Coca-ColaThe global drink

Why do people drink Coke?

• The bottom line for the people surveyed was they liked the taste. Peer pressure did not seem to have a significant influence on the decision of what soda to drink. People also felt strongly about they decision to drink Coke Versus Pepsi. There really does appear to be a cola war.

Coca-Cola Statistics

• Coca cola owns more than ½ of the world’s beverages.

• Coke is affordable in all the countries we surveyed. It was not out of the price range for an afternoon snack.

• Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink

Advertising• Coke was first advertised

as a remedy for headaches and exhaustion

• Coke has been advertising on television for 50 years.

• Songs used in coca cola commercials have become popular.

• They use catchy mottos such as:“Adds a refreshing relish to every form of exercise”

Charitable Giving

• The Coca-Cola Company and its bottling partners shipped more than 30 million donated 8-oz. servings to Hurricane Katrina Evacuees, donated $10 million to tsunami relief efforts in Asia and after the September 11 terrorist attacks committed to a $12 million financial contribution to disaster relief efforts.

The Other Side of Coke• There are 27

different varieties of coke made by Coca-Cola

• First bottle of Coke was sold 120 years ago on May 8, 1886 in Atlanta, Georgia.

• Some of the other brands under the Coca-Cola Company are:– Sprite– Barq’s Root beer– Dasani– Dr. Pepper– Fresca– Hi-C– Minute Maid

Marketing WorldwideMarketing Worldwide

• In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide.

• Coke is a Kosher drink, so it is sold internationally.

This coke can is written in Hebrew

Coca-Cola Recognition

• Coca-Cola is recognized by 94% of the world’s population

• Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day

International Coca-Cola

• In Hong-Kong, heated Coke is served as a cold remedy

• Coke advertises in 200 countries around the world.

• In Japan people use money chips on their cell phones to pay for drinks.

In the Olden Days

• Coca-Cola sold only 25 bottles in the first year

• Nowadays, they sell over one billion bottles per day

• A single share in Coke that was bought in 1919 would be worth $92,500 in 1997

• 1919 is when the Coca-Cola went public

Funky Facts

• You can put a penny in Coke and it will dissolve

• The sales of Coke in the first year was $50, and the expenses were $70

Coke in Space

• In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger

• A special space can was developed

Did You Know?

• If you stacked all of the bottles of Coke that had ever been made end to end, it would reach to the moon and back 1,045 times!

• Coca-Cola contained cocaine until 1913– They had to remove it from the ingredients

because people were becoming addicted to the drink

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