From the CEO's desk

Launch of 20th edition of Limca Book of Records

Q & A with Ahmet Bozer

Awards & Recognitions

World Environment Day celebrations

Thums Up Scholarships

Environment Report 2007-08

InsideInside

Reaffirming its commitment to the environment, Coca-Cola in India

recently unveiled its first contingent of Compressed Natural Gas

(CNG) based delivery vehicles in Delhi. Hon'ble Chief Minister of

Delhi, Smt. Sheila Dikshit and Mr. Ahmet Bozer, President, Eurasia &

Africa, The Coca-Cola Company, flagged off 85 delivery trucks in

Delhi. This “green fleet” carries a message exhorting the citizens to

adopt environment friendly measures in their daily lives.

The launch of the “green fleet” in Delhi follows several other efforts

by the Company towards climate protection and energy

Mr. Ahmet Bozer, Mr. Atul Singh, Smt. Sheila Dikshit, Mr. VPS Kandhari, Mr. Sanjeev Aggarwal & Mr. Akeel Md. at the launch of CNG fleet

“I appeal to people to choose eco-friendly initiatives and be

committed to the cause of the environment. I complement Coca-Cola

for launching CNG based delivery vehicles in Delhi as this initiative

takes forward the Delhi government's efforts to encourage a transport

system that is clean, effective and benefits the environment.”

- Smt. Sheila Dikshit, Chief Minister, Government of NCT of Delhi

NEWSLETTER FROM COCA-COLA INDIA

AUGUST 2009

management. These include the deployment of visicoolers fitted

with Energy Management System (EMS) – which reduces electricity

consumption by nearly 35%, conversion of conventional boilers into

biomass or briquette based boilers, switching to energy efficient

lighting at offices and plant premises, extensive tree plantation etc.

The Company is also the sponsor of solar energy based lighting

project – Lighting a Billion Lives (LaBL) by TERI in 8 villages of India.

Launching the CNG based vehicles, Mr. Ahmet Bozer said, “I would

first like to complement the government of Delhi and the Chief

Minister in particular for being proponents of 'green and clean' Delhi.

Like the Delhi government, The Coca-Cola Company also takes pride

in being able to contribute to the cause of the Planet. It gives me

immense pleasure to accompany the Hon'ble Chief Minister in

launching Coca-Cola's green fleet in Delhi and take forward our

global efforts on climate protection.”

Speaking at the event, Mr. Atul Singh, President & CEO, Coca-Cola

India, said, “The challenges of the Planet are too large and complex

for an NGO or business or even the government to address it. It is

therefore prudent that all stakeholders join hands to tackle complex

issues like climate change and availability of freshwater."

Coca-Cola's “green fleet” rolls out in Delhi

Smt. Sheila Dikshit flagging off the first contingent of the CNG fleet in Delhi

From the CEO's DeskDear Friends,

The growth story for Coca-Cola in India continued in the second

quarter of 2009 with unit case volumes registering a 33% growth over

the same quarter previous year. Over the last three quarters, our

growth has now been in excess of 25%. This strengthens my belief

that there is a lot of latent potential in the Indian packaged beverage

market and that we are doing the right things to unlock this potential.

Our growth is being led by our focus on market execution, route to

market strategy, investments in technology, infrastructure and

consumer marketing and package and product innovations and we

will continue to further build on each one of these.

I am also pleased to announce that we have now released our first ever

Environment Performance Report on the key parameters of water stewardship, packaging, climate protection and energy

management and solid waste management. This report details the quantum of resources that the Coca-Cola India system uses in

India and the efforts that the Company and its bottling partners are putting towards ensuring the sustainability of natural resources.

The release of this report is in keeping with our commitment to build a robust, sustainable and transparent business in India. The

report also fulfills another commitment made by the Company as a go forward on the recommendations of the Third Party

Assessment of our water resources management practices conducted by The Energy and Resources Institute (TERI), which was

released in January 2008.

