cloud expo 2012 show guide

Show Guide

Cloud Expo Europe

25 ––26 January 2012 • 10am – 5pm

National Hall Olympia, London

www.cloudexpoeurope.com

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www.cloudexpoeurope.com 1 What does unlimited look like? Stand 829

Whilst every effort has been made to ensure accuracy in the completion of this publication, the organisers and publishers cannot accept any liability for any errors and omissions.

WelcomeOn behalf of our Sponsors, Partners and Exhibitors, Welcome to Cloud Expo Europe2012 – The cloud event for business.

In an age of slimmed-down IT departments and budget-cutting, maintenance activities are stretching IT departments to the limit, and there is little time for development and new initiatives. With the cloud, businesses and IT professionals can pursue new opportunities and developments in super-quick time and cost-effectively.

Concerns about cost, security and reliability in the cloud are generally red herrings; they shouldn’t hold you back, as these concerns are equally comparable with on-premise IT strategies.

Cloud computing is very different to the traditional model, as it represents a shift towards a ‘rent not buy’ model. The traditional model, where most companies own their software, hardware and key on-site data centres and other specialised facilities, is a world away from cloud computing. In this new world, in stark contrast, employees and users don’t know where their computers, applications and databases are - they’re in the cloud! For the purest adopters of cloud computing, this is the whole point. However, this is not the model every business wants to pursue and Cloud Expo Europe covers all the bases. Whatever stage your cloud journey is, we hope you will come away from Cloud Expo Europe with interesting new ideas and new suppliers, and the knowledge and technology to incorporate into your own cloud strategy. The Cloud Expo Europe conference and exhibition cuts through the jargon, as the ‘how to’ event for all organisations, both large and small – for those seeking to deliver effective cloud strategies on time and on budget it is the perfect place to visit and for the Channel it is the place to network and make alliances.

We are delighted to be working in partnership with The Cloud Industry Forum, and the ClF Theatre will provide a cutting edge educational programme which will provide invaluable information and education to all visitors no matter what their interest in the Cloud.

We are honoured to play host to such a fantastic line-up of speakers and exhibitors, all here showcasing the latest and greatest cloud technologies. We extend a warm welcome to all our visitors, speakers, sponsors and exhibitors – we hope you have a valuable and thoroughly informative two days with us at Cloud Expo Europe 2012.

Kind regards,

Maggie Meer, Event Director

Visitor Information ................................... 2

Driving the Cloud Agenda ....................... 4

An Ideal Home for Cloud Computing .. 6-7

Keynote Theatre .................................... 8-9

Cloud Service Providers and the Channel Theatre ............................. 10-11

Management, Services and Applications Theatre ...................... 12-13

Security and Governance Theatre .. 14-15

Cloud Mobile Wireless and Unifi ed Communications Theatre ..................... 16

Floorplan ........................................... 18-19

Exhibitor List ........................................... 20

Cloud Innovations Theatre..................... 21

Cloud & Virtualisation Infrastructure & Platforms Theatre ....................... 22-23

Thanks to Supporters & Sponsors ........ 24

Exhibitor Profi les .............................. 27-36

Contents

Published for Closer2Media by The Eventful Publishing Co Ltd43 Tabernacle Street, London EC2A 4AAwww.eventfupublishing.co.ukTel: 020 7324 4800 Fax: 020 7324 4801

Cloud Expo Europe Team

Event Director Maggie MeerSales Manager Thomas StandleyMarketing Manager Sophie BakerOperations Manager Penny LawConference Manager Vanda VokesAdministrator Rebecca RoyalVIP Team Yemi Ibidunni, Emily Fletcher


www.cloudexpoeurope.com2 What does unlimited look like? Stand 829

Show Date/Times Wednesday 25th January 10am – 5pmThursday 26th January 10am – 5pm

AccommodationIf you are planning to stay in London during your visit it’s very easy to make an immediate hotel booking. Simply visit www.mystay.co.uk then click on ‘fi rst time user’ and create your new account.

BanksBarclays Bank, 74 Kensington High Street, 08457 555555Lloyds Bank, 112 Kensington High Street, 08457 309465HSBC Bank, 92 Kensington High Street, 08457 404404Royal Bank of Scotland, 175/177 Kensington High Street, 020 7937 3210

There are ATM’s in each of the main entrance foyers of the Olympia halls. A Natwest Bank cash point machine is located on Olympia Way, opposite Kensington Olympia station.

The ATMs are available at a charge.

CloakroomsThese are open during Show hours and can be found inside the hall to the right of the National Hall ground fl oor entrance. All cloakrooms are charged at £1 per item and open 1/2 hr before and after show open times.

First AidAccessible from the gallery level of the National Hall.

Lost PropertyPlease contact the organisers offi ce within the exhibitors networking suite.

Disabled FacilitiesThere are designated disabled car parking spaces available in the multi-storey car park, however it is strongly advised to pre-book these online at www.eco.co.uk or over the phone on 020 7598 2515 (Monday-Friday 0900-1700).

All disabled parking is charged at the standard rates.

Wheelchair lifts are available at the National Hall ground fl oor entrance.

Organisers’ Offi ceThe organisers offi ce is located in the Foyer to the left of the National Entrance Hall.

Post Offi cePost Offi ce is situated at the top of North End Road - outside the Olympia Two entrance.

Press Offi cePlease note the new location of the Press Offi ce this year, the Press Offi ce is located at the far right of the hall next to the CIF Theatre.

RefreshmentsA wide range of food and beverages are available during the Show from the following outlets based in both the Grand and National Halls:Pizza Express Gallery Bar CrusshDP Cappuccino Café Bar Orchard Taste ItaliaVegetarian Food is available at all outlets. All these facilities are clearly marked on the fl oorplan inside the front cover of this guide.

Free Wi-Fi Sponsored by:For the password please visit RightScale on stand 113 (next to the Cloud Service Providers & Channel Theatre)

SecurityFor overall security reasons, we respectfully request that you wear your badge at all times, your co-operation would be appreciated. Please keep all personal belongings with you, unattended items will be removed.

TelephonesPublic telephones are located on the ground fl oor and gallery.

ToiletsToilet facilities are marked on the fl oorplan inside the centre of this guide.

TravelBy Rail/UndergroundOlympia is right outside the Kensington Olympia Underground and British Rail station. By tube, go to Earl’s Court (District Line) then either change onto the Kensington Olympia District Line service. Olympia is also served by London Overground trains.

By BusThe following routes stop outside the main entrance to Olympia 9, 10, 27, 28, and 391. For more information call 020 7222 1234. Or visit www.tfl .gov.uk/buses

By CoachNational Express runs services to Victoria Coach Station from all over the UK, from where Tube and Bus connections to Olympia are available. Telephone 08705 80 80 80 or visit www.nationalexpress.com for more details.

By CarThere are 16 car parks in the vicinity of the Show including Kings Hall, Hammersmith (1000 capacity). For additional information tel: NCP on 020 7598 2515.

Visitor Information

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Driving the Cloud Agenda

Information technology has been the powerhouse of change and innovation for over 60 years, be it in solving complex problems, automation of tasks, creation of new business models, improvement in mass communication or the enhancement of collaboration across business and social groups.

Undoubtedly, the uber technology trends are those embracing cloud computing and mobile devices. The convergence of agile, scalable pay-as-you-use computing capability, with an increasing penetration of portable multimedia devices across the wider population is driving a sea change. Not just in the way IT is conceived, but the way it is provided and consumed. The notion of separate devices for work and personal use is also ending.

Cloud service adoption in the UK is growing healthily. In research conducted in December 2011 by the Cloud Industry Forum across 300 organisations, 53% had already adopted at least one cloud service. With a satisfaction level for the services provided at over 90%, the vast majority intend to expand their adoption of cloud services quickly.

That said, organisations have practical questions they want answered relating to data security and sovereignty; they want to be assured of service levels and the ability to exercise control over their IT. Those looking to extend their IT from an on-premise model to include a hosted or cloud services capability have many options open to them, and it is not always easy to be able to compare and contrast solutions. To that end, the consistent advice is to seek out best practice such as is set out in the Cloud Industry Forum Code of Practice and to compare and contrast vendors against that benchmark to provide the trust that is essential to any good partnership.

The arena of cloud computing tends to have three areas of focus for driving standards. These could be simply communicated as the technical areas of security and interoperability, and the commercial issue of building trust between end users and their service providers.

The Cloud Industry Forum (www.cloudindustryforum.

org), a not-for-profi t organisation, recognises the challenge facing both credible service providers looking to stand out in a crowd and for end users looking to make an informed choice with so much ‘noise’ in the market. Against a backdrop of many market new entrants, and the lack of any formal standards, CIF developed an independent Code of Practice for Cloud Service Providers. It requires them to review their business practices and operational capabilities and to present information in a standard form that in turn, enables end users to make a rational and informed decision.

Service providers are required to certify their organisations in three areas: transparency (information regarding the structure, legal names, portfolio, location and executives); capability (the procedures, practices and resources operated), and, accountability (the binding commitment of the executive/s of the cloud service provider to the code of practice). Once certifi ed, service providers can use the CIF certifi ed logo to validate their achievement on their websites, helping end users recognise their commitment to the code of practice.

Look out for the CIF Theatre Conference Programme for everything you need to know about evaluating, assessing and contracting with confi dence in the Cloud. Find out how the Code of Practice helps you to understand and manage supplier relations and discover why your peers are relying on this initiative to drive transparency and accountability in cloud service delivery.

Meet us on Stand 295 at the show.

Andy Burton, Chair,Cloud Industry Forum


www.cloudexpoeurope.com6

An Ideal Home for Cloud Computing

For over 100 years the Ideal Home Show has been wowing homemakers with the latest gadgets and must-haves for comfortable living in beautiful surroundings. But families are not the only ones that need a dwelling in which to nurture and grow – so does cloud computing. Sam Johnston, Director, Cloud & IT Services at Equinix explains why fi nding the ideal home should be an aspiration for both consumers and providers of cloud services, and why there’s another ‘ideal home show’ in town.

Cloud computing has seen more than fi ve years of growing interest as a fl edgling industry, but its exponential growth is set to continue in 2012 as it becomes mainstream. Many cloud computing companies are still at a proof-of-concept stage; others are using Cloud at a ‘shadow IT’ level, even if their main systems have not adopted the technology yet. However a growing number of cloud deployments are moving to operational status and, as they expand, are looking for new platforms and scalable homes to host their services. We think the ideal home for the cloud is Platform Equinix™ – which is a combination of our global network of state-of-the-art IBX® (International Business Exchange™) data centres, and the ecosystems of networks, partners and customers only a cross-connect away within them.

The European cloud market is ripe for growth and London and its environs are touted as one of the prime hubs for cloud computing

investment. This makes Cloud Expo Europe 2012 a natural choice for companies like Equinix to exhibit and engage with other ecosystem participants. Equinix is known for its expansive ecosystems of Networks, Financial Services fi rms, Content and Digital Media organisations, Enterprises, and Cloud & IT Service providers. This ecosystem approach, supported by Platform Equinix and conveniently accessible through Equinix Marketplace, is what forms the perfect home for cloud, where all the elements of a top-quality cloud service are in one place.

