close reading #1 e3 pickens district
TRANSCRIPT
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Close Reading of Media TextsClose Reading of Media Texts
Frank W. BakerFrank W. Bakerwww.frankwbaker.com/mlcwww.frankwbaker.com/mlc
[email protected]@aol.com
Twitter: @fbakerTwitter: @fbaker
August 6, 2015
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ResourcesResources
MiddleWeb.com Periodical Book
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The task force The task force finds:finds:
“the literacies “the literacies that young people that young people need encompass need encompass media literacymedia literacy,,
digital literacy and digital literacy and social-emotional social-emotional literacy.”literacy.”
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““Media Literacy”Media Literacy”
What does that phrase mean to you?What does that phrase mean to you?
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““Media Literacy”Media Literacy”
Analysis + Creation/ProductionAnalysis + Creation/Production
video
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AASL Standards AASL Standards for the 21for the 21stst
Century LearnerCentury Learner
2. Communication and 2. Communication and CollaborationCollaborationb. communicate information b. communicate information and ideas effectively to multiple and ideas effectively to multiple audiences using a variety of audiences using a variety of mediamedia and formats. and formats.
3. Research and 3. Research and Information FluencyInformation Fluencyb. locate, organize, analyze, b. locate, organize, analyze, evaluate, synthesize, and evaluate, synthesize, and ethically use information from a ethically use information from a variety of sources and variety of sources and mediamedia..
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Defining Digital/Media LiteracyDefining Digital/Media Literacy Access. Finding and using media and technology tools
skillfully and sharing appropriate and relevant information with others.
Analyze and Evaluate. Comprehending messages and using critical thinking to analyze message quality, veracity, credibility and point of view, while considering potential effects or consequences of messages.
Create. Composing or generating content using creativity and confidence in self-expression, with awareness of purpose, audience, and composition techniques.
Reflect. Applying social responsibility and ethical principles to one’s own identity and lived experience, communication behavior and conduct.
Act. Working individually and collaboratively to share knowledge and solve problems in the family, the workplace and the community, and participating as a member of a community at local, regional, national and international levels.
Source: Renee Hobbs, Digital and Media Literacy: A Plan of Action
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http://powerfulvoicesforkids.com/
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Solution Tree Press ISTE
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http://www.frankwbaker.com/
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What is “close reading”?What is “close reading”?
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What is “close reading”?What is “close reading”?
When close reading a media text, When close reading a media text, you deconstruct (take apart) the text you deconstruct (take apart) the text by by analyzinganalyzing the way different the way different elementselements are used to create are used to create meaning.meaning.
In order to “close read” a text, it is In order to “close read” a text, it is necessary to understand the necessary to understand the particular particular media languagemedia language used. used.
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Media LanguageMedia Language
Media language encompasses all Media language encompasses all the ways in which media text isthe ways in which media text isconstructedconstructed to communicate with an to communicate with anaudience, through verbal, visual, auralaudience, through verbal, visual, aurallanguage language (e.g. lighting, layout, shots, typography,(e.g. lighting, layout, shots, typography,images, sound).images, sound).
Source: http://www.nzqa.govt.nz/nqfdocs/ncea-resource/achievements/2011/as90277.pdf
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What Media Are StudentsWhat Media Are StudentsExposed to the Most?Exposed to the Most?
Visuals (visual literacy)Visuals (visual literacy)
Ads (advertising literacy) Ads (advertising literacy)
TV/Movies (moving image literacy) TV/Movies (moving image literacy)
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Visual LiteracyVisual Literacy
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Source: ALA
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Visual Literacy & The LibraryVisual Literacy & The Library
Locating imagesLocating images Manipulating imagesManipulating images Attributing imagesAttributing images Evaluating imagesEvaluating images
Source: Visual Literacy for Librarians: Learning Skills and Promoting Best Practices
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Bradley Cooper uses a Samsung Bradley Cooper uses a Samsung smartphone to take a “selfie” during smartphone to take a “selfie” during
the Academy Awards telecastthe Academy Awards telecast
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Teaching Our Students Teaching Our Students The Rules of PhotographyThe Rules of Photography
Where and how Where and how you position you position your camera your camera has meaning has meaning to to the audience.the audience.
