cm research coronavirus survey wave 1 · and advice received from governments and veterinary...

C M R e s e a r c h C o r o n a v i r u s S u r v e y – W a v e 1

What is the impact of COVID-19 on veterinary professionals and their practices?

18th March 2020By CM ResearchGet in touch at: [email protected]

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ObjectivesWhat did the research look to achieve?01

4

THE OBJECTIVES

Over the coming weeks and months we are going to see the veterinary industry impacted more and more by COVID-19. We are therefore running this tracker to understand how things are changing for veterinarians and to advise on how we can all adapt to these new challenges.

1. HOW IS CLIENT BEHAVIOUR CHANGING?Including: cancellations, home visits, increased hygiene concerns, stocking up.

2. WHAT ARE PRACTICES THEMSELVES DOING?Including: hygiene policies, limiting appointments, contingency planning for shortages, staff cancelling holiday, online consultations.

3. THE IMPACT OF COVID-19 ON PRACTICESIncluding: revenue, other finances, availability of staff, drug, cleaning and medical supply availability

4. SUPPORT RECEIVING & EXPECTEDIncluding: Satisfaction with support and advice received from governments and veterinary bodies, what vets expect from manufactures

5. SOURCES OF INFORMATIONIncluding: websites, WHO. Veterinary bodies, social media, colleagues, friends and family, news, other media

6. FUTURE PROJECTIONSIncluding: perceived impact in the next couple of weeks, current level of concern for self and for business

TRACKER TOPIC COVERAGE

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MethodologyWhat did we do?02

6

METHODOLOGYOnline survey run among Vetspanel companion animal veterinarians between the 13th and 17th of March across the following countries. The sample consists of a mix of owners and partners, from small and large, independent and corporate practices.

80

177

208 133 125 140 193

The survey will be repeated every 2-3 weeks for as long as

the outbreak continues.

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Executiv e summaryWhat did the survey findings tell us?03

8

EXECUTIVE SUMMARY

• As would be expected, countries that have “shut down” or have seen the largest impact of Covid-19, have seen a large number of clients appointment cancellations.

• Clients are generally asking vets for advice. Clients are not only stocking up on food for themselves but also on medication and food for their pets. Australia seems to be only exception where pet owners are not taking these precautionary measures.

• Social distancing is most frequent in countries that have been most affected by the outbreak, we expect to see this impact across all countries that choose to adopt these measures. The use of protective clothing is also highest in these counties.

• Overall, Australia stands out as the country that has seen less change in client behaviour.

• Most practices have implemented additional policies around personal hygiene and disinfecting of the practice.

• Vets in the UK and US report most that staff have been asking about their pay in case the practice needs to close, though this is significantly less in Europe.

• The social distancing measures adopted in Spain and Italy have resulted in an increased use of online tools to deliver advice to clients. These countries are also pre-screening clients to make sure they have a real need to go to the practice as numbers of daily clients has been limited, and in some cases only emergencies are being seen.

• A large number of vets in the UK and Australia have already cancelled holiday plans, most likely in anticipation of what is to come. On a positive note very few practices have closed and very rarely are staff refusing to treat certain patients.

9

EXECUTIVE SUMMARY CONT.

• Across most countries there has been a marked decline in the number of clients visiting the practice. Australia is the least affected, for the moment, with Italy being the most. Some practices are also limiting the number of client they see, particularly in Spain and Italy. This has had a negative effect on revenue.

• The availability of cleaning supplies has also been negatively affected while stock deliveries have seen a slight decline (more in Spain and Italy).

• Almost a quarter of practices have seen a reduced number of staff available, higher in Italy.

• When clients ask questions related to Covid-19 they tend to be related to transmission between pets and humans, suggesting that there is a string case for national veterinary associations to out pet owners fears of transmission to rest.

• If national governments forced veterinary practices to close for a short period of time most of them would be able to continue operating but a small 5% would potentially close. The main effect would be cost cutting measures. Some would require additional financial help (more so in Germany where practices are smaller) and about a third would be able to absorb the repercussions.

• Most vets report that they would be able to cope if staff went absent for a period of time. However, this is less the case in countries with higher COVID-19 prevalence suggesting maybe that actual experience is harsher than expectations.

