cloud journey- partner advantage
TRANSCRIPT
We Know Who We Are And Where We Came From
1999 2016
But Do Others? A Trivia Question.
“Why can’t enterprise technology be as easy as buying a book
on Amazon.com?”
B2B2C
=
Technology is frictionless.
Customers can focus on their core
business & differentiation.
What Did Marc Really Mean?
Technology should not be hard.Getting customers what they need
when they need it is the most important thing.
Together, We’re Building a Path Forward
2009 • 2010 • 2011 2012 • 2013 • 20142014 • 2015 • 2016
September 2016
2011 • 2012 • 2013 2014 • 2015 • 2016
The world’s most innovative companies
in GDP impact by 2020*
$389B
$2.04B FY17Q2 revenue
24K employees
“Innovator of the Decade”
IDC White Paper, sponsored by Salesforce, "The Salesforce Economy," August 2016
2M jobs created by 2020
We Need to “Show Up” As An Aligned Team
Objectives
Clarity of Cloud Technology View
Convey Simplicity
Deliver Authentically
Partner of Choice for Innovation
Sales people, distribution partners & execution partners reflect who we are every day
Who We Are. What We Do.How We Do It.
So What Are The Things That Never Change?Fundamentals to our point of view that guide strategy & execution
Customer Success
Trusted Cloud
Cloud Leader
Multitenant Platform
Metadata Platform
Fast App Development
Open Ecosystem
Complete CRM
To Net it Out:
The secret technology sauce: Our meta-data driven, multi-tenant platform that enables us to run a single code base.
Every employee should be able to explainhow that makes us different and what the value is
for our Customers.
Advantage for Partners:
Have confidence and build credibility with C-Suite to create a vision of what is possible with Salesforce
Salesforce Advantage: 8 Core PrinciplesFundamentals to our point of view that guide strategy & execution
Customer Success
Trusted Cloud
Cloud Leader
Multitenant Platform
Metadata Platform
Fast App Development
Open Ecosystem
Complete CRM
Let’s Drill into Customer Success
Customer Success
Trusted Cloud
Cloud Leader
Multitenant Platform
Metadata Platform
Fast App Development
Open Ecosystem
Complete CRM
Our Business Model Depends on Customer Success
recommend Salesforce to others
88%
Subscription Model Puts Customers in Control
will continue to use Salesforce in the future
93%
Let’s Drill into Cloud Leadership
Customer Success
Trusted Cloud
Cloud Leader
Multitenant Platform
Metadata Platform
Fast App Development
Open Ecosystem
Complete CRM
270Bcloud computing market
in 2020
$
Cloud RevolutionFastest growing segment of our industry
85%of new apps now developed for the
cloud
70%faster time to market
Today’s IT Reality
7 Versions 10 Patches 9 Options
Today’s IT Reality
Cost | Time | Risk | Resource | Maintenance
315 Combinations
472,500 Combinations
23,625,000 Combinations
9,797,760,000,000 Combinations
117,573,120,000,000,000,000,000 Combinations
14 Quintillion Combinations35 Sextillion Combinations
TOTAL
OPTIONS
PATCHES
VERSIONS
PRODUCT
LAYER
250
5
10
5
Oracle DB
Database
1200
5
10
24
RedHat
OS
1200
10
5
24
vSphere
Virtual
41472
9
72
64
Proliant BL
Server
500
10
5
10
NAS3200
Storage
1500
100
3
5
EMC VNX
Storage
315
9
5
7
Nex 5000
Network
10000
10
200
5
Websphere
Middleware
288
2
12
12
Endpoint
Security
60
3
10
2
Java
Developer
35 Septillion Combinations
1 Octillion Combinations
6 Nonillion Combinations (6x1030)
Complexity Is The Enemy at Salesforce
Which Came First?
Platform App
1
Trust Foundational from The Very Beginning
Customer Success
Trusted Cloud
Cloud Leader
Multitenant Platform
Metadata Platform
Fast App Development
Open Ecosystem
Complete CRM
Without trust in us as a platform and a partner, we are dead.
