cnmn sky hi news 2016 media kit
DESCRIPTION
ÂTRANSCRIPT
your target is our audience
local residents
second homeowners
visitors
SkyHiDailyNews.com
424 East Agate Avenue | Granby, CO 80446 | 970-887-3334March 2016
print | digital | advertising | marketing
2
Explore Grand County Colorado...and see what the true Rocky Mountain experience is all about. Located 67 miles northwest of Denver, Grand County covers 1,854 square miles, larger than the state of Rhode Island, and consist of meadows, river valleys and mountains. Home to wide-open spaces, breathtaking mountain scenery and authentic old-west towns. Outdoor recreational activities include golf, boating, fishing, biking, hiking, fishing, hunting, horseback riding, skiing, cross country skiing, snowmobiling, ice fishing, sleigh rides and tubing. The area features more than 600 miles of mapped and marked trails, one national park, two national forests, two wilderness areas, two national scenic byways, two major ski resorts, five world-class dude ranches and four mountain golf courses. Grand County’s extensive water network includes Colorado’s largest natural lake, 1,000 miles of streams, 1,000 acres of high-mountain lakes and 11,000 acres of reservoirs.
The Sky-Hi News is published Wednesday and Friday with an average free distribution of 4,600 papers in the off season, to a high of over 6,000 during peak season. We proudly serve the towns of Winter Park, Fraser, Tabernash, Grandby, Grand Lake, Hot Suphur Springs and Kremmling.
The Middle Park Times is among the oldest continuously operated newspapers in the state of Colorado. We are a paid subscription publication distributed on Thursdays to about 2,200 readers, more than 80% of them second homeowners in Grand County.
Since 2007, the Sky-Hi News has won Swift Communication’s Newroom Excellence Award for non-dailies and a total of 41 Colorado Press Association awards for editorial and advertising excellence in three different circulation catagories.
Our state-of-the-art website, SkyHiDailyNews.com, takes advantage of cutting-edge community interface tools such as public photo galleries, blogs, web videos and breaking news coverage. *Source: Alteryx, 2015 Estimate
market overview
Population*
Grand County � � � � � � � � � � � � � �14,072Median Household Income*
Grand County � � � � � � � � � � � $61,461Households*
Grand County � � � � � � � � � � � � � � � � 6,140Number of Business Establishments*
Businesses Locatedin this Area � � � � � � � � � � � � 1,043
audiencedemographics
Photo credit: Carl Frey / Winter Park Resort
print | digital | advertising | marketing
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Print EditionThe Sky-Hi News enjoys a diverse audience of locals, second
homeowners and visitors. Some of their interests overlap
and some are unique to each demographic.
As a result, we have developed a
product mix that specifically caters
to each of these audiences
both in content and
distribution.
Digital ServicesWe have expanded our marketing options so you can extend
your reach. The Sky-Hi News offers a selection of digital
solutions to ensure you get your message to your customer,
within your budget.
Whether you want to reach the person looking for real estate
in a resort town, the visitor hungrily searching for a good
restaurant or the local resident who needs a new cell phone
– we can connect you with them.
powerful reach
SkyHiDailyNews.com30-day traffic*
Page Views � � � � � � � � � � � �157,412
Unique Visitors � � � � � � � � �26,950
Page Visits � � � � � � � � � � � � � � �57,217
*12-month average
print | digital | advertising | marketing
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Reach Grand County’s Best Consumerswith our Award-Winning Publications!
Coverage Area
product snapshot
[ Granby
[ Grand Lake
[ Tabernash
[ Fraser
[ Winter Park
Kremmling ]
Parshall ]
Hot Sulphur ] Springs
80459
80482
80442
80451
80446
80478
80447
80468
distribution
For Marketing & Advertising Information, please visit us online at: www.SkyHiDailyNews.com and click on the ADVERTISE tab�
Or call us at: 970-887-3334
Street Address: 424 East Agate Avenue, Granby, CO 80446
Sky-Hi Newsformat: newsprintfrequency: bi-weeklyquantity: 6,300 issue
Middle Park Timesformat: newsprintfrequency: weeklyquantity: 600 issue
Explore Grandformat: glossy magazinefrequency: bi-annuallyquantity: 20,000 issue
Health & Fitnessformat: glossy magazinefrequency: annuallyquantity: 6,300 issue
Real Estate Resourceformat: newsprintfrequency: bi-annuallyquantity: 6,300 issue
According to most recent census, Grand County is home to
13,905 permanent residents with a 80% homeownership
rate. However, Grand County serves as a second home to a
growing population of second homeowners. 65% of homes
in Grand County are second homes.