Equinix sees 2012 as a pivotal year for cloud computing as the industry approaches a critical mass of participants. Metcalfe’s law broadly states that the more participants inhabiting a particular ecosystem (or network), the greater the value of that ecosystem to all members. A quick look around Cloud Expo Europe 2012 gives a taste of the future, and the communities developing across the 99 data centres in 38 markets that comprise Platform Equinix. Equinix customers are looking for a secure and reliable platform that will take them to wherever their users are, grow as they do and deliver access to a thriving ecosystem of best-of-breed providers.

A good example of the advantages Platform Equinix delivers can be seen in our work with an existing customer that moved to set up a European hub, choosing to build on its positive experiences of working with Equinix in the US. Among the many challenges of starting a


www.cloudexpoeurope.com 7

An Ideal Home for Cloud Computing

new venture on a new continent, establishing a new relationship with an infrastructure provider wasn’t one they had to face. The relationships were already made; the capacity and reliability of the product fully understood. Equinix continued to meet and exceed their expectations.

At Cloud Expo 2012, Equinix will be explaining its services via a rolling program of speakers and video at Stand 331. Equinix provides services for hundreds of enterprise consumers and cloud providers, including all of the ten largest industry players. Throughout the show a selection of cloud service providers will be taking time to outline their own experience of Platform Equinix and how it can benefi t both enterprises and other providers.

Equinix is hosting a Panel Session from 13:50 – 14:50 on the fi rst day of the Expo in Keynote Theatre 1 to get under the covers of cloud computing. In the abstract, cloud computing is the delivery of information technology as a service rather than a product. Yet concrete issues like reliability, security and performance continue to be paramount for customers. The panel will take a look under the covers of the cloud, examining the issues that are of interest to public cloud providers and users of private and hybrid clouds. The ability to expand globally is a big draw for cloud companies who are hungry to put into practice solutions that have spent years on the drawing board - safe in the knowledge their solutions can be deployed worldwide. Connectivity and

security will also be covered, as will access to Equinix Marketplace.

For CIO’s, CTO’s and other IT specialists attending this Expo our message is simple - Visit our stand and our panel so we can share the experiences and knowledge of the many customers, vendors and participants that can be found in Platform Equinix: a one-stop-shop for cloud infrastructure. Every provider on Platform Equinix has access to over 4000 premium customers, and for customers, hundreds of providers are accessible.

To fi nd out more, Equinix will be at Stand 331 with a selection of service providers, such as 6Fusion, Joyent, Redstor and Service-Now, on hand to answer any questions you might have or to discuss your cloud strategy or desire for business transformation to cloud.

Come along to Stand 331 at 16:00 each day to chat to the team over a beer, and see what makes us the ideal Home of the Cloud – and take the opportunity to win an iPad 2!

Sam Johnston, Director, Cloud& IT Services, Equinix



Keynote Theatre

JANUARY 25TH

10.20 – 10.50 Chris Drake – CEO, FireHostCloud computing best practices

10.55 – 11.25Rhys Sharp – CTO-SCC‘Optimise cloud’ – A better way to deliver IT services?

11.30 – 12.00 Mervyn Eyles – Honda UKFlight to the cloud

12.05 – 12.35Sandeep Banerjie – Senior Director, Product Management, Oracle CorporationMany clouds, many choices

12.40 – 13.10

Liam Maxwell – Director ICT Futures, The Cabinet Offi ceCloud & procurement – How the G-Cloud programme informs our future

13.15 – 13.45

Joe Weinmann – Worldwide Lead, Communications, Media, and Entertainment Business Solutions, Hewlett PackardCloudonomics and the values of the cloud

13.50 – 14.50

Moderator: Sam Johnston – Director of Cloud and IT Services EquinixPanellists: Dave Wright – Global VP Solution, Service Now, Tony Lucas – Founder, Flexiant, John Cowan – Co –Founder, 6Fusion and Chris Drake – Founder, FireHostEquinix Keynote Panel : Home of the CloudCloud computing is the delivery of information technology as a service rather than a product. How this service is provided continues to be abstracted from the consumer, yet it’s still of paramount importance for reliability, security and performance. This panel will take a look under the covers of the cloud, examining the issues that are of interest to public cloud providers and users of private and hybrid clouds.

14.55 – 15.25Chris Rae – Vice President of Cloud Solution Sales, CA Technologies EMEACloud and the generation game

15.30 – 16.00 Mike Sackman – CIO, Mitchells & ButlerService differentiation through the cloud

16.10 – 16.40 Marten Mikos – CEO, EucalyptusClouds are all about APIs

Sponsored by

Chris Drake Mervyn EylesRhys Sharp

Sandeep Banerjie Joe WeinmanLiam Maxwell

Sam Johnston Mike SackmanChris Rae

Marten Mikos

The Cloud Expo Europe conference sessions offer delegates the opportunity to hear from an unprecedented number of senior IT speakers openly discussing their personal experiences of rolling cloud out across their business. Alongside end-users, leading international technology executives from key companies driving the technology forward will be on stage, outlining cloud’s roadmap for future development, and highlighting what businesses should be planning for.



Keynote Theatre

JANUARY 26TH

10.20 – 10.50Werner Vogels – CTO, Amazon.comAhead in the cloud – The power of infrastructure as a service

11.00 – 11.30Joan Miller – Head of Parliamentary ICT, UK ParliamentParliament in the cloud

11.40 – 12.10Stephen McGibbon – Regional CTO EMEA Microsoft and David King – Global CTOSpace to share

12.20 – 12.50 Alex Hilton – MD, RiseUK cloud predictions for 2012

13.00 – 13.30

Mark O’Neill – Proposition Director for Innovation and Delivery, Government Digital ServiceA little larger than the entire universe

13.40 – 14.10

Barry Childe – Head of Research & Innovation, Global Markets Technology – HSBCMaking clouds reign, navigating a successful journey to cloud computing success

14.20 – 14.50Ian Sherratt – Director of Corporate Business Strategy, SCCConsumerisation and the cloud

15.00 – 15.30 Chris C. Kemp – Founder and CEO, NebulaThe emergence of the private enterprise cloud

15.40 – 16.10 David Jack – CIO, The Trainline.comInnovation and scale with or without the cloud

16.15 – 16.45Andrew Turner – CIO (Former) Hiscox InsuranceIt’s time to recharge the enterprise, so plug in to the cloud

Sponsored by

Werner Vogels Stephen McGibbon

Joan Miller

David King

Barry Childe

Mark O’Neill

Ian Sherratt

David Jack

Chris C. Kemp

Andrew Turner

Alex Hilton



Paul Byrne Michel Robert Neil Cresswell

Kaustav Bhattacharya

Louis NaugèsGreg Rusu

Niall MacLeod Gareth LushNigel Beighton

Jon Beck Owen GarrettTom Leyden

Rob Norman

Cloud Service Providers and the Channel TheatreSponsored by

JANUARY 25TH

10.20 – 10.45Paul Byrne – CEO, Channel CloudChoosing a cloud platform

10.55 – 11.20Neil Cresswell – Managing Director EMEA, SavvisThe transformational cloud

11.30 – 11.55

Michel Robert – MD, Claranet UKJohn MacKinnon – Senior Technology Manager, Digital Media Group Chanel 5A case study on Channel 5’s experience using a hybrid cloud model for their Big Brother hosting platform

12.05 – 12.30Greg Rusu, General Manager, Zunicore (PEER 1)Achieving professional cloud control

12.40 – 13.05

Louis Naugès – Co Founder & Chief Evangelist, Revevol InternationalMoving 1 billion users to the cloud for collaboration and communication

13.10 – 13.35

Niall MacLeod – Technical Marketing Manager, EMEA, Fusion IOLeveraging fusion ioMemory to achieve fast and consistent response times for the cloud

13.45 – 14.10Nigel Beighton – VP Technology, RackspaceCloud: Lessons learnt

14.20 – 14.45

Gareth Lush – Sales Director Managed Cloud Services, ProactThe Hybrid Cloud: maximising cloud services to save money and improve performance

14.55 – 15.20

Jon Beck – SVP WW Channels and Alliances, Op SourceReselling public cloud: business & technology considerations

15.30 – 15.55Tom Leyden – Director of Alliances & Marketing, AmplidataUnstructured big data storage in the cloud

16.05 – 16.30

Owen Garrett – Director of Product Management, Stingray Business Unit, Riverbed TechnologyLoad Balancing – the key to unlocking revenue and retaining customers on your cloud

16.35 – 16.55Rob Norman – CEO, VnetrixHype to revenue using cloud to become a profi table MSP



Cloud Service Providers and the Channel Theatre

JANUARY 26TH

10.20 – 10.45

Matthew Johns – Product Marketing Manager, RackspaceFrom self service to full service – Choosing the right cloud for you

10.55 – 11.20

Simon Withers – Head of Product Management & Development, Cloud & Managed Services SunGard Availability ServicesPredictions, learning’s and your opportunity in the cloud

11.30 – 11.55Matthew Finnie – CTO, InterouteThe naked cloud – simple and secure

12.05 – 12.30

James Henigan – Product and IT services Director, RiseWhere does infrastructure-as-a-service fi t with your business

12.40 – 13.05

Martin Wright – MD, Techgate and Hardev Sanghera – Senior Partner, SE VMware Migrate to a trusted cloud –The VMware powered cloud

13.10 – 13.35

Rob Lovell – Chief Executive Offi cerThinkGridHow is cloud computing affecting the channel?

13.45 – 14.10

Joe Weinman – Worldwide Lead, Communications, Media, and Entertainment Business SolutionsCloud strategies for service providers

14.20 – 14.45

Olivier Maes – Market Development & Sales, CitrixBuild your own highly scalable cloud with cloudstack!

14.55 – 15.20

William Fellows – Principal Analyst, The 451 GroupCloud adoption in the enterprise – from the playground to production

15.30 – 15.55Martin O’Donnell – Director of Hosting and Managed Services, PhoenixTransition with confi dence

16.05 – 16.30Denis Martin – CTO, NaviSiteNaviSite AppCenter: Cloud as converged platform

16.35 – 16.55Paankaj Malviya – CEO, Founder, LongjumpCreating an agile enterprise with a process-driven applications platform

Sponsored by

Matthew Johns Matthew FinnieSimon Withers

James Henigan Hardev Sanghera

Martin Wright

Joe Weinman

William Fellows

Olivier Maes

Martin O’Donnell Denis Martin

Paankaj Malviya

Rob Lovell



Management, Services and Applications Theatre

JANUARY 25TH

10.20 – 10.45Richard Alston – Director Sales & Business Development - Europe, RightScale, IncManaging the cloud

10.55 – 11.20David Germain – Chief Operating Offi cer, Close premium fi nanceIT portfolio management and cloud computing

11.30 – 11.55

Alastair Mitchell – CEO & Co-Founder, HuddleMaking the leap to the cloud: How the Met Offi ce managed the shift from legacy ICT systems to new ways of working

12.05 – 12.30

Andy Mulholland – Global CTO & Corporate VP, Capgemini GroupAre clouds a game change? IT says no; business says yes!

12.40 – 13.05Stuart McSkimming – Head of IT, ShelterProphecies for the future in SME Corporate IT – Socrates and Steve Jobs

13.10 – 13.35Darren Brunt – TalendEstablishing trust in hybrid cloud environments

13.45 – 14.10

Travis Spencer – Senior Technical Architect, Ping IdentityCloud adoption: Best practices in cloud services & SSO

14.20 – 14.45David Bennet – Head of Information Systems, Thompson Snell PassmoreDoes every cloud have a silver-lining?

