cloud controlled brand management through public relations
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CLOUD CONTROLLED BRAND MANAGEMENT
THROUGH PUBLIC RELATIONS
INTERNAL GUIDE
Mrs. Poornima Nataraja
Asst. Professor
Dept. of MCA, DSCE,Bangalore
EXTERNAL GUIDE
Mr. Vikas Jain
Project Manager
Ardent STPL,Bangalore
BY
IRSHAD AHMAD SHEIKHUSN: 1DS10MCA17
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Agenda
Company Profile
Introduction
Overview
Literature about the Project
Technologies used
Hardware and Software Requirements
Class diagram
Activity Diagram
Sequence Diagram
Data Flow Diagram
Use Case Diagram
Implementation
Testing
Screen shots
Conclusion
Future Enhancements
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Company profile
Ardent is an eminent IT company providing a caravan of web-
based products and service.
Creative team of skilled professionals who have in depth
knowledge in various technologies including Open source
technologies and Microsoft technologies to serve the valuable
clients. It provides the solutions which include CRM, ERP, POS, Project
management and collaboration, Employee performance
management, Patient appointment scheduling, e-learning
solutions and much more.
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Overview
Cloud Controlled Brand Management Through Public
Relations It is a web based application, developed atArdent STPL, which deals with Brand Building Process as a
part of business development.
Advantages: It provides a facility for the organization to promote the
brand by utilizing the huge customer base over Internet.
The organization which wants to promote the brand and
the customers, can both have a two way communicationthrough this application. This helps in proper quality
reviews by the organization for the products currently in
the market.
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Cloud computing is the useof computing resources (hardware andsoftware) that are delivered as a serviceover a network (typically the Internet). Forexample, email.
End users access cloud-based applications through a web-browser
or a light-weight desktop or mobile appwhile the business software and user's dataare stored on servers at a remote location.
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Services
Cloud services-Types
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Cloud Clients
Web browsers, Virtual Desktops
Software as a Service(SaaS)
CRM, Email, web Applications
Platform as a Service(paaS)
Web Server, Database Server, Google App Engine
Infra-Structure as a Service(IaaS)
Virtual Machines, Storage, Load Balancers
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Public Relations- AIMPublic relations (PR) are the practice of managing the flow of
information between an organization and its publics.
Their aim is often to persuade the public, investors, partners,employees and other stakeholders to maintain a certain point of
view about the company, its leadership, and products or of politicaldecisions.
Common activities include speaking at conferences, winning
industry awards, working with the press, and employeecommunication. Companies are utilizing interactive social media
outlets, such as blogs, Micro blogging and social media.
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Introduction toCloud Controlled Brand Management Through Public Relations
It is a web based application developed to automate thetraditional Brand Building process through the Public
relations.
It provides the facility of two ways communication between
the public/customer and the Public Relations. All the necessary tools are present in this application to
manage a campaign like
Create
Publish Engage
Follow
Manage
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Features of application
Cloud Controlled and integration with mobile apps
Introduction of Multimedia
Social media integration
Time & Date Stamp
Stream Your Content
Search Content
Instant Contact
Geo location
Multi-User Login
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Technologies Used JAVA-
Java is a general purpose, object oriented programming language. java canbe used to develop programs for all kinds of applications, which earlier,were developed using languages like C and C++. In the current project,Java has been used to code the logic inside the Servlets
J2EE-
It is a component-based approach for the design, development, assembly,
and deployment of enterprise applications. The J2EE platform offers amulti tired distributed application model, reusable components, a unifiedsecurity model, flexible transaction control, and web services supportthrough integrated data interchange on Extensible Markup
It includes the Servlet and JSP technology which provide a strongapproach to develop web applications
HTML, JavaScript, CSS, Ajax
To develop the front end of the application. The HTML is intensively usedwith the support of JavaScript , CSS and Ajax.
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Hardware and Software Requirements
Computer processor Pentium 1V
Clock speed 3.0 GHZ
Hard Disk 160 GB
RAM 1 GB
Hardware Requirements
Software Requirements
Technology Web Based
Operating System Windows 2000, XP, NT, windows 7, 8
Databases MySQL
Supporting Server Apache Tomcat 5.5
Platform use to access Any web browser
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Class diagram
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Activity DiagramCreate anEvent
PR: Setting the
advertising campaign in
the App
PR: Invite Customers
Customer: Attending on Facebook
App: Send Customer QR Coupon
Customer: Get QR coupon
APP: Creating buzz
according to the PR
advertizing campaign
Customer: arrive at the event and hand the coupon
to crew member
Crew member : scan the
coupon
Crew member reward
the customer
App: check-in customer
App: Updating the
statistics
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Sequence DiagramUser
Login Campaign Publish Engage Follow Manage
Login() Reauthentica
tion()
createCampaign()
publishCampaign()
engageUser()
follow()
manageMultiBrands()
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Data Flow Diagram
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UseCase Diagram
PR admin User
Manage
Clients
Create
Publish
Engage
Follow
Manage
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Implementation
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