Among the other highlights of the quarter was the launch of the “green fleet” in Delhi. This fleet is our product delivery vehicles which

will henceforth run on Compressed Natural Gas (CNG). The fleet was launched by the Chief Minister of Delhi, Smt. Sheila Dikshit

along with Mr. Ahmet Bozer, President, Eurasia and Africa Group, The Coca-Cola Company. Talking of environment preservation and

protection, we also celebrated World Environment Day with a lot of enthusiasm and purpose. We launched several new water

conservation projects and announced the completion of many others. We were also a part of awareness creation programs in

partnership with CII, FORCE, SOS Children's Villages, UN-Habitat and many others.

Earlier in the year, we launched the 20th edition of the Limca Book of Records (LBR) and we were honoured to have some of the

leading luminaries of India along with Amitabh Bachchan to launch the book. We also released a first ever Malyalam and a Hindi

edition of the book. LBR has always been a platform for Indians, unknown, unheard and unsung to showcase their special talents

and we owe it to our people to continue to widen LBR's reach and appeal.

We remain committed to work with communities across the country and I look forward to your continued support in carrying the

growth momentum forward.

Best Regards

Atul Singh,President & CEO, Coca-Cola India

Limca Book of Records Celebrates 20 Years of Showcasing India at Her Best

Mr. Amitabh Bachchan launching the 20th edition of Limca Book of Records

Mr. Atul Singh felicitating Mr. Amitabh Bachchan

Commemorating twenty glorious years of Limca Book of

Records (LBR), Coca-Cola India felicitated twenty eminent

luminaries from different fields as the 'People of the Year'.

Some of those honoured included - Amitabh Bachchan,

living legend of Indian Cinema, Dr. G Madhavan Nair,

Chairman, ISRO, Rajdeep Sardesai, leading media

personality, Raghu Rai, renowned photographer,

K. Sudhakar, versatile auto designer, Dr S. Ramesh Babu,

maximum individual record holder, Sudarshan Patnaik,

winner of international sand competition and Yudhbir Singh

Khylia, champion 'No Open Defecation' project. The

Company also released the 20th edition of LBR.

The Hindi edition of the record book was also unveiled by

Amitabh Bachchan. For the first time a Malayalam edition of

the record book was also released by Dr. G Madhavan Nair,

Chairman, Indian Space Research Organization (ISRO).

Speaking at the launch ceremony, Amitabh Bachchan said,

“I compliment Limca Book of Records for completing 20

glorious years. It is amazing to see the record book

becoming an institution in itself by encouraging every Indian

to do their best in their respective fields. Being a part of the

record book is indeed an honor.”

The 20th edition of LBR catalogues extraordinary

achievements of people who have done India proud. With

19 refreshing and informative chapters, the 2009 edition of

the record book celebrates over 10,000 remarkable

achievements out of which 6,000 are new records.

While expressing his gratitude to LBR, Dr. G Madhavan Nair,

Chairman, ISRO said, “I am really happy that Limca Book of

Records has acknowledged the achievements of those

people who have significantly contributed to the country.

This felicitation is indeed an honor and motivates us to

come up with more innovations every year.”

Speaking at the event, Mr. Atul Singh, President & CEO,

Coca-Cola India said, “Limca Book of Records has always

been a platform for Indians, unknown, unheard and unsung

to showcase their special talents. In its 20th edition, the

book also acknowledges the significant contribution of 20

prominent Indian luminaries from various walks of life by

felicitating them as 'People of the Year' 2009.”

At the launch event, a special arena featuring record holders

from Limca Book of Records was set up to pay tribute to

some of the record holders. Some of the record holders that

were showcased included– A Christmas tree of gems, a

unique feat of standing motionless, the largest artwork

using poats (beads), largest collection of erasers and

Bharatanatyam performance on wheels.

Dr. G. Madhavan Nair releasing the Malyalam edition of Limca Book of Records 2009

In-addition, rainwater harvesting projects at Pune and

Ahmedabad were also launched.

The Company and its bottling partners also launched a pond

desilting Project in Khurda, Orissa and a clean drinking

water project based on the Reverse Osmosis (RO) process at

Goblej Village in Ahmedabad. The drinking water project

with capacity of 1000 liters per hour now ensures access to

clean drinking water to the entire village. The Company

along with its franchise bottling partners in Uttar Pradesh

entered into a partnership with the international NGO, World

Vision India by signing a Letter of Intent (LOI) to install RWH

projects with a recharge potential of 100,000 cubic meters

in Barabanki in North India.