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Where isWhere is
the camera?the camera?
How does How does it make it make the giant look?the giant look?
Do you knowDo you knowwhat elsewhat elseit might mean?it might mean?
Jack & The Beanstalk
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Low camera angle, shooting up= power
Leni Riefenstahl, filmmaker
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Shooting DOWN on people= powerless, weak
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http://www.quebecpress.com/pmcodes/fop.pdf
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Teaching StrategyTeaching Strategy
Strip away the caption from an Strip away the caption from an image forces students to look deeplyimage forces students to look deeply
For the next image, think of For the next image, think of questions you might askquestions you might ask about about what’s picturedwhat’s pictured
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Photo fact-checking in the digital agePhoto fact-checking in the digital age
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Investigating ImagesInvestigating Images
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Source: AP
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The activityThe activity“strengthened “strengthened student student understanding understanding that media that media messages are messages are constructed and constructed and that design that design decisions such decisions such as font as font hierarchy, word hierarchy, word placement, and placement, and color all play a color all play a role in the role in the visual branding visual branding of a product.”of a product.”
http://theasideblog.blogspot.com/
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Magazine Cover ActivityMagazine Cover Activity
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1. Who is the 1. Who is the audienceaudience for each publication? What are the clues? for each publication? What are the clues?
2. Use one or two 2. Use one or two adjectivesadjectives to describe how she looks on the to describe how she looks on the cover? cover?
3. How and what might 3. How and what might body languagebody language communicate? communicate?
4. How are 4. How are words, color, design and layoutwords, color, design and layout used to make each used to make each cover appealing and/or attractive?cover appealing and/or attractive?
5. How is each cover 5. How is each cover like an advertisementlike an advertisement? What makes us want ? What makes us want to pick it up, buy it and read it?to pick it up, buy it and read it?
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Without prior knowledge of this film or its plot, Without prior knowledge of this film or its plot, what questions might you ask about this image?what questions might you ask about this image?
Photo: Lionsgate Publicity
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http://www.customermagnetism.com/
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http://www.verticalresponse.com/
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Graphic NovelsGraphic Novels
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InteractionInteraction
In what ways do you already In what ways do you already teach/encourage visual literacy?teach/encourage visual literacy?
What have you heard here that you’d What have you heard here that you’d like to try?like to try?
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AdvertisingAdvertising
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AdvertisingAdvertising
Why teach about advertising?
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Encouraging students toEncouraging students tothink like advertisersthink like advertisers
Who is my audience? (demographic)Who is my audience? (demographic) What media do they attend to?What media do they attend to? How do I get my product/service in How do I get my product/service in
front of their eyes?front of their eyes? What design technique will be What design technique will be
appealing, attractive and persuasive?appealing, attractive and persuasive? What high profile person or event can What high profile person or event can
I associate with? (Super Bowl)I associate with? (Super Bowl) What’s the best way to reach them?What’s the best way to reach them? How can I get them to commit (buy)?How can I get them to commit (buy)?
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What ads promise…What ads promise…
HealthHealth WealthWealth LoveLove HappinessHappiness SecuritySecurity EscapeEscape RelaxationRelaxation CoolCool
FriendshipFriendship WarmthWarmth SafetySafety AdventureAdventure CompanionshipCompanionship EntertainmentEntertainment SavingsSavings ComfortComfort
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How to “read” an adHow to “read” an ad
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Source: Children’s Media Project
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Source: Children’s Media Project
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Questions for Ad Questions for Ad AnalysisAnalysis
1. Images1. Images
Identify and describe the visual imagesIdentify and describe the visual images
Identify and describe the symbols.Identify and describe the symbols.