• The belief that the pandemic will get worse is almost universal, even in countries where it has been present for longer (e.g. Italy and Spain) - only about 1% think things are improving.

10

EXECUTIVE SUMMARY CONT.

• Vets are relying almost equally on National Government websites and news/media for guidance and advice on the outbreak. The WHO website is also of importance, as are veterinary bodies and associations.

• Satisfaction with the advice vets have received from the National Government is high, but it could be better – a quarter report not being satisfied. National veterinary associations don’t fare better, particularly in Germany. The performance of Local Governments are better in some countries (Spain, Italy and United States).

• Overall, veterinarians are concerned about the risks of the outbreak but this concern is highly correlated with experience. This suggest that concern will only increase in countries where prevalence is not high at the moment.

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Detailed insightsA more in-depth view of the survey findings.04

3%

3%

26%

8%

9%

1%

0%

9%

46%

9%

14%

5%

36%

71%

5%

13%

2%

2%

7%

5%

6%

14%

31%

12%

20%

24%

62%

30%

4%

2%

26%

5%

5%

7%

5%

51%

40%

26%

29%

40%

75%

62%

5%

17%

1%

1%

2%

5%

8%

12%

16%

28%

29%

31%

44%

45%

2%

9%

1%

4%

2%

5%

1%

32%

31%

8%

19%

26%

64%

41%

5%

17%

1%

4%

2%

4%

8%

17%

26%

20%

17%

31%

49%

40%

7%

30%

0%

0%

7%

4%

9%

23%

17%

14%

31%

19%

44%

19%

DE

12

FR IT USES

All the vets we surveyed are widely advising their clients on the outbreak – highest in Spain, France and Germany. Vets in Spain and Italy look to be taking more precautionary measures such as wearing protective clothing and distancing themselves from others.

UK

CLIENT RESPONSE TO CORONAVIRUS

Q1. Which of the following have you experienced/observed amongst the clients in your practice in relation to coronavirus outbreak? The clients have been...

Cancelling appointments

Asking questions/advice about coronavirus

Stocking up on medication

Asking to wash their hands in the practice

Asking for hand sanitising products

Distancing themselves from other people in the practice

Stocking up on pet food

Displaying suspected symptoms

Bringing in their pet thinking the pet contracted the virus

Requesting more home visits

Limiting outdoor access for their pets (cats and dogs)

Requesting that staff uses protective clothing (masks, gloves etc.)

None

Other (please specify)

AUS

Additional policies around personal hygiene

Additional policies around cleaning and disinfecting the practice.

Staff asking what will happen to their pay if the practice temporarily closes

Providing advice on coronavirus through website/social channels

Contingency plan to prepare for staff shortages

Contingency plan to prepare for shortages of drugs and medical supplies

Providing advice on coronavirus to clients in consultations

Staff cancelling their holidays

Staff already on sick leave due to coronavirus

Asking pet owners to call the practice to assess the real need of coming in

Wearing protective clothing during regular consultations (e.g. face masks, gloves)

Limiting number of clients and pets allowed in the practice per day

Not implemented any additional measures/policies in relation to the outbreak

Staff refusing to treat clients with suspected symptoms

Only emergency cases allowed in the practice

The practice has closed until further notice 0%

3%

5%

5%

7%

7%

11%

18%

25%

26%

30%

32%

33%

38%

68%

74%

2%

33%

14%

1%

71%

66%

71%

2%

6%

57%

9%

14%

53%

18%

67%

81%

0%

12%

2%

9%

25%

15%

20%

7%

7%

35%

7%

17%

17%

18%

52%

60%

1%

2%

6%

8%

13%

11%

17%

8%

27%

28%

27%

23%

37%

33%

70%

66%

0%

3%

2%

8%

18%

8%

24%

3%

24%

20%

6%

16%

16%

13%

61%

80%

6%

69%

9%

0%

77%

79%

71%

1%

2%

14%

3%

1%

7%

8%

49%

55%

0%

1%

9%

11%

1%

4%

7%

7%

39%

23%

23%

40%

27%

24%

53%

69%

DE

13

FR IT USES

Most countries report new policies around personal hygiene and practice cleanliness, whilst vets in Italy and Spain look to b e adopting more severe measures to minimise the outbreak. Vets in Spain are under more pressure from pet owners to provide advice, both online and in-person.

UK

PRACTICE RESPONSE & IMPACT OF CORONAVIRUS

Q2: Which, if any, of the following have happened in your practice in relation to coronavirus outbreak?

AUS

14

CORONAVIRUS IMPACT ON NUMBER OF CLIENTS VISITINGAll countries have seen some impact on the number of clients visiting the practice. Italy and Spain are the most affected countries due to more extreme measures in these markets, whilst other European countries are far less effected.

Number of clients visiting the practice

1%8%

3% 4% 8% 6% 3%

51%45% 51%

1%

16%

61% 71%

48% 48% 46%

96%

75%

33%26%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

UK France Germany Italy Spain United States Australia

Less than usual

No change

Greater than usual

Q3. How, if at all, has the coronavirus outbreak impacted your veterinary practice on the following? Number of clients visiting the practice

15

CORONAVIRUS IMPACT ON APPOINTMENTS OFFERED TO CLIENTSAlthough clients are cancelling appointments and not visiting the practice as often, vets report there is mostly no change in the number of appointments offered to clients. Vets in the UK, US and Australia report highest levels of ‘business as usual’ likely due to the fieldwork taking place prior to official social distancing measures in these markets.

0% 9% 4% 2%

16%

2% 4%

85%63%

63%

7%

25%

86%90%

14%28% 33%

91%

59%

12%6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Less than usual

No change

Greater than usual

Number of appointments offered to clients (e.g. % of respondents)

Q3. How, if at all, has the coronavirus outbreak impacted your veterinary practice on the following? Number of appointments offered to clients

16

CORONAVIRUS IMPACT ON REVENUEItalian practices are suffering most, with only 5% of vets reporting no change on their revenue stream. The UK, France, Germany and the US are broadly on par, though expected to change in response to new government advice on social distancing.

0% 8%3% 2%

8% 5% 3%

60%51% 62%

5%

20%

62%73%

40% 41% 35%

93%

72%

33%24%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Less than usual

No change

Greater than usual

Revenue (e.g. % of respondents)

Q3. How, if at all, has the coronavirus outbreak impacted your veterinary practice on the following? Revenue

17

CORONAVIRUS IMPACT ON AVAILABILITY OF CLEANING SUPPLIESThere is a mixed availability of cleaning supplies worldwide, with vets in the UK and US finding it particularly difficult to source what they need. Positively, Spain and Italy (the most impacted by the outbreak) are struggling the least.

3% 15%7% 9% 10% 9% 9%

37%

45%

47%

61%

51%

35%49%

60%

41% 46%

30%39%

56%43%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Less than usual

No change

Greater than usual

Cleaning supplies (% of respondents)

Q3. How, if at all, has the coronavirus outbreak impacted your veterinary practice on the following? Availability of cleaning supplies

18

CORONAVIRUS IMPACT ON STOCK DELIVERIESAs of yet, few practices are being negatively impacted by the outbreak in terms of stock.

5%9% 7%

0%

16%

3% 4%

82%84%

78%

67%

58%76% 77%

13%7%

15%

33%26% 21% 19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Less than usual

No change

Greater than usual

Deliveries of stock (e.g. pharmaceutical products, pet food (% of respondents)

Q3. How, if at all, has the coronavirus outbreak impacted your veterinary practice on the following? Deliveries of stock (e.g. pharmaceutical products, pet food

19

CORONAVIRUS IMPACT ON STAFF AVAILABILITYAll countries have been somewhat impacted by staff availability. Over a third of Italian vets' report that they have less staff than usual, yet with most vets also reporting appointment cancellations and a decrease in client visits this may not be a huge issue for owners/partners.

0%3% 8% 3% 4% 1% 1%

76% 73%76%

59%71% 73%

83%

24% 24%16%

38%25% 26%

16%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Less than usual

No change

Greater than usual

Staff availability (% of respondents)

Q3. How, if at all, has the coronavirus outbreak impacted your veterinary practice on the following? Staff availability

20

CLIENT QUESTIONS DURING CORONAVIRUS OUTBREAKSpanish vets report more queries from their clients than any other country surveyed with over twice as many vets reporting that they have given advice on preventative measures for their pets – just under 1 in 3 also report giving personal advice to clients,

38%

11%13%

8%

1%

60%

7%

15%13%

1%

58%

17%

21% 20%

8%

30%

13%

19% 20%

0%

65%

42%

24%

29%

4%

44%

15%13%

9%5%

39%

13%16%

10%

3%

0%

10%

20%

30%

40%

50%

60%

70%

Queries about the transmissionof the virus between humans

and pets

Advice on preventativemeasures for their pet

Advice regarding the spread ofthe virus

Advice on preventativemeasures for themselves

Requests for testing pets forcoronavirus


Client questions on coronavirus outbreak (e.g. % of respondents that were asked a question by a client)

Q4: You mentioned that clients ask you questions regarding the coronavirus outbreak. What do their questions relate to specifically?

21

FINANCIAL IMPACT OF PRACTICE CLOSUREMost vets report that their practice would have to take cost-cutting measures in the outcome of practice closure. Yet German vets are most likely to state their practice would be forced to seek funds to keep operating. Positively, only a small proportion report a potential closure.

33%36%

3% 4%

24%

41%

22%

14%

7%

17%

24%

39%

24%

7% 7%

29%

38%

7% 8%13%

40%

24%

14%

5%

16%

41%

30%

6% 4%

18%

41%

33%

7%

1%

17%

0%

10%

20%

30%

40%

50%

60%

70%

The practice would be forced totake cost-cutting measures (e.g.

delaying all non-essentialexpenditure, reduce orders, lay

off staff etc.)

The impact on the practicewould be short term and it

would be able to absorb therepercussions

The practice would be forced toseek access to extended credit

or emergency funds(government or private)

It would make it extremelydifficult for the practice to

survive, resulting in potentiallyclosing down

Don't know


Financial impact on 2-week practice closure (e.g. % of respondents)

Q5: If your veterinary practice was forced to close for two weeks due to the preventative measures taken by the government, how would it be affected financially?

22

IMPACT ON STAFF ABSENCEIn the event of staff absences most vets feel confident that they would be able to cope. Whilst in Spain the impact of absences would potentially mean the business would not be able to cope, in Italy the impact is less significantly due to decreased footfall.

Perceived impact on staff absence (e.g. % of respondents)

Q8: If a member of staff is suddenly not able to work due to coronavirus (e.g. due to illness, childcare etc.), how would it impact your practice?

85%

7%3%

0%

70%

15%

5% 4%

67%

17%

8% 7%

52%

20%14%

6%

57%

27%

9%

1%

87%

5% 6%

0%

94%

4%1% 0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

It would create some disruption but wecould cope by redistributing workloads

It would create significant disruptionand we would be unable to cope

The impact would be minimal There would be no impact


23

ANTICIPATED IMPACT OF CORONAVIRUS – NEXT 2 WEEKSA significant proportion of vets feel that the impact of coronavirus will be worse over the next 2 weeks – this is still high in Italy which is a country that has already seen largescale impact nationally.

3% 2% 1% 1% 2%4%4%

18%12% 4% 6% 6%

37% 28%

39%

23%26%

55%

41%

59%65%

41%

64% 69%

37%

53%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


It will get significantly worse

It will get slightly worse

It will remain the same

It will get slightly better

It will get significantly better

Q9: How do you anticipate the impact of the coronavirus outbreak on your practice will change, if at all, over the next couple of weeks?

T2BB2B

96% 93% 81% 88% 95% 92% 94%0% 3% 2% 1% 1% 2% 0%

0%

2%

14%

14%

21%

31%

35%

36%

55%

59%

62%

63%

DE

24

FR IT USES

Vets use a broad range of sources to keep up with the latest news and update on the outbreak. Veterinary publications, bodies and associations are well used sources in vet's repertoire, though publications aren’t used as often by American and Australian vets.

UK

SOURCES USED BY VETS FOR UPDATES ON OUTBREAK

Q7: When looking for the latest updates and advice on the coronavirus outbreak, which sources of information do you use? Please select all that apply

AUS

0%

1%

17%

7%

6%

27%

12%

53%

56%

32%

58%

59%

1%

12%

18%

17%

2%

28%

50%

35%

41%

33%

76%

44%

0%

1%

14%

2%

3%

25%

46%

20%

49%

57%

62%

63%

1%

0%

19%

7%

10%

20%

41%

46%

67%

42%

58%

58%

1%

7%

19%

19%

9%

37%

49%

18%

61%

68%

50%

63%

0%

3%

17%

20%

10%

34%

40%

17%

66%

70%

59%

69%National government websites

TV/Radio/Newspapers etc.

World Health Organisation website

Veterinary bodies & associations websites and/or newsletters

Veterinary press publications (e.g. Vet Times)

Local government websites

Social media (Facebook, Twitter, Instagram, Reddit etc.)

Newsletters circulated by the practice management

Friends and family

Colleagues at work

Other (please specify)

I haven't looked for updates or advice

25

ADVICE SATISFACTION FROM NATIONAL GOVERNMENTAs the source most used for news and updates, the National Government could improve the guidance given to veterinary professionals. This is particularly the case for Spain and US where nearly half of vets feel dissatisfied with the guidance they receive.

9% 5% 6%12% 7% 7%

16%

41%

31% 30%

52%

31% 34%

46%

21%

34% 36%

18%

18% 11%

16%

21%17%

22%13%

21% 28%

19%

7% 13%6% 5%

24% 19%

4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

UK France Germany Italy Spain UnitedStates

Australia

Very dissatisfied

Somewhat dissatisfied

Neither satisfied nor dissatisfied

Somewhat satisfied

Very satisfied

Q10: How do you feel about the level of advice and guidance provided by...? National government

T2BB2B

28% 30% 28% 19% 45% 47% 23%51% 36% 36% 63% 37% 41% 61%

26

ADVICE SATISFACTION FROM NATIONAL VETERINARY ASSOCIATIONSAs a frequently used source for news updates, vets feel that the advice they receive from national veterinary associations is mostly adequate –though this could be improved, particularly in France and Germany.

7% 10% 5% 10%20% 22%

10%

42%27%

13%

49% 32%

46%

46%

30%

27%

49%

18% 24%

22%

24%

17%

20% 18%

14% 14%

10%

13%

3%16% 16%

9% 9%1%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Australia

Very dissatisfied



Somewhat satisfied

Very satisfied

Q10: How do you feel about the level of advice and guidance provided by...? National veterinary associations

21% 36% 34% 23% 24% 11% 20%49% 37% 18% 59% 53% 67% 56%

T2BB2B

27

ADVICE SATISFACTION FROM LOCAL GOVERMENTItalian vets are most satisfied with the level of advice and guidance that they are receiving from their government, with 2 in 3 stating so. Local Governments in France and Spain could be doing a better job…

3% 1% 3%13% 12% 13%

3%

19%

9%

27%

50%

30%

46%

30%

46%

52%

45%

20%

22%

20%

40%

23%

16%

17%12%

19%

16% 23%

9%22%

8% 6%18%

6% 4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Australia

Very dissatisfied



Somewhat satisfied

Very satisfied

Q10: How do you feel about the level of advice and guidance provided by...? Local government

32% 38% 24% 18% 37% 22% 27%22% 10% 30% 63% 41% 59% 33%

T2BB2B

28

PERSONAL CONCERN ON RISK OF CORONAVIRUS OUTBREAKThe level of concern by veterinarians follows the severity of coronavirus cases in each country – Italy leads, followed by Spain. Vets in Germany are keeping calm, whilst over half of UK vets are experiencing high levels of concern.

7% 7% 11%0% 3%

10% 13%

40%49%

57%

25% 29%

51% 50%

40%38%

24%

47%45%

26% 23%

12% 7% 8%

28% 24%13% 14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Extremely concerned

Quite concerned

Slightly concerned

Not concerned at all

Q12: How concerned are you about the risks posed by the coronavirus outbreak from a personal perspective?

52% 45% 32% 75% 68% 39% 37%T2B

29

PROFFESSIONAL CONCERN ON RISK OF CORONAVIRUS OUTBREAKCompared to personal concern, veterinarians are significantly more concerned about the impact the outbreak will have on their practice – in Spain, over half of vets are extremely concerned about the potential impact whilst German vets are again less concerned…

2% 0% 4% 1% 1% 2% 3%

27%21%

43%

12% 13%

39%30%

52%

53%

36%

52%

34%

41%51%

18%25%

17%

36%

53%

18% 16%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Extremely concerned

Quite concerned

Slightly concerned

Not concerned at all

Q13: How concerned are you about the risks posed by the coronavirus outbreak from the perspective of your practice and its business?

