“THEIR PLATFORM BRINGS TOGETHER GAMIFICATION AND E-COMMERCE;

HELPING TO TURN OUR SOCIAL AUDIENCE INTO A SHOPPING COMMUNITY”

Social Commerce allows us to do commerce AND be social in

a new and engaging way

Social Commerce helps people share where they shop

and shop where they share

Our blend of Social Commerce is called Co-

buying, making e-commerce entertaining and

engaging

Our Co-buying platform unlocks the value of your social

community by getting them shopping!

Co-buying gives your social audience a reason to shop and to promote your products to new customers. Our technology helps you:

• Get your fans to attract your brand a new, larger audience

• Get your community generating millions of media impressions

• Get your existing customers buying more

• Develop a greater understanding of your customers

• Build loyalty by listening to and rewarding your customers

AND MOST IMPORTANTLY – GET THEM SHOPPING!

Co-buying is the bringing together of e-commerce and

gaming; but done in a way where we all win

Co-buying allows you to reward your audience, but with

rewards which need to be earned

By working together your audience can get more for their

money, earn discounts on selected items, and even unlock

exclusive products

By bringing together e-commerce and gaming we

make the selling process social, turning your audience into a

shopping community

r

Co-buying gives your social audience a reason to shop and to promote your products to new customers. Our technology helps you:

SIX CO-BUYING APPS

SHARE-MORE: Offer your shoppers more as more of them buy. The offer gets better as more people join in.

TIPPING POINT: Unlock exclusive offers, but only when enough of your audience sign up. Offer

great things, in reward for everyone signing up.

PRICE-DROP: The price drops as more people sign up, and the person who refers the most gets their product for free!

CASH-BACK: Shop and share! Once your customer has shared they can earn money

back by successfully referring in other shoppers.

MEGA-PHONE: Encourage post purchase referral by offering rewards to those who advocate and refer your products.

THE VOTE: Offer your audience a deal, but a deal which they have to vote on. It only

becomes an offer when it gets enough votes!

Our solution has powered channels for brands, retailers and publishers:

53% of buyers referred in by another buyer

355k social impressions per co-buy

2k leads generated by each co-buy

45%+ visits from social channels

60%+ traffic from mobile devices

50%+ customers visit each day

Our social commerce models are unique and are designed to drive sales, sharing and advocacy. We've taken the buzz you get in the last 10-minutes

of an Ebay auction and stretched it across the full purchase cycle.

“We decided to look at social commerce as a way to bring together our existing e-commerce store and Robbie's huge community of fans, from both his official site and his social profiles. Co-buying is a great model because it’s fun and at the same time empowers fans to come

together to buy popular and collectable items at affordable prices, they're the ones in charge of driving the price down. Robbie has an

extremely active community and co-buying is the perfect way to engage with them.”

Tim Clark of Robbie Williams' management, ie:music

THE BRAND CHALLENGE

Brands have built large social audiences in and around Facebook and Twitter but are now looking to extract value from those audiences. Marketing teams want to prove that these audiences have a greater propensity to purchase, that they are brand advocates and that they can generate earned

media. The Robbie Williams management team were looking for

ways to keep his community engaged during the quiet summer period. They were growing tired of the standard polls, surveys and competitions. They were also keen to

draw attention to their e-commerce store without being too heavy handed. They saw social commerce as the

solution to their challenge.

How did BuyaPowa help?

We implemented a social-commerce channel within the Robbie Williams Facebook page, allowing fans to request

co-buys, vote for the co-buy they wanted to see next, sign up for alerts, and actually join and share the co-buy once it

launched. The channel was launched as a new tab within Facebook, and the channel is set to run for at least 3-

months. The campaign launched in July and within the first 4-weeks of activity we’d recorded over 16m Twitter impressions, e-

commerce sales were up over 1000% and content associated with the Facebook app had been seen over 3m

times. 65% of shoppers were new and the activity also generated 1000’s of new product requests.

CASE STUDY ONE

“The BuyaPowa social-commerce tools provide us with a cost effective way of engaging our community and generating earned

media. The surprisingly high levels of sharing and lead generation allow us build awareness and encourage sampling amongst brand

new commuities. In the past campaigns like this have taken weeks to plan and required significant budget. With BuyaPowa we can deploy

campaigns tactically and at very short notice”

Rachel Bowen, of Social Partners

THE AGENCY CHALLENGE

We’ve moved from a world of campaigns to a world where a brand must be in constant dialogue with its audience.

Fuelling this conversation is a new challenge for the agencies working on behalf of their brand clients. Driving

Likes is no longer enough, so agencies are now looking for east-to-deploy cost effective tools to ongoing trigger

audience engagement. Social Partners, working on behalf of their client Pfizer, was

looking for a new way of keeping the Thermacare community engaged. They wanted to turn their existing

audience into advocates in the hope that it would encourage sampling within new groups and communities.

How did BuyaPowa help?

We launched a series of co-buys for Thermacare, promoting and selling their products within their Facebook page and

across a number of online media partners, including Mumsnet and Horse & Hound. By offering a small discount,

which grow larger as customers grouped together, we created waves of sharing which in turn led to new leads. During the first of a series of co-buys we saw conversion rates of over 20%. We also saw that 50% of all customers entering a co-buy had been referred in by fellow co-buyer. Co-buyers, on average, checked back 8-times during the course of each co-buy. During the campaign Thermacare

saw a significant increase in interactions per Facebook use, and the beginning of a following on Twitter.

CASE STUDY TWO

“A huge proportion of our users say they use Mumsnet for impartial advice about the best products that there's no better place for so it makes complete sense for us to work with BuyaPowa to make sure

our members can use their collective muscle to source those products at the very best prices."

Justine Roberts, founder of Mumsnet

THE PUBLISHER CHALLENGE

Advertising spend has been declining in recent years both in print but also online as CPMs have been falling. Publishers are looking to generate new revenue from e-commerce, yet so far they have not been successful. Editorial teams feel it exploits

their readers and publishers’ e-shops ultimately cannot compete with dominant online players like Amazon. Publishers therefore need new and innovative advertising solutions that

must also be deeply relevant to readers. Mumsnet was looking for a commerce solution that would be

embraced by their audience and not seen as blatantly commercial. They knew that the community were very vocal

about products they like, and Mumsnet felt there must be a way to leverage that passion and advocacy for the benefit of advertisers while simultaneously offering value back to

Mumsnetters.

How did BuyaPowa help?

We implemented a social-commerce channel within Mumsnet.com, allowing Mumsnetters to request co-buys, vote for the co-buy they wanted to see next, sign up for alerts, and join and share the co-buy once it launched. The channel was

integrated into the main site nav, and promoted every week in the ‘Moneysaver’ email newsletter to 200k.

The channel launched in March and within a matter of days we’d received nearly 1,000 product requests from the

community. Mumsnetters enthusiastically welcomed the opportunity to co-buy their favourite products, and in the first month we recorded over 20,000 visits to the co-buy channel

and 700 Mumsnetters joined co-buys.

CASE STUDY THREE