cnmn sky hi news 2016 media kit

4
your target is our audience local residents second homeowners visitors SkyHiDailyNews.com 424 East Agate Avenue | Granby, CO 80446 | 970-887-3334 March 2016

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Page 1: Cnmn sky hi news 2016 media kit

your target is our audience

local residents

second homeowners

visitors

SkyHiDailyNews.com

424 East Agate Avenue | Granby, CO 80446 | 970-887-3334March 2016

Page 2: Cnmn sky hi news 2016 media kit

print | digital | advertising | marketing

2

Explore Grand County Colorado...and see what the true Rocky Mountain experience is all about. Located 67 miles northwest of Denver, Grand County covers 1,854 square miles, larger than the state of Rhode Island, and consist of meadows, river valleys and mountains. Home to wide-open spaces, breathtaking mountain scenery and authentic old-west towns. Outdoor recreational activities include golf, boating, fishing, biking, hiking, fishing, hunting, horseback riding, skiing, cross country skiing, snowmobiling, ice fishing, sleigh rides and tubing. The area features more than 600 miles of mapped and marked trails, one national park, two national forests, two wilderness areas, two national scenic byways, two major ski resorts, five world-class dude ranches and four mountain golf courses. Grand County’s extensive water network includes Colorado’s largest natural lake, 1,000 miles of streams, 1,000 acres of high-mountain lakes and 11,000 acres of reservoirs.

The Sky-Hi News is published Wednesday and Friday with an average free distribution of 4,600 papers in the off season, to a high of over 6,000 during peak season. We proudly serve the towns of Winter Park, Fraser, Tabernash, Grandby, Grand Lake, Hot Suphur Springs and Kremmling.

The Middle Park Times is among the oldest continuously operated newspapers in the state of Colorado. We are a paid subscription publication distributed on Thursdays to about 2,200 readers, more than 80% of them second homeowners in Grand County.

Since 2007, the Sky-Hi News has won Swift Communication’s Newroom Excellence Award for non-dailies and a total of 41 Colorado Press Association awards for editorial and advertising excellence in three different circulation catagories.

Our state-of-the-art website, SkyHiDailyNews.com, takes advantage of cutting-edge community interface tools such as public photo galleries, blogs, web videos and breaking news coverage. *Source: Alteryx, 2015 Estimate

market overview

Population*

Grand County � � � � � � � � � � � � � �14,072Median Household Income*

Grand County � � � � � � � � � � � $61,461Households*

Grand County � � � � � � � � � � � � � � � � 6,140Number of Business Establishments*

Businesses Locatedin this Area � � � � � � � � � � � � 1,043

audiencedemographics

Photo credit: Carl Frey / Winter Park Resort

Page 3: Cnmn sky hi news 2016 media kit

print | digital | advertising | marketing

3

Print EditionThe Sky-Hi News enjoys a diverse audience of locals, second

homeowners and visitors. Some of their interests overlap

and some are unique to each demographic.

As a result, we have developed a

product mix that specifically caters

to each of these audiences

both in content and

distribution.

Digital ServicesWe have expanded our marketing options so you can extend

your reach. The Sky-Hi News offers a selection of digital

solutions to ensure you get your message to your customer,

within your budget.

Whether you want to reach the person looking for real estate

in a resort town, the visitor hungrily searching for a good

restaurant or the local resident who needs a new cell phone

– we can connect you with them.

powerful reach

SkyHiDailyNews.com30-day traffic*

Page Views � � � � � � � � � � � �157,412

Unique Visitors � � � � � � � � �26,950

Page Visits � � � � � � � � � � � � � � �57,217

*12-month average

Page 4: Cnmn sky hi news 2016 media kit

print | digital | advertising | marketing

4

Reach Grand County’s Best Consumerswith our Award-Winning Publications!

Coverage Area

product snapshot

[ Granby

[ Grand Lake

[ Tabernash

[ Fraser

[ Winter Park

Kremmling ]

Parshall ]

Hot Sulphur ] Springs

80459

80482

80442

80451

80446

80478

80447

80468

distribution

For Marketing & Advertising Information, please visit us online at: www.SkyHiDailyNews.com and click on the ADVERTISE tab�

Or call us at: 970-887-3334

Street Address: 424 East Agate Avenue, Granby, CO 80446

Sky-Hi Newsformat: newsprintfrequency: bi-weeklyquantity: 6,300 issue

Middle Park Timesformat: newsprintfrequency: weeklyquantity: 600 issue

Explore Grandformat: glossy magazinefrequency: bi-annuallyquantity: 20,000 issue

Health & Fitnessformat: glossy magazinefrequency: annuallyquantity: 6,300 issue

Real Estate Resourceformat: newsprintfrequency: bi-annuallyquantity: 6,300 issue

According to most recent census, Grand County is home to

13,905 permanent residents with a 80% homeownership

rate. However, Grand County serves as a second home to a

growing population of second homeowners. 65% of homes

in Grand County are second homes.