The coca cola companyNature, Structure and type of company Coca cola is the largest seller of soft drink all over the world. It was established in 8th may 1886 in Atlanta. Coca cola started its business from United States and had spread its business in each part of the world. It is providing many types of flavors in soft drink including mango, lemon and orange and also has started up with water bottles, juiced products and energy drink. Name of some of its products are Sprite, FANTA, Diet coke, Coca Cola zero, DASANI, Minute maid, CIEL, coca cola light, MELLO YELLO, FUZE etc. [1]Coca cola is having works in isolation for each country. It has a separate divisional international structure and its international staff works in isolation from head office. Is has various divisional head for each continents where it is having business. There are 5 continental divisions of coca cola as listed below- [2]Eurasia and Africa groupPacific groupLatin America groupNorth America group

Coca colaEurope group

North America groupPacific groupLatin America groupEurasia and Africa groupEurope group

Companys code of ethical conductCompany includes discrimination policies, right of employment in its ethical conduct code with respectful, loyal, diligent and honest norms. Code says not be disclose the confidential information, plans and strategies being executed in the company, it remove the politics from the company. More special rules that are included in the companys ethics code are Relation with customer, facing competition, relation with suppliers, advertising and marketing, relation with the authorities, anti corruption, care about environment, relation with the community, safety and occupational health , conflict of interest and information management.[4]Issues those are critical for successFor success, the issues from the above can be chosen as competition, advertising and marketing, relation with customer. If competition does not exist in the market, the quality is either declined or is made stagnant as it is not required by the company and thus making low benefits. Advertising and marketing are those issues which let the product to be known by consumer. Also the relation with the customer makes the business successful as customer is the elementary key of success of any organization.

Compare and contrast the code of conduct of Coca cola, PepsiCo and Dr PepperThere is a difference in marketing strategies among the companies. PepsiCo tries to make an image on its consumer telling them the difference between Pepsi and coca cola. It wants to tell people how it is different from coca cola; on the other hand, coca cola defines its quality and product specification generated from its name. In the same sense Dr. Pepper works. The pepper present in soft drink is made base line for brand name telling consumer the ingredient of the product. The taste of cola is how taken from its brand name. PepsiCo is having brand with blue color while coca cola is using red color. Red color is more close to its core product cola. So customers are more attracted toward cola naturally. Also there was a difference of taste in both the brands. If talked about Dr. Pepper, it has also adopted the same color for its brand. The products of Dr. Pepper are not much spread in the world as those of PepsiCo and coca cola.Pepsi and coca cola has been remaining in competition from a very long time making advertisement race between each other and thus making high profits. Dr. Pepper however is somewhat lagging as compared to these two pioneers [5]Positive and adverse effects of these issuesPositive effects of marketing and advertising are to be in market and remain a well known brand by the consumers. If we talk about PepsiCo and coca cola, they have made tremendous marketing strategies and given continuous efforts to these two factors of success. Also the relation between customers and services are maintained by these brands. Making customer relationship is a good practice for being successful in business. To be in completion always gives higher benefits. PepsiCo and coca cola always remain good competitions while Dr. Pepper does not. The results are Dr. Pepper was to be merged to another company as it was almost thrown out of the market because of not being in competition. Misleading the consumer and making false statements to consumers, distort the relationship with them. It can have a bad affect on overall economy of the business. Just like PepsiCo which has always compared its product with coca cola rather than telling about itself to them. Avoiding such practices helps in making good business. Consumer must be given a clear idea about the product and how the brand serves for them. Coca cola has included in ethics of code not to compare its products with its competitors unnecessarily but it can be made fairly and objectively. A professional attitude is to be made with the representatives of other competitors and thus it takes care of its value and image.

