A tour of new CMS training program

Certified Marketing Specialist™ Training Overview

Level 1Systems & Mechanics Level 2

The Point & Close

Level 3Events The

90-Day Launch

Training Curriculu

m

Level 1Systems & Mechanics

Module 1Systems

Module 2Product Training

Module 3Sales & Marketin

g Training

Module 1Systems

InfusionSoft

FUS for your

existing list

FUS for new

clients

Email iGoogle Calendar Box.net Affiliate

System

Module 2Product Training

Our T-

Pop.

DIFY

What’s included

What’s not

included

Objections to DIFY

Pricing & Terms

Signing up a new member

Module 3Sales & Marketing

Training

Income Goals

CMS Income Calculator

The LISTEN Sales Matrix

Locating Your Prospects (Lead Generation)

Install Rapport (Trust Building)

Start Investigation(Questioning Skills)

Talk Solutions(Presenting Skills)

Eliminate Obstacles(Handling Objections)

Now Close (Closing Skills)

The 3-Way

Concept & When to 3-WayThe 1 to 10 Question

Whom to 3-Way InHow to 3-WayThe Briefing

The “Expert” EdificationThe “Prospect” Edification

Level 2The Point &

Close

Module 4Pointing

The concept & method

PPC Radio Spots

Radio Infomerci

al

Your Interview

of GR

Newspaper Your Book

Author Announcemen

t Campaign

Pointing to each vehicle

The Toolkits

Ad Critique FMA Your SQ

The Postcard

s

Your Webinars

Your Events

BCMG FREE Live

Events

BCMG Bootcamps

Marketing Bootcamp

s

Publishing Bootcamp

s

Level 3Events

Module 5

Your Own Presentations, Speeches, Seminars.

Module 6

Promoting BCMG FREE

Events

Module 7

Promoting BCMG

Bootcamps

Module 8

Implementing the BCMG Sponsored Seminar System

Module 5Your Own Presentations

Double Your Sales

Seminar

Marketing Material

Brochures PostcardsWebsite

PowerPoints

Double Your

Practice Seminar

Marketing Materials

Brochures PostcardsWebsite

Your Speakin

g

Speaker KitThe PlanThe One

pagerReport

progressYour Book

FSR Plan

The FSR Concept & Marketing

Plan

Tools

EmailFlyers

PostcardsOur Phone

Room

Event

Speaker Training

The OfferThe SlidesThe Talk

The CloseThe Follow-

up

Module 6BCMG FREE Events

Marketing JVs SMM

PPC OrangeSoda

Content Marketing

Local to event

FREE Airfare

Policy (Who pays

for the Travel

Voucher?)

Module 7BCMG Bootcamps

Marketing JVs SMM

PPC OrangeSoda

Content Marketin

g

Local to event

FREE Airfare

Policy

Module 8Sponsored Seminar System

Planning

Seminar_Planning.xlsTimelineBudgetRoles

Follow-up Letters

Policies

SchedulingExpenses

CancellationsCustomization of

Marketing MaterialsApprovals

LOABCMG Website

ListingVideo by GR for

specific city + CMS endorsement

Venue

Hotel Selection Layout

Negotiation

Sponsorship Proposal

Using the Sponsorship Proposal

Collecting Sponsorship Funds

AuthorizationRefunds

Marketing

Materials

Prospecting email FUSSQFUS

BrochureTickets

PR Proposal

Video by GR for specific city + CMS

endorsement re sponsorship

Marketing Plan

PRPPC

NetworkingJVs

PostcardsLocal SMM

OrangeSoda to fill event?

The 90-Day Launch

Module 9

Income

Module 10

Training

Module 11

Initial Activitie

s

Module 12

Your 90 Day Plan

Module 9

Income

Income goal for 1st 90

CMS Income

Calculator

Module 10

Your Training Plan

Get trained

Module 11

Initial Activities

Drive people to your SQ

Add Friends (1000)

FB/TW/LI

5 Forums Do Initial Videos

Endorse BCMG 10 Short

MKTG/Sales/Leads videos

Send to us for upload

Module 12Your 90-Day Plan

Write your 90-Day Plan

90 Day-Plan Flowchart

90 Day-Plan Worksheet

90 Day-Plan Accountabilit

y

90 Day-Plan Results

end