14.55 – 15.20Brandon Stringer – CPC, Partner, Project Services LLPCloud computing our experience

15.30 – 15.55Philip Woodgate – Partner, Goodman Jones5 years in the cloud – an end user perspective

16.05 – 16.30Malcolm Graham – CEO, LimeTreeCloud computing: A customer perspective – selecting a supplier

16.35 – 16.55

Rupert Tagnipes – Senior Product Manager, GoGridFinding your cloud fi ngerprint – Learn how Martini Media chose the right cloud technology to enable a multi-data-center solution

Sponsored by

Richard Alston Alastair Mitchell David Germain

Andy Mulholland Stuart McSkimming

Travis Spencer

David Bennet Philip Woodgate

Rupert Tagnipes Malcolm Graham

Brandon Stringer



Management, Services and Applications TheatreSponsored by

JANUARY 26TH

10.20 – 10.45Andrew Donoghue – Senior Analyst, The 451 GroupFrom green datacenters to green clouds

10.55 – 11.20

Johann Strauss – Director, IT Solution, Enterprise Business for Western Europe, Huawei Technologies Co. LtdMaking cloud work for your business

11.30 – 11.55

Richard Garsthagen – Director Cloud Business Development, Oracle EMEAGame changer: Enterprise clouds with application-driven virtualization

12.05 – 12.30Antonio Piranio – Chief Technology Offi cer, ScienceLogicNavigating the cloud: are you fl ying blind?

12.40 – 13.05Geoff Newman – CEO, Recruitment Genius LtdMaking money in the cloud – going from nothing to a multi-million £ turnover in under a year!

13.10 – 13.35

David Munn – Head of GLA Information Technology, Greater London AuthorityCreating a virtuous circle – going green and saving money at City Hall

13.45 – 14.10David Sweeney – Director, Research, Innovation and Skills, HEFCEHigher education in the cloud

14.20 – 14.45Peter Heather – Head of IT & Systems, WateraidDo we cloud the issue? A charity’s perspective

14.55 – 15.20

John Darlington – Director of IT, Imperial CollegeCommercial, social and economic application of cloud computing

15.30 – 15.55Schalk Theron – Chief Information Offi cer, SpringCMCloud disruption and the challenges ahead

16.05 – 16.30David Rokita – HexagridFocusing on your core business while transitioning to cloud

16.35 – 16.55

Chris Kendregan – Senior Cloud Consultant and Alex Parker – Chief Technical Offi cer, Commensus PlcThird generation cloud: A demonstration of VMware’s hybrid management solution – vCloud Director

Andrew Donoghue

Richard Garsthagen

Johann Strauss

Antonio Piranio David Munn

David Sweeney John DarlingtonPeter Heather

Schalk Theron Chris KendreganDavid Rokita

Alex Parker

Geoff Newman



Security and Governance TheatreSponsored by

JANUARY 25TH

10.20 – 10.45

Sian John – Director of Security Strategy, Symantec UK and IrelandIntroducing the new security layer to protect private, hybrid and public clouds

10.55 – 11.20

Brian Shorten – IS, BCP, Risk & Security Manager Information Systems, Cancer ResearchSecuring the charity when resources are stretched and failure isn’t an option

11.30 – 11.55Des Ward – President, Cloud Security Alliance (UK & IRL)Is the future secure?

12.05 – 12.30Martin Lee – Senior Software Engineer, SymantecSafety in numbers: how adopting the cloud can improve your security

12.40 – 13.05

Andrew Yeomans – Board of Management, Jericho ForumIdentity and authorization in the cloud – the Jericho Forum identity commandments

13.10 – 13.35Marc Vael – Director of Knowledge Board, ISACAWhy you should already be in the cloud

13.45 – 14.10

Alban Richard – CEO, UShareSoft and Cédric Thomas, CEO, OW2Think to PaaS for Multi-IaaS cloud computing: the CloudForce collaborative r&d project

14.20 – 14.45

Bojan Cvetkovic – CIO, Alternative Consulting, Consultant on EC funded project in SerbiaCreating Serbia eGovernment cloud infrastructure

14.55 – 15.20

Adrian Webb – Head of Corporate Communications, e-Sure and Sheilas WheelsMoney from honey? The many challenges of the hive mind

15.30 – 15.55Ray Baxter – CEO, Baxter World LtdWhy the small business will benefi t most from cloud computing

16.05 – 16.30Jay Wallingford – VP of Engineering, Symplifi edSecuring the cloud using identities

16.35 – 16.55

Niall Sclater – Director of Learning, Teaching & Quality, The Open UniversityLegal and contractual issues of cloud computing for educational institutions

Sian John Des WardBrian Shorten

Martin Lee Marc Vael Andrew Yeomans

Alban Richard

Adrian Webb

Cédric Thomas

Ray Baxter

Niall Sclater

Jay Wallingford

Bojan Cvetkovic



Security and Governance Theatre

JANUARY 26TH

10.20 – 10.45

John Abbott – Senior Analyst, The 451 GroupThe big squeeze: servers, storage and networking come together to keep clouds afl oat

10.55 – 11.20

Andy Brewerton – Country Manager for Northern Europe, EVaultFrom tyres to wires (data protection in the cloud)

11.30 – 11.55Frank Bunn – Senior Manager Industry Solutions and Cloud, SymantecConfi dence in the cloud

12.05 – 12.30

Chris Hinkley – Senior Security Engineer, FireHostSecure cloud hosting: real requirements to protect your data

12.40 – 13.05

Conor White – CTO, Daon Biometric and Identity ManagementUsing multi-factor authentication to secure cloud-based transactions and prevent fraud

13.10 – 13.35Andy Smith – British Computer SocietyIt’s getting cloudy

13.45 – 14.10Alban Richard – CEO, UShareSoft Offer a cloud app store: Ramp applications to the cloud and deliver software on-demand

14.20 – 14.45Frank Jennings – Partner, DMH Stallard LLPBest practice in cloud contracts - how to stand out from the crowd

14.55 – 15.20Jamie Liddell – Editor, Outsource MagazineStorms and silver linings: cloud and the outsourcing space

15.30 – 15.55Dr Cedric Jeannot – President, I think Security LtdCloud security: Staying ahead of the game!

16.05 – 16.30

Nigel Tozer – Business Development Director, EMEA, CommvaultLeveraging information services to increase revenue

16.35 – 16.55

Alistair Johnson – Senior Manager, Product Marketing, Symantec Email archiving & continuity – how cloud adoption can help secure your critical communications

John Abbott Frank BunnAndy Brewerton

Chris Hinkley Andy Smith Alban Richard

Jamie Liddell Frank Jennings Dr Cedric Jeannot

Alistair JohnsonNigel Tozer

Sponsored by



Thomas Davies Doug GourlayPaul Lomax

Jed Pell David GreenJelle Frank

Cloud Mobile Wireless and Unifi ed Communications Theatre

JANUARY 25TH

10.20 – 10.45Glyn Bowden – Enterprise Infrastructure Architect at NetApp, SNIABuilding The Business Case for Cloud

10.55 – 11.20Thomas Davies – Head of Google Apps, Google UKCollaboration, mobile & social at work

11.30 – 11.55Paul Lomax – CTO, Dennis PublishingMy love / hate relationship with cloud hosting

12.05 – 12.30Doug Gourlay – VP Marketing, Arista NetworksCloud rich, content weak!

12.40 – 13.00

Jed Pell – Director, Sales Engineering, EMEA, Broadsoft Cloud + mobility = an enterprise communications revolution

JANUARY 26TH

10.55 – 11.20Jelle Frank – Head of Cloud Marketing, InterexionWho keeps the clouds in the air?

11.30 – 11.55David Green – Senior Product Manager, High Capacity, Virgin Media BusinessOvercoming the challenges of cloud computing

12.05 – 12.30

Kamal Uddin – Systems Development and Data Analysis Manager, London Borough of Lewisham and Ian Blackburn, CEO, BBITSCloud collaboration for cleaner streets

12.40 – 13.00John Soanes – CTO, AdaptGuaranteeing a successful transition from virtual to cloud

Sponsored by

John Soanes Glyn Bowden


Physical. Virtual. Cloud.

Copyright © 2012 Symantec Corporation. All rights reserved. Symantec, the Symantec Logo, and the Checkmark Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

The symbol of protection.

Symantec and Symantec.cloud protect the world’s identities and information, from the smallest physical and virtual environments to the largest data centres and the cloud. We provide total protection solutions for the cloud and from the cloud. Play it safe: always look for the symbol of protection.

Please visit us at stand 851.

For further information on Symantec Cloud Solutions go to http://www.symantec.co.uk/cloud

What does unlimited look like? Stand 829 www.cloudexpoeurope.com18

Floorplan

Floorplan sponsored by

THE ORCHARDCATERING

STAIRS TOLEARNINGWITHOUTFRONTIERS

OW2TELECITY

XILCIONSERVICES

SUNGARD

291

265

261

365

359

331

351

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461 469 561 569

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669

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837

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229 421 429 621 629 825

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FUSION-IO

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CA TECHNOLOGIESNIMSOFT

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DATAPOINTVERYPC RIVERBEDHEXAGRID

PROACT

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PEER 1

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EQUINIXJOYENT6FUSIONREDSTOR

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ORBIT

BITDEFENDER

EUCALYPTUSCLOUDLOCK

HUAWEI

CEEMEMSET

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MEETINGROOM 2

MEETINGROOM 3

MEETINGROOM 5

STAIRS TO

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MEETINGROOM 4

INTEREXIONMORPHLABS

KOGNITIOTHINKGRID

SAVVIS

BOX-IT

TALEND

RITTAL

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UNIT4

CALLIDUS

NEXTIO

TECHGATE

CIO & VIP LOUNGE

PRESS & SPEAKERS’ OFFICE

TECHTARGET

VIRTUSTREAM

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AMPLIDATA

GOGRID

NTT

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THEATRE

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INNOVATIONS THEATRE

SECURITYAND

GOVERNANCETHEATRE

CLOUD &VIRTUALISATION

INFRASTRUCTURE &PLATFORMS THEATRE

CLOUD INDUSTRYFORUM THEATRE

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CRUSSHCATERING

PIZZAEXPRESS

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Cloud_Expo_Europe_2012_SG_floorplan.indd 18 18/01/2012 15:30

What does unlimited look like? Stand 829 What does unlimited look like? Stand 829www.cloudexpoeurope.com 19

Floorplan


THE ORCHARDCATERING

STAIRS TOLEARNINGWITHOUTFRONTIERS

OW2TELECITY

XILCIONSERVICES

SUNGARD

291

265

261

365

359

331

351

355

361

363

461 469 561 569

565

669

661 667

867

861

851251 259

837

631

636531

431236

231

221

239

237

229 421 429 621 629 825

821

829

819811611411211

311516 519

515

637

639 839

831 835

869

865

295 491 699 891 897

1065

1041

1031

1013

1011

201 402305 401

113

111

123

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131

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153

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CIFCHANNELCLOUD

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FUSION-IO

DEDIPOWERCORAID

CA TECHNOLOGIESNIMSOFT

PHOENIX

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PEER 1

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ORGANISERSOFFICE

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RACKSPACE

ASPERA I-VIRTUALS

ADAPT BOSTON

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UNIT4

CALLIDUS

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NTT

451 459

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THEATRE

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THEATRE

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INNOVATIONS THEATRE

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INFRASTRUCTURE &PLATFORMS THEATRE

