kind llc v. clif bar & company, declaration of george mantis
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UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK------------------------------------------------------------- x
KIND LLC,
Plaintiff,
-against-
CLIF BAR & COMPANY,
Defendant.
:
:
::
:
::
:
:
14 Civ. 770
------------------------------------------------------------- x
DECLARATION OF GEORGE MANTIS
I, George Mantis, declare as follows:
1. I am over the age of 18 and competent to testify. I have personal
knowledge of the facts set forth in this Declaration.
QUALIFICATIONS
2. I am the President of The Mantis Group, Inc., a marketing research and
consulting firm located in Chicago, Illinois. For over forty years, I have designed,
executed, and reported on surveys conducted for consumer and industrial product and
service firms. I have conducted surveys designed to address a variety of business issues
and have provided survey research for judicial and regulatory proceedings, including
surveys designed to determine whether a particular name, mark or trade dress is likely to
cause consumer confusion. I have been qualified as an expert on trademark survey
research, and the surveys I have designed and conducted have been introduced in
evidence and relied upon by courts of many jurisdictions. Attached as Exhibit A is a list
of cases in which I have provided trial and/or deposition testimony in the past four years.
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I have not authored any publications in the past ten years. Attached as Exhibit B is my
curriculum vitae.
SUMMARY OF CONCLUSIONS
3. As explained in detail below, I designed and conducted a consumer survey
on behalf of Plaintiff KIND LLC. The survey demonstrates that an appreciable
percentage of relevant consumers mistakenly believe that a snack bar made by CLIF Bar
& Company (CLIF test bar) is made by or made with the approval or sponsorship of the
same company that makes KIND snack bars and that this mistaken belief is primarily
caused by the similarities between the trade dress of KIND bar and the CLIF test bar. I
therefore conclude that the CLIF test bar trade dress is likely to cause confusion with the
KIND bar trade dress. Photographs of the KIND bar and CLIF test bar used in the survey
are attached as Exhibit C and D, respectively.
NATURE OF RETENTION
4. I was engaged in this action to design and conduct a survey to assess
empirically whether, and if so to what extent, potential purchasers of snack bars
mistakenly believe that the CLIF test bar is made by or made with the approval or
sponsorship of the same company that makes KIND snack bars, and the extent to which
the source of any such confusion is specifically caused by the trade dress of the CLIF test
bar.
5. I was responsible for developing the basic research design; generating the
survey screener and questionnaire and analyzing the data to form conclusions.
6. I modeled this survey very closely on a design for consumer surveys
which has been specifically endorsed as an appropriate method for testing for trade dress
infringement for items sold in grocery stores and similar channels of trade. See Kraft
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Gen. Foods, Inc. v. Allied Old English, Inc., 831 F. Supp. 123, 130-31 (S.D.N.Y. 1993);
Kraft Gen. Foods, Inc. v. Friendship Dairies, Inc., No. 91 Civ. 2276 (KC), 1991 WL
149755, at *4 (S.D.N.Y. June 26, 1991);EnergyBrands, Inc. v. Beverage Marketing USA,
Inc., et al., 02 Civ. 3227 (JSR) (S.D.N.Y. May 1, 2002).
BASIC PROCEDURES
7. Included in the survey are responses from 306 individuals, recruited from
an Internet panel, who completed an on-line survey hosted by Decision Analyst, Inc.
Interviewing was conducted between January 22, 2014 and January 31, 2014.
8. The universe for the survey consisted of individuals who stated that they
had purchased snack bars within the last 3 months or expressed that they were likely to
do so in the next 3 months.1
To prevent respondents from knowing the precise product in
which we were interested, the survey screener and questionnaire also asked whether
potential respondents have or were likely to purchase mints and chewing gum.2
9. For the first day of interviewing, Decision Analyst, Inc. was instructed to
screen approximately an equal number of men and women in each of five age groups.
Based on this investigation, a respondent selection procedure referred to as a quota
sampling method was employed, seeking to include individuals by age and gender in
1 Additionally, qualifying respondents could not work for or have any family members in their
household who work for an advertising agency, sales promotion firm, public relations firm, market research
firm, a company that manufactures or distributes food products, or a retail store or any other establishment
where they personally sell food products. Further, to complete the survey, respondents had to use a desktop
or laptop computer, agree to follow specific instructions for completing the survey and if they wear glasses
or contact lenses when using a computer, agreed to wear them for the survey.
2 Survey programming instructions and data codes are attached as Exhibit E. An example of the
computer screens shown to respondents is attached as Exhibit F. Not all respondents saw all of the
attached screen shots because the number of questions asked was conditioned on answers to previous
questions; further, some screens were presented with the answers in a different order since the order of
certain answers was randomized.
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responses attributable to noise can definitively be separated from the proportion of
responses attributable solely to the trade dress. Here, the CLIF control bar is an ideal
control because, as the same type of product sold under the same brand name but with a
completely different trade dress, it holds constant every variable except trade dress.
The Stimuli
12. To roughly approximate the shopping experience, all respondents were
initially shown three photos in the same order, one at a time the first showing five
packages of TRIDENT chewing gum, the second showing five packages of KIND snack
bars, and the third showing five packages of TIC-TAC mints. Respondents were asked to
look at the products shown in each photo as they would if they were thinking about
buying them. The photographs of these products are attached as Exhibit I.
13. All respondents were then asked about three products on a rotated basis.
One of the products was the CLIF test bar shown to test group respondents, or the CLIF
control bar, shown to control group respondents. The remaining two products were the
gum and mint brands. Half of both the test and control group respondents were shown
and asked about the same brand of gum (TRIDENT) and a different brand of mints
(ALTOIDS) than was initially shown. The remaining test and control group respondents
were shown and asked about a different brand of gum (ORBIT) and the same brand of
mints (TIC-TAC) than was initially shown. This methodology helps ensure highly
probative results by removing focus away from the snack bar products tested. Further,
this procedure is designed to avoid leading respondents to an affirmative response when
asked about the CLIF test and CLIF control products. The gum and mint brands that
were not initially shown to respondents are attached as Exhibit J.
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Questions Asked
14. For each product shown, respondents were asked: Do you think this
brand of [snack bars, chewing gum, or mints] is or is not made by or made with the
approval or sponsorship of the same company that makes the [corresponding type of
product] you saw in the earlier photo? For those respondents who answered in the
affirmative, this question was followed by neutral probes: What makes you say that?
followed by Anything else?
FINDINGS
15. Of the 153 respondents in the Test Group, 40 respondents, representing
26.1% of that universe, reported the belief that the CLIF test bar is made by or made with
the approval or sponsorship of the same company that makes KIND bars.3
This figure
provides a gross level of consumer confusion. Most of these respondents specifically
cited similarities in the trade dress as the basis of this mistaken belief. For example,
respondents gave reasons for their mistaken belief such as:
I can see the labels. I am not brain dead.
Same or similar packaging as the earlier snack bars.
Very similar packaging.
They look the same.
The same package.