Identify and describe the media tools or Identify and describe the media tools or simple techniques of persuasion.simple techniques of persuasion.
3.3. Emotions and the StoryEmotions and the Story
Identify the story that the ad is trying to Identify the story that the ad is trying to tell.tell.
What “problems” will be solved?What “problems” will be solved?
What are the associations the ad makes What are the associations the ad makes with the product?with the product?
What are the advertisers trying to get you What are the advertisers trying to get you to believe?to believe?
What message is the ad trying to send?What message is the ad trying to send?
What emotions does the ad appeal to?What emotions does the ad appeal to?
What is the “logic” behind the ad?What is the “logic” behind the ad?
2.2. Photographic and Editing EffectsPhotographic and Editing Effects
How is the scene framed?How is the scene framed?
What part of the ad is your eye What part of the ad is your eye immediately drawn to?immediately drawn to?
Consider how color is used.Consider how color is used.
If there are people in the ad, who are they If there are people in the ad, who are they looking at (each other, a person not in the looking at (each other, a person not in the picture)?picture)?
Are there any computer editing techniques Are there any computer editing techniques that enhanced the picture?that enhanced the picture?
Are any objects or people in the ad Are any objects or people in the ad “supersized”?“supersized”?
4.4. Marketing StrategyMarketing Strategy
Why is this ad running?Why is this ad running?
Is it part of a series of ads?Is it part of a series of ads?
What does the corporation running the ad What does the corporation running the ad hope it will do for their public relations or hope it will do for their public relations or product “image”?product “image”?
Who is the target market of the ad?Who is the target market of the ad?
Source: Adapted from “The Ad & The Ego” Source: Adapted from “The Ad & The Ego”
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How to “read” an adHow to “read” an ad
Frank’s RecommendationFrank’s Recommendation Read every word on the pageRead every word on the page Make note of any unfamiliar words Make note of any unfamiliar words
or phrasesor phrases Make a list of every imageMake a list of every image Consider: layout, design, colorConsider: layout, design, color
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SloganSlogan NarrativeNarrative ColorColor POVPOV PowerPower Techniques ofTechniques ofpersuasionpersuasion LayoutLayout SubtextSubtext Eye Eye
MovementMovement
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Who Who createdcreated the ad?the ad?
What is the What is the purposepurpose??
What What techniques techniques grab your grab your attention?attention?
What is What is omittedomitted??
Who is the Who is the audienceaudience??
WhereWhere was the was the ad published?ad published?
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Ad ActivityAd Activity
Go to the ad marked in your Go to the ad marked in your magazinemagazine
Spend a few minutes doing an Spend a few minutes doing an analysis & deconstructionanalysis & deconstruction
Be prepared to shareBe prepared to share
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VoiceThreadVoiceThread
Source: http://ed.voicethread.com/share/663006/Source: http://ed.voicethread.com/share/663006/
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Toy CommercialsToy Commercials
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Toy CommercialsToy Commercials
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Cinderella’s Magical Talking VanityCinderella’s Magical Talking Vanity
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The Race to 2016The Race to 2016
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Ted Cruz: 2016 Presidential AdTed Cruz: 2016 Presidential Ad
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http://www.ftc.gov/bcp/edu/microsites/youarehere/ www.admongo.gov
http://www.knowitall.org/artopia/media/artcritic/critical/index.html
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Ad Topics for InstructionAd Topics for Instruction AdvergamingAdvergaming AlcoholAlcohol CelebrityCelebrity CosmeticsCosmetics Credit CardsCredit Cards Dieting Dieting (weight loss)(weight loss)
Junk FoodJunk Food Movies Movies (Oscars)(Oscars)
ParodyParody
PoliticsPolitics Prescription DrugsPrescription Drugs Product PlacementProduct Placement PSAPSA Sexual MessagesSexual Messages Sports Sports (Super Bowl)(Super Bowl)
Tobacco productsTobacco products ToysToys
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InteractionInteraction
In what ways do you already teach In what ways do you already teach about advertising?about advertising?
