coalition building via social networking
DESCRIPTION
This is the presentation I gave at the 2009 Kansas Public Health Association annual conference.TRANSCRIPT
Coalition Building via Coalition Building via Social NetworkingSocial Networking
Hilary Meister, BS
Overview
What is social networking? How social networking has evolved Why social networking is important for
coalition growth Social Networking Sites Keys to Success
The Social Networking The Social Networking PhenomenonPhenomenon Social networking is the use of special
processes and technologies to support the discover, formation and maintenance of personal and professional relationships.
Are you utilizing a social network? In person (face-to-face) At work (e-mail) At home (website)
Source: 2006 by Dennis D. McDonald (email: [email protected])
The World is Changing…
From hierarchies to…
Networked hierarchies
Source: 2006 IBM Corp
Social Networking is Important!
DiscoverConnectShareExecute
Source: 2006 IBM Corp
Social Networking is Important!
Associations exist to serve their members.
Members join associations for several reasons.
Using Social Networking increases member: Perception of association
membership value. Likelihood of introducing new
members to the association.Source: 2006 by Dennis D. McDonald (email: [email protected])
Real-Time Business
Presence Everywhere Integrated Collaboration Real-Time Platform Advanced Organization
Collaboration
Source: : 2006 IBM Corp
Your Coalition’s Your Coalition’s Networking SiteNetworking Site
Determine your worksite policy on social networking sites
A critical step is to understand which of your members is on what network and how they value it.
Determine what the goal of your site is.
Appoint a coalition member to manage the site and report activity to the coalition
Social Networking Site Social Networking Site PopularityPopularity
Networking Site
Regular users who log on at least once
a month
Average Age
Value of Site to Users
Facebook 78 million 34 75%
MySpace 67 million 29 65%
Twitter 17 million 33 12%
LinkedIn 11 million 36 30%
Source: Anderson Analytics, “Social Network Service (SNS) A&U Profiler,” provided to eMarketer, July 13, 2009
Who’s on What Site and Who’s on What Site and Why?Why?
Facebook is a social utility that connects people with friends and others who work, study and live around them.
People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
A web site service that lets users send short text messages up to 140 characters in length from their cell phones or computers to a group of people.
MySpace users invite “friends” who can create their own MySpace pages and so on, providing a chain of friends.
MySpace is also used by people to champion their talents.
The purpose of LinkedIn is to allow registered users to maintain a list of contact details of people they know and trust in business.
LinkedIn allows users to join or create groups to establish new business relationships.
Keys to Success
It’s About Member Engagement It’s Long-Term It Take Effort It Takes Trust
In Summary… The world is changing from
hierarchies to network hierarchies. Social networking is important for
coalition growth. Determine what social networking fits
your coalition best. Engage your coalition
Hilary MeisterPublic Health Educator
Sedgwick County Health [email protected]
(316) 660-7198
Questions?