It looks just like the KIND bars I saw earlier.
The package is almost identical.
The packaging of the two brands of snack bars are extremelysimilar.
Same packaging. The only thing different that I noticed was the
name.
Close to the same see-through packaging.
3 An Excel file comprising responses to all questions is attached as Exhibit K.
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EXHIBIT A
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CASES IN WHICH MR. MANTIS HAS TESTIFIED AS ANEXPERT WITNESS IN THE PAST FOUR YEARS
2010 NUTRO PRODUCTS, INC. v. SERGEANTS PET CARE PRODUCTS, INC., Civil ActionNo. 3:09-cv-719 (United States District Court, Middle District of Tennessee, NashvilleDivision)
2010 UNITED STATES POLO ASSOCIATION, INC. and USPA PROPERTIES, INC. againstPRL USA HOLDINGS, INC. and LOREAL USA, INC., Civil Action No. 09-9476 (RWS)(United States District Court, Southern District of New York)
2010 NEUROVISION MEDICAL PRODUCTS, INC. v. NUVASIVE, INC., and DOES 1 through10, inclusive, Case No. 2:09-cv-6988 R (JEMx) (United States District Court, CentralDistrict of California, Western Division)
2011 AMERICAN EXPRESS MARKETING & DEVELOPMENT CORP. and AMERICANEXPRESS TRAVEL RELATED SERVICES COMPANY, INC. against BLACK CARDLLC 10 CIV 1605 (United States District Court, Southern District of New York)
2012 Frito-Lay North America, Inc., Opposer v. Princeton Vanguard, L.L.C., Opposition No91195552, Cancellation No.92053001 (United States Patent and Trademark OfficeBefore The Trademark Trial and Appeal Board)
2012 Gucci America, Inc., v. Guess, Inc., et al., Civil Action No. 09cv4373 (SAS) (UnitedStates District Court for the Southern District of New York)
2012 APPLE INC., v. SAMSUNG ELECTRONICS CO., LTD. Case No. 11-cv-01846-LHK(United States District Court, Northern District of California, San Jose Division)
2013 UNDER ARMOUR, INC., v. BODY ARMOR NUTRITION, LLC, Civil Action No. 1:12-cv-01283, (United States District Court For The District Of Maryland, Northern Division)
2013 Entravision Communications Corporation, Opposer, v. Liberman Television, LLC,Applicant, Opposition No 9118847 (United States Patent and Trademark Office BeforeThe Trademark Trial and Appeal Board)
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EXHIBIT B
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THE MANTIS GROUP, INC.
Formed in 1985, The Mantis Group, Inc., is a marketing research and consultingfirm. The Mantis Group designs, executes and reports on surveys conducted fora wide variety of consumer and industrial product and service firms.
Mr. Mantis has over forty years of experience in marketing research design,execution and interpretation. Mr. Mantis began his career at Continental IllinoisNational Bank as a Marketing Officer responsible for meeting the Bankscorporate and fiduciary marketing information needs. Mr. Mantis also served asa Vice President of Market Facts, Inc. as the Manager of the firms Financial andLegal Services Group.
Mr. Mantis received a Bachelor of Science in Economics from Carroll College, aMaster of Business Administration from Indiana University, and a Juris Doctorfrom Illinois Institute of Technology Chicago-Kent College of Law, and is amember of the Illinois Bar.
The Mantis Group, Inc. has conducted surveys designed to address a variety ofbusiness issues and has provided survey research for judicial and regulatoryproceedings.
_____________________________________________________________________________________
2032 North KenmoreChicago, Illinois 60614
Telephone 773.248-6173 FAX 773.248-6181E-mail [email protected]
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EXHIBIT C
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Decision Analyst 1
EXHIBIT E
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Decision Analyst 2
Fruit and Nut Bar
SAMPLE SPECIFICATIONS:
Sample Source: ACOPScreener Incentive: 15 PointsSurvey Incentive: 300 Points
Description of Sample: National Rep. U.S. 50+DC. M/F ages 18+. Exclude Marketing, Marketing Researchand Advertising.
SAMPLING QUOTAS:
QUOTA SET
Test Cell (N=152) (assign to version 1 or 2)--Version 1 (n=76)--Version 2 (n=76)--Male (S2 = 1) (n=60)--Female (S2 = 2) (n=92)--18 to 24 (S3 = 2) (n=28)--25 to 34 (S3 = 3) (n=52)
--35 to 44 (S3 = 4) (n=44)--45+ (S3 = 5) (n=28)
Control Cell (N=152) (assign to version 3 or 4)--Version 3 (n=76)--Version 4 (n=76)--Male (S2 = 1) (n=60)--Female (S2 = 2) (n=92)--18 to 24 (S3 = 2) (n=28)--25 to 34 (S3 = 3) (n=52)--35 to 44 (S3 = 4) (n=44)--45+ (S3 = 5) (n=28)
USE LEAST FILL TO ASSIGN TO CELL AND VERSION.
TERMINATE SET
DNQ1: S1 Code 99 Outside the U.S.DNQ2: S2 Code 1 Under 18DNQ3: S4 Codes 3-7 Not using a computer or laptopDNQ4: S5/S6 Code 2 or 3 in both S5_3 and S6_3 Did not purchase or plan to purchaseDNQ5: S7 S7_1= code 1 or 3 or S7_2 = code 1 or 3 or **S7_3= code 1 or 3** IndustryDNQ6: S8 Code 3 Not sure if they wear glasses/corrective lensesDNQ7: S9 Code 2 or 3 Will not wear glasses/corrective lenses
DNQ8: S10 Code 2 or 3 Did not agree to instructionsDNQ9: Q10 - Any of codes 1 or 3 for Q10_1-Q10_5 Did not follow instructionsDNQ10: Over QuotaDNQ998: Cheater
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Decision Analyst 3
QUESTIONNAIRE MAP
L1 TYPE:Login Question ALIAS:Login
LOGIC INSTRUCTIONS:
Please enter your first name and email address in the boxes below.
(PAGE BREAK)
T1 TYPE:HTML / Text Block ALIAS:ACOP Introduction
LOGIC INSTRUCTIONS:
Dear {{respondent.first_name}}:
Thanks for agreeing to complete this brief screening questionnaire. Your account will be credited{{respondent.screener_amount}} Points within two weeks once you complete this screener.
Your individual answers will be anonymous and strictly confidential, of course. Once you answer all of thequestions on a page, please click on the Continue button.
Please be completely honest and do not guess when you answer the following questions.