Not without pain, effort, and constant vigilance…World’s Most Trusted Enterprise Cloud
Performance at ScaleTrusted Security Always On Availability Global Data Centers
99.98%Availability FY15
4.78BDaily Transactions
79%YoY Transaction Growth
11Global Data Centers
Trust: Our Highest Value
trust.salesforce.com Transactions Per Quarter Average Page Time
trust.salesforce.com
234B Transactions in Q2FY1679% YOY Growth (Q2FY15-Q2FY16)
208ms Latency in Q2FY164% Lower (Reduction) YoY
API
Web
Global Enterprise Cloud Data Centers
San Jose (SJL)
SF Dev (SFM) Chicago (CHI)
Washington DC (WAS)
Ashburn (ASG)
London (LON)
Frankfurt (FRF)
Paris (PAR)
Tokyo (TYO)
Phoenix (PHX) Dallas (DAL)
Multitenancy Ensures Every Tenant the Highest Security
Customer Success
Trusted Cloud
Cloud Leader
Multitenant Platform
Metadata Platform
Fast App Development
Open Ecosystem
Complete CRM
Multitenancy Is the Foundation of True Cloud
Our unwillingness to compromise on this point of
view has been our single best & hardest decision…
Multitenancy Is the Foundation of True Cloud
Comes back to “complexity is the enemy”.
Simplicity is hard, but it is our job to do hard things
well.
Why Should Anyone Care about Metadata?
Customer Success
Trusted Cloud
Cloud Leader
Multitenant Platform
Metadata Platform
Fast App Development
Open Ecosystem
Complete CRM
If There’s A Secret Sauce…
What is Our Secret Sauce?
Metadata-driven Multitenancy
Architecture
+
Multitenancy & Metadata Enable 3 Major Releases Per YearSeamless, automatic upgrades for customers. No customizations break.
48 Major releases delivered
Automatic Updates Customization & integration
Features sourced by customer community
How Would You Explain Metadata?
Concepts that matter most:- Configuration vs. Customization- APIs make the magic happen- Upgrades are awesome!
Which Is What Brings Us to Fast App Development…
Customer Success
Trusted Cloud
Cloud Leader
Multitenant Platform
Metadata Platform
Fast App Development
Open Ecosystem
Complete CRM
Our Platform Strategy Has Set Us ApartFORRESTER:
Enterprise Public Cloud Platforms for Rapid Developers
GARTNER: Enterprise Application
Platform-as-a-Service Vendors
Fast App Dev & Customization
Salesforce
Other PlatformsNetwork
Configuration
Infrastructure Services
Complex Code
Security Controls
AuditingUser Experience
App Servers
Mobile
Metadata Highway
So you can focus on building experiences people love
The Open Ecosystem Has a Multiplier Effect
Customer Success
Trusted Cloud
Cloud Leader
Multitenant Platform
Metadata Platform
Fast App Development
Open Ecosystem
Complete CRM
You Are An Integral Part of Our Success Ecosystem
Build with the #1 App EcosystemAn ecosystem of apps, components, and consultants people love
88%
Fortune 100 Use AppExchange Apps
Apps for everyone
Over 3,000 apps for every department and any industry
Apps pre-integrated to extend Salesforce
Lightning, Wave, Marketing Cloud, and Community Cloud
Components to build faster
300+ components to customize pages and build apps
Trusted and secure
4M+ installs and over 60,000 peer reviews
Complete CRM Brings Us Full Circle
Customer Success
Trusted Cloud
Cloud Leader
Multitenant Platform
Metadata Platform
Fast App Development
Open Ecosystem
Complete CRM
Complete CRM Is Like The Millennium Falcon
Instead of selling the parts
Sell the vision of how it all comes together
Customer Success
Trusted Cloud
Cloud Leader
Multi-tenant Platform
Metadata-driven Platform
Fast App Dev & Customization
Open Ecosystem
Complete CRM
Complete CRM Is Unique to Every Customer’s Definition of Success
Customer Success
Trusted Cloud
Cloud Leader
Multitenant Platform
Metadata Platform
Fast App Development
Open Ecosystem
Complete CRM
Let’s Bring It All Back TogetherCan You Map the 8 Core Principles to the Marketecture?
White boarding Example
CAN YOU DO IT?