CLOUD INDUSTRYFORUM THEATRE

KEYNOTE THEATRE

CRUSSHCATERING

PIZZAEXPRESS

PIZZATO GO

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ENTRANCE

REGISTRATIONAREA

eVAULT

ARMANGIL


Floorplan correct at time of going to press

Cloud_Expo_Europe_2012_SG_floorplan.indd 19 19/01/2012 10:12

www.cloudexpoeurope.com20

6fusion 331

Adapt 811

Adaptive Computing 231

Amplidata 111

Arista Networks 237

Armangil Software 825

Aspera 621

AstarCloud 699

Attix5 261

Autonomy Digital 457

BCS 837

Binfo Magazine 401

Bitdefender 359

Boston Limited 819

Box It Group Ltd 151

CA Technologies 265

Callidus Software 861

Cloud Expo Europe 519

ChannelCloud 291

Citrix 113

Claranet Ltd 431

Cloud Industry Forum 295

CloudLock 236

Cloudreach CIO & VIP LOUNGE

CloudsMatter 201

CommVault 451

Coraid Ltd 361

Datacentre Solutions Europe 402

Datapoint 229

DediPower Managed Hosting 363

Equinix 331

Emailmovers Ltd 311

Eucalyptus Systems 239

EVault, A Seagate Company 351

F5 Networks 669

Financial Sector Technology 821

FireHost 531

Flexiant Limited 831

Fusion-io 461

GoGrid 1013

Hexagrid 421

Huawei 515

i-Virtuals – The Cloud Computing Co. 629

Infi niserv 829

Interoute Communications Ltd 469

Interxion 1041

Kognitio 259

LongJump 835

Memset Limited 516

Morphlabs 1041

MPSTOR Ltd 801

NaviSite Europe 865

NextIO 867

Nimsoft 265

NTT Europe Ltd 1011

Oracle Corporation 561

Orbit Software 355

Over Achievers Ltd 305

OW2 639

PEER 1 411

Phoenix 365

Ping Identity 637

Proact 211

Rackspace Ltd 611

Radware 667

Recruitment Genius 839

Redstor 331

RightScale 113

Rise 491

Rittal Limited 141

Riverbed Technology 429

Savvis 153

SCC 569

ScienceLogic 565

SearchCloudComputing.com 123

ServiceNow 331

SoftLayer® Technologies Inc. 459

Steria Speaking Sponsor

SunGard Availability Services 1031

Symantec 851

Talend 131

Techgate plc 261

TelecityGroup 636

Telehouse 891

ThinkGrid 251

UNIT4 Business Software 1065

Xilcion Services Limited 631

VeryPC 221

Virtustream 121

Vtesse Cirrus 869

Zinstall 661

Zunicore 411

Exhibitor List correct at time of going to press

Exhibitor List


Cloud_Expo_Europe_2012_SG__alpha.indd 20 19/01/2012 11:25


Cloud Innovations Theatre

JANUARY 25TH

13.10 – 13.35Rob Gethen-Smith – IS Director, Tate GalleriesFrom physical to digital

13.45 – 14.10

James Hesketh – Cloud Hardware Strategist, Rackspace and Mike Heumann – Senior Vice President of Sales and Marketing, NextIO, IncMeet today’s challenging cloud computing demands with PCI express I/O virtualization

14.20 – 14.45Aidan Paul – CEO, VtesseConfi guring the data centre to deliver energy-effi cient customised solutions

14.55 – 15.20Richard Parker – Director of Market Development, ITEX GroupThe boardroom case for utility computing

15.30 – 15.55Joseph Seibel – CFO, HexagridBuilding clouds for successful service provider businesses

16.05 – 16.30

Richard Potter – Group Innovation Director,SteriaA world where work will follow us - any time, any place, on any device

JANUARY 26TH

13.10 – 13.35

Stephen Hurford – Cloud Services Director, DNS EuropeBuilding a successful cloud business with CA’s AppLogic turnkey cloud platform

13.45 – 14.10

Amr Hassan – CEO, Segmetrix and Co-founder, Match2ListsKognitio Cloud enables big data management and analytics at a fraction of the cost

14.20 – 14.45

Michelle Munson – President and Co-founder, AsperaTransforming cloud infrastructures to support big data

14.55 – 15.20Simon Ellis – MD, Box-ItOut of the box into the cloud

15.30 – 15.55

Gordon Young – General Manager, Katalyst at DatapointWhat is customer contact optimisation in the cloud?

16.05 – 16.30

Peter Hopton (BEng, MBCS, FRSA) – Founder and Executive Chairman, VeryPCMaximising deliverables from hardware whilst reducing operating costs.

Sponsored by

Rob Gethen-Smith

Mike HeumannJames Hesketh

Aidan Paul Joseph SeibelRichard Parker

Richard Potter Amr Hassan Stephen Hurford

Michelle Munson Gordon YoungSimon Ellis

Peter Hopton



Cloud & Virtualisation Infrastructure & Platforms Theatre

JANUARY 25TH

10.20 – 10.45

Richard Garsthagen – Director, Cloud Business Development, Oracle EMEAOracle exalogic elastic cloud, engineered foundation for cloud computing

10.55 – 11.20Ian McDonald – Head of Infrastructure and Cloud, News InternationalThe state of the cloud in 2012

11.30 – 11.55

Ian Bird – Cloud Principal and Nigel Sanctuary, Cloud Principal, KognitioBig data warehousing and data analytics infrastructures in the cloud

12.05 – 12.30

Dr Jassim Haji – Director of Information Technology, Gulf Air Muharraq, Kingdom of BahrainCloud computing in Bahrain and cost reduction

12.40 – 13.05Kevin Brown – Chief Executive Offi cer, CoraidBuilding cloud based infrastructure: Scale-out computing requires scale-out storage

13.10 – 13.35

John Beaver – Strategic Infrastructure Manager, The BBCBroadcasting and the cloud - The BBC’s approach to evaluating cloud technologies

13.45 – 14.10Rainer Zimmerman – HD Software & Services Architecture and Infrastructure, EU CommissionTowards a European cloud computing strategy

14.20 – 14.45

Hans Teske – CTO, Conde Nast Digital Germany GmbH and Bryta Schulz – VP of Marketing, GoGrid How do you overcome your technical challenges and implement a cloud solution that leverages the best practices available in the marketplace?

14.55 – 15.20

Mark Skilton – Global Director, Cloud Computing Strategy Development and Delivery, Capgemini, Time for Delivery. The question is not “if”, but “how, when and where”

15.30 – 15.55

Karl Deacon – Managing Director EMEA, VirtustreamEnterprise application performance boost: Another silver lining in the cloud

16.05 – 16.30Tony Lucas – CTO & Founder, FlexiantBuilding your fi rst cloud platform

16.35 – 16.55Jamie Marshall – Chief Technical Offi cer, Prologue (France)CompatibleOne – the open source cloud broker

Sponsored by

Richard Garsthagen

Ian BirdIan McDonald

Nigel Sanctuary Kevin BrownDr Jassim Haji

John Beaver Hans TeskeRainer Zimmerman

Bryta Schulz Karl DeaconMark Skilton

Tony Lucas Jamie Marshall



Cloud & Virtualisation Infrastructure & Platforms TheatreSponsored by

JANUARY 26TH

10.20 – 10.45Mark Rivington – Chief Technology Offi cer, NimsoftManaging your cloud with confi dence

10.55 – 11.20

Graham Hobson – CTO, PhotoboxProvisional: Challenges in moving a traditional e-commerce application into the cloud for seasonal peak management

11.30 – 11.55Dr Stefan Ried – Principal Analyst Vendor Strategy, Forrester Research IncEmerging business models of cloud computing

12.05 – 12.30Jake Lifshits – Customer Advocate, ZinstallHead to the cloud keeping you fi t on the ground

12.40 – 13.05Matt Chilek – VP, Systems Development, SoftLayer TechnologiesCompute as a service, more than a virtual affair?

13.10 – 13.35Nick Chadbourne – Founder & MD, Big Dog GroupAn MD’s view of cloud computing

13.45 – 14.10

Eitan Bremler – Director, Product Marketing, Virtualization & Cloud Solutions, RadwareExpanding your IaaS offering with the only cloud ready ADC

14.20 – 14.45Dr Phil Richards – Director of IT, Loughborough UniversityHybrid clouds and mini-pods

14.55 – 15.20

Roger Bearpark – Assistant Head of ICT, Hillingdon Borough Council and Richard Blanford MD – Fordway SolutionsUsing virtualisation to implement a private cloud solution

15.30 – 15.55

Paul Watson – Professor of of the Digital Institute Computer Science and Director, Newcastle UniversityA High-level cloud platform for Amazon, Azure and private clouds

16.05 – 16.30

Vincenzo Costantino – Senior Solutions Marketing Manager, Virtualization EMEA, SymantecFrom the virtualisation of critical applications to the private clound

16.35 – 16.55John Soanes – CTO, AdaptCloud clinic: Guaranteeing a successful transition from virtual to cloud

Mark Rivington Dr Stefan RiedGraham Hobson

Jake Lifshits Nick ChadbourneMatt Chilek

Eitan Bremler Roger BearparkDr Phil Richards

Richard Blanford MD

Vincenzo Costantino

Paul Watson

John Soanes



With thanks to oursupporters and sponsors

Wi-FiSponsors:

DiamondSponsors:

PlatinumSponsors:

TheatreSponsors:

AssociateSponsors:

Gold PremiumSponsors:

GoldSponsors:

SilverSponsors:

VIP & CIOLounge Sponsors:

®

LanyardsSponsors:

EventPartners:


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Cloud Expo Europe 2012_ads.indd 1 17/01/2012 14:08

CLOUD SOLUTIONS FROM THE TRUSTED DATA CENTRE

Telehouse, the leading provider of global data centres has now launched Telecloud, its portfolio of cloud services offering private cloud architecture, shared virtual data centres, cloud storage and backup, disaster recovery and SaaS. www.telecloud.uk.com

Visit us on stand 891 and speak to one of our Telecloud Architects regarding your requirements.

On-demand data centres from the in-demand brand

Visit us onstand 891


6fusion 3311730 Varsity Drive, Suite 140, Raleigh, NC 27606, USATel +1 888 492 4408 Email [email protected] Web www.6fusion.com6fusion provides an end-to-end cloud management platform that enables global workload distribution by turning the public and private cloud into a pay-per-use billable utility. The unique metering algorithm, Workload Allocation Cube (WAC), creates a commercial standard to quantify supply and demand for compute resources. For IT service providers, enterprises and independent software vendors, and Infrastructure Owners/Operators, 6fusion simplifies and streamlines Infrastructure-as-a-Service (IaaS) via a single console that provides valuable insight into consumption, performance benchmarking and cost allocation without vendor lock-in.

Adapt 811Silver SponsorNew Broad Street House, 35 New Broad Street, London, EC2M 1NH, UKTel +44 (0) 845 304 3044 Email [email protected] Web www.adaptplc.com Adapt is an award-winning UK Managed Services Provider (MSP), delivering enterprise-class cloud, infrastructure management, network and data centre services to a customer list that includes LCH.Clearnet, PKR, Last.fm and LOVEFiLM. Our integrated offering spans the entire IT spectrum, from network connectivity and data centre services to virtual desktop and Server, Storage & Software as a Service, underpinned by flexible, OPEX-based commercial models.