T7 TYPE:HTML / Text Block ALIAS: Imperium
LOGIC INSTRUCTIONS:
(FORM INPUT)(FORM INPUT) (FORM INPUT) (TABLE: not parsed)(JAVASCRIPT CODE)
(PAGE BREAK)
S1 TYPE:Drop Down Question ALIAS:State FIPS US Only
LOGIC INSTRUCTIONS:MUST BE INSIDE THE US; OTHERWISE, DNQ1 - SKIP TO CLOSE
In which state do you live?(Choose One Answer From The Drop-Down Box Below)
Choose One Answer
1 Alabama2 Alaska4 Arizona5 Arkansas6 California8 Colorado9 Connecticut10 Delaware11 District of Columbia12 Florida13 Georgia15 Hawaii16 Idaho17 Illinois18 Indiana19 Iowa20 Kansas21 Kentucky22 Louisiana23 Maine24 Maryland
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Decision Analyst 4
25 Massachusetts26 Michigan27 Minnesota28 Mississippi29 Missouri30 Montana31 Nebraska32 Nevada
33 New Hampshire34 New Jersey35 New Mexico36 New York37 North Carolina38 North Dakota39 Ohio40 Oklahoma41 Oregon42 Pennsylvania44 Rhode Island45 South Carolina46 South Dakota47 Tennessee
48 Texas49 Utah50 Vermont51 Virginia53 Washington54 West Virginia55 Wisconsin56 Wyoming99 Outside of the U.S.
(PAGE BREAK)
S2 TYPE:Single Response ALIAS:GenderLOGIC INSTRUCTIONS:
Are you...?(Choose One Answer)
1 Male2 Female
(PAGE BREAK)
S3 TYPE:Single Response ALIAS:Age
LOGIC INSTRUCTIONS:MUST ANSWER CODES 2-5; OTHERWISE, DNQ2 - SKIP TO CLOSE
In which of the following categories does your age fall?(Choose One Answer)
1 Under 182 18 to 243 25 to 344 35 to 445 45 or older
(PAGE BREAK)
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Decision Analyst 5
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Decision Analyst 6
S4 TYPE:Single Response ALIAS:Device Using
LOGIC INSTRUCTIONS:MUST ANSWER CODES 1 OR 2; OTHERWISE, DNQ3 - SKIP TOCLOSE
Which of the following best describes the device you are using right now to access the Internet?(Choose One Answer)
1 A traditional desktop computer2 A laptop computer3 A tablet computer4 A television-based browser or television-set top box, such as WebTV5 A game station, such as Sony PlayStation 2, Microsoft Xbox, or Sega Dreamcast6 A mobile phone7 Other (Please Type In The Other Device)
(PAGE BREAK)
S5 TYPE:Single Response Horizontal Grid ALIAS:Past Product Purchase
LOGIC INSTRUCTIONS:RANDOMIZE ANSWERS
In the past 3 months, have you purchased any of the following products?(Choose One Answer On Each Row Below)
Yes No Dont Know/DontRemember
S5_1 Chewing gum 1 2 3
S5_2 Mints 1 2 3
S5_3 Snack bars 1 2 3
(PAGE BREAK)
S6 TYPE:Single Response Horizontal Grid ALIAS:Future Purchase
LOGIC INSTRUCTIONS:MUST ANSWER CODE 1 IN S5_3 OR S6_3; OTHERWISE DNQ4 ANDSKIP TO CLOSE.RANDOMIZE ANSWERS SAME AS S5.
In the next 3 months, are you likely to purchase any of the following products?(Choose One Answer On Each Row Below)
Yes No Dont Know
S6_1 Chewing gum 1 2 3
S6_2 Mints 1 2 3
S6_3 Snack bars 1 2 3
(PAGE BREAK)
S7 TYPE:Single Response Horizontal Grid ALIAS: Employment Security
LOGIC INSTRUCTIONS:MUST ANSWER CODE 2 IN S7_1, S7_2, AND **S7_3**; OTHERWISEDNQ5 AND SKIP TO CLOSE.RANDOMIZE ANSWERS
Do you or any members of your household currently work for any one of the following types of companies?(Choose One Answer On Each Row Below)
Yes No Dont Know/Dont
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Decision Analyst 7
Remember
S7_1 An advertisingagency, salespromotion firm,public relationsfirm, or marketingresearchorganization
1 2 3
S7_2 A manufacturer or distributor of anyfood products
1 2 3
S7_3 A retail store or anyother establishmentwhere youpersonally sell foodproducts
1 2 3
(PAGE BREAK)
S8 TYPE:Single Response ALIAS:Wear Eyeglasses
LOGIC INSTRUCTIONS:MUST ANSWER CODE 1 OR 2; OTHERWISE DNQ6 AND SKIP TOCLOSE.RANDOMIZE;DNR CODE 3.
Do you normally wear eyeglasses or corrective lenses when using a computer?(Choose One Answer)
1 Yes2 No3 Don't know/Not sure
(PAGE BREAK)
S9 TYPE:Single Response ALIAS:Will Wear Eyeglasses
LOGIC INSTRUCTIONS:ASK IF CODE 1 IN S8; OTHERWISE SKIP TO S9A.MUST ANSWER CODE 1, OTHERWISE DNQ7 AND SKIP TO CLOSE.RANDOMIZE SAME AS S8; DNR CODE 3.
Will you please wear them for the remainder of this survey?(Choose One Answer)
1 Yes2 No3 Don't know/Not sure
(PAGE BREAK)
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Decision Analyst 8
T2 TYPE:HTML / Text Block ALIAS:Survey Instructions
LOGIC INSTRUCTIONS:
Before continuing with this survey, please carefully read the following instructions:
1 Please take the survey in one session.
2 While taking this survey, please do not at any time open any other windows or tabson this computer or any other computer.3 While taking this survey, please do not at any time use any hand-held electronic
device, such as a PDA, or any mobile phone.4 Please do not view any other written material or electronic devices while taking this
survey.5 Please do not consult or talk with any person while taking this survey.6 Please do not disclose to any party or copy or download any information that you will
see in this survey.
S10 TYPE:Single Response ALIAS:Agreement
LOGIC INSTRUCTIONS:MUST ANSWER CODE 1, OTHERWISE DNQ8 AND SKIP TO CLOSE.RANDOMIZE SAME AS S8; DNR CODE 3.
Do you understand the above instructions and agree to follow them?(Choose One Answer)
1 Yes2 No3 Don't know/Not sure
(PAGE BREAK)
T3 TYPE:HTML / Text Block ALIAS:ACOP Qualify Text
LOGIC INSTRUCTIONS:
Thanks for completing this screening questionnaire. Your account will be credited{{respondent.screener_amount}} Points within two weeks.
You are invited to participate in the survey. It will take about 10 minutes to finish. Your incentive of{{respondent.incentive_amount}} Points will be credited to your account within two weeks if you completethe following questionnaire by the date specified in our email.
(PAGE BREAK)
T8 TYPE:HTML / Text Block ALIAS:Survey Intro
LOGIC INSTRUCTIONS:
Now you will see three photos, one at a time. The first photo shows five packages of the same brand ofchewing gum. The second photo shows five packages of the same brand of snack bars. And the thirdphoto shows five packages of the same brand of mints.
Scroll up and down, as necessary, to see all of each photo.
Please look at the products shown in each photograph as you would if you were thinking about buyingthem.
When you are done looking at the first photo, please click on the Continue button to look at the other twophotos.
