cloud collaboration trends(2) customer needs

Collaboration cloud for Business

PART II: what are the customer needs?

Part 1:the way the wind blows

Part III: Recommened Service Provider actions

twitter; @jaralucemiércoles 1 de septiembre de 2010

http://www.slideshare.net/jaraluce/collaboration-in-the-cloud-part-1-the-way-the-wind




http://www.slideshare.net/jaraluce/cloud-collaboration-trends-part-3-strategy




https://twitter.com/jaraluce

https://twitter.com/jaraluce

software promised to businesses

miércoles 1 de septiembre de 2010

but deliver complexity


that makes you lose money


but new forces are gathering


the Internet of Services


that changes personal relations

hubactive

Power to individualsmiércoles 1 de septiembre de 2010

and also business relations

- Control + interaccionmiércoles 1 de septiembre de 2010

- saturation+ relation

opens opportunities (and risks)


so businesses needs to ..

- intrusion + valuemiércoles 1 de septiembre de 2010

is about Reputation


is about Collaboration


What About?

How?Whom

to ?

What for?

Collaboration


SalesManagement BrandBuilding

what for?

KnowledgeManagement ClientsManagement

value reputation

influence

targetclient

Collaboration, what for?


• To manage internal knowledge creation and distribution

• to keep in contact with employees and partners for sharing and motivation

adviseopinion

conversations

referencesanswers

experiences

Internal Collaborationto generate Value

Eficience Merit

Engagement

About what?


Client Collaboration

• Tools to help sales keep in touch with their clients ( and them with theirs)

• to manage all client interacctions and co-create , discuss, inform relevant content that will help them in their objectives...and will help you with their networks

to build reputation

Continuity References

About what?


Collaborate with the marketto extend your influence

Employee Client

Partners

Customer

Analiststakeholder

ValueTrust

Virality

• no just advertising but Value Marketing, relevant , personal content by subscription

• Use your stakeholder relations as trust networks, Go where ever they are

About what?


to atract the right client

• the best fit for our proposal,one where you can help, add value, gain trust, reputation.. and repeat the cycle

self-qualified lead

- Cost + faster 4

About what?


so relations with clients is not just Business to Business

who?


is about busines cooperation who?


is about PEOPLE cooperation who?


cooperation among your employees and clients

who?


and partners and stakeholders who?


so Collaboration its about PEOPLE


Find and shareinformation

so what do PEOPLE need?

personalmiércoles 1 de septiembre de 2010

Comunicationtools

what PEOPLE use?

accesiblemiércoles 1 de septiembre de 2010

trusted

what they choose?


communities relationssocial

with whom do they collaborate?


and what works ?

simple plattformsmiércoles 1 de septiembre de 2010

see Part II: What are the customer needs

see Part III :Recomended Service Providers Strategy

Part I: the way the wind blows

so what do you need to do?












cloud collaboration trends(2) customer needs

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