Adaptive Computing 2313000 Cathedral Hill, Guildford, Surrey GU2 7YB, UKTel +44 (0) 1483 243578 Email [email protected] www.adaptivecomputing.comAdaptive manages the world’s largest computing installations with Moab®, self-optimizing cloud management software. Moab is a patented, multi-dimensional intelligence engine that delivers policy-based governance, allowing customers to consolidate resources, allocate and manage services, optimise service levels and reduce operational costs. Our IT leadership is recognised with 45+ patents and a decade of battle-tested performance.

Amplidata 111Silver SponsorAntwerpsesteenweg 19, B-9080 Lochristi, BelgiumTel +32 9 324 25 95 Email [email protected] Web www.amplidata.comAmplidata provides Optimised Object Storage for Big Unstructured Data. The technology provides the highest storage reliability and availability levels at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-70 percent less storage capacity to protect data compared to traditional solutions.

Arista Networks 237Silver Sponsor338 City Road, London, EC1V 2PY, UKTel +44 (0) 1420 548248 Email [email protected] www.aristanetworks.com Arista Networks delivers Cloud Networking solutions for large datacentre and computing environments. Arista offers best-of-breed 10 Gigabit Ethernet switches that redefine scalability, robustness, and price performance. At the core of Arista's platform is the Extensible Operating System (EOS), a pioneering new software architecture with self-healing and live in-service software upgrade capabilities.

Armangil Software 825Chemin de la Tourelle 8, CH-1209 Geneva, SwitzerlandTel +41 (0) 7975 7 72 28 Email [email protected] Web www.qworum.comSaaS Integration and Enterprise Integration, simplified with Qworum. Our flagship product Qworum is an award-winning interactive service technology for web applications. It is used for integrating web applications with each other, and for modularising web applications. Armangil Software is privately held, and has headquarters in Switzerland.

Aspera 621Silver Sponsor5900 Hollis Street, Suite E, Emeryville, California 94608, USATel +1 510 849 2386 Email [email protected] Web www.asperasoft.comAs organisations are turning to the cloud for improved efficiency and unprecedented scalability, Aspera is pioneering the enablement of data-and processing-intensive workflows with its high-speed data transfer software, available on-demand. Aspera now offers maximum speed ingest and distribution of big data to and from cloud storage over the WAN.

AstarCloud 699MWB Business Exchange, One Kingdom Street, Paddington, London W2 6BD, UKTel +44 (0) 203 402 3204 Email [email protected] Web www.astarcloud.com

AstarCloud Salesforce consulting & training.AstarCloud are a registered Salesforce consulting partner and are specialists in implementation, integration, customisation and training for companies looking to enhance productivity and increase profits with cloud computing and Salesforce.com CRM. AstarCloud Salesforce Consulting and Salesforce.com training cover all London and Thames Valley areas.

Attix5 261186 - 192 High Road, Treviot House, Ilford, IG1 1LR, UKTel +44 (0) 20 7481 4650Email [email protected] www.attix5.comAttix5 is an international provider of secure data management, storage and restoration, specialising in virtualisation and cloud based solutions. Its world-class data protection software uses FIPS-compliant Advanced Encryption Standard (AES) encryption for security providing peace of mind to listed Enterprises and SMEs across the world.

Autonomy Digital 457Autonomy, an HP company, 20-21 St James’s Square, London, SW1Y 4JY, UKEmail [email protected] Web www.autonomy.comAutonomy Corporation, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, and text. Autonomy’s technology manages and extracts meaning in real time from all forms of information, both unstructured and structured, enabling companies to leverage their data assets. Autonomy’s solutions are used by more than 25,000 customers including 87 of the Fortune 100, 10 of the top 10 financial services firms, 75% of the global 100 law firms, 9 of the top 10 pharmaceutical companies and many government agencies. Over 400 of the world’s leading technology companies embed Autonomy’s technology in their products. Autonomy owns the largest private cloud of diverse data, with 31 Petabytes of information.

Exhibitor Profiles

Cloud Expo Europe 2012_profiles.indd 27 18/01/2012 12:29


BCS 837BCS Headquarters, First Floor, Block D, North Star House, North Star Avenue, Swindon, UKTel +44 (0) 1793 417 417Email [email protected] www.bcs.orgBCS, The Chartered Institute for IT, promotes wider social and economic progress through the advancement of information technology, science, and practice. We bring together industry, academics, practitioners and government to share knowledge, promote new thinking, inform the design of new curricula, shape public policy and inform the public.

Binfo Magazine 401+44 (0) 870 903 9500Email [email protected] Web www.binfo.co.ukKingswood Media Ltd are publishers of leading IT and workplace magazines such as businessinfo, Print.IT and sustainabletimes. For more information contact [email protected]

Bitdefender 359The Genesis Centre, North Staffs Business Park, Innovation Way, Stoke-On-Trent, ST6 4BF, UKTel +44 (0) 845 1305 096 Email [email protected] Web www.bitdefender.co.uk/cloudBitdefender understands that today’s businesses need to go beyond basic virus detection and prevention. Our security solutions are designed with the capability of implementing controls and managing policies for large number of endpoints and servers with minimum effort. Bitdefender offers on premise, cloud and virtualisation security products .

Boston Limited 819Silver SponsorUnit 5, Curo Park, Frogmore, St Albans, Hertfordshire, AL2 2DD, UKTel +44 (0) 1727 876 100 Email [email protected] Web www.boston.co.uk Boston Limited have been offering the latest in high performance, power optimised server, storage and clustered solutions into the cloud, oil & gas, education & research, finance and broadcast arenas for nearly 20 years. Combined with their ability to design and manufacture high-performance bespoke solutions including client specific branding, packaging and global on-site maintenance packages, Boston strive to provide a genuine range of value added services to all our partners.

Box It Group Ltd 151Winnel Down, Fair Lane, Winchester, Hampshire SO 21 1HF, UKTel +44 (0) 1256 406 791 Email [email protected] Web www.boxit.co.ukBox-it has been established as a Document Management solutions provider for over 25 years. Our Omnidox product is a Cloud based Document Management solution providing secure, audited functionality to include, retention management, search and retrieval. Omnidox is used today by a growing number of customers including both blue chip corporations such as Virgin, Centrica, Santander, as well as many local and Central Government Agencies.

CA Technologies 265Platinum SponsorDitton Park, Riding Court Road, Datchet, Slough, Berkshire SL3 9LL, UKTel +44 (0) 1753 577 733 Email [email protected] Web http://ca.com/cloud CA Technologies is an IT management software and solutions company with expertise across all IT environments - from mainframe and distributed, to virtual and cloud. Our products enable customers to manage and secure IT environments and deliver more flexible IT services essential to power business agility.

Callidus Software 861Callidus Software, One Kingdom Street, Paddington Central, London W2 6BD, UKTel +44 (0) 203 402 3612 Email [email protected] Web www.calliduscloud.comCallidus Software (NASDAQ: CALD) is the market and technology leader in sales effectiveness and cloud computing. Callidus delivers flexible, scalable, easy-to-use solutions in the areas of sales hiring, sales enablement, incentives and rewards, coaching and talent development. The Callidus platform enables businesses to optimise the effectiveness of their sales force and channel to drive improved sales results. Over 2.5 million users rely on our solutions to power their performance.

ChannelCloud 291Gold Premier Sponsor1st Floor Holborn Gate, 330 High Holborn, London, WC1V 7QT, UKTel +44 (0) 20 7269 4785 Email [email protected] Web www.channelcloud.co.ukChannelCloud is an end-to-end platform for deploying complete technology solutions delivered via the Cloud. ChannelCloud’s Partner Program is an exclusive program which provides Partners (MSPs/VARs) with access to the business, sales, operations and technical components of the ChannelCloud platform. The platform automates the provisioning of IAAS, SAAS, virtual desktops, virtual servers and complete cloud solutions while managing the full life-cycle of the end user client.

Citrix 113Chalfont Park House, Chalfont Park, Gerrards Cross, Bucks, SL9 0DZ, UKTel +44 (0) 1753 276200 Email [email protected] Web www.citrix.comBuild, manage and deliver highly scalable, reliable clouds with Citrix. Build clouds the way the world’s most successful clouds are built, and transform them into a profitable business. Learn how SingTell, Korean Telecom, GoDaddy, Zynga, Apple and many others have built their clouds on Citrix CloudStack and CloudPortal. Visit us on stand 113.

Claranet Ltd 431Platinum Sponsor21 Southampton Row, Holborn, London WC1B 5HA, UKTel +44 (0) 845 355 2000 Email [email protected] www.claranet .co.ukFollow us @ twitter.com/claranetLeading MSP provider Claranet will be showcasing their new IAAS offering – the Virtual Data Centre. Combining the provision of network and compute resources, the new service offers an exciting new way of managing infrastructure - on-demand and self-provisioned. Visit Claranet’s stand for a live demonstration of the service, or to find out about a Free Trial. Claranet will also be presenting on the first day of the exhibition. Michel Robert, MD at Claranet UK, will be discussing key findings of research into cloud adoption in the UK, while Kaustav Bhattacharya, Senior Technology Manager (DMG) at Channel 5, will discuss their experience of using a hybrid cloud for their Big Brother platform. Claranet has a track record for innovation, and manages and delivers industry-leading IT infrastructure solutions ‘as a service’. We have a reputation for excellence and deliver cost-effective, flexible and reliable services to businesses, irrespective of their size or industry sector. Claranet’s expertise in hosting, networks and applications means we can offer businesses integrated platforms, and the choice of ready-built or bespoke infrastructure solutions. With a client base that ranges from SMEs to well-known corporate clients (Airbus, Amnesty International, Channel 5, the DeVere hotel group and the F.A.), Claranet helps organisations meet the challenges and complex demands of today’s business environment, leaving them with more time and resources to focus on their core business. Claranet is ISO 9001, ISO 27001 and PCI-DSS accredited, part of the Catalyst (OGC) and ITIL frameworks schemes, has VMware Premier Partner status, and is a Microsoft Partner - Gold Hosting.



Cloud Industry Forum 295Event PartnerSword House, Totteridge Road, High Wycombe, HP13 6DG, UKTel +44 (0) 844 583 2521 Email [email protected] Web www.cloudindustryforum.orgThe CIF Conference Theatre at CEE “Accessing the Cloud on Your Terms” will offer a practical approach to cloud services evaluation, assessment and contracting. Find out how the CIF Cloud Service Provider Code of Practice helps end users understand and manage supplier relations and Cloud Service Providers to demonstrate best practice standards in business operations. Cloud Industry Forum (CIF) is a not-for-profit Industry Body that advocates cloud adoption by End Users and encourages the demonstration of best practice through Self Certification against a CSP Code of Practice. We also commission research on Cloud market activity and write White Papers which are available to down load from our website.

CloudLock 236203 Crescent Street, Suite 107, Waltham, MA 02453, USA Tel +44 (0) 20 8144 8973 Email [email protected] Web www.cloudlock.com CloudLock protects data stored in Google Docs and Sites by providing enterprise-class Controls, Records Retention, Audits, and e-Discovery, Governance, Risk Management and Compliance (eGRC). Recognised as a “Cool Vendor in Cloud Security Services 2011”, the largest Google Apps customers in the world trust CloudLock to secure Google Apps.

Cloudreach VIP & CIO Lounge SponsorDunstan House, First Floor, 14a St Cross Street, London EC1N 8XA, UKTel +44 (0) 20 7183 3893 Email [email protected] Web www.cloudreach.comCloudreach Limited, founded in 2009, is a leading cloud computing consultancy, based in London, UK, with extensive expertise around Google Apps and Amazon Web Services. Our main services include Consultancy, Migration to Google Apps and AWS, 24/7 Managed services of Google Apps and AWS environments, and PaaS based custom Application Development. Cloudreach is ISO27001 accredited and a member of the Global Cloud Partnership.

