Free Your Website From Its Straitjacket Justin Kinser

Topics for today

• Understanding key CMS elements & functionality

• Selecting the best CMS • Deploying a CMS: implementation

considerations and keys to success • Using a CMS for powerful integrated marketing

Understanding a Content Management System

• Anatomy of a CMS • Names you might have heard • Elements and functionality

HTML

CMS: intuitive interface

CMS: real-time updates

CMS: posting files

CMS: options and consistency

CMS: other tools

CMS for your website

• Website foundation • What it means for your website

Selecting the best CMS

• Key needs vs. the “nice-to-haves” • Needs now vs. needs in the future • Maintenance plan and process

Deploying a CMS: implementation considerations and keys to success

• Content management know-how • Stakeholder involvement • Metrics capture

Using a CMS for powerful integrated marketing

• Social media • Email campaigns • Direct mail • Quick Response code (QR) • Advertising • Search Engine Marketing (SEM) / Pay-Per-Click (PPC) • Search Engine Optimization (SEO)

Using a CMS for Search Engine Optimization (SEO)

• Organic SEO • CMS managed SEO

to include: URL rewriting, title tags, meta tags, H1, H2 styles

• Subscription alternative

CMS: Search Engine Optimization (SEO)

Boundaries

• Experience required • Limiting font options • Navigation restrictions

Myths about a CMS

• Implementing a CMS is free • Implementing a CMS is expensive • A CMS does not support Flash or videos • There are limited templates for a CMS • HTML knowledge is required to use a CMS

Ready to get started

• Is a CMS the right fit for me? – Website size – Dynamic or static content – Additional functionality

Increase return on CMS

• Getting the most from your CMS – Implementing SEO improvements – Routine process for updates – Using customized landing pages

Takeaways

• Easy to use/real-time updates • Integration with operations • Campaign support • Additional functionality • Scalable

Thanks!

Justin Kinser Director of Business Development Justin@LightsourceCreative.com www.LightsourceCreative.com