coalitionu engaging donors for nonprofits
DESCRIPTION
The Urban Affairs Coalition presents Coalition U's ppt on Engaging DonorsTRANSCRIPT
Engaging New DonorsMonday, March 24, 2014
12pm – 2pmPeirce College
1420 Pine Street, College Hall
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James MergiottiPresident & CEO Peirce College
• Urban Affairs Coalition Board Member
• Became President and CEO of Peirce in 2009
• Made Peirce the first choice for career oriented, non-traditional college students seeking high quality teaching and service.
Moderator
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Lynn Marie Johnson-Porter Executive Development, Major Gifts & Clinical Support
Children’s Hospital of Philadelphia
• More than 15 years of experience in development, annual giving and corporate/foundation relations
• Previously worked as Vice-President of Philanthropy for Presby’s Inspired Life
• Has a background in Journalism; former news writer and producer at KYW – TV3
Panelist
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Aimee MillerSenior Vice President and PartnerFairmount Ventures
Follow Aimée and Fairmount @FairmountV
• Over 18 years of experience in program design and assessment, development and business planning, and fundraising
• Focus includes developing and executing strategies to increase revenues from a range of private, public and earned income sources.
• Extensive background in media and cultural criticism
Panelist
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Ina Lipman, Esq.Executive DirectorChildren’s Scholarship Fund Philadelphia
• Formerly Executive Director of The Peggy Browning Fund, a nationally based non-profit organization
• An attorney with an extensive background in educational advocacy and organization building
• Worked for groups such as the Greater Philadelphia First’s Children Achieving and Health Partners
Panelist
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TOPIC #1Prospecting for New Donors
• Engage your base!
• Recognize previous support to increase loyalty.
• Secure a fundraising board to look for new board prospects if your current board is not focused on fundraising.
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TOPIC #2Ways to Engage New Donors
• Consider a monthly sustainer campaign starting at a barrier-free price point
• Create activities/events that allow donors to directly experience your mission
• Make a short, compelling video telling your organization’s story from the clients’ perspective
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TOPIC #2Ways to Engage New Donors
• Remind people that you rely on donations!
• Remember: the “best prospects” vary from organization to organization
• Design fundraising activities to nurture the relationship and foster involvement
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TOPIC #3Cultivating Relationships with
Existing Donors
• Have regular non-solicitation updates and communication
• Your Board members are your best organizational ambassadors
• Show your donor respect—it demonstrates the importance of their gift
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TOPIC #3Cultivating Relationships with
Existing Donors
• Demonstrate good ethics—it will build trust and confidence
• Your Board members are your best organizational ambassadors
• Ask your donor meaningful questions
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TOPIC #4Closing the Deal/Securing Funding
• Don’t be afraid to ask
• Follow your instincts
• Be an active listener
• Understand “why people give”
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TOPIC #4Closing the Deal/Securing Funding
• Have a team of two solicitors
• Be quiet after the ask…listen
• Verbally outline next steps
• Send thank-you note for their time and consideration
Thank You!!
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