coach bentley. the process of planning, pricing, promoting, selling and distributing ideas, goods,...
TRANSCRIPT
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Coach Bentley
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The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.
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1. Distribution2. Financing3. Marketing Information Management4. Pricing5. Product/Service Management6. Promotion7. Selling
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The Idea that a business should strive to satisfy customers needs and wants while making a profit.
Make the Customer happy and you will make money!
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1. Form Utility- Making products that consumers need and want
ex.- Electronic controls on the steering wheel
2. Place Utility- having a product where customers can buy it.
ex.- Amazon
3. Time Utility- Having a product available at a certain time of year or convenient time of day.
ex.-Christmas Decorations
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4. Possession Utility- involved every time legal ownership of a product changes hands.
ex.- 30 Day net pay for businesses.
5. Information Utility- involves communication with the consumer.
ex.- Packaging labels, nutritional labels
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A company’s percentage of the total sales volume generated by all companies that compete in a given market.
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The group of people most likely to buy a particular product.
VERY IMPORTANT
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Product Place Price Promotion
WHAT< WHERE<HOW<HOW MUCH?
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Inner- Strengths- Weaknesses
Outer- Opportunities- Threats
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Company Analysis? Customer Analysis? Competitive Position?
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Competition Environmental Scan Economic Political Socio-Cultural Technological