cloudbanter provides monetized and personalized mobile ... · mobile messaging and apps for the...

1

“Challenge, Transform and Disrupt to Create Alternative Revenue Streams”

Cloudbanter provides Monetized and Personalized Mobile Messaging and Apps

for the benefit of Mobile Users, Mobile Operators, App Providers and Advertisers

includes Smart Digital Media, Social Media and Big Data Analytics

Copyright © 2017 Cloudbanter All rights Reserved Strictly Private & Confidential

2

Who we are… Cloudbanter provides monetization and personalization of Mobile Messaging: o  for lifestyle and financial benefits of Mobile Users for Messaging (SMS, Instant Messaging (IM) and Voice) o  for financial, loyalty and engagement benefits of Mobile Operators and Advertisers

Cloudbanter provides monetization and personalization of Mobile Apps (SDK): o  for lifestyle and customer benefits of Mobile Users for Apps o  for financial, loyalty and engagement benefits of Mobile Operators, App Providers and Advertisers


3

What we do… Inserts real-time, personalized, unobtrusive, programmatic and lifestyle advertising and content into mobile messaging conversations using a fixed banner (coupon, text, graphics, video, web site, animation, games, signup, event, deals, content, etc)

Dynamic and blended advertising and content based upon profile, preferences, location, contextual, parameters with opt-in and with a user incentive

PLUS

Integrates messaging with social media (Facebook and Twitter) Monetize any Mobile Apps using same functionality (SDK)

DEFAULT MESSAGING WITH 50% MOBILE USAGE VIEWING TIME



SMS InstantMessaging Voice

CloudbanterMone8za8on

Personaliza8on AdManager/Blender Revenue/Program

Mobile Operator Network

Internet

Web console

Web console

Advertisers Operators

OtherApps(SDK)

Cloudbanter Messaging System…

Ar8ficialIntelligence mCommerce&IoTAnaly8cs

RCS

AdNetworks

Cloudbanter Messaging Architecture…


INTERNET

Web console

Web console

Advertisers Operators

Personaliza8onManager

AdManager

Revenue/ProgramManager

Cloudbanter

AdExchanges/AdNetworks

INTERNET

M O B I L E

N E T W O R K

AdInterface

SocialMedia

Interface

AdBlender

SMSC

Mobile Operator

I N T E R N E T

Cloudbanter

How we do it… o  Using Cloudbanter sophisticated proprietary patented (IP) architecture, technology and

processes o  Using the existing network infrastructure with data/internet and/or SMS connections o  Across smartphones and featurephones for new and existing users covering pre and

post-paid plus SIM only o  Combining SMS, OTT instant messaging and voice open interoperability functionality

and monetization capability including SDK for other apps (customer care) o  Dynamic and blended advertising and content based upon profile, preferences, location,

contextual, etc parameters with opt-in


7

Reaching today’s consumers…


Today’s shoppers are connected and look to multi-variate sources for product and behaviour validation.

The mobile phone has become the “ultimate wearable”, we now know who the consumer is, what they want and where there are with a high degree of accuracy.

Advertisers require engagement, content personalisation and activation for consumers to associate with a brand – advertising via the mobile phone is the fastest growing sector.

Shop on

Website

Search on

Phone

Read reviews on Amazon

See on Pinterest

Browse on iPad

app

Read blog

Interactive billboards

Return item to store

Look in store

View print ad

View YouTube

video

…requires mobile advertising

8

…plus Advertiser Console for Agencies & Brands

Where adverts & content come from (Ad Networks)…


9

Where adverts & content come from (Ad Blender)…


The Cloudbanter Monetization System integrates with all the leading advertising & content networks – this ensures consistent targeted advertising inventory from global and local brands without any required engagement from the Mobile Operator.

Third-partyAdver/singPla5orms(Currentlyconnected)

AdExchange/SupplySidepla5orm AdNetworks

Cloudbanter Ad Blender

10

Where adverts & content come from (Ad Console)…


The Cloudbanter Monetization System also integrates with the Cloudbanter advertiser console – allowing global or local brands to directly create highly targeted advertising campaigns for their audiences plus the Mobile Operator promotions as well.

The Cloudbanter Ad Blender manages all the campaigns and adverts from all sources according to a mix algorithm and by maximising the CPM and CPC rates.

11

What is the global market size… o  Target User: aspirational/cost sensitive users in the low to upper market (80% addressable market)

o  Total 7 billion Mobile Subscribers (33% Smartphones and 66% Feature/Basic phones)

o  $100 billion SMS, $300 billion Data, $600 billion Voice revenues per year (existing for Operators)

o  10.25 trillion SMS & MMS messages per year, 10 trillion Instant Messages per year and 9.75 trillion Voice calls

o  $160 billion mobile advertising per year ($250 billion digital and $1.7 trillion total)

o  1,000 Mobile Network Operators (MNO) and 1,000 Mobile Virtual Network Operators (MVNO)

o  20m Android and 20m Apple App Providers globally

o  Multiple and established Advertisers and Ad Exchanges/Networks globally


12

What is the market segmentation…

Emerging Markets (Mobile Operator)

Premium Users

Aspirational/Cost Sensitive Users


Mature Markets (Mobile Operator)

Premium Users

Aspirational/Cost Sensitive Users

MVNO Markets

13

What problems do we solve… o  Mobile User – price pressure on bill, need data/internet usage, increased bundle plan

and better phone (aspirational/cost sensitive users)

o  Mobile Network Operator – revenue per user pressure, expansion of SMS & MMS messaging, Over-the-Top (OTT) competition and customer loyalty, retention (churn rate), lifestyle user experience and additional revenue streams

o  Advertiser – reaching attention orientated, market expansion and mobile channel penetration with “Big Data” and Omni-channel analysis to drive user engagements using approved application channels (non ad-blocking)