CloudsMatter 201Suite 2420, PO Box 6945, London W1A 6US, UKTel +44 (0) 20 3468 8828 Email [email protected] Web www.cloudsmatter.comIs your company drowning in emails? MangoApps gives controlled and private Facebook like social networking between groups in your enterprise. 90% of your internal email is replaced by project walls. Groups can form and collaborate as required . Members can update walls, share documents and follow progress as it happens.

CommVault 451Gold SponsorApex Plaza, Forbury Road, Reading, RG1 1AX, UKTel +44 (0) 1189 516500 Email [email protected] Web www.commvault.comCommVault's exclusive architecture gives companies unprecedented control over data growth, costs and risk. CommVault's Simpana® software suite of products share a single code and common function set to deliver Data Protection, Archive, Replication, Search and Resource Management capabilities. Discover the unparalleled efficiency, performance and reliability only CommVault can offer.

Coraid Ltd 361Ash House,Fairfield Avenue, Staines, Middlesex, TW18 4AB, UKTel +1 650 517 9318 Email [email protected] Web www.coraid.com Coraid® EtherDrive® solutions provide enterprises of all sizes with flexible, high-performance Ethernet SAN storage. Coraid uniquely delivers the fundamental building blocks for scaling out storage projects. For more information contact Coraid at 1.877.548.7200, visit us on the web at www.coraid.com or follow us on Twitter at www.twitter.com/Coraid. Coraid – Redefining Storage Economics

Datacentre Solutions Europe 402Angel Business Communications, Hannay House, 39 Clarendon Road, Watford, Hertfordshire WD17 1JA, UKTel +44 (0) 1923 690 200 Email [email protected] Web www.dcseurope.infoDatacentre Solutions, endorsed by the Data Centre Alliance, SNIA Corporate and SNIA Europe, is the leading pan-European publication covering all aspects of datacentre technologies and business issues, broken down into the facilities, ICT and managed services and hosting sectors. Receive our free print/digital publication or newsletter today. www.dcseurope.info

Datapoint 229Silver SponsorTel +44 (0) 7909 992 946Web www.datapoint.com/katalystWe specialise in making the most of your contact centre and communications integration and pride ourselves on our customer-centric approach.

With more than 42 years’ experience and 120 experts across Europe backed by worldwide support through our Intelligent Communications Alliance, Datapoint is active wherever you need to do business.

Datapoint Katalyst transforms your contact centre into a valuable strategic asset.

Katalyst provides businesses with the insight to ‘contact optimise’ their contact centres:

• Exploit real-time intelligence to deliver a better customer experience, drive service innovation and increase enterprise growth

• Align contact centre activities with business objectives

• Perfect operational performance, business processes and technical infrastructures

• and more!

DediPower Managed Hosting 363Cadogan House, Rose Kiln Lane, Reading, Berkshire RG2 0HP, UKTel +44 (0) 844 848 8300 Email [email protected] Web www.dedipower.comDediPower, part of the Lumison, BlueSquare Data group, backed by its philosophy of “Support with Passion”, is a leading provider of reliable, high quality IP network, colocation, cloud and managed hosting services. DediPower supports hundreds of customers with the latest technology to reduce costs, improve service levels and maximise their potential.

Emailmovers Ltd 311Tel +44 (0) 845 226 7181Email [email protected] www.emailmovers.comEmailmovers have been at the forefront of the email marketing industry since 2003 and specialises in handling all aspects of email marketing from start to finish. We maintain a global database of over 100 million opted-in B2B and B2C email addresses and support a professional design and delivery department – all in-house.



Equinix 331Associate Sponsor51-53 Great Marlborough Street, London, W1F 7JT, UKTel +44 (0) 845 3732999 Email [email protected] Web www.equinix.com Equinix, Inc. (Nasdaq: EQIX) connects businesses with partners and customers around the world through a global platform of high performance data centers, containing dynamic ecosystems and the broadest choice of networks. Platform Equinix connects more than 4,000 enterprises, cloud, digital content and financial companies including more than 680 network service providers to help them grow their businesses, improve application performance and protect their vital digital assets. Equinix operates in 38 strategic markets across the Americas, EMEA and Asia- Pacific and continually invests in expanding its platform to power customer growth.

Eucalyptus Systems 2396755 Hollister Ave, Goleta, CA 93117, USATel +1 866 456 3822 Email [email protected] Web www.eucalyptus.comEucalyptus Systems provides IT organisations in enterprises, government agencies and web and mobile businesses with the most widely deployed cloud software platform for on-premise Infrastructure-as-a-Service (IaaS). To date, over 25,000 Eucalyptus clouds have been started all over the world, including more than 20 percent of Fortune 100 companies.

EVault, A Seagate Company 351120 Bridge Road, Chertsey, Surrey, KT16 8LA, UKTel +44 (0) 1932 445 370 Fax +44 (0) 1932 445 371Email [email protected] Web www.evault.comEVault, the leader in cloud-connected storage services, always has your back with on-premise, cloud, and seamlessly integrated hybrid data protection solutions optimised for multi-platform, multi-site deployment. Our 35,000+ SMB customers know us as an ultra-reliable and proactive partner, passionate about ensuring critical data stays safe and available. EVault is a Seagate subsidiary.

F5 Networks 669Platinum SponsorChertsey Gate West, 43-47 London Street, Chertsey, Surrey, KT16 8AP, UKTel +44 (0) 1932 582000 Email [email protected] Web www.f5.comF5 Networks, the global leader in Application Delivery Networking (ADN), ensures the secure, reliable, and fast delivery of applications. F5's framework enables innovation that helps organisations enhance IT agility. F5's vision of unified application and data delivery redefines the management of resources, streamlining application delivery and reduce costs. For more information, visit www.f5.com.

Financial Sector Technology 821Sixth Floor, 3 London Wall Buildings, London EC2M 5PD, UKTel +44 (0) 20 7562 2400 Fax +44 (0) 20 7374 2701Email [email protected] www.fstech.co.ukFinancial Sector Technology (FStech) is one of the leading business titles for IT decision makers in the UK and European financial services sector. The title has an ABC certified circulation of 11,500 IT decision makers from across the continent, within banks, building societies, insurers, trading houses, exchanges and other financial institutions.

FireHost 531Diamond Sponsor268 Bath Rd, #101, Slough, SL1 4DX, UKTel +1 469 533 8022 Email [email protected] Web www.firehost.co.uk

FireHost, a secure cloud hosting company that delivers hosting solutions to healthcare IT, SaaS and eCommerce around the world that have HIPAA or PCI compliance and high traffic needs. Advanced security and a comprehensive portfolio of hosting solutions helps FireHost protect companies from threats to their websites, applications, and valuable data.

Flexiant Limited 831Silver SponsorGeddes House, Kirkton North, Livingston, EH54 6GU, UKTel +44 (0) 870 050 0080 Email [email protected] Web www.flexiant.comFlexiant is the company behind Extility, the world’s most advanced Infrastructure as a Service (IaaS) Cloud Computing Software. We provide cloud infrastructure software and services for hosting providers, data centre owners, telecommunications operators and enterprises.

Fusion-io 461Silver Sponsor2855 E. Cottonwood Parkway, Suite 100, Salt Lake City, UT 84121, USAEmail www.fusionio.com/contact/salesWeb www.fusionio.com Fusion’s ioMemory tier moves terabytes of process-critical data into servers, close to application processors. This minimizes latency and maximises performance to increase the value you provide your end-users, while lowering your infrastructure capital and operating costs.

GoGrid 1013Virtualisation Theatre Sponsor2 Harrison St., Suite 200, San Francisco, CA 94105 USATel +1 877 946 4743 Email [email protected] Web www.gogrid.comGoGrid is the leading Infrastructure-as-a-Service (IaaS) provider specializing in public cloud and private cloud infrastructure solutions. Currently powering thousands of customers globally, GoGrid makes complex infrastructure easy by helping businesses revolutionize their unique IT environments with the cloud. For more information, please visit www.GoGrid.com.

Hexagrid 42116020 Swingley Ridge Road, Chesterfield, MO 63017, USATel +1 888 485 8032 Email [email protected] Web www.hexagrid.comRecognised as a global leader in the Infrastructure as a Service (IaaS) industry, Hexagrid develops cloud computing solutions to simplify and expedite virtual IT management by focusing on business and end-user requirements. Service providers and enterprises worldwide employ Hexagrid cloud solutions and support services to build profitable and productive clouds.

Huawei 515Management, Services and Applications Theatre SponsorViable 3, Jays Close, Basingstoke, Hampshire, RG22 4BS, UKTel +44 (0) 1256 865300 Email [email protected] Web www.huawei.com/enterpriseHuawei is a leading telecom solutions provider. Through continuous customer-centric innovation, we have established end-to-end advantages in Telecom Networks, Global Services and Devices. With comprehensive strengths in wireline, wireless and IP technologies, Huawei has gained a leading position in the All-IP convergence age. Our products and solutions have been deployed in over 140 countries and have served 45 of the world’s top 50 telecom operators, as well as one third of the world’s population.



i-Virtuals – The Cloud Computing Co. 629Offi ce 11, Kirkfi elds Business Centre, Whack House Lane, Leeds, LS19 7LX, UKTel +44 (0) 800 612 9387 Email [email protected] Web www.i-virtuals.comi-Virtuals, from the Cloud, provides companies with:• Windows 7 desktops • Offi ce 2010• Exchange Mailboxes • Line-of-Business Applications

We are your virtual IT department, delivering the cloud benefi ts:• Fully managed Data Centres • Elastic & Instant Provisioning • Protection of Data• Low TCO • No Capex• PAYG where IT has a silver lining...

Infi niserv 829County Gates House, 3rd Floor, 300 Poole Road, Poole, Dorset, BH12 1AZ, UKTel +44 (0) 800 009 8444 Email victoria.havill@infi niserv.com Web www.infi niserv.com

Infi niserv’s virtualisation and cloud computing offerings provide a fast and future proofed solution to any organisation looking to take a step into the virtual world. The beauty of virtualisation is that it’s fl exible, so we’ve created a range of packages to suit any organisation. In addition all of our packages allow your IT infrastructure to expand seamlessly alongside your organisation.

Interoute Communications Ltd 469Silver SponsorWalbrook Building, 195 Marsh Wall, London, E14 9SG, UKTel +44 (0) 20 7025 9451 Email [email protected] Web www.interoute.com

Interoute is the owner of Europe's largest cloud services platform, with over 60,000 km of lit fi bre, 8 hosting data centres and 32 collocation centres, with connections to 140 third-party data centres across Europe. Interoute’s Virtual Data Centre provides computing and storage infrastructure for applications delivered as a fl exible IAAS.

Interxion 1041Silver Sponsor5th Floor, 91 - 95 Brick Lane, London, E1 6QL, UKTel +44 (0) 20 7375 7000 Email [email protected] Web www.interaxion.comInterxion is a leading provider of colocation data centre services, operating Cloud Hubs in 13 of Europe’s leading metropolitan areas. Its Cloud Hubs provide the optimum environment for cost-effective development, launch and management of successful cloud-based services for both enterprises and service providers. To fi nd out more please go to www.interxion.com/Services/Cloud/ or come and visit us on Stand 1041.