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Decision Analyst 9
(PAGE BREAK)
T10 TYPE:HTML / Text Block ALIAS:Chewing gum
LOGIC INSTRUCTIONS:DO NOT RANDOMIZE T10-T11-T12.DELAY CONTINUE BUTTON FOR 15 SECONDS
(IMAGE: Images/Photo4.jpg)
The Continue button will appear shortly.
(PAGE BREAK)
T11 TYPE:HTML / Text Block ALIAS:Snack bars
LOGIC INSTRUCTIONS:DELAY CONTINUE BUTTON 15 SECONDS
(IMAGE: Images/Photo1.jpg)
The Continue button will appear shortly.
(PAGE BREAK)
T12 TYPE:HTML / Text Block ALIAS:Mints
LOGIC INSTRUCTIONS:DELAY CONTINUE BUTTON FOR 15 SECONDS
(IMAGE: Images/Photo6.jpg)
The Continue button will appear shortly.
(PAGE BREAK)
T9 TYPE:HTML / Text Block ALIAS:Survey Instructions
LOGIC INSTRUCTIONS:
Now you will see a few m ore photos and then you will be asked some questions. For each question, if youdont know or dont have an answer, please dont guess. Just indicate you dont know or dont have ananswer and well go on to the next question.
(PAGE BREAK)
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Decision Analyst 10
Q1 TYPE:Single Response ALIAS:Shown in this photo are five packages ofsnac...
LOGIC INSTRUCTIONS:RANDOMIZE ANSWERS SAME AS S8; DNR CODE 3.BLOCK RANDOMIZE Q1-Q3,Q4-Q6, AND Q7-Q9PROGRAMMER SHOW PHOTO BASED ON VERSION. VERSIONS 1 AND 2 = PHOTO 2,VERSIONS 3 AND 4 = PHOTO 3
Shown in this photo are five packages of snack bars. Scroll up and down as necessary to look at the entirephoto.
@@IMAGE INSERTED BASED ON VERSION@@
Do you think this brand of snack bars IS or IS NOT made by, or made with the approval or sponsorship of,the same company that makes the snacks bars you saw in the earlier photo?(Choose One Answer)
1 Yes/IS2 No/IS NOT3 Dont know/No opinion
(PAGE BREAK)
Q2 TYPE:Multi-line Text Open End ALIAS:What makes you say that?
LOGIC INSTRUCTIONS:ASK IF CODE 1 IN Q1; OTHERWISE SKIP TO Q4.
What makes you say that?(Please Type Your Answers In The Box Below. Please Be Specific And Include Details.)
(PAGE BREAK)
Q3 TYPE:Multi-line Text Open End ALIAS:Anything else?
LOGIC INSTRUCTIONS:
Anything else?(Please Type Your Answers In The Box Below. Please Be Specific And Include Details.)
(PAGE BREAK)
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Decision Analyst 11
Q4 TYPE:Single Response ALIAS:Shown in this photo are five packages ofchew...
LOGIC INSTRUCTIONS:RANDOMIZE ANSWERS SAME AS S8; DNR CODE3.PROGRAMMER SHOW PHOTO BASED ON VERSION. VERSIONS 1 AND 3 = PHOTO 5,VERSIONS 2 AND 4 = PHOTO 4
Shown in this photo are five packages of chewing gum. Scroll up and down, as necessary, to look at the
entire photo.
@@IMAGE INSERTED BASED ON VERSION@@
Do you think this brand of chewing gum IS or IS NOT made by, or made with the approval or sponsorshipof, the same company that makes the chewing gum you saw in the earlier photo?(Choose One Answer)
1 Yes/IS2 No/IS NOT3 Don't know/No opinion
(PAGE BREAK)
Q5 TYPE:Multi-line Text Open End ALIAS:What makes you say that?
LOGIC INSTRUCTIONS:ASK IF CODE 1 IN Q4; OTHERWISE SKIP TO Q7.
What makes you say that?(Please Type Your Answers In The Box Below. Please Be Specific And Include Details.)
(PAGE BREAK)
Q6 TYPE:Multi-line Text Open End ALIAS:Anything else?
LOGIC INSTRUCTIONS:
Anything else?(Please Type Your Answers In The Box Below. Please Be Specific And Include Details.)
(PAGE BREAK)
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Decision Analyst 12
Q7 TYPE:Single Response ALIAS:Shown in this photo are five packages ofmint...
LOGIC INSTRUCTIONS:RANDOMIZE ANSWERS SAME AS S8; DNR CODE3.PROGRAMMER SHOW PHOTO BASED ON VERSION. VERSIONS 1 AND 3 = PHOTO 6,VERSIONS 2 AND 4 = PHOTO 7
Shown in this photo are five packages of mints. Scroll up and down, as necessary, to look at the entire
photo.
@@IMAGE INSERTED BASED ON VERSION@@
Do you think this brand of mints IS or IS NOT made by, or made with the approval or sponsorship of, thesame company that makes the mints you saw in the earlier photo?(Choose One Answer)
1 Yes/IS2 No/IS NOT3 Don't know/No opinion
(PAGE BREAK)
Q8 TYPE:Multi-line Text Open End ALIAS:What makes you say that?
LOGIC INSTRUCTIONS:ASK IF CODE 1 IN Q7; OTHERWISE SKIP TO Q10.
What makes you say that?(Please Type Your Answers In The Box Below. Please Be Specific And Include Details.)
(PAGE BREAK)
Q9 TYPE:Multi-line Text Open End ALIAS:Anything else?
LOGIC INSTRUCTIONS:
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Decision Analyst 13
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Q10_3 Look at or use anyhand-heldelectronic device,such as a PDA,
tablet computer, orany type of mobilephone
1 2 3
Q10_4 View any writtenmaterial (other thanthis survey) orconsult or talk withany person
1 2 3
Q10_5 Copy or downloaded anyinformation yousaw in this survey
1 2 3
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Decision Analyst 14
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EXHIBIT F
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Q1 VERSION 1&2
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Q1-VERSIONS 3 & 4
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Q4- VERSION 1 & 3
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Q4- VERSION 2 & 4
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Q7-VERSIONS 1 & 3
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Q7-VERSIONS 2 & 4
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EXHIBIT G
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RESPONDENT DEMOGRAPHICS
Test Group Control Group
18 to 24 years 28 2618.3 17.0
25 to 34 years 51 5333.3 34.6
35 to 44 years 45 4529.4 29.4
45 or older 29 2919.0 19.0
GENDER
Male 62 6140.5 39.9
Female 91 9259.5 60.1
RESPONDENTS 153 153100.0% 100.0%
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EXHIBIT H
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EXHIBIT I
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EXHIBIT J
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EXHIBIT K
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PanelID Cell Version S1_1 S2 S3 S4 S5_1
267,381 1 1 36 1 5 1 2
325,369 1 1 24 1 4 1 1
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1,304,858 2 4 25 2 4 1 1
1,388,967 2 3 27 2 4 2 1
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2,278,306 1 2 29 2 3 1 1
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4,049,556 1 1 13 2 4 2 1
4,148,033 2 3 39 1 5 1 2
4,251,893 1 2 19 2 2 2 1
4,357,938 1 1 32 2 3 1 2
1 of 88
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PanelID Cell Version S1_1 S2 S3 S4 S5_1
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2 of 88
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PanelID Cell Version S1_1 S2 S3 S4 S5_1
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3 of 88
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PanelID Cell Version S1_1 S2 S3 S4 S5_1
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5 of 88
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PanelID Cell Version S1_1 S2 S3 S4 S5_1
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149,041,727 2 3 26 2 2 2 1
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149,064,712 2 3 53 2 2 2 1
7 of 88
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PanelID Cell Version S1_1 S2 S3 S4 S5_1
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149,115,429 2 3 17 2 3 1 1
149,120,112 1 1 28 2 2 2 1
149,142,379 2 3 20 2 5 2 1
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149,159,995 1 1 33 2 3 2 1149,169,169 1 2 55 2 4 2 1
149,182,285 2 4 36 2 3 1 1
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149,351,503 1 1 48 1 3 2 1
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149,362,521 2 4 36 1 3 1 2
149,364,555 2 3 37 2 2 2 1
149,367,081 2 3 17 2 3 1 2
149,369,166 2 4 12 2 2 1 1
149,376,292 2 4 6 2 2 1 1
8 of 88
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PanelID Cell Version S1_1 S2 S3 S4 S5_1
149,392,292 1 1 6 1 5 2 3
149,410,160 1 2 48 2 4 2 1
149,418,328 2 3 18 2 3 2 2
149,426,578 2 4 18 1 3 1 1
149,437,358 1 1 39 1 4 2 1
149,438,590 1 1 24 2 5 1 1
149,442,124 2 3 13 2 2 2 1
149,442,982 1 2 42 2 3 1 2
149,447,540 1 2 20 1 3 1 1
149,463,544 1 2 48 2 4 1 1
149,474,080 2 3 9 1 4 2 1
149,479,549 1 1 24 2 5 2 2
149,486,314 1 2 26 2 4 2 1
149,508,573 2 3 42 2 2 2 1
149,525,190 2 3 12 2 2 1 2
149,525,608 1 2 12 1 3 1 1
149,527,896 1 2 49 2 2 2 1
149,532,809 2 4 27 2 2 2 1
149,536,379 2 4 27 2 2 2 1
149,540,810 1 2 12 2 4 2 3
149,542,181 2 4 48 1 5 1 1
149,544,178 1 1 12 1 5 1 1
149,551,333 1 1 13 2 2 2 1
149,551,371 2 4 6 2 2 2 1
149,556,387 1 2 36 2 4 2 1
149,560,291 1 1 36 2 2 2 1
9 of 88
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PanelID Cell Version S1_1 S2 S3 S4 S5_1
149,568,676 2 4 25 1 3 2 1
149,574,225 1 1 32 2 3 2 1
149,580,326 1 1 6 2 2 2 2
149,584,730 1 2 33 2 3 2 2
149,593,802 2 4 36 2 2 2 1
149,594,221 1 2 42 1 5 1 2
149,596,253 1 2 19 2 3 1 1
149,596,998 1 2 49 2 2 2 1
149,599,584 1 1 21 1 4 2 2
149,600,259 1 1 34 1 3 1 1
149,600,460 2 3 32 2 3 2 1
149,603,081 1 1 6 1 3 2 1
149,607,182 1 2 8 1 5 1 2
149,609,296 1 2 45 1 4 1 1
149,610,191 1 2 34 2 2 2 1
149,612,544 1 2 42 2 2 2 1
149,612,773 2 3 18 2 2 2 1
149,614,427 2 3 50 2 2 2 2
149,617,055 1 1 16 2 2 2 2
149,617,938 2 3 36 2 2 2 2
10 of 88
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PanelID Cell Version S1_1 S2 S3 S4 S5_1
149,621,469 2 4 35 2 3 2 1
11 of 88
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PanelID
267,381
325,369
440,248
933,7891,055,475
1,304,858
1,388,967
1,546,254
2,037,492
2,267,708
2,278,306
2,358,577
2,395,4792,409,634
2,570,345
2,657,499
2,725,392
2,911,304
2,942,291
2,959,724
2,978,067
3,005,946
3,259,291
3,278,015
3,395,829
3,399,773
3,463,458
3,491,510
3,546,329
3,673,984
4,049,556
4,148,033
4,251,893
4,357,938
S5_2 S5_3 S6_1 S6_2 S6_3 S7_1 S7_2
1 1 2 1 1 2 2
2 1 1 3 1 2 2
1 1 2 2 1 2 2
2 1 2 2 1 2 22 2 2 2 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 21 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 3 3 3 2 2
1 1 2 1 1 2 2
2 2 2 2 1 2 2
1 1 2 1 3 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 3 1 1 2 2
2 1 2 2 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 2 1 1 2 2
2 1 2 2 2 2 2
2 1 1 2 1 2 2
1 1 1 1 1 2 2
3 1 2 3 1 2 2
2 1 1 2 1 2 2
2 2 2 2 1 2 2
1 1 1 1 1 2 2
1 1 3 1 1 2 2
12 of 88
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PanelID
4,413,957
4,437,664
4,461,635
4,675,345
4,717,438
4,875,313
4,937,978
4,990,710
5,245,908
5,271,633
5,379,110
5,390,045
5,421,635
5,434,451
5,604,123
5,718,187
5,730,336
10,037,158
10,048,420
10,112,390
10,315,423
10,353,762
10,638,79410,831,252
10,878,531
10,955,032
11,020,699
11,045,719
S5_2 S5_3 S6_1 S6_2 S6_3 S7_1 S7_2
1 1 1 1 1 2 2
3 1 2 3 1 2 2
1 1 1 1 1 2 2
2 2 1 2 1 2 2
2 2 1 2 1 2 2
1 1 1 1 1 2 2
2 1 2 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 2 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 3 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 21 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 1 1 2 2
2 2 2 3 1 2 2
2 1 1 2 1 2 2
13 of 88
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PanelID
11,180,017
11,198,624
11,275,36111,388,352
11,532,657
11,719,142
11,813,750
11,843,072
11,946,473
12,013,852
12,147,084
12,163,377
12,164,485
12,212,359
12,274,011
12,578,555
12,663,782
12,770,732
12,912,858
12,940,178
12,958,110
12,962,812
12,981,228
12,984,203
12,990,361
13,006,874
13,007,879
13,018,545
S5_2 S5_3 S6_1 S6_2 S6_3 S7_1 S7_2
1 1 1 1 1 2 2
2 1 2 3 1 2 2
2 1 1 1 1 2 22 2 1 2 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 2 1 1 2 2
2 2 3 3 1 2 2
2 1 1 2 2 2 2
1 1 1 1 1 2 2
2 1 2 2 1 2 2
1 1 1 1 1 2 2
2 2 1 2 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 2 1 2 2
2 1 1 1 1 2 2
2 1 1 1 1 2 2
2 1 1 3 1 2 2
2 1 3 3 1 2 2
1 1 1 1 3 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
14 of 88
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PanelID
13,122,253
13,122,444
13,143,276
13,204,63113,249,815
13,268,523
13,288,356
13,312,751
13,323,918
13,335,584
13,549,201
13,604,503
13,650,983
13,707,727
13,728,860
13,733,308
13,734,498
13,739,340
13,859,844
13,985,457
13,989,733
13,992,304
14,019,634
14,029,404
14,040,381
14,060,884
14,061,90014,080,649
14,098,883
14,159,124
14,162,605
14,167,437
14,167,775
S5_2 S5_3 S6_1 S6_2 S6_3 S7_1 S7_2
2 2 2 1 1 2 2
1 1 1 1 1 2 2
1 1 2 1 1 2 2
1 1 1 1 1 2 22 1 1 2 2 2 2
2 1 1 2 1 2 2
1 1 1 3 1 2 2
2 1 3 3 1 2 2
2 1 2 2 1 2 2
1 2 1 1 1 2 2
1 1 1 1 1 2 2
2 1 2 2 1 2 2
1 1 1 1 1 2 2
2 2 2 2 1 2 2
2 1 2 2 2 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 2 2 1 2 2
1 2 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 3 3 2 2 2
1 1 2 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 21 1 1 1 1 2 2
1 1 1 1 3 2 2
1 1 1 1 1 2 2
2 2 2 2 1 2 2
1 1 1 1 1 2 2
2 1 1 3 1 2 2
15 of 88
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PanelID
14,180,291
14,186,469
14,187,298
14,235,879
14,252,686
14,255,517
14,284,021
14,331,930
14,375,914
14,461,284
14,533,45014,551,199
14,589,931
14,595,411
14,612,817
14,627,326
14,632,859
14,652,693
14,655,474
14,657,361
14,675,587
14,692,380
14,733,652
14,769,589
14,781,479
14,786,077
14,819,470
14,831,535
14,841,278
14,882,711
14,899,638
14,904,032
14,910,524
14,925,551
14,933,737
S5_2 S5_3 S6_1 S6_2 S6_3 S7_1 S7_2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 2 1 2 2
1 1 1 1 1 2 2
1 1 1 3 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 21 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 2 1 2 2
1 1 1 1 1 2 2
2 1 2 2 1 2 2
1 1 1 1 1 2 2
1 1 2 1 1 2 2
1 1 1 1 1 2 2
2 2 3 3 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 2 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 1 1 2 2
16 of 88
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PanelID
14,962,709
14,983,347
14,987,507
14,989,331
14,990,417
15,030,715
15,031,516
15,032,610
15,036,709
15,089,080
15,172,725
15,181,831
15,206,432
15,228,115
15,244,694
15,272,034
15,276,705
15,276,734
15,295,582
15,304,799
15,304,951
15,337,111
15,358,817
15,381,754
15,383,744
15,384,814
15,393,295
15,394,262
15,404,674
15,421,622
15,447,523
15,456,620
15,459,948
S5_2 S5_3 S6_1 S6_2 S6_3 S7_1 S7_2
1 1 1 1 1 2 2
2 1 2 3 1 2 2
2 1 2 3 1 2 2
2 1 2 2 1 2 2
1 1 3 1 1 2 2
2 1 1 2 1 2 2
2 1 2 2 3 2 2
1 1 1 3 3 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 3 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 2 1 2 2
2 1 1 2 1 2 2
2 1 2 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 1 1 2 2
2 1 1 2 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 2 2 1 2 2
2 1 2 2 3 2 2
17 of 88
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PanelID
15,497,046
15,506,015
15,508,964
15,536,29415,538,157
15,541,397
15,553,912
15,561,516
15,567,003
15,593,056
15,618,574
15,627,254
15,640,302148,811,118
148,860,302
148,870,441
148,874,505
148,884,404
148,901,192
148,907,715
148,921,115
148,921,154
148,962,868
148,991,320
149,005,758
149,006,324
149,026,422
149,028,141
149,029,722149,034,057
149,041,727
149,048,552
149,064,712
S5_2 S5_3 S6_1 S6_2 S6_3 S7_1 S7_2
1 1 1 1 1 2 2
2 3 1 3 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 21 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 3 1 2 2
1 1 1 1 1 2 2
2 1 1 3 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 3 1 1 2 22 1 2 2 1 2 2
1 1 1 1 1 2 2
1 1 1 3 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 2 1 3 1 2 2
2 1 2 2 1 2 2
2 2 1 1 1 2 2
2 1 1 3 1 2 2
2 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 21 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
18 of 88
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PanelID
149,065,313
149,079,722
149,081,093
149,082,087149,090,978
149,108,260
149,112,888
149,115,429
149,120,112
149,142,379
149,156,370
149,159,995149,169,169
149,182,285
149,192,003
149,214,126
149,223,537
149,224,017
149,224,520
149,236,340
149,243,131
149,268,750
149,292,180
149,293,979
149,294,739
149,339,892
149,351,503
149,352,998
149,354,786
149,358,244
149,362,521
149,364,555
149,367,081
149,369,166
149,376,292
