coaching, creativity and commitment: training the workforce for public health 2.0
DESCRIPTION
Presentation at the National Conference on Health Communications, Media and Marketing, 2009.TRANSCRIPT
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Alison Grodzinski, MLIS, Prevention Research Center of Michigan, University of MichiganGillian Mayman MLS, Health Sciences Libraries , University of Michigan
Coaching | Creativity | Commitmentt r a i n i n g t h e w o r k f o r c e f o r p u b l i c h e a l t h 2 . 0
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To develop best practices for integrating Web
2.0 technologies into the work of local public
health departments in order to improve the
communication and information sharing within
the department, between partner organizations,
and to the populations that they serve.
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Health Sciences Libraries
Local Health Departments
Prevention Research Center
National Network of Libraries, Greater Midwest Region.
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Assessment Training Integration Web Site
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n e e d s a s s e s s m e n t
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Needs Assessment
Focus GroupsGenesee County Health Department
Monroe County Health Department
Decision to not include all staff in trainingInterested more in projects and less in trainingGreat need to manage internal communicationsAmbivalence over use of social networking sites
Concern over time and staffingNeed to protect privacy of staff and community membersIT issuesStrong support from Health Officer
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SurveyHow are staff members at each health department currently using Web 2.0 technologies, both at work and in their personal lives?
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Genesee County Health Department
Monroe County Health Department
102
66
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19%
19%
47%
15%
How comfortable do you feel learning new technologies?
Very uncomfortableUncomfortableComfortableVery comfortable
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3%
46%51%
How interested are you in learning to use new tech-nologies?
Not interestedSomewhat interestedVery interested
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64%
36%
Have you ever read a blog?
YesNo
Blogs• 39.9% read blogs at least once a month
• 50% read blogs for professional purposes
• 5.2% comment on blogs monthly or weekly
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Never
Daily
Weekly
Monthly
Less than once a month
0 5 10 15 20 25
How often do you find informa-tion on a wiki?
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Never
Daily
Weekly
Monthly
Less than once a month
0 10 20 30 40 50 60
How often do you edit information on a wiki?
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6%
73%
22%
Professional/WorkPersonalBoth
Do you create and upload resources to a web site that allows you to share photos, videos, or slide presentations for professional or
personal purposes?
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32%
68%
Have you ever used a social network-ing web site? (e.g., Facebook, MyS-
pace, LinkedIn)
YesNo
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“My kids haven't had time to teach me.”
“Have better ways to spend my time”
“I do not believe the County wants us to use this web site”
“I think it is somewhat for young people, with nothing better to do”
“Not good example for my children”
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YouTube
Wikipedia
SurveyMonkey
Myspace
iTunes
Podcasts
iGoogle
Blogger/Blogspot
Google Reader
Slideshare
Flickr
Google Calendar
Google Docs
RSS
Doodle
Del.icio.us
LiveJournal
World of Warcraft
Meebo
Second Life
Wetpaint
Zoho
0 10 20 30 40 50 60 70
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YouTube
Wikipedia
SurveyMonkey
Myspace
iTunes
Podcasts
iGoogle
Blogger/Blogspot
Google Reader
Slideshare
Flickr
Google Calendar
Google Docs
RSS
Doodle
Del.icio.us
LiveJournal
World of Warcraft
Meebo
Second Life
Wetpaint
Zoho
0 10 20 30 40 50 60 70
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YouTube
Wikipedia
SurveyMonkey
Myspace
iTunes
Podcasts
iGoogle
Blogger/Blogspot
Google Reader
Slideshare
Flickr
Google Calendar
Google Docs
RSS
Doodle
Del.icio.us
LiveJournal
World of Warcraft
Meebo
Second Life
Wetpaint
Zoho
0 10 20 30 40 50 60 70
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Have you ever…
Read a blog
Created a blog
Used a SNS
Used a media sharing site
Listened to a podcast
Used a collaborative writing
Visited a virtual world
111
13
53
102
5366
7
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t r a i n i n g
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Training GoalsUseAwarenessSelf-efficacy
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c a s e s t u d y # 1
Meeting with managers
2 hour training and brainstorming
Projects identified
Multiple meetings regarding intranet
Big reveal at all staff meeting
5 Things and evaluation survey
Small training sessions
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c a s e s t u d y # 2
Meeting with managers
Training for Marketing and Tech Teams
IT issues resolved
Training for Environmental Health Services
Training for Tech Team
Staffing and budget issues
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keys 2 s u c ce s s
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coaching, creativity & commitment
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coachingStart discussionsProvide assurance Provide feedback and encouragementExperiential learning
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creativityRecognize the potentialUnderstand the details
Identify the audienceCreate engaging informationInclude a strong marketing component
Project-based training
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CommitmentStaff timeInformation technology policiesPublic communications policiesBuy in from administrators and managers
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23 things
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Questions
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This project is supported under a subcontract, NO1-LM-6-3503, CFDA 93.879, between the Board of Trustees of the University of Illinois and the University of
Michigan.