What is good about social

media?Sheraz Hussain

Sameer ChudasamaKazim PardhanElmer George

What is social media?O What is social media?

O Social media is best understood as a group of new kinds of onlineO media, which share most or all of the following characteristics:O ParticipationO social media encourages contributions and feedback from everyone who isO interested. It blurs the line between media and audience.O OpennessO most social media services are open to feedback and participation. They encourageO voting, comments and the sharing of information. There are rarely any barriers toO accessing and making use of content – password-protected content is frowned on.O ConversationO whereas traditional media is about “broadcast” (content transmitted or distributed toO an audience) social media is better seen as a two-way conversation.O CommunityO social media allows communities to form quickly and communicate effectively.O Communities share common interests, such as a love of photography, a political issueO or a favourite TV show.O ConnectednessO Most kinds of social media thrive on their connectedness, making use of links to otherO sites, resources and people.

O Antony Mayfield (2008). What is social media (ebook). : iCrossing. Page 5.

Friends and relationsO Keep in contact with close and distant friends.O Catch up with old friends, see how they’re doing.O Can create new relations.O Allows collaboration and group messaging between a

group of colleagues, students, friends, family, etc.O Participation – people can comment/leave feedback on

content, creating discussion and conversations of a particular interest.

O Sharing – as well as sharing personal content, everything else can be shared as well – news articles, websites, photos, videos and other kinds of information. There are no barriers in the information that can be shared.

O Privacy – most social media services allow users to choose how private or public their information is.

BusinessesO Examine current and future employees – a

profile/news feed of a person often shows what they are like.

O Engage with their customers by responding to questions/comments and keep them updated via a page/twitter feed.

O Businesses get widely advertised on social media websites by appearing in peoples news feeds once they like their page, or retweet their tweets. Once they’re on a social network, they usually spread without doing a lot.

O Advertise your own personal business to a large audience (friends, followers, etc.)

Reducing communication barriers

O Many forms of social media are accessible on computers, smartphones, mobile phones and tablets. Content, messages and comments, etc. can be sent immediately.

O Status updates and photos can be shared easily unlike before social media.

O It’s also a new form of e-mail (private message, DM, etc.)

O Easy to communicate with businesses.

Charles Darwin

“In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.”

Charles Darwin

Pete Cashmore

“Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. We’re all publishers now, and the more we publish, the more valuable connections we’ll make.”Founder of Mashable.Com.

Aliza Sherman

O “To utilize social media tools effectively and properly, you must absolutely generate spontaneous communications in direct response to what others are saying or to what is happening in that moment. Be yourself. Be conversational. Be engaged.”

Fast Companys 2009 Most Influential Women in Technology

Rupert Murdoch

“It is difficult, indeed dangerous to underestimate the huge changes this revolution will bring or the powers of developing technologies to build and destroy not just companies but whole countries” Media Tycoon

Personal AdvantagesPersonally, Social Media has become part of my every day life. I use it everyday throughout the day. O Facebook – Talk to friends through the

social network and see what everyone is up to.

O YouTube – Watch videos and keep up to date on the trends.

O Blogger – I update my blogs regularly and talk about my interests such as music and football

Advantages for Students

OChat rooms OGroups OWikipediaOSocial Networks

O– “Social media, by definition, involves co-creation,” Prof. Todd Finley at East Carolina University.

Accessibility O As technology advances its getting

easier to access social media. O Smart phones allow us to download

‘apps’ such as Facebook and Twitter to make it easier for us to update the websites.

O Other devices include, Laptops, P.C’s, tablets and even Games Consoles.

O Participation is a key conception of Social Media. Without Participation Social Media would not be Social.

O Participation defines the web and Web 2.0 for what it is today .

O Websites encourage feedback and interaction.

Participatory Culture

Conversational MediaO Traditional Media was all about

broadcasting in a ‘one-to-many’ form of communication

O Social Media is seen as a two-way form of communication and conversation

O We exchange information about one another on Social Media such as Twitter.

BibliographyO Antony Mayfield (2008). What is social media (ebook). : iCrossing. Page 5.

O Syed Noman Ali. (2012). Social Media - A Good Thing or a Bad Thing? . Available: http://socialmediatoday.com/syed-noman-ali/608781/social-media-good-thing-or-bad-thing. Last accessed 30/10/2012

O Ryan Park (2012). Arraenetwork. Available: http://adventured.com/about-life-quotes/social-media-quotes-socialnetwork-quotes/

O (2012). Social Media Chimps. Available: https://socialmediachimps.com/2012/06/14-thought-provoking-social-media-quotes-resources/