70% 79% 53% 88% 86% 59% 67%T2B

7%

11%

15%

7%

19%

32%

41%

29%

41%

21%

46%

46%

3%

18%

33%

9%

26%

28%

45%

57%

41%

24%

53%

58%

4%

4%

13%

21%

21%

29%

64%

21%

63%

13%

19%

41%

5%

15%

20%

21%

21%

28%

36%

39%

43%

58%

70%

71%

DE

30

FR IT USES

Nearly all the vets we spoke to expected some level of support from manufacturers and service providers, most expect regular updates and advice though a few expected manufacturers to go further by offering discounts and flexibility in making payments.

UK

EXPECTED SUPPORT FROM MANUFACTURERS & SERVICE PROVIDERS

Q11: What kind of support do you expect from the veterinary manufacturers and service providers in the face of the coronavirus outbreak?

AUS

Regular updates on stock availability

Advice on dealing with potential shortages

Rationing of essential supplies

Capping prices, or avoiding price hikes

Increased production to cover for potential shortages

Increased payment flexibility (longer grace periods, payment plans)

CPD / Newsletters with information on the coronavirus outbreak

Client handouts / practice material containing advice on coronavirus

Increased customer support level

Research into potential impact of coronavirus

Faster or no change in speed of turnaround on diagnostic tests

I do not expect any support 6%

21%

19%

20%

24%

15%

48%

38%

47%

31%

52%

45%

2%

23%

24%

28%

32%

14%

46%

50%

59%

51%

68%

75%

7%

16%

14%

23%

36%

27%

36%

43%

54%

63%

63%

83%

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Appendi x05

32

SURVEY QUESTIONS

Question number Question text

Q1 Which of the following have you experienced/observed amongst the clients in your practice in relation to coronavirus outbreak?The clients have been...

Q2 Which, if any, of the following have happened in your practice in relation to coronavirus outbreak?

Q3 How, if at all, has the coronavirus outbreak impacted your veterinary practice on the following?

Q4 You mentioned that clients ask you questions regarding the coronavirus outbreak. What do their questions relate to specifically?

Q5 If your veterinary practice was forced to close for two weeks due to the preventative measures taken by the government, how would it be affected financially?

Q7 When looking for the latest updates and advice on the coronavirus outbreak, which sources of information do you use? Please select all that apply

Q8 If a member of staff is suddenly not able to work due to coronavirus (e.g. due to illness, childcare etc.), how would it impact your practice?

Q9 How do you anticipate the impact of the coronavirus outbreak on your practice will change, if at all, over the next couple of weeks?

Q10 How do you feel about the level of advice and guidance provided by...?

Q11 What kind of support do you expect from the veterinary manufacturers and service providers in the face of the coronavirus outbreak?

Q12 How concerned are you about the risks posed by the coronavirus outbreak from a personal perspective?

Q13 How concerned are you about the risks posed by the coronavirus outbreak from the perspective of your practice and its business?

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WHO IS CM RESEARCH?

CM Research is a market research agency specialized in the veterinary and pet owner sector.

We run quantitative & qualitative, syndicated & sponsored, global & local projects for most of the top veterinary pharmaceutical companies and testing laboratories.

We own the largest independent veterinary panel, VetsPanel, with over 28,000 veterinary professionals across the world.

Types of projects we do are predictive models for new products, concept testing, sales rep performance, veterinary support needs, pharmaceutical range development, brand tracking….and much more

Our team brings together some of the market research industry’s top research professionals and animal health & veterinary marketing experts.No one knows veterinarians better than we do

Established in 2010, a decade of getting to know veterinarians

Small animal, equine and other large animal professionals

…years of combined research experience

Concept database of over 350 new veterinary concepts

Present at industry conferences worldwide

Six office dogs, many home cats, some chickens

Panel of over 28,000 in 18 countries and growing!

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Tel: +44 (0) 1372 720 041 Tel: +44 (0) 1372 610 087

[email protected]

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cm research coronavirus survey wave 1 · and advice received from governments and veterinary...

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