close range marketing - manu melwin joy
TRANSCRIPT
Close Range
Marketing
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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Close Range Marketing
• Close range marketing,
commonly referred to
as CRM, is a form of
proximity marketing.
Close Range Marketing
• Close Range Marketing is an
emerging technology that
allows businesses to both
promote goods and services
and involve their customers in
interacting with the business.
Close Range Marketing
• It commonly uses
bluetooth technology to
transfer content to cellular
devices or laptops within
the range of the
transmitter.
Close Range Marketing
• While Bluetooth is the most
common means of
transmitting, other signal
types such as Wifi and FM
are becoming more
common.
Close Range Marketing
• In order for close range
marketing to work effectively,
a person needs to have some
sort of application installed to
his mobile device that accepts
push notifications.
Close Range Marketing
• One example of CRM
use is the use of
coupons.
Close Range Marketing
• A user receives a coupon
notification from an
application that he previously
installed saying that there is a
store nearby that he can
make use of that coupon.
