clif bar

24
Clif 11.06.07 Bar buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz buker, collier, dhulipala, lorentz

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Page 1: Clif bar

Clif 11.06.07Bar

buker, collier, dhulipala, lorentz

buker, collier, dhulipala, lorentz

buker, collier, dhulipala, lorentz

buker, collier, dhulipala, lorentz

buker, collier, dhulipala, lorentz

buker, collier, dhulipala, lorentz

buker, collier, dhulipala, lorentz

buker, collier, dhulipala, lorentz

buker, collier, dhulipala, lorentz

buker, collier, dhulipala, lorentz

Page 2: Clif bar

background

Page 3: Clif bar

background

category background

category backgroundcategory background

category background

category background

category background

category background

category background

category background

category background

Page 4: Clif bar

background

the clif bar story

the Clif bar storythe clif bar story

the clif bar story

the clif bar story

the clif bar story

the clif bar story

the clif bar story

the clif bar story

the clif bar story

Page 5: Clif bar

background

clif bar today

clif bar todayclif bar today

clif bar today

clif bar today

clif bar today

clif bar today

clif bar today

clif bar today

unfamiliar consumers

Page 6: Clif bar

problems

Page 7: Clif bar

problems

cluttered category

cluttered categorycluttered category

cluttered category

cluttered category

cluttered category

cluttered category

cluttered category

cluttered category

cluttered category

Page 8: Clif bar

problems

unfamiliar consumers

unfamiliar consumersunfamiliar consumers

unfamiliar consumers

unfamiliar consumers

unfamiliar consumers

unfamiliar consumers

unfamiliar consumers

unfamiliar consumers

unfamiliar consumers

Page 9: Clif bar

objectives

Page 10: Clif bar

objectives

increase awareness

increase awarenessincrease awareness

increase awareness

increase awareness

increase awareness

increase awareness

increase awareness

increase awareness

increase awareness

Page 11: Clif bar

objectives

challenge individuals

challenge individualschallenge individuals

challenge individuals

challenge individuals

challenge individuals

challenge individuals

challenge individuals

challenge individuals

challenge individuals

Page 12: Clif bar

positioning

Page 13: Clif bar

clif bar keeps Planet Earth fromhitting the wall

clif bar keeps Planet Earth fromhitting the wall

clif bar keeps Planet Earth fromhitting the wall

positioning

clif bar keeps Planet Earth from hitting the wall

clif bar keeps Planet Earth fromhitting the wall

unfamiliar consumersclif bar keeps Planet Earth from

hitting the wall

Page 14: Clif bar

strategy

Page 15: Clif bar

strategy

personal sustainability

unfamiliar consumers

personal sustainability

personal sustainability

personal sustainability

personal sustainability

personal sustainability

category background

personal sustainability

personal sustainability

personal sustainability

Page 16: Clif bar

target

m & f25+

outdoorsym & f25+

outdoorsy

m & f25+

outdoorsy

m & f25+

outdoorsy

m & f25+

outdoorsy

Page 17: Clif bar

creative

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