In Nepal, Coca-Cola entered into a partnership with

UN-Habitat's Water for Asian Cities program to demonstrate

community rainwater recharge technique in Patan. This

includes restoration of traditional ponds and installation of

Rain water harvesting (RWH) structures. “The initiative will

help conserve 40,000 kiloliters of rain water, besides

benefitting the local community and opinion leaders to build

awareness on water conservation", said Dr. Roshan Raj

Shrestha, Chief Technical Advisor, South Asia, Water for

Asian Cities Program.

Additionally Coca-Cola in Nepal also entered the final phase

of 'Partnership For Safe Water' project in partnership with

UN-Habitat & ENPHO, an NGO. The partners have together

organized 350 awareness programs to spread awareness

on house water treatment (HWT) techniques and set up 50

water treatment facilities in the schools of 5 municipalities -

Coca-Cola Celebrates World Environment Day

Continuing its journey towards Environment Sustainability,

Coca-Cola India and its bottling partners celebrated World

Environment Day on June 5 by launching and dedicating a

range of projects towards the preservation and protection of

the environment. These initiatives included projects

focusing on water stewardship, energy management and

climate protection and sustainable packaging. Celebrations

began a week in advance with the inauguration of a

rainwater harvesting (RWH) project at SOS Children's Village

in Jaipur followed by the launch of a similar project at SOS

Village in Kochi. Residents of the SOS Village, the local

community and officials from SOS Village and Coca-Cola

participated in the function. This was followed by the

dedication of RWH project in Delhi and at SOS Children's

Villages in Sector-29, Faridabad. The ground breaking

ceremony for the RWH project at SOS Children's Village in

Greenfields was also organized on the occasion.

Launch of rainwater harvesting project at SOS Children's Villages of India, Kochi on World Environment Day

Awareness program on environment at Ahmedabad

Mr. Deepak Shriram, Mr. Rakesh Jinsi and Mr. Atul Singh dedicatingthe completed rainwater harvesting project at SOS Faridabad

Mr. Bill Schultz and Mr. Rakesh Jinsi launching the rainwater harvesting project at SOS Jaipur

Lalitpur, Hetauda, Bharatpur, Butwal and Nepalganj.

Over 12,000 village people have already been benefitted

from door-to-door awareness programs.

Coca- Cola in Sri Lanka organized range of initiatives

involving various stakeholders as part of its 'Give Back Life'

PET project. The initiative coinciding with World

Environment Day involved spreading awareness on PET

recycling amongst the community, associates in addition to

collaborating with Central Environment Authority,

Government officials, Public health officials in the area of

Biyagama. Coca-Cola employees collected empty PET

bottles in the North and East of the island country and sent

them for recycling.

Complementing the efforts of the teams, Mr. Atul Singh,

President, India & South West Asia Business Unit of Coca-

Cola, said, “I congratulate the teams from India and South

West Asia for implementing the projects as per agreed

timelines. We are aware of our role as a change agent and

are committed to making a positive difference in the world

by redesigning the way we work and live so that

sustainability is an integral part of how we operate. I take

this opportunity to reaffirm Coca-Cola India's commitment

towards water stewardship, energy management and

sustainable packaging and we will continue to contribute to

the overall well-being of our planet.”

The company has undertook various initiatives to spread

awareness about Energy Management and climate change.

This included participation in the seminar on 'Business

Response To Climate Change' organized by Confederation

of Indian Industry (CII). Speaking at the seminar Mr. Atul

Singh said, “The implications of climate change on our

planet are profound and wide-ranging, with impacts on bio-

diversity, water resources, public health, agriculture, and

much more. We need to create meaningful partnerships,

platforms and opportunities to work towards ensuring

environment sustainability. I urge you all to create

meaningful partnerships, platforms and opportunities for

community involvement and collectively work towards

preserving environment.”

Education and awareness drives, tree plantations, quiz

contest, street plays, showcasing of films and participation

in environment seminars and workshops were some of the

other activities undertaken to celebrate World Environment

Day this year.