Kognitio 2593a Waterside Park, Cookham Road, Bracknell, Berkshire RG12 1RB, UKTel +44 (0) 1344 300 770 Email [email protected] Web www.kognitio.comKognitio’s on-demand data warehousing in the cloud allows organisations to undertake large-scale data analytics when they need it and within budget. Kognitio Cloud is changing the way organisations embark on data warehousing, analytics and business intelligence. Big data analytics in the cloud is now possible without the need for IT departments to service, maintain and support the database and its users. For more information visit us today at stand 259, www.kognitio.com or by email at [email protected].

LongJump 8351230 Midas Way, Suite 210, Sunnyvale, CA 94085, USATel +1 408 658 6737 Email [email protected] Web www.longjump.comLongJump platform software creates process-driven web applications that improve business productivity by automating business workfl ows, making data actionable, enabling social collaboration, mobilising information access. CIOs and Enterprise architects can reduce the time and cost of developing custom apps from months to weeks by visually creating enterprise apps (no coding required).

Memset Limited 51625 Frederick Sanger Road, Surrey Research Park, Guildford, Surrey GU2 7YD, UKTel +44 (0) 1483 750 245 Email [email protected] Web www.memset.comMemset has been successfully providing managed hosting and dedicated servers for over 9 years, winning many awards for service and reliability, including the 2011 ISPA Best Managed Service award. They have been leaders in the UK’s virtual server market since inception and today are at the forefront of the cloud revolution with their Miniserver VM® cloud compute and Memstore™ cloud storage solutions. Memset are also an IaaS/PaaS G-Cloud Foundation Delivery Partner.

Morphlabs 1041Web www.morphlabs.commCloud technology manages IT resources, compute, storage, networking, to deliver mission-critical applications for enterprises. It is packaged with partner products for immediate use as the mCloud Data Center Unit (DCU), deployed in mCloud Racks on-premise, integrated with infrastructure behind enterprise fi rewalls, or in Data Center, Hosting or Service Provider facilities.

MPSTOR Ltd 801The Rubicon Centre, Bishopstown, Co. Cork, IrelandTel +353 21 4868130Email [email protected] www.mpstor.comMPSTOR provides open-platform, open-source, cloud solutions with a core competency in storage management and automation. OrkestraTM: a turnkey cloud services platform, which provides a fl exible, scalable, price competitive cloud computing service. MPStackwareTM: an open-platform storage management stack that turns low cost disk arrays into high value, data storage systems.

NaviSite Europe 865Cloud Service Providers and The Channel Theatre Sponsor12-50 Kingsgate Road, Kingston Upon Thames, KT2 5AA, UKTel +44 (0) 800 6122 933 Email [email protected] Web www.navisite.co.ukNaviSite Europe, a Time Warner Company, is a premier provider of enterprise-class hosting, managed application, messaging and cloud services. NaviSite delivers customised solutions through a global footprint of state-of-the-art data centers to enterprises looking to outsource IT infrastructure and lower their capital and operational costs.

NextIO 8678303 N. MoPac Expressway Suite A-210, Austin, TX 78759, USATel +44 (0) 741 262 1373 Email [email protected] Web www.nextio.com NextIO provides rack-level IO consolidation and virtualisation solutions that maximise performance, productivity and effi ciencies of complex server I/O. Our innovative architecture is based upon industry standard PCIe switching technology. By separating the compute from the IO we create pools of server IO resources at the rack level that can be shared, virtualised or dynamically allocated across servers within the rack. Data center managers benefi t from lower TCO and increased time to revenue. NextIO solutions address data center requirements across multiple industry segments including: Enterprise, Oil & Gas, High Performance Computing, Financial Services, and Government. For more information, visit www.nextio.com

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Nimsoft 265Lanyard Sponsor95 Aldwych, London WC2B 4JF, UKTel +44 (0) 20 7400 7650 Email [email protected] Web www.nimsoft.comThe Nimsoft IT management as a service (MaaS) solution includes comprehensive monitoring and IT service management functionality-integrated capabilities that enable continual infrastructure optimisation and accelerated problem resolution. Nimsoft helps you gain the visibility and control you need to realise maximum business advantage from your IT services and investments. Nimsoft offers the capabilities and expertise you need to enjoy a unified view of all your business services, whether they’re based in the cloud, in the data center, or a mix of the two.

NTT Europe Ltd 1011Silver SponsorDevon House, 58-60 St Katharine’s Way, London E1W 1LB, UKTel +44 (0) 20 7767 3777 Email [email protected] Web www.eu.ntt.comNTT Europe's IT infrastructure services meet the needs of growing organisations by bringing together global delivery capabilities with local knowledge and industry expertise. We provide scalable solutions covering data centre services, application hosting & management, virtualisation & cloud services and global network services. Our services are trusted to provide the reliability, availability, security and scalability that underpins the success of businesses such as Aviva plc, Liverpool FC, Emirates Airlines and Lebara Group.

Oracle Corporation 561Platinum SponsorBuilding 510, Oracle Parkway, Thames Valley Park, Reading, Berkshire RG6 1RA, UKTel +44 (0) 8705 332200 Email [email protected] Web www.oracle.com/cloudOracle’s strategy is to offer a broad portfolio of software and hardware products and services to enable public, private and hybrid clouds, enabling customers to choose the right approach for them. Oracle provides the broadest, most complete, and integrated cloud offerings in the industry.

Orbit Software 355South House, 21-37 South Street, Dorking, Surrey RH4 2JZ, UKTel +44 (0) 1306 744800 Email [email protected] Web www.orbitsw.co.ukOrbit Software is a corporate data protection solutions company - offering a diverse portfolio of backup software and hardware products since 1985. Whether you are looking for on-premise or cloud offerings, subscription or cap-ex purchases, or a combination solution, our products backup, recover and restore data quickly, efficiently and securely.

Over Achievers Ltd 305Warnford Court, 29 Throgmorton Street, London EC2N 2AT, UKTel +44 (0) 20 7947 9685 Email [email protected] Web www.overachievers.co.ukOver Achievers is a Cloud specialist recruitment company that recruits professionals for industries who drive the cloud and internet. Our clients are industry leaders. Sectors include Cloud Platforms, Data Centres, Network Providers, and ICT Outsourcers. We place across the org. chart including executive management, sales & marketing, technical & operations.

OW2 639112-114 boulevard Hausmann, 75008, Paris, FranceTel +44 (0) 1403 01303 Email [email protected] Web www.ow2.orgOW2 is an independent industry community dedicated to developing open source code infrastructure (middleware and generic applications) and to fostering a vibrant community and business ecosystem. OW2 is showcasing at Cloud Expo two major cloud computing open source projects: CompatibleOne (cloud broker) and CloudForce (cloud application life-cycle management).

IT infrastructure from smallest to largest.

POWER DISTRIBUTIONENCLOSURES CLIMATE CONTROL IT INFRASTRUCTURE SOFTWARE & SERVICES

www.rittal.co.uk

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PEER 1 411Gold SponsorTel +44 (0) 808 2313594 Email [email protected] Web www.peer1hosting.co.ukPEER 1 Hosting is one of the world’s leading IT hosting providers. It’s hosting’s portfolio includes Managed Hosting, Dedicated Servers under the ServerBeach brand, Colocation and Cloud Services through Zunicore. The company is headquartered in Vancouver, Canada, with European operations headquartered in Southampton, UK. For more information visit: www.peer1hosting.co.uk.

Phoenix 365Gold Premier SponsorTel +44 (0) 121 380 2095 Email [email protected] www.icm.co.ukOptimising performance, availability and resilience for Cloud consumers and providers: meet the experts on Stand 365. Phoenix is a leading provider of end-to-end infrastructure services and IT solutions that drive flexible and cost-efficient Cloud services, hosted environments and traditional on-premises IT. Our own secure UK-based infrastructure, expert teams and fully flexible approach will enable your use of Cloud computing on your terms.

Ping Identity 637Gold SponsorTel +44 (0) 203 2864489 Email [email protected] Web www.pingidentity.comPing Identity is the Cloud Identity Security leader. Businesses that depend on the Cloud rely on Ping Identity for simple, proven and secure cloud identity management for customers and employees through single sign-on, federated identity management, mobile identity security, API security and centralized access control. Visit pingidentity.com for more information.

Proact 211Platinum SponsorGrayson House, Venture Way, Dunston Technology Park, Chesterfield, S41 8NE, UKTel +44 (0) 1246 266 300 Email [email protected] Web www.proact.co.ukInformation is at the heart of your business, protecting it is at the heart of ours. Proact is Europe¹s leading independent storage integrator and cloud service provider. For more than 18-years we have helped organisations across the globe reduce risk, reduce cost and most importantly deliver improved IT services.

Rackspace Ltd 611Gold Sponsor5 Millington Road, Hyde Park Hayes, Hayes, Middlesex UB3 4AZ, UKTel +44 (0) 20 8734 2600 Email [email protected] Web www.rackspace.co.ukRackspace Hosting is the service leader in cloud computing, and a founder of OpenStack, the open source cloud operating system. Rackspace provides Fanatical Support ® to its customers, across a portfolio of IT services, including Managed Hosting and Cloud Computing. In 2011, Rackspace was recognised by the Sunday Times Best Places to Work and Financial Times Top 50 Great Place to Work in the United Kingdom for the seventh year in a row. The company was also positioned in the Leaders Quadrant by Gartner Inc. in the “2010 Magic Quadrant for Cloud Infrastructure as a Service and Web Hosting. For more information visit www.rackspace.co.uk.

Radware 667Clifton House, Brants Bridge, Bracknell, RG12 9BQ, UKTel +44 (0) 7813 324791 Email [email protected] Web www.radware.comRadware (NASDAQ: RDWR), is a global leader of application delivery and application security solutions for virtual and cloud data centers. Radware’s award-winning solutions portfolio delivers full resilience for business-critical applications, maximum IT efficiency and complete business agility for more than 10,000 enterprise and carrier customers.

IT infrastructure from smallest to largest.

POWER DISTRIBUTIONENCLOSURES CLIMATE CONTROL IT INFRASTRUCTURE SOFTWARE & SERVICES

www.rittal.co.uk

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Recruitment Genius 83946 High Street, Sevenoaks, Kent, TN13 1JG, UKTel +44 (0) 1732 617 460 Email [email protected] Web www.recruitmentgenius.comWe've fi lled over 59,000 jobs for £199 or less in the past two years. Covering all sectors and levels of seniority - IT sector a specialism. Winner of the UK's Most Promising New Business awarded by British Chamber of Commerce.

Redstor 331St James’ Wharf, 99-105 Kings Road, Reading, Berkshire RG1 3DD, UKTel +44 (0) 118 951 5200 Email [email protected] Web www.redstor.com Founded in 1998, Redstor is the company behind the cloud backup and storage platform protecting data for many thousands of end users, both directly and indirectly through its growing and extensive partner network. Redstor has been providing cloud services since 2005, focusing around the areas of data storage, backup, archiving and device management and has over 130 partners with a strong presence in the education sector supporting over 10,000 schools.

RightScale 113WiFi SponsorEmail [email protected] Web www.rightscale.comRightScale is the leader in cloud computing management. Founded in 2006, the company offers a fully automated cloud management platform that enables organisations to easily deploy and manage business critical applications across multiple 'public' or 'private' IAAS clouds with complete control and portability.

