cluster basics: new challenges in cluster management

© Klaus Haasis, Stuttgart 2011 / 29.11.2011 [email protected], www.klaushaasis.de

Clusters 101: The road ahead

Klaus HaasisCEO MFG Innovation Agency for ICT & Media, Stuttgart

TCI Member of the Board of Directors

Source: http://www.thebridgemaker.com/wondering-about-the-road-ahead/

Source: http://capl.washjeff.edu/browseresults.php?langID=4&photoID=768&size=l

MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

"Business is ultimately about

people and connecting and relationships"

FINACIAL TIMES, SEPTEMBER 6 2011 Jamie Jauncey, Trainer


1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Ant

e-ce

denc

e

five specialized advisory boards

Con

solid

atio

n

enterprise software,open source,e-health

Evol

utio

n

founder retires

New vision

Focu

sing

-2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13

Birt

h

ICT

ICT, health care, creative industries

focus on:

CyberOne, Coach&connect

Link

ing

Connecting technology

Network for Business Excellence

Cel

ebra

tion

Cha

nge

Cluster Development "Baden-Württemberg: Connected"


The Cluster Initative Development Chain

RELATIONSHIPS KNOWLEDGE COLLABORATION

linking opennesssharing

© Klaus Haasis, Stuttgart 2011

Lifelong Learning - Lifelong Change

• Photographer / Advertiser• Engineer / Communication Scientist

• Cluster Manager• Innovation Manager

• Person-centred Counsellor• Systemic Coach

Specialist

Generalist

Manager

1975

1995

2010

Sector

Infrastructure

Relationship

sources: Huxham / Jungwirth

Lifelong Learning - Lifelong Change

• Photographer / Advertiser• Engineer / Communication Scientist

• Cluster Manager• Innovation Manager

• Person-centred Counsellor• Systemic Coach

Specialist

Generalist

Manager

Sector

Infrastructure

Relationship

Embracing

Mobilizing

Empowerment

PROCESS

SYSTEM

PRODUCT

sources: Huxham / Jungwirth


The new challenges for a cluster manager:A. Dealing with Diversity

• diverse clusters → combine urban & regional clusters and initiate meta clusters

• diverse people → different cultures, different generations different knowledge

B. Dealing with Uncertainties• Know how to cope with the current era of

permanent beta, uncertainties and unknowabilities

C. Dealing with New Dimensions in a digital World• Real − Virtual / Open − Closed

MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de, 12

R. Roosevelt Thomas, Jr. (1999). Building a house for diversity.

Diversity

“All the ways in which we are similar and all the ways in which we differ”

Source: http://clevercupcakes.blogspot.com/2008/11/diversity-cupcakes.html

© Klaus Haasis, Stuttgart 2011, www.klaushaasis.deGray et. al. (2010). GAMESTORMING. A Playbook for Innovators, Rulebreakers, and Changemakers.

Somehow we need to imagine a world that we can’t fully conceive yet – a world that we can see only dimly, as if through a fog… The path of the goal is not clear, and the goal may in fact change.


http://mookinoodles.wordpress.com/2011/07/16/we-are-open/

http://mochagirlsread.wordpress.com/2011/11/18/nominations-are-closed-2/

http://www.secondlife.mfg-innovation.de

New Dimensions

Networked Innovation in a Digital Economy

• Dimension of Business and Innovation that is taking place in the virtual or in the "real word"

• Dimension of Business and Innovation that is taking place inside a system (firm, region, state) or connected with the outer world of a system


open

closed

virtualreal

The Networked Innovation Grid

© Klaus Haasis, Stuttgart 2011


Open

Real

Closed

Virtual

Networked Innovation @MFG


The Road Ahead

1. Opening Game2. Past - Presence - Future3. Skills for cluster managers4. The New Challenges 5. The Networked Innovation Grid


Christoph: The SPECIALIST

• Interested in the products and markets

• Special sector related knowledge


Göran: The ADMINISTRATOR

• Interested in the system

• Special Knowledge about infrastructure and measurement


Ifor: The GENERALIST• Interested in the

process• Special

Knowledge about relationships and people

EMPOWERING

MOBILIZING

EMBRACING

Source: http://www.proprofs.com/games/jigsaw/t/penguin/


The Cluster Development Chain @TCI© Klaus Haasis

• Competitivenesshot topics

• Best practices• First-hand experience

• Cluster initiative database

• Members directory• Monthly Newsletter

• Regional initiatives• Special interest groups• Workshops

RELATIONSHIPS KNOWLEDGE COLLABORATION


Learn more about in this conference:

Dealing with Diversity• diverse clusters - diverse people• Wednesday, 14:00 „Dealing with Cluster Diversity

– combining urban, regional and meta-clusters“ (Session 1.4)

Dealing with New Dimensions in a Digital World• Real − Virtual / Open − Closed• Thursday, 16:30 „Cluster Management in the cloud – new tools for

new roles in the digital era“ (Session 5.4)

Dealing with Uncertainties• Know how to cope with the permanent beta and unknowabilities• Thursday, 11:30 „Training Workshop for cluster managers:

Managing networked creativity – how to innovate in uncertain environments“ (Session 3.1)


Training Workshop for Cluster Managers:Managing Networked Creativity

− How to Innovate in Uncertain EnvironmentsWorkshop Leader: Klaus Haasis. Creative Coach.

Thursday, 1st December, 11:30 – 13:00 h14th TCI Annual Global Conference, Auckland 2012

Learn about the success factors empathy, acceptance and congruence

Learn how to cope with the current era of permanent beta, uncertainties and unknowabilities

Learn how to accompany the process of learning in your network and how to fully exploit the power of relationships

Klaus Haasis

CREATIVE COACHINNOVATION MANAGER

COMMUNICATION ARCHITECT

[email protected]/KLAUSHAASIS

SKYPE KLAUS_HAASIS

cluster basics: new challenges in cluster management

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