Techniques to ensure code of conductMarketing and advertising, to be in completion and good relationship with customers are the necessary ethics to be followed by any organization. There are some techniques that ensures these ethics are relevant thorough various economic, political, social and cultural changes. For advertisement and marketing, drafting cost and sale target is one of the powerful tools. Organization should defile its short, medium and long term goals. It should give a good description of the product it is providing. [6] For competition, the most powerful tool is KYC (know your customer). If you are having requirements and preferences of your customer, a good competition can be created. Start differentiating your product on the basis of quality, brand value, packaging and promotion. Always seek to new customer in the market and build a strong relationship with your existing ones. To build a good relationship with the customer, think of customer more than as a client. Be honest all the time and do not give them fake representation. [7]Effectiveness of methods in order to manage environmental issues Coca cola is committed to preserve and protect the environment. It comply the regulation made in favor of environment. Energy utilization, water waste management solid waste management has been included in its code of conduct. Energy is one of the inputs of organization that runs its productivity to a very extent. And also the solid waste and water waste are crucial to protect environment. Water wasting is not a good practice as some areas are lacking in water resources. Solid waste produces various toxic elements if not properly managed. So managing all these is crucial to the organization. [4]Approaches for technological advancement for innovationPlant bottle technology coca cola started to use plant bottle technology in 2009. It was a technological advancement for environmental benefits. The plastic bottles are now made up of plant instead of pet plastic. It was a combined effort of ford and coca cola. [8]Digital technologies intelligent vending machines, cashless gateways and mobile wallets are such tools that provide to increase the customer using digital medium. These digital technologies provide Coca Cola Company a great innovation. [9]

Technological challenges and strategies to minimizeCoca cola is adopting technological innovation in terms of new machinery, new packaging systems and new bottles to reduce the environmental risk. However the consumers are attached to the previous packaging. They are not concerned over the environmental issue; just they want their original product they liked. Other challenges are energy and global health that coca cola might face. In such case coca cola needs to tell them about the benefits about this change and telling them the environmental benefits of producing new packaging. Coca cola should recycle its waste and energy saving equipments should be used.

Lobbying strategy In Philippine, coca cola was accused to make unfair competition. RC cola, the competitor of cola made a charge on coca cola for reserving imported bottles of rc cola in three of its warehouses. In order to obey the decision of government, cola made statement of fair policy and respect the competition. [10]The strategy used by coca cola cannot be stated as good competition breaker. Instead it could increase the quality of its own product rather than stocking competitors product.

Global corporate citizen efforts and manner of each oneTo create new business values and compliance are two efforts by coca cola. Compliance is about following international guidelines, rules as well as national laws and regulation. Coca cola has created new business values through developing new products, processes and technologies and some cases show transformation of its business models. Examples include developing new markets for carbon emissions trading, creating new environment technologies, and producing more affordable access to essential services such as water, food, energy and housing. [12]

Referenceshttp://www.coca-colacompany.com/brands/product-descriptionshttp://cokemnc.blogspot.in/p/organizational-structure.htmlhttp://assets.cocacolacompany.com/45/59/f85d53a84ec597f74c754003450c/COBC_English.pdfhttp://www.cocacolafemsa.com/femsa/web/arquivos/KOF%20Business%20Code%20of%20Ethics%202012.pdfCompany Evaluations: The Coca-Cola Company versus PepsiCo. (2003). Black Book - U.S. Beverages & Snacks: Volume Growth Returns, But Margins under Pressure, 252-260http://www.forbes.com/sites/thesba/2013/04/25/tips-for-building-long-term-client-relationships/http://www.marketingdonut.co.uk/marketing/marketing-strategy/ten-ways-to-keep-ahead-of-the-competitionhttp://www.coca-colacompany.com/plantbottle-technology/driving-innovation-coca-cola-and-ford-take-plantbottle-technology-beyond-packaginghttp://www.vendingmarketwatch.com/article/10673657/digital-technology-drives-coca-cola-refreshments-vending-innovation http://www.ukessays.com/essays/business/lobbying-practices-of-the-coca-cola-company-business-essay.php corporate citizenship in a global context corporate social responsibility initiative working paper no 13, nelsane jane 2004