PET bottles being collected as a part of the recycling program in Sri Lanka

Employees participating in a sapling distribution drive in Mumbai

Coca-Cola in India in partnership with the Department of

School Education, Government of Andhra Pradesh

organized a felicitation ceremony to award 'Thums Up Merit

Scholarships' to 190 students from 23 districts in Andhra

Pradesh.

D. Manikya Vara Prasada Rao, Minister for Secondary

Education, Government of Andhra Pradesh, Super Star of

South Indian cinema and Thums Up Brand Ambassador,

Mahesh Babu and Mr Ch. Iylaiah IFS, Additional Secretary,

Department of School Education and Mr. Deepak Kaul, Vice

President - Region South, Hindustan Coca-Cola Beverages

Ltd. distributed the scholarships to the meritorious students

from the underprivileged sections of the society in the state.

It was a proud moment for the parents and the teachers of

these 190 students who were honored at this special event.

The students were beaming with pride and happiness as

they went on to the stage to receive their scholarships. As

part of the Thums Up Merit Scholarship, winners who

studied in municipal, Panchayat and government schools in

Andhra Pradesh receive financial assistance to pursue their

studies. The first and the second rank holders of 10th

standard from each of the 23 districts were selected under

four different sections - Scheduled caste, Scheduled tribe,

Backward communities & Other communities - by the

Department of School Education, Government of Andhra

Pradesh, for the Thums Up Scholarships.

Thums Up Merit Scholarships Awarded

Continuing with its

efforts to build a

robust, transparent

and value based

o r g a n i z a t i o n

Coca-Cola India has

released its f irst

Environment Report.

The report fulfills

another commitment

m a d e b y t h e

Company as a go

f o r w a r d o n t h e

recommendations of

the Third party Assessment of water resources

management practices conducted by The Energy and

Resources Institute (TERI).

The Environment Report puts in the public domain, the

quantum of resources that the Coca-Cola India system uses

in India and the efforts that the Company and its bottling

partners are putting towards ensuring the sustainability of

natural resources.

The report provides detailed information on Coca-Cola's

business in India, its manufacturing and distribution

process, the key frameworks and principles under which it

operates, its environmental performance on some key

parameters and its efforts on water stewardship, climate

protection, energy management, sustainable packaging

and solid waste management.

Releasing the report, Mr. Atul Singh, President & CEO,

Coca-Cola India said, “In our march towards being a

sustainable growth company, I am happy to present the

Company's first environment performance report. The

report captures our efforts on environmental stewardship

over the years 2004 to 2007. We realize that a lot still

remains to be done in areas of environmental stewardship.

By making this information available to the public, we are

hoping that our stakeholders will join us in our journey

towards sustainability by offering their comments, feedback

and suggestions.”

Coca-Cola India releases Environment Report 2007-08

Mr. Ch. Iylaiah, IFS, Mr. D. Manikya Vara Prasada Rao, Mr. Deepak Kaul and Mr. Mahesh Babu with the winners of Thums Up Scholarships

Mr. Ahmet Bozer, President of the Eurasia and Africa Group,

the biggest group in The Coca-Cola Company combining

operations in 90 countries with a total population of 3.18

billion and the strength of more than 70,000 employees,

was recently in India. In an exclusive interview to Coca-Cola

Connect, he shared his views on the Indian market, its

growth potential and plans of Coca-Cola India going

forward. Below are excerpts of the interview.

"There's a lot of latent potential in the India beverage market"their choice at the right place at the right time and at the

right price.

In India, we have a rich portfolio of products, very well known

and respected brands and we have had a relentless focus

on the route-to-market strategy and market execution.

Going forward we will continue to invest in technology,

infrastructure and consumer marketing and manufacturing

capacity.

Q. With growth in some developed markets slowing down,

does the criticality of emerging markets like India

increase?

