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CLOSED LOOP MARKETING ARCHITECTURE TM Conversions Orchestrate leads, prospects and customers through the marketing- sales funnel responding to customer behaviors and key performance indicators. I N T E L L I G E N C E B U S I N E S S A U T O M A T I O N M A R K E T I N G A U T O M A T I O N S A LE S F O R C E O M N I C H A N N E L DATA MANAGEMENT Opportunities Prioritize opportunities and mobilize resources to develop and plan marketing and sales programs. Insights Develop and enhance customer profiles incorpor- ating personas, segmen- tation and key value metrics to drive audience strategies. Analysis Identify trends across the customer lifecycle. Produce behavioral and predictive insights by reviewing data, performance and metrics. Marketing Automation Configure and integrate campaigns using business rules to engage audience segments. Optimize conversions, nurture, qualify and score leads to generate sales ready opportunities. Omni-Channel Engage an optimal mix of paid, owned and earned media through digital, direct and indirect channels to control and deliver customer experiences and interactions across the customer lifecycle. Salesforce Automation Enable sales effectiveness with tools, intelligence, assets and services that track and manage customer contacts, accounts, opportunities and service interactions. Business Intelligence Engage tools, applications and methodologies to develop and run queries, create reports, dashboards and data visualizations that enable predictive analytics and informed decision making. Campaigns Create and launch omni- channel campaigns to deliver relevant experiences and communications throughout the customer lifecycle. Engagement Deliver experiences that engage customers and capture intents, context, actions and behaviors across all channels and systems. Data Management Collect, store, index and harmonize internal, external, current and historic customer data to enable a 360 degree customer view, business intelligence and relevant communications. EXPERIENCE LAUNCH OPTIMIZE C O N V E R S I O N S E N G A G E M E N T A N A L Y S IS I N S I G H T S O P P O R T U N I T I E S C A M P A I G N S Learn more at www.revenuearchitects.com/clma Updated October 2015

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Page 1: Closed Loop Marketing Architecture

CLOSED LOOP MARKETING ARCHITECTURETM

Conversions Orchestrate leads, prospects and customers through the marketing-sales funnel responding to customer behaviors and key performance indicators.

INTELL

IGENCE

BUSIN

ESS AUTOMATION

MARKETING

AUTOM

ATION

SALESFO

RCE

OMNI

CHANNEL

DATAMANAGEMENT

Opportunities Prioritize opportunities and mobilize resources to develop and plan marketing and sales programs.

Insights Develop and enhance customer profiles incorpor- ating personas, segmen-tation and key value metrics to drive audience strategies.

Analysis Identify trends across the customer lifecycle. Produce behavioral and predictive insights by reviewing data, performance and metrics.

Marketing AutomationConfigure and integrate campaigns using business rules to engage audience segments. Optimize conversions, nurture, qualify and score leads to generate sales ready opportunities.

Omni-ChannelEngage an optimal mix of paid, owned and earned media through digital, direct and indirect channels to control and deliver customer experiences and interactions across the customer lifecycle.

Salesforce AutomationEnable sales effectiveness with tools, intelligence, assets and services that track and manage customer contacts, accounts, opportunities and service interactions.

Business IntelligenceEngage tools, applications and methodologies to develop and run queries, create reports, dashboards and data visualizations that enable predictive analytics and informed decision making.

Campaigns Create and launch omni- channel campaigns to deliver relevant experiences and communications throughout the customer lifecycle.

Engagement Deliver experiences that engage customers and capture intents, context, actions and behaviors across all channels and systems.

Data ManagementCollect, store, index and harmonize internal, external, current and historic customer data to enable a 360 degree customer view, business intelligence and relevant communications.

EXPERIENCE LAUNCH

OPTIMIZE

CONVERSIONS

EN

GAG

EMEN

T

ANALYSIS

INSIG

HTS OPPORTUNITIES

CAMPAIGNS

Learn more at www.revenuearchitects.com/clma

Updated October 2015

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