What have you heard here that you’d What have you heard here that you’d like to try?like to try?
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BreakBreak
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Moving ImagesMoving Images
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““Movies, advertisements, Movies, advertisements, and all other visual media and all other visual media are are tools teachers tools teachers need to use and media need to use and media we must masterwe must master if we are to maintain our if we are to maintain our credibility in the coming credibility in the coming years.”years.”
Jim BurkeJim BurkeThe English Teacher’s CompanionThe English Teacher’s Companion (3rd Edition) (3rd Edition)
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Comparing Print toComparing Print to Visual Language Visual Language
Sentence Paragraph Chapter NovelSentence Paragraph Chapter Novel
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Comparing Print toComparing Print to Visual Language Visual Language
Sentence Paragraph Chapter NovelSentence Paragraph Chapter Novel
Shot Scene Sequence Movie Shot Scene Sequence Movie
Source: frankguttler.blogspot.com
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““To ‘read’ a filmTo ‘read’ a film is to is to
analyze how that film usesanalyze how that film uses
images and soundsimages and sounds
to tell a story and toto tell a story and to
powerfully affect (our)powerfully affect (our)
thoughts and feelingsthoughts and feelings
about that story.”about that story.”
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“ “Films can be read like texts. Their Films can be read like texts. Their images should be unpacked just as we images should be unpacked just as we would unpack the imagery in a written would unpack the imagery in a written passage. (Students should) think passage. (Students should) think carefully about carefully about how visual or aural how visual or aural toolstools enact, reshape, change, or enact, reshape, change, or critique an author's textual critique an author's textual expressions.”expressions.”
Source: http://wire.rutgers.edu/p_reading_film.html
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Questions Students Should Questions Students Should ConsiderConsider
What is the What is the purposepurpose of the film and how is it of the film and how is it structured to suit this purpose? structured to suit this purpose?
What What devices devices (techniques)(techniques) are used to engage are used to engage the audience? the audience?
What do you think the What do you think the central character(s)central character(s) is is feeling at key points and how has the filmmaker feeling at key points and how has the filmmaker shown the audience their point of view? shown the audience their point of view?
What is the What is the settingsetting and why do you think the and why do you think the filmmaker chose it? filmmaker chose it?
What do you think is What do you think is the messagethe message of the film and of the film and how has it been communicated? how has it been communicated?
How does the How does the soundtrack affectsoundtrack affect your viewing of your viewing of certain sequences in the film?certain sequences in the film?
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Lesson Plan: Creating A Floor Plan Lesson Plan: Creating A Floor Plan for "To Kill A Mockingbird" for "To Kill A Mockingbird"
Courtroom SceneCourtroom Scene
http://www.frankwbaker.com/tkam_lesson_plan_floor_plan
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Movies As HistoryMovies As History
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Moving ImagesMoving Images
What’s your favorite movie?What’s your favorite movie?
Before answering, think about Before answering, think about one one scene scene in the film that resonates with in the film that resonates with you. Be very specific.you. Be very specific.
Be prepared to shareBe prepared to share
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The Language(s) of FilmThe Language(s) of Film
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The Language(s) of FilmThe Language(s) of Filmtools & techniques which create meaningtools & techniques which create meaning
CamerasCameras LightsLights AudioAudio Post-production (editing, sfx, etc)Post-production (editing, sfx, etc) Set designSet design Actors: expressions; body language;Actors: expressions; body language;
costume; makeupcostume; makeup
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Language of FilmLanguage of Film Academy Awards CategoryAcademy Awards Category
Cameras; Lights Cameras; Lights Cinematography; Directing Cinematography; Directing
Audio Audio Music; Sound Editing; Sound Mixing Music; Sound Editing; Sound Mixing
Set Design Set Design Production Design Production Design
Post Production Post Production Film Editing; Visual Effects Film Editing; Visual Effects
Actors Actors Best Actor/Actress;Best Actor/Actress;Supporting Actor/ActressSupporting Actor/ActressCostume Design; Makeup & Hairstyling Costume Design; Makeup & Hairstyling
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Timely News
RecommendedResources
Lesson Plans; Books/Videos
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How to “read” a filmHow to “read” a film
Close reading involves Close reading involves “deconstructing” the text and in film “deconstructing” the text and in film that means understanding that means understanding film terminologyfilm terminology..