Rise 491Keynote Theatre andPlatinum SponsorTel +44 (0) 8445 832 500 Email [email protected] Web www.rise.coRise provides Cloud Computing and hosted IT services such as virtual and dedicated servers, storage, backup, web hosting and disaster recovery via its award winning DataCenter on Demand™ platform. Currently Microsoft’s Global Hosting Partner of the Year, visit stand 491 today to see how Risehelp your business benefi t from the Cloud.

Rittal Limited 141Braithwell Way, Hellaby Industrial Estate, Hellaby, Rotherham, S66 8QY, UKTel +44 (0) 1709 704000Email [email protected] Web www.rittal.co.uk

Rittal is one of the largest manufacturers of enclosures and accessories for the electrical, electronic and datacommunications industries throughout the world. There is also an extensive range of design and calculation software to aid users in the application and installation of enclosures and their accessories. Service packages are also available.

Riverbed Technology 429Gold SponsorThe Jeffrey’s Building, Cowley Road, Cambridge, CB4 0DS, UKTel +44 (0) 1223 568555 Email [email protected] Web www.riverbed.comRiverbed delivers performance for the globally connected enterprise. With Riverbed®, enterprises can successfully and intelligently implement strategic initiatives such as virtualisation, consolidation, cloud computing, and disaster recovery, without fear of compromising performance. The applications we accelerate include fi le sharing, email, backup, document management systems, IT tools, ERP and CRM solutions.

Savvis 153Silver SponsorTel +44 (0) 118 322 6000 Email [email protected] Web www.savvis.co.ukSavvis, which merged with CenturyLink in July 2011, is a global leader in cloud infrastructure and hosted IT solutions for enterprises. Nearly 2,500 unique clients, including more than 30 of the top 100 companies in the Fortune 500, use Savvis to reduce capital expense, improve service levels and harness the latest advances in cloud computing.

SCC 569Cloud Innovations Theatre Sponsor & Cloud Mobile Wireless and Communications Theatre SponsorSCC, European Headquarters, James House, Warwick Road, Birmingham, B11 2LE, UKTel +44 (0) 121 766 7000Web www.scc.com

SCC is Europe’s largest independent technology solutions provider around the infrastructure. Long term partnerships with the world’s leading solutions providers combine with SCC’s services capabilities to create a rapid return on IT investment. It has an enviable track record of successfully helping European-based companies better manage their technology infrastructure, remove cost and create business advantage.

ScienceLogic 565Gold Premier Sponsor10700 Parkridge Blvd., Suite 200, Reston, Virginia 20191, USATel +1 703 354 1010 Email [email protected] Web www.sciencelogic.comScienceLogic simplifi es data center and cloud management by enabling service providers and enterprises to gain control over their IT operations and infrastructure. The ScienceLogic platform unifi es critical IT functions such as fault, performance, asset, confi guration and ticket management in one solution, leveraging a single code base for immediate operational value.

SearchCloudComputing.com 123TechTarget Ltd, Marble Arch Tower, 55 Bryanston Street, London W1H 7AA, UKTel +44 (0) 20 7868 4282 Email [email protected] Web http://searchcloudcomputing.techtarget.comSearchCloudComputing.com is the Web's most comprehensive resource for cloud computing news, analysis and case studies. SearchCloudComputing.com provides IT professionals with real-world examples of how cloud computing is used today. Learn how the key players rate against each other, how the technology works, and how you consume and pay for it.

ServiceNow 331Ambassador House, Paradise Road, Richmond, London TW9 1SQ, UKTel +44 (0) 20 8939 2976 Email [email protected] www.service-now.comIn six short years ServiceNow has turned the enterprise IT software market on its head. Born in the cloud, ServiceNow makes IT immediate, intuitive and social. ServiceNow delivers powerfully simple cloud services that just work. Today, the world’s most recognisable and innovative companies rely on SaaS from ServiceNow to transform IT.



SoftLayer® Technologies Inc. 459Silver SponsorPaul van Vlissingenstraat 16, 1096 Amsterdam, NetherlandsTel +1 214 442 0602 Email [email protected] Web www.softlayer.comHeadquartered in Dallas, SoftLayer is the innovation leader in Cloud, Dedicated, and Managed Hosting. Leveraging world class data centers in Dallas, Houston, San Jose, Seattle, Washington D.C., Singapore, and Amsterdam. SoftLayer provides cloud, dedicated, or seamlessly integrated computing environments on a fully-automated platform, empowering all customers with complete control, security, and scalability.

Steria Speaking Sponsor43 - 45 Quai du Président Roosevelt, F-92782 Issy-les-Moulineaux cedex, France Tel +33 1 34 88 60 00 Email [email protected] Web www.steria.comSteria delivers IT enabled business services which help organisations in the public and private sectors operate more effi ciently and profi tably. By combining in depth understanding of our clients' businesses with expertise in IT and business process outsourcing, we take on our clients' challenges and develop innovative solutions to address them.

SunGard Availability Services 1031Silver SponsorForum 1, Station Road, Theale, Berkshire RG7 4RA, UKTel +44 (0) 808 238 8080 Email [email protected] Web www.sungard.co.ukSunGard Availability Services is the pioneer and leading provider of Information Availability and business continuity services. SunGard services keep people and information connected from business continuity consulting & BCM software through recovery services to managed IT services, including Infrastructure as a Service ‘cloud computing’, thereby helping over 10,000 clients worldwide have uninterrupted access to their business-critical information systems. Contact: 0800 143 413, [email protected] or www.sungard.co.uk.

Symantec 851Security and GovernanceTheatre Sponsor350 Brook Drive, Green Park, Reading, Berkshire RG2 6UH, UKTel +44 (0) 870 243 1080 Web www.symantec.co.ukWith Symantec, customers can protect more of their information and its technology infrastructure, in greater depth, wherever information is stored or used. From securing a consumer’s online identity and interactions to protecting an organisation’s mission-critical data, Symantec offers the leading and best-of-breed security solutions.

Talend 131Silver SponsorBerkshire House, Queen Street, Maidenhead, Berkshire SL6 1NF, UKTel +44 (0) 1628 640160 Email [email protected] Web www.talend.com The recognised leader in open source integration solutions, Talend provides a holistic integration platform to organisations of all sizes and for all data, application & process integration needs. Talend offers open, innovative and powerful solutions, used primarily for operational data integration, ETL, data profi ling & cleansing, MDM, application integration and BPM.

Techgate plc 261Gold SponsorMoorfoot House, 221 Marsh Wall, Canary Wharf, London, E14 9FH, UKTel +44 (0) 20 7680 6330 Email [email protected] Web www.techgateplc.comYour Trusted Cloud at Techgate plc

Techgate plc is a leading provider of fl exible high availability IT managed services, with a long established background in business continuity. Thanks to our wholly owned network infrastructure and UK-based data centres we are able to offer end-to-end Cloud Services that are seamless and above all, Trusted.

TelecityGroup 6366/7 Harbour Exchange Square, London, E14 9GE, UKTel +44 (0) 20 7001 0000Email [email protected] www.telecity.comTelecityGroup is the leading provider of carrier-neutral data centres in Europe. Our highly connected data centres host the major national and international telecoms operators, content distribution networks and internet exchanges. This wide choice of connectivity providers and business partners creates an ecosystem empowering you to connect and transact with one another.

Telehouse 891Coriander Avenue, London E14 2AA, UKTel +44 (0) 20 7512 4468 Email [email protected] Web www.telehouse.net Telehouse, the leading provider of global data centres with it’s parent company, Japanese telecommunications and systems integration giant KDDI, has launched a portfolio of enterprise cloud solutions deployed within their state-of the-art highly secure data centres. Designed and built by our experienced architects, the Telecloud suite of services offer private cloud architecture, a shared virtual data centre and SaaS solutions.

ThinkGrid 251Gold Sponsor15 Hardwicks Square, London, SW18 4AG, UKTel +44 (0) 203 393 7320 Email [email protected] Web www.thinkgrid.comThinkGrid is a worldwide enabler of cloud computing, offering class-leading services such as Hosted Virtual Desktops, Virtual Servers, Hosted E-mail, VoIP and automation tools through its ground-breaking platform. Through our worldwide partner network, ThinkGrid enables SMEs to reduce costs while improving productivity and increasing fl exibility.

UNIT4 Business Software 1065St. George’s Hall, Easton-in-Gordano, Bristol, BS20 0PX, UKTel +44 (0) 844 874 7000 Email [email protected] Web www.unit4software.co.uk

UNIT4 Business Software is a global business software and services company aimed at helping dynamic organisations to embrace change simply, quickly and cost effectively. UNIT4 has a range of cloud deployment options for its enterprise class business applications including ERP, fi nancials, shared services, recruitment management, environmental performance management and iXBRL tagging.



VeryPC 221Unit 5 Parkwood Business Park, 75 Parkwood Road, Sheffield, S3 8AL, UKTel +44 (0) 114 3218609 Email [email protected] Web www.very-pc.co.ukVeryPC offer a hardware partnership program to cloud services providers, working together VeryPC help cloud providers maximise deliverables whilst reducing operating costs through the correct specification of equipment and energy efficiency measures.

VeryPC also offer hardware preconfiguration services, with international shipping via freight forwarder, allowing cloud providers to set up international presences without leaving their desks.

Virtustream 121Silver Sponsor3rd Floor, 78-79, Leadenhall Street, London, EC3A 3DH, UKTel +44 (0) 870 345 3525 Email [email protected] Web www.virtustream.comVirtustream is an innovative cloud provisioning firm committed to delivering next generation infrastructure services to enterprise customers. We leverage our secure high performance platform, xStream, to deliver highly available and elastic compute resources at true consumption-based pricing. Virtustream owns and operates its own data centers in the U.S. and U.K.

Vtesse Cirrus 869Silver SponsorTel +44 (0) 800 644 8044 Email [email protected] Web www.vtesse.com / www.vtessecirrus.comVtesse provides networking solutions to organisations which need fast, reliable and cost-effective networks to succeed. Our fibre optic network extends to over 9,000 kilometres and covers all the major population centres of the UK. The Vtesse Cirrus data centre in Hoddesdon is a core node on the Vtesse network and is a great facility for co-location and networking equipment.

Xilcion Services Limited 63117 Ensign House, Admirals Way, Canary Wharf,London E14 9XQ, UKTel +44 (0) 78998 41817Email [email protected] www.xilcion.comXilcion enables an enterprise to effectively address “Technology Influenced Change” with its

• impact assessment and opportunities reporting (“One Day in the Cloud”)

• unique methods to adopt novelty (“Ten Steps to Adopt Cloud Computing”)

• solution to modernise leftover legacy software

• knowledge services for productivity improvement

Zinstall 6612972 Columbia St, Suite 18914, Torrance, CA, 90503, USATel +1 877 4441588 Email [email protected] www.zinstall.comZinstall is proud to present its market-leading line of Enterprise Migration products and the new Zirtu Serverless VDI (based on unique Type 0 Hypervisor) desktop virtualization suite. With years of accumulated knowledge in IT and virtualization, Zinstall solves real – not virtual – problems for consumers, SMBs and Large Enterprises.

Zunicore 411Tel +44 (0) 808 1599567 Email [email protected] Web www.zunicore.comZunicore is the public cloud offering from PEER 1 Hosting. Zunicore’s professional-grade cloud service allows users to benefit from customisable resource pools alongside preset virtual machines, hands-free auto-scaling and transparent pricing. Zunicore officially launched in the UK in December 2011. For more information please visit www.zunicore.com


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