co-branding guidelines - ardent mills · please contact the ardent mills law department prior to...

Ardent Mills Ultragrain® Cobranding Guidelines 1

CO-BRANDING

GUIDELINES

Ardent Mills Ultragrain® Cobranding Guidelines

VISUAL IDENTITY

Purpose

Brand Story

The Ultragrain® Cobranding Guidelines offer instruction for developing packaging and materials using the Ultragrain name. Variations of any kind must be approved by Ardent Mills® marketing.

Cobranding Guidelines

Made with Ultragrain®

Whole Grain Nutrition with White Flour Appeal®

The following Ultragrain® brand language is required on all packaging. Any changes to this copy must be approved by Ardent Mills marketing.

Why Ultragrain?Ultragrain® is a unique, Non-GMO verified, 100% whole wheat flour.

Ultragrain® wheat berries are specially milled into ultra-fine, Ultragrain®

flour which delivers the clean taste and smooth texture of white flour

while maintaining the wheat’s whole grain nutrition.

Information updated June 2019.

Please contact the Ardent Mills law department prior to agreeing to any co-brand.

Any use of the Ultragrain® brand will need a license or co-branding agreement.

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PMS 1955CMYK 0 100 60 37RGB 163 1 62WEB A30134

PMS 185CMYK 0 91 76 0RGB 239 62 66WEB EF3E42

PMS 141CMYK 0 19 51 0RGB 255 208 139WEB FFD08B

PMS 143CMYK 0 35 85 0RGB 251 176 64WEB FBB040

VISUAL IDENTITY

Logo Colors

PMS 447CMYK 16 0 31 82RGB 68 77 62WEB 444D3E

Background and Support Colors

BLACK WHITE

PMS 179CMYK 0 79 100 0RGB 241 93 34WEB F15D22

PMS 123CMYK 0 24 94 0RGB 255 196 37WEB FFC425

PMS 144CMYK 0 48 100 0RGB 248 151 29WEB F8971D

PMS 7765CMYK 30 21 100 0RGB 187 178 30WEB BBB21E

PMS 5415CMYK 42 8 0 40RGB 93 134 160WEB 5D86A0

Color Palette

These are the approved colors for the Ultragrain® logo and cobranding materials.

Color and Typography

Primary Brand Colors


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Metro Nova ThinABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

Metro Nova Thin ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

Metro Nova LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

Metro Nova Light ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

Metro Nova RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

Metro Nova ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

The approved typeface for Ultragrain® co-branded materials is Metro Nova.

Metro Nova MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

Metro Nova Medium ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

Metro Nova BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

Metro Nova Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

Metro Nova Extra BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

Metro Nova Extra Black ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

Primary Font Usage

VISUAL IDENTITYColor and Typography


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At all times, an area of non-interference should be maintained around the Ultragrain® lockup. This should be at minimum the height of the small “MADE WITH” text inside the logo. Maintain the same area of non-interference around the cobranded tagline.

Area of Non-interference

It is important to maintain the look, feel and legibility of the Ultragrain® logo. To ensure proper usage, please adhere to the guidelines outlined in this reference.

Logo Misuse

• Never replace the typography

• Never combine or replace colors

• Never compress or distort

• Never add elements to or overlap on top of logo

• Never use unapproved colors

• Never alter proportions of the elements

VISUAL IDENTITYThe Logo



Logo Area of Non-Interference

Tagline Area of Non-Interference

Background Element

Minimum print size: 0.625 in. wide


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Cobranded Packaging VISUAL IDENTITY

Cobranded retail products containing Ardent Mills Ultragrain®

The logo should appear with a graphic banner reading: “Made With Ultragrain®. Whole Grain Nutrition with White Flour Appeal”

Frozen Meals Flour Packaging Pasta Packaging

Made with Ultragrain®Whole Grain Nutrition with White Flour Appeal®


Whole Grain Nutrition with White Flour Appeal®Made with Ultragrain®




BRANDProduct Title

BRANDProduct TitleBRAND

Product Title

BRANDProduct Title



Examples



MADE WITH

ULTRAGRAIN®Whole Grain Nutrition

with White Flour Appeal®

Single color options are available for any of these logo styles.


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Cobranded Packaging VISUAL IDENTITY


Cobranded retail products containing Ardent Mills Ultragrain®

Pizza Box Foodservice Menu



BRANDProduct Title

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Entree ThreeVelic torem litis di beatur, sus estor atur, volorep

Exerum quis eos aped mo il. Ectio opti optio. Itas dernatatur, eos mo maxime.



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