We are facing some unprecedented challenges in terms of

the prevailing economic environment. This has had an

effect in some markets but on an overall basis, we are well

positioned for long-term growth. Consumers around the

world love and trust our brands and turn to us to provide

simple moments of refreshment nearly 1.6 billion times

every day. Every week, our system reaches 20 million

customers around the world with innovative, category-

leading brands and services that delivers at the point-of-

sale. There really is no better consumer business to be in

today…or tomorrow. Our system is truly like no other and is

now more aligned and more capable of creating value for

our consumers, our customers, and our shareowners. All of

this provides us confidence that The Coca-Cola Company

will continue to deliver consistent, long-term sustainable

growth and with great resolve will come out of this

tumultuous period much better than when we entered.

Q. Do you plan to infuse additional investments into India?

Our investments are on track and we are committed to the

Indian growth story. We will put adequate resources to

capture the growth potential in the Indian market.

Q. Any specific targets you have set for Coca-Cola India in

terms of growth?

At a personal level, I would be happy to see India amongst

the top 5 global businesses of The Coca-Cola Company.

However, that will happen only if we do the right things, each

time, every time. Frankly, we have just begun our journey in

India and there is a lot more to be achieved.

Q. India is now perhaps the fastest growing market in the

Coca-Cola system globally, though on a small base. What,

in your view, was the key to the impressive turnaround that

Coca-Cola in India has witnessed?

India is one of the focus markets for The Coca-Cola Company

and we have always believed in the Indian growth story. The

India business has now been growing for the last 12

quarters and in the last quarter – April – June 2009 the

business grew by 33% in unit case volumes. We believe that

our growth has been led by our continued focus on the route-

to-market strategy and ongoing investments in technology,

infrastructure and consumer marketing and by having the

right team and talent.

Q. How do you plan to maintain Coca-Cola's leadership

position in India?

There's a lot of latent potential in the India beverage market

and I believe that as an industry we have just about started

to unlock the potential. Also, there is enough room for all

major players in the Indian beverage market to grow. The key

is to be able to provide the consumers with the product of

Mr. Ahmet Bozer, President, Eurasia and Africa Group, The Coca-Cola Company

Did You Know ?The Coca-Cola Company is included on the FTSE4 Good Index, which measures

the performance of companies that meet globally recognized

CSR standards.

Coca-Cola and its bottling partners in India continue to be

recognized for its efforts in environment sustainability and

community development. Recently Coca-Cola India was

awarded the prestigious Golden Peacock Global Award for

Corporate Social Responsibility 2008 for the second year in

a row. Dr. Ola Ullsten, former Prime Minister of Sweden,

presented the award to the Company at a function in

Portugal. The Golden Peacock Global CSR Award showcases

the “human face of business” by recognizing the continuing

commitment of companies “to behave ethically and

c o n t r i b u te to e c o n o m i c

development while improving

the quality of life of the

workforce, their families and the

local community and society at

large” reads the award citation.

The Company was also recently

awarded the Gold Award by the

Public Relations Council of India

for its “Environment Calendar”.

Prema, renowned Actor of

Karnataka cinema and social

worker presented the award to the Company.

Institutionalized in the year 2007, the annual Coca-Cola

calendar is based on a theme pertaining to environment

sustainability. In the year 2007, the calendar was based on

the theme of water conservation. In 2008, the calendar

chose environment preservation as its theme. The 2009

calendar carried the theme of Climate Change.

Hindustan Coca-Cola Beverages, the largest bottling

partner of Coca-Cola in India won the Golden Peacock

Environment Management Award for its efforts in

environment sustainability. The award was won by the

Company's Bhopal Plant in Madhya Pradesh. The World

Environment Foundation jointly with World Council for

Corporate Governance conferred the award to the Company.

Earlier in the year

Coca-Cola India won

t h e p r e s t i g i o u s

Pegasus Corporate

Social Responsibility

Gold Award 2008,

instituted by Readers

Digest, a publication

from the India Today Group- country's leading media house.

The award seeks to identify and recognize companies

exhibiting some of the highest social values. Coca-Cola India

won the Gold award for its partnership with India's leading

NGO - BAIF for spreading awareness amongst school

students across India, using an animation film. The film

“Our Environment- Let's Protect It” has already reached over

10,000 schools and millions of students. For a greater

spread, the film has also been translated in regional

languages like Marathi and Hindi. The award was presented

by Mr. Arun Jaitley, former Union Law & Industries Minister

and senior Member of Parliament.

For any feedback and further information, please contