climate communication in broadcast meteorology a workshop on science and storytelling welcome !...
TRANSCRIPT
Climate Communication in Broadcast Meteorology A Workshop on Science and Storytelling
Welcome!
Department of Natural & Applied SciencesSeptember 20, 2014
Thom DavisRick Oches
Dave Szymanski
Premises:
(1) Topics of climate change (or global warming) and media reports on such topics remain controversial with respect to public opinion and positions in the broadcast meteorology community.
(2) With respect to Earth’s climate, earth and atmospheric scientists have accumulated a vast body of data from calibrated measurements and well-tested hypotheses using best practices in science.
(3) Broadcast meteorologists have a vital, self-identified role as science communicators to the public and can be effective climate educators.
Do you think that global warming is happening? (n=433)
Yes, and it is caused mostly by human activity.19%
Yes, it is caused more-or-less equally by human 35%
activity and natural events.
Yes, and it is caused mostly by natural events.29%
Don’t know.8%
No.9%
SOURCE: Maibach, E., Cobb, S. Leiserowitz A., Peters, E., Schweizer, V., Mandryk, C., Witte, J., (2011) A National Survey of Television Meteorologists about Climate Change: Education. George Mason University. Fairfax, VA: Center for Climate Change Communication
Global warming refers to the idea that the world’s average temperature has been increasing over the past 150 years, may be increasing more in the future, and that the world’s climate may change as a result.
climate science ≠ climate communication
Approach to communicating with audiences on climate change
AVOID ENGAGECOMPROMISE
Comfort level @ explaining
climate science
HIGHER
LOWER
1 2 3 4 56
7
8 9 10
11 12
13
14
15 16 17 18 19 20 21 22
Broadcaster Interviews
(n=22)
Climate Communication in Broadcast Meteorology A Workshop on Science and Storytelling