S5_2 S5_3 S6_1 S6_2 S6_3 S7_1 S7_2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 21 1 1 1 1 2 2
2 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 2 1 1 1 2 2
1 1 1 3 1 2 2
1 1 1 1 1 2 22 1 1 3 1 2 2
1 1 1 1 1 2 2
1 1 2 1 1 2 2
1 1 1 1 1 2 2
2 1 1 2 1 2 2
1 1 1 1 1 2 2
2 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 2 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 2 2 1 2 2
1 1 1 1 1 2 2
2 1 1 3 1 2 2
2 1 1 2 1 2 2
2 1 1 2 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 3 3 1 2 2
2 1 2 2 1 2 2
2 1 1 2 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
19 of 88
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PanelID
149,392,292
149,410,160
149,418,328
149,426,578
149,437,358
149,438,590
149,442,124
149,442,982
149,447,540
149,463,544
149,474,080
149,479,549
149,486,314
149,508,573
149,525,190
149,525,608
149,527,896
149,532,809
149,536,379
149,540,810
149,542,181
149,544,178
149,551,333
149,551,371
149,556,387
149,560,291
S5_2 S5_3 S6_1 S6_2 S6_3 S7_1 S7_2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 2 1 2 1 2 2
1 1 1 1 1 2 2
2 1 1 2 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 2 2 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 3 1 1 1 2 2
2 1 2 2 3 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 2 2 3 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 2 2 1 2 2
2 1 1 3 1 2 2
1 1 1 1 1 2 2
1 1 1 1 3 2 2
1 1 1 1 1 2 2
2 1 1 3 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
20 of 88
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PanelID
149,568,676
149,574,225
149,580,326
149,584,730
149,593,802
149,594,221
149,596,253
149,596,998
149,599,584
149,600,259
149,600,460
149,603,081
149,607,182
149,609,296
149,610,191
149,612,544
149,612,773
149,614,427
149,617,055
149,617,938
S5_2 S5_3 S6_1 S6_2 S6_3 S7_1 S7_2
2 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 1 1 1 2 2
2 1 2 2 1 2 2
1 1 1 1 1 2 2
1 1 2 1 1 2 2
2 1 1 2 3 2 2
1 1 1 1 1 2 2
2 1 2 2 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
1 1 1 1 1 2 2
2 1 2 1 1 2 2
1 1 1 3 1 2 2
2 1 1 1 1 2 2
2 1 1 3 1 2 2
2 1 1 2 1 2 2
1 1 3 3 1 2 2
2 2 2 2 1 2 2
1 1 3 1 1 2 2
21 of 88
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PanelID
149,621,469
S5_2 S5_3 S6_1 S6_2 S6_3 S7_1 S7_2
1 1 1 1 1 2 2
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PanelID
267,381
325,369
440,248
933,7891,055,475
1,304,858
1,388,967
1,546,254
2,037,492
2,267,708
2,278,306
2,358,577
2,395,4792,409,634
2,570,345
2,657,499
2,725,392
2,911,304
2,942,291
2,959,724
2,978,067
3,005,946
3,259,291
3,278,015
3,395,829
3,399,773
3,463,458
3,491,510
3,546,329
3,673,984
4,049,556
4,148,033
4,251,893
4,357,938
S7_3 S8 S9 S10 Q1
2 1 1 1 2
2 2 #NULL! 1 3
2 1 1 1 2
2 2 #NULL! 1 32 1 1 1 2
2 2 #NULL! 1 3
2 2 #NULL! 1 3
2 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 1
2 2 #NULL! 1 2
2 2 #NULL! 1 12 1 1 1 3
2 2 #NULL! 1 2
2 2 #NULL! 1 3
2 1 1 1 3
2 2 #NULL! 1 3
2 1 1 1 2
2 1 1 1 1
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 1 1 1 3
2 1 1 1 2
2 1 1 1 3
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 1 1 1 1
2 1 1 1 3
2 1 1 1 1
2 1 1 1 1
23 of 88
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PanelID
4,413,957
4,437,664
4,461,635
4,675,345
4,717,438
4,875,313
4,937,978
4,990,710
5,245,908
5,271,633
5,379,110
5,390,045
5,421,635
5,434,451
5,604,123
5,718,187
5,730,336
10,037,158
10,048,420
10,112,390
10,315,423
10,353,762
10,638,79410,831,252
10,878,531
10,955,032
11,020,699
11,045,719
S7_3 S8 S9 S10 Q1
2 2 #NULL! 1 2
2 1 1 1 3
2 1 1 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 1 1 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 1
2 1 1 1 2
2 1 1 1 3
2 2 #NULL! 1 2
2 2 #NULL! 1 1
2 2 #NULL! 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 1 1 1 2
2 1 1 1 1
2 1 1 1 3
2 2 #NULL! 1 3
2 2 #NULL! 1 2
2 1 1 1 22 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 1
2 1 1 1 3
2 2 #NULL! 1 3
24 of 88
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PanelID
11,180,017
11,198,624
11,275,36111,388,352
11,532,657
11,719,142
11,813,750
11,843,072
11,946,473
12,013,852
12,147,084
12,163,377
12,164,485
12,212,359
12,274,011
12,578,555
12,663,782
12,770,732
12,912,858
12,940,178
12,958,110
12,962,812
12,981,228
12,984,203
12,990,361
13,006,874
13,007,879
13,018,545
S7_3 S8 S9 S10 Q1
2 1 1 1 2
2 2 #NULL! 1 3
2 2 #NULL! 1 22 2 #NULL! 1 3
2 2 #NULL! 1 2
2 2 #NULL! 1 3
2 2 #NULL! 1 3
2 2 #NULL! 1 3
2 1 1 1 2
2 2 #NULL! 1 3
2 2 #NULL! 1 2
2 2 #NULL! 1 3
2 1 1 1 2
2 1 1 1 3
2 1 1 1 1
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 1 1 1 3
2 2 #NULL! 1 3
2 1 1 1 1
2 2 #NULL! 1 2
2 1 1 1 2
2 1 1 1 2
2 2 #NULL! 1 3
2 1 1 1 2
2 1 1 1 2
2 1 1 1 2
2 2 #NULL! 1 3
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PanelID
13,122,253
13,122,444
13,143,276
13,204,63113,249,815
13,268,523
13,288,356
13,312,751
13,323,918
13,335,584
13,549,201
13,604,503
13,650,983
13,707,727
13,728,860
13,733,308
13,734,498
13,739,340
13,859,844
13,985,457
13,989,733
13,992,304
14,019,634
14,029,404
14,040,381
14,060,884
14,061,90014,080,649
14,098,883
14,159,124
14,162,605
14,167,437
14,167,775
S7_3 S8 S9 S10 Q1
2 2 #NULL! 1 2
2 1 1 1 3
2 2 #NULL! 1 2
2 2 #NULL! 1 12 1 1 1 2
2 2 #NULL! 1 1
2 2 #NULL! 1 2
2 1 1 1 2
2 1 1 1 3
2 2 #NULL! 1 3
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 1 1 1 2
2 1 1 1 1
2 1 1 1 2
2 1 1 1 1
2 1 1 1 2
2 2 #NULL! 1 2
2 1 1 1 2
2 1 1 1 3
2 2 #NULL! 1 2
2 1 1 1 22 2 #NULL! 1 2
2 1 1 1 3
2 2 #NULL! 1 1
2 1 1 1 3
2 2 #NULL! 1 2
2 1 1 1 1
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PanelID
14,180,291
14,186,469
14,187,298
14,235,879
14,252,686
14,255,517
14,284,021
14,331,930
14,375,914
14,461,284
14,533,45014,551,199
14,589,931
14,595,411
14,612,817
14,627,326
14,632,859
14,652,693
14,655,474
14,657,361
14,675,587
14,692,380
