co design 2012
DESCRIPTION
A brief description of the process of Co-Design as we use it at Butterfly WOrks, Learning and New MedaTRANSCRIPT
SOCIAL NEED
RESEARCHCO-DESIGNSOLUTION
PILOT INSPIRATION
CO-CREATIONMAKING
Co-Design
Process
SOCIAL NEED
RESEARCHCO-DESIGNSOLUTION
PILOT INSPIRATION
CO-CREATIONMAKING
HOME
Social need
Active problem owner
Full process takes about 1
year
Describe the problem
specifically
Who is the (perceived) target
group
SOCIAL NEED
RESEARCHCO-DESIGNSOLUTION
PILOT INSPIRATION
CO-CREATIONMAKING
HOME
Desk research
Issues, statistics
Tech research
What is the technological
landscape
People research
Find bloggers, illustrators,
web/mobile programmers, change
makers
- Draw your actor network
Context research
Research the target group’s media,
information and life style
preferences.
SOCIAL NEED
RESEARCHCO-DESIGNSOLUTION
PILOT INSPIRATION
CO-CREATIONMAKING
HOMEYou can find inspiration
everywhere!
Similar programs, other
contexts.
Other program, same contexts.
Develop ‘Proof of Principle’
and Visual Prototypes
Inspiration everywhere
SOCIAL NEED
RESEARCHCO-DESIGNSOLUTION
PILOT INSPIRATION
CO-CREATIONMAKING
HOMEYou can find inspiration
everywhere!
Similar programs, other
contexts.
Other program, same contexts.
Develop ‘Proof of Principle’
and Visual Prototypes
Paper prototyping
Proof of principle, protoype
SOCIAL NEED
RESEARCHCO-DESIGNSOLUTION
PILOT INSPIRATION
CO-CREATIONMAKING
Co-Creation Workshop
Share prototypes
Discuss & choose, Mix & Match
Develop characters
Develop Use cases, User
profiles, Issue maps
Work out logistics, launch plans
Visiting locations
Partner agreement
HOME
Character styles
Paper protoype testing
Workshop
SOCIAL NEED
RESEARCHCO-DESIGNSOLUTION
PILOT INSPIRATION
CO-CREATIONMAKING
Making product
Agile Collaboration (online)
with Local Creatives
Texts
Cultural sensitivity check
Visual development
Technical development
Sign Partnership Agreements
HOME
SOCIAL NEED
RESEARCHCO-DESIGNSOLUTION
PILOT INSPIRATION
CO-CREATIONMAKING
Pilot
Testing Workshop
Testing product with groups
Iterate, Fine tune,
Launch details
Distribution plans
HOME
SOCIAL NEED
RESEARCHCO-DESIGNSOLUTION
PILOT INSPIRATION
CO-CREATIONMAKING
Solution
Launch & Implementation
Iterate (fine tune, repeatedly)
Upscale
Actor Network Evaluate
HOME
SOCIAL NEED
RESEARCHCO-DESIGNSOLUTION
PILOT INSPIRATION
CO-CREATIONMAKING