orders?Do you need to allow clients to track shipping of orders? Will you have a preferred shipper that has their own on-line tracking Will you have a preferred shipper that has their own on-line tracking

of orders that can be accessed from your site?of orders that can be accessed from your site?

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What will the site look like?

Have you seen web sites that have the look and Have you seen web sites that have the look and feel that you want for your site? feel that you want for your site?

If so, do you have a list of these web sites and If so, do you have a list of these web sites and what you like about each particular one?what you like about each particular one?

What are your preferences for colour scheme, What are your preferences for colour scheme, fonts, styles, look and feel?fonts, styles, look and feel?

Do you have a registered logo already? (if so get a Do you have a registered logo already? (if so get a copy)copy)

If not do you have an idea of what your logo will If not do you have an idea of what your logo will be? – Can we take care of this for you?be? – Can we take care of this for you?

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How will the site be promoted? Have you already done any advertising already, either off-Have you already done any advertising already, either off-

line or on-line? line or on-line? If so, how successful was it? What worked, what didn’t?If so, how successful was it? What worked, what didn’t? Will you set up an affiliate program to allow others to Will you set up an affiliate program to allow others to

promote your products?promote your products? What are the 30 key terms that best describe your business, What are the 30 key terms that best describe your business,

products or services? products or services? What would you expect people to search for on-line when What would you expect people to search for on-line when

they are looking for you? they are looking for you? What makes your business unique or special? What makes your business unique or special? Why do customers prefer to purchase from you?Why do customers prefer to purchase from you?

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What is the expected Development Timeframe? When do you hope to have the site fully functional When do you hope to have the site fully functional

online?online? Is it possible to develop the site in a phased Is it possible to develop the site in a phased

manner? For example, if you have a combination manner? For example, if you have a combination of products and services, can the web site be of products and services, can the web site be published with just the products being offered? published with just the products being offered? After staff are used to handling the additional After staff are used to handling the additional traffic from this, then as a second phase, the traffic from this, then as a second phase, the services could be offered incorporating the services could be offered incorporating the feedback received from phase 1.feedback received from phase 1.

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Who (from the client company) will be involved in site development? Who are the people within the company we Who are the people within the company we

need to include in the development process? need to include in the development process? Which staff will be available to assist with Which staff will be available to assist with

company information, product information, company information, product information, images, pricing, or any other information images, pricing, or any other information that may be needed during the project?that may be needed during the project?

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How will Maintenance / Upgrades be handled? Who will manage the updating of the Who will manage the updating of the

website for product / service changes?website for product / service changes? Do you have a provider of unique content Do you have a provider of unique content

who can provide regularly updated who can provide regularly updated information content for your clients and information content for your clients and visitors to give them reasons to visit more visitors to give them reasons to visit more often?often?

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What are the hosting needs? How much traffic do you expect to your web site?How much traffic do you expect to your web site? How much traffic do you want? How much traffic do you want? How much do you expect this traffic to grow over the next 1year, 2 How much do you expect this traffic to grow over the next 1year, 2

years, 5years? years, 5years? How big will the site be initially?How big will the site be initially? Do you expect it to grow over time?Do you expect it to grow over time? Do you already have a registered domain name? (if so what is it?)Do you already have a registered domain name? (if so what is it?) If not, please give five possible domain names associated with your If not, please give five possible domain names associated with your

business that we can check for availability.business that we can check for availability. Do you have a preferred web host in mind?Do you have a preferred web host in mind? If not would you like us to organise that for you?If not would you like us to organise that for you?

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How much will site development cost? What is your budget for creating the web What is your budget for creating the web

site? site? What is your budget for promotion of the What is your budget for promotion of the

site? site? If so, is this to be included in this project?If so, is this to be included in this project? Do you have provisions in the budget for Do you have provisions in the budget for

expansion of server space, upgrades and expansion of server space, upgrades and maintenance to the site?maintenance to the site?

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What are the metrics to measure successful achievement of site goals? Do you have a measurable number of Do you have a measurable number of

visitor or dollar sales goals that need to be visitor or dollar sales goals that need to be tracked to check the success of the project?tracked to check the success of the project?

What other methods of measuring the What other methods of measuring the success of the site can we use?success of the site can we use?

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Are there any copyright and privacy issues? How do you plan to use details from clients How do you plan to use details from clients

that are collected as a result of transactions that are collected as a result of transactions with them?with them?

Are there any copyright issues attached to Are there any copyright issues attached to the graphics and site content?the graphics and site content?