14,733,652
14,769,589
14,781,479
14,786,077
14,819,470
14,831,535
14,841,278
14,882,711
14,899,638
14,904,032
14,910,524
14,925,551
14,933,737
S7_3 S8 S9 S10 Q1
2 1 1 1 2
2 1 1 1 1
2 2 #NULL! 1 1
2 1 1 1 2
2 1 1 1 2
2 1 1 1 3
2 1 1 1 2
2 1 1 1 3
2 1 1 1 1
2 1 1 1 1
2 1 1 1 22 1 1 1 1
2 1 1 1 3
2 2 #NULL! 1 2
2 2 #NULL! 1 3
2 1 1 1 2
2 1 1 1 2
2 1 1 1 2
2 1 1 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 3
2 1 1 1 2
2 2 #NULL! 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 1 1 1 3
2 2 #NULL! 1 2
2 1 1 1 3
2 1 1 1 2
2 2 #NULL! 1 2
2 1 1 1 3
2 1 1 1 1
2 1 1 1 2
2 2 #NULL! 1 2
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PanelID
14,962,709
14,983,347
14,987,507
14,989,331
14,990,417
15,030,715
15,031,516
15,032,610
15,036,709
15,089,080
15,172,725
15,181,831
15,206,432
15,228,115
15,244,694
15,272,034
15,276,705
15,276,734
15,295,582
15,304,799
15,304,951
15,337,111
15,358,817
15,381,754
15,383,744
15,384,814
15,393,295
15,394,262
15,404,674
15,421,622
15,447,523
15,456,620
15,459,948
S7_3 S8 S9 S10 Q1
2 1 1 1 2
2 1 1 1 2
2 1 1 1 1
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 1 1 1 3
2 1 1 1 3
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 1 1 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 1
2 1 1 1 2
2 2 #NULL! 1 1
2 2 #NULL! 1 1
2 1 1 1 2
2 1 1 1 1
2 2 #NULL! 1 2
2 1 1 1 2
2 2 #NULL! 1 3
2 1 1 1 2
2 1 1 1 1
2 2 #NULL! 1 3
2 1 1 1 2
2 2 #NULL! 1 1
2 2 #NULL! 1 2
2 2 #NULL! 1 1
2 2 #NULL! 1 3
2 1 1 1 1
2 1 1 1 3
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PanelID
15,497,046
15,506,015
15,508,964
15,536,29415,538,157
15,541,397
15,553,912
15,561,516
15,567,003
15,593,056
15,618,574
15,627,254
15,640,302148,811,118
148,860,302
148,870,441
148,874,505
148,884,404
148,901,192
148,907,715
148,921,115
148,921,154
148,962,868
148,991,320
149,005,758
149,006,324
149,026,422
149,028,141
149,029,722149,034,057
149,041,727
149,048,552
149,064,712
S7_3 S8 S9 S10 Q1
2 1 1 1 3
2 2 #NULL! 1 3
2 2 #NULL! 1 2
2 2 #NULL! 1 22 1 1 1 2
2 1 1 1 2
2 2 #NULL! 1 1
2 2 #NULL! 1 1
2 1 1 1 2
2 2 #NULL! 1 2
2 1 1 1 3
2 1 1 1 2
2 1 1 1 32 2 #NULL! 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 1
2 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 3
2 2 #NULL! 1 3
2 1 1 1 3
2 2 #NULL! 1 3
2 2 #NULL! 1 1
2 1 1 1 3
2 1 1 1 2
2 2 #NULL! 1 3
2 2 #NULL! 1 3
2 2 #NULL! 1 1
2 1 1 1 32 1 1 1 3
2 1 1 1 3
2 2 #NULL! 1 2
2 1 1 1 2
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PanelID
149,065,313
149,079,722
149,081,093
149,082,087149,090,978
149,108,260
149,112,888
149,115,429
149,120,112
149,142,379
149,156,370
149,159,995149,169,169
149,182,285
149,192,003
149,214,126
149,223,537
149,224,017
149,224,520
149,236,340
149,243,131
149,268,750
149,292,180
149,293,979
149,294,739
149,339,892
149,351,503
149,352,998
149,354,786
149,358,244
149,362,521
149,364,555
149,367,081
149,369,166
149,376,292
S7_3 S8 S9 S10 Q1
2 2 #NULL! 1 3
2 1 1 1 1
2 2 #NULL! 1 2
2 1 1 1 22 2 #NULL! 1 3
2 2 #NULL! 1 1
2 2 #NULL! 1 2
2 1 1 1 3
2 2 #NULL! 1 3
2 2 #NULL! 1 3
2 1 1 1 2
2 1 1 1 22 1 1 1 3
2 1 1 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 1 1 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 1
2 2 #NULL! 1 1
2 2 #NULL! 1 1
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 1 1 1 1
2 2 #NULL! 1 2
2 1 1 1 1
2 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
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PanelID
149,392,292
149,410,160
149,418,328
149,426,578
149,437,358
149,438,590
149,442,124
149,442,982
149,447,540
149,463,544
149,474,080
149,479,549
149,486,314
149,508,573
149,525,190
149,525,608
149,527,896
149,532,809
149,536,379
149,540,810
149,542,181
149,544,178
149,551,333
149,551,371
149,556,387
149,560,291
S7_3 S8 S9 S10 Q1
2 1 1 1 2
2 2 #NULL! 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 1 1 1 2
2 1 1 1 2
2 2 #NULL! 1 1
2 1 1 1 2
2 2 #NULL! 1 3
2 2 #NULL! 1 2
2 2 #NULL! 1 1
2 2 #NULL! 1 2
2 1 1 1 3
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 1
2 1 1 1 3
2 2 #NULL! 1 3
2 1 1 1 1
2 2 #NULL! 1 2
2 1 1 1 2
2 2 #NULL! 1 1
2 1 1 1 2
2 2 #NULL! 1 2
2 1 1 1 3
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PanelID
149,568,676
149,574,225
149,580,326
149,584,730
149,593,802
149,594,221
149,596,253
149,596,998
149,599,584
149,600,259
149,600,460
149,603,081
149,607,182
149,609,296
149,610,191
149,612,544
149,612,773
149,614,427
149,617,055
149,617,938
S7_3 S8 S9 S10 Q1
2 1 1 1 2
2 1 1 1 1
2 1 1 1 1
2 2 #NULL! 1 2
2 1 1 1 1
2 1 1 1 2
2 1 1 1 3
2 2 #NULL! 1 2
2 1 1 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 2 #NULL! 1 1
2 2 #NULL! 1 2
2 1 1 1 1
2 2 #NULL! 1 1
2 1 1 1 1
2 2 #NULL! 1 2
2 2 #NULL! 1 2
2 1 1 1 3
2 2 #NULL! 1 2
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PanelID
149,621,469
S7_3 S8 S9 S10 Q1
2 1 1 1 2
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PanelID
267,381
325,369
440,248
933,7891,055,475
1,304,858
1,388,967
1,546,254
2,037,492
2,267,708
2,278,306
2,358,577
2,395,4792,409,634
2,570,345
2,657,499
2,725,392
2,911,304
2,942,291
2,959,724
2,978,067
3,005,946
3,259,291
3,278,015
3,395,829
3,399,773
3,463,458
3,491,510
3,546,329
3,673,984
4,049,556
4,148,033
4,251,893
4,357,938
Q2 Q3
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
The package is similar I believe it is the same brand.
#NULL! #NULL!
Same names for the different varieties of snack
bar. Close to the same see-through packaging.#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
It is a unique set of packages but you could see
Clif presenting these Mojo bars in something like
this.
These are very nice packages and I was looking
for a special Valentine gift along these lines
anyway, so it is exciting to encounter new
products with better ingredients.
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL! #NULL!
#NULL