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Roger Ebert, film criticadvocates
frame analysis
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Rule-of-thirds
Camera Focus Color Symbolism
Lighting
“To Kill A Mockingbird”
“Citizen Kane” “Pleasantville” “The Wizard of Oz”
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What decisions did the director make for the scene to appear authentic?What decisions did the director make for the scene to appear authentic?
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From Page To ScreenFrom Page To ScreenThe Adaptation ProcessThe Adaptation Process
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StoryboardingStoryboarding
Group 1: POV of Store ManagerGroup 1: POV of Store Manager
Group 2: POV of OpalGroup 2: POV of Opal
Group 3: POV of the dogGroup 3: POV of the dog
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Actual BOWD StoryboardsActual BOWD Storyboards
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The Benefits of Digital StorytellingThe Benefits of Digital Storytelling 1.1. The students have ownership over the content they The students have ownership over the content they
are creating, and when their stories are shared in are creating, and when their stories are shared in school or on social media, they are proud of their school or on social media, they are proud of their work.work.
2.2. After the students create stories, Shannon catalogs After the students create stories, Shannon catalogs them in the library. The kids feel like real authors, them in the library. The kids feel like real authors, which is a ton of fun for them.which is a ton of fun for them.
3.3. Creating stories engages students in the class Creating stories engages students in the class material at a higher level than simply consuming material at a higher level than simply consuming stories does.stories does.
4.4. Students hone their essential public speaking skills Students hone their essential public speaking skills when they present their final stories in front of their when they present their final stories in front of their peers.peers.
5.5. Working in small groups or pairs strengthens their Working in small groups or pairs strengthens their collaborating skills.collaborating skills.
Source: http://www.buncee.com/blog/shannon-miller-digital-storytelling-ideas/
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Film Ideas for the ClassroomFilm Ideas for the Classroom
Read a passage; then storyboard itRead a passage; then storyboard it For Your Consideration: Analyzing Oscar For Your Consideration: Analyzing Oscar
AdsAds Using Film in The Literature ClassroomUsing Film in The Literature Classroom Movie Trailers As Persuasive TextsMovie Trailers As Persuasive Texts Scriptwriting In The ClassroomScriptwriting In The Classroom Documentaries in the ClassroomDocumentaries in the Classroom Examine how film perpetrates Examine how film perpetrates
stereotypesstereotypes Use DVD Extras to Teach Film LanguageUse DVD Extras to Teach Film Language
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From: Harry Potter & The Order of the Phoenix
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Free Disney iBookFree Disney iBook
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RecommendedRecommended
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ResourcesResources
www.movieclips.com www.movieclips.com Foley Artist
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ResourcesResourcesStreaming Video Clips for Teaching About Media
www.frankwbaker.com/streaming_mlwww.frankwbaker.com/streaming_mlApps For Teaching Media
www.frankwbaker.com/online_interactive_ml_resources.htmwww.frankwbaker.com/online_interactive_ml_resources.htm
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EvaluationEvaluation
Complete the evaluation & include Complete the evaluation & include your email to receive a link to a copy your email to receive a link to a copy of this PowerPoint (via SlideShare)of this PowerPoint (via SlideShare)
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Close Reading of Media TextsClose Reading of Media Texts
Frank W. BakerFrank W. Bakermedia ed consultantmedia ed consultant
[email protected] [email protected] Twitter @fbakerTwitter @fbaker