14

How we go to the market… o  B2B Partnerships with Mobile Network Operators to promote and rapidly deploy (including white label) plus partner program o  Advertiser relationships and placements (advertising/digital agencies, ad exchanges/ networks/servers and campaign managers) o  Using cost-per-click (CPC) and cost-per-impression (CPM) (inc programmatic) and 50%/ 50% revenue share model between Mobile Operator and Cloudbanter, with incentives for users o  Integrated with mCommerce, Internet of Things (IoT), Big Data Analytics and enables & monetizes the GSMA RCS framework o  No Risk, No Upfront Fees, Minimal Effort and Upside Revenue o  Limited competition (bulk messages, web portals, etc)


15

Cloudbanter Engagement Model…

CLevel

Execu8ve

Headof

Commercial/

Marke8ng

VAS/

Product

Group


SmalltoMidsizeOperatorCountryUnitofCorporateOperatorLeverageCorporateOperatorEmergingMarkets(especially)

UserSegmenta8onCampaignsDeploymentOp8onsBrandingUserIncen8veAdver8sers(Networks&Corporate)ITInfrastructure(SMSCconnect)

Technology&Mone8za8onBusinessCaseModelImplementa8onandLaunchPlanUserValue&EnhancementDigitalTransforma8on

LowerChurnRateIncreaseARPUIncreaseUserLoyaltyIncreaseUserExperience

ROIonExis8ngInfrastructureIncrementalRevenueStreamIncreaseProfitability&SharePrice

Execu8veSponsorBusinessPlan&RevenueEnhancementKPI’sandUserOffering&ValueDigitalMedia,SocialMedia,IoTandBigDataAnaly8cs

Partne

r

16

o  Each Cloudbanter user produces approx $30+ of additional Operator revenue share per year o  ARPU increases and Churn reduction significantly increases customer life time value o  Top Incentives to sign up as Cloudbanter user:

o  Offer digital access to Video, TV, Sports, Music, Entertainment programs and subscriptions o  Invites to Sports, Music Entertainment events and promotions o  Feature phone Upgrade promotions to accelerate Smartphone adoption o  Access to Online Retail Digital Promotions and and Loyalty Points Scheme o  Friends and Family Mobile phone promotions o  Providing a better Plan with additional value added services o  Providing a better Plan bundling more text, data and voice minutes o  Headline grabbing tariff promotions for new device launches o  Discount and Fixed Price packages as part of Pay as you go and SIM only packages

Delivering value to the Customer…


17

How to deploy… o  Define user incentive for usage o  Campaign promotions using SMS, email, social and digital media o  Distribution via Mobile Operator Retail Channels & Telesales o  Web site download (Cloudbanter and Mobile Operator) o  Google Play Store and Mobile Operator Store

o  Burn onto handset devices (new and existing users) o  Bundle with Mobile Operator “customer care” app o  Software distribution (OTT) download and update o  SIM Download Bundle (toolkit) o  Zero rated data (registration and adverts) o  Data and SMS communications for smartphones and featurephones


18

How to Implementation and Launch Planning… o  Review functionality and implementation and launch plan

o  Define users, demographics and market

o  Include Ad Networks and Advertisers

o  Establish network connection and users registration setup

o  Rollout, launch, promotion and branding of Cloudbanter


19

What is our Partner Program... o  VARs & Resellers o  Implementation & Consulting Services o  Support & Training o  Technology Connection o  Local Presence & Relationships

To add value and services to Mobile Operators



CloudbanterMone8za8on

Personaliza8on AdManager/Blender Revenue/Program

Internet

Web console

Web console

Advertisers App Provider

AppMone8za8onSDKToolkit

Cloudbanter Monetization SDK Toolkit…

Ar8ficialIntelligence mCommerce&IoTAnaly8cs

AdNetworks

What is Monetization SDK Toolkit… o  For any Mobile App o  Uses Cloudbanter monetization functionality as SDK toolkit o  Ad Console and Ad Networks campaign adverts and content using the Ad Blender o  App Provider Console for control, tracking and reporting o  Zero rate data via Mobile Operator option o  Big Data Analytics o  Inconjunction with Mobile Operator including Customer Care and other apps


22

What is the global market size… o  Target User: aspirational/cost sensitive users in the low to upper market (80% addressable market)

o  Total 7 billion Mobile Subscribers (33% Smartphones and 66% Feature/Basic phones)

o  $100 billion SMS, $300 billion Data, $600 billion Voice revenues per year (existing for Operators)

o  10.25 trillion SMS & MMS messages per year, 10 trillion Instant Messages per year and 9.75 trillion Voice calls

o  $160 billion mobile advertising per year ($250 billion digital and $1.7 trillion total)

o  1,000 Mobile Network Operators (MNO) and 1,000 Mobile Virtual Network Operators (MVNO)

o  20m Android and 20m Apple App Providers globally

o  Multiple and established Advertisers and Ad Exchanges/Networks globally


23

Who are the company… o  Management successful and experienced with global software and technology

backgrounds

o  Built high growth global organizations

o  Ability to execute, hire quality staff, build partnerships plus provide quality product and customer service

o  UK, USA and Singapore offices


24

Summary o  Extensive market opportunity

o  Sophisticated and unique patents technology with vision, strategy & innovation product strategy within the mobile ecosystem

o  Revenue sharing and business model with compelling business case justification with return on existing investments and creating additional revenue streams

o  Experienced and successful team

o  No direct competition


cloudbanter provides monetized and personalized mobile ... · mobile messaging and apps for the...

Documents