Download - CMS Presentation
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Free Your Website From Its Straitjacket Justin Kinser
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Topics for today
• Understanding key CMS elements & functionality
• Selecting the best CMS • Deploying a CMS: implementation
considerations and keys to success • Using a CMS for powerful integrated marketing
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Understanding a Content Management System
• Anatomy of a CMS • Names you might have heard • Elements and functionality
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HTML
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CMS: intuitive interface
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CMS: real-time updates
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CMS: posting files
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CMS: options and consistency
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CMS: other tools
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CMS for your website
• Website foundation • What it means for your website
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Selecting the best CMS
• Key needs vs. the “nice-to-haves” • Needs now vs. needs in the future • Maintenance plan and process
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Deploying a CMS: implementation considerations and keys to success
• Content management know-how • Stakeholder involvement • Metrics capture
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Using a CMS for powerful integrated marketing
• Social media • Email campaigns • Direct mail • Quick Response code (QR) • Advertising • Search Engine Marketing (SEM) / Pay-Per-Click (PPC) • Search Engine Optimization (SEO)
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Using a CMS for Search Engine Optimization (SEO)
• Organic SEO • CMS managed SEO
to include: URL rewriting, title tags, meta tags, H1, H2 styles
• Subscription alternative
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CMS: Search Engine Optimization (SEO)
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Boundaries
• Experience required • Limiting font options • Navigation restrictions
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Myths about a CMS
• Implementing a CMS is free • Implementing a CMS is expensive • A CMS does not support Flash or videos • There are limited templates for a CMS • HTML knowledge is required to use a CMS
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Ready to get started
• Is a CMS the right fit for me? – Website size – Dynamic or static content – Additional functionality
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Increase return on CMS
• Getting the most from your CMS – Implementing SEO improvements – Routine process for updates – Using customized landing pages
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Takeaways
• Easy to use/real-time updates • Integration with operations • Campaign support • Additional functionality • Scalable
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Thanks!
Justin Kinser Director of Business Development [email protected] www.LightsourceCreative.com