cms myths in higher education
DESCRIPTION
The content management vendor landscape is like a subway on game day: crowded, noisy, and confusing. Lots of people seem to be getting to their destination, but it's also easy to get lost. Platform vendors and implementors promise ease of use, low cost of ownership, and the opportunity to provide ROI to stakeholders while engaging audiences from prospective students (and their parents) to alumni, from undergraduates to research lab directors and development offices. The reality, of course, is far more complex. While technical platforms certainly form a key part of any content management strategy—and every organization will find some platforms a better fit than others—the real challenges are far more human. Choosing an adequate or suitable platform is necessary but by no means sufficient for long-term success. We'll explore some of the key myths of content management as they apply to higher education and uncover the realities those myths obscure.TRANSCRIPT
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#confabEDU @jeckman
CMS Myths in Higher Education
Confab Higher Education November 11-12, 2013
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#confabEDU @jeckman h"p://www.cmsmyth.com/
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What is the myth? The concept behind The CMS Myth is simple, really. Many organizations are rushing to adopt web content management systems. These systems are often viewed as a silver bullet that will solve all kinds of problems. But . . . front-line web pros speak of a fundamental disconnect in the promise of CMS vs. reality. . . 50% or more CMS projects “fail” in some way . . . Therein lays the central tenet of The CMS Myth: When it comes to web content management success, it’s not just about the technology. In reality, CMS success hinges on your plan, your people, and your process behind your web content management initiative.
h"p://www.cmsmyth.com/
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#confabEDU @jeckman h"p://www.cmsmyth.com/2013/08/the-‐real-‐reasons-‐people-‐hate-‐their-‐cms/
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The Platform Selection Myth
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The Myth of Responsive Web Design
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The Mobile Context Myth
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The Mobile Context Myth
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The CMS Demo Myth
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The Ease of Use Myth
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The Myth of the Feature-Rich CMS
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The Myth of the Feature-Rich CMS
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The Student Labor Myth
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#confabEDU @jeckman
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The Myth of Content Expertise
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The Myth of Content Expertise
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The One True Pla?orm Myth
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The One True Pla?orm Myth
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The Site Factory Myth
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Eckman’s Law Over time, the number of web sites produced by any institution of higher learning will exceed the number of: current students, faculty, staff, departments, research labs, student groups, cross-discipline initiatives, schools, colleges, alumni organizations, campuses, buildings, libraries, institutes, publications, etc. . . .
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Eckman’s Law
Audiences
Sites
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“Myths are public dreams, dreams are private myths.”
- Joseph Cambell
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“The stories we tell ourselves . . . define the
potentialities of our existence. We are the stories we tell
ourselves. ” - Shekhar Kapur
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“I appreciate the input from my diverse and enthusiastic
family” - Linn Ostberg
(my mom)
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Let’s Make New Myths
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Contribute Your Own Myths
#CMSMyth
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The Beautiful Homepage Sans Carousels
h"p://shouldiuseacarousel.com/
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The Beautiful Homepage Sans Carousels
h"p://shouldiuseacarousel.com/
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The Reasonable Governance Plan
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The Rational, Coordinated Digital Student Experience
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The Skillful Balance Between Centralization and Decentralization
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The Powerful Toolset
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The Empowered Team
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CMS Wisdom Wanted
http://www.surveymonkey.com/s/Myth
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#confabEDU @jeckman h"p://delight.us/
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#confabEDU @jeckman h"p://www.isitedesign.com/
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Thank You! @jeckman
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Credits 01: Image: h"p://www.wga.hu/frames-‐e.html?/html/h/halle/ Story: h"p://atalantaandhippomenes.weebly.com/ 02: h"p://www.cmsmyth.com/ 03: h"p://www.cmsmyth.com/what-‐is-‐the-‐myth/ 04 h"p://www.cmsmyth.com/2013/08/the-‐real-‐reasons-‐people-‐hate-‐their-‐cms/ 05: Pla?orm 9 ¾s at King’s Cross StaSon-‐ I can no longer find the specific credit for this specific photo 06: h"p://www.flickr.com/photos/dwstucke/61760035/ 07: h"p://en.wikipedia.org/wiki/Advanced_Mobile_Phone_System , h"p://en.wikipedia.org/wiki/History_of_mobile_phones 08: h"p://arScles.laSmes.com/2013/jul/11/business/la-‐fi-‐tn-‐smartphone-‐nearby-‐1-‐in-‐10-‐use-‐during-‐sex-‐20130711 09: CMS Demo Myth: h"p://www.cmsmyth.com/2012/11/the-‐cms-‐demo-‐myth/ 10: h"p://lugenfamilyoffice.com/2012/10/31/for-‐every-‐complex-‐problem-‐there-‐is-‐an-‐answer-‐that-‐is-‐clear-‐simple-‐and-‐wrong-‐h-‐l-‐mencken 11: h"p://www.flickr.com/photos/jesse_sneed/2383953694/ 12: h"p://www.youtube.com/watch?v=arCITMfxvEc 13: h"p://www.flickr.com/photos/essgee/1393365912/ 14 & 15: h"p://www.universalhub.com/2013/bit-‐early-‐year-‐storrow-‐pool-‐now-‐closed 17 & 18: h"p://www.someecards.com/usercards/viewcard/MjAxMy00YWZmMjk4ZDY1NDYzZWM5, h"p://www.someecards.com/usercards/viewcard/MjAxMi04OGRlYmRiMzA5MjdkNjhk, h"p://mrlibrarydude.wordpress.com/2013/09/05/on-‐being-‐a-‐generalist-‐librarian-‐not-‐having-‐a-‐2nd-‐masters/ 19: h"p://en.wikipedia.org/wiki/One_Ring 20: h"p://www.gagdonkey.com/people/there-‐can-‐be-‐only-‐one/ 21: h"p://www.cardcow.com/438106/general-‐electric-‐company-‐river-‐works-‐lynn-‐massachuse"s/ 24: h"p://www.brainyquote.com/quotes/authors/j/joseph_campbell.html h"p://www.elephantjournal.com/wp-‐content/uploads/2009/03/picture-‐360.png 25 & 26: h"p://www.ted.com/talks/shekhar_kapur_we_are_the_stories_we_tell_ourselves.html 28: h"p://marvel.com/news/story/21466/all-‐new_marvel_now_qa_ms_marvel 30 & 31: h"p://shouldiuseacarousel.com/ 32: h"p://www.youtube.com/watch?v=dOOTKA0aGI0 33: h"ps://en.wikipedia.org/wiki/Ancient_higher-‐learning_insStuSons 34: h"p://www.art.com/products/p9788658328-‐sa-‐i5565721/payne-‐scylla-‐a"acking-‐olysseuss-‐ship.htm 35: h"p://tomztoyz.blogspot.com/2011/02/secrets-‐of-‐batcave-‐batman-‐wallpaper.html 36: h"p://comicsbeat.com/ma"-‐fracSon-‐says-‐iron-‐man-‐3-‐is-‐as-‐big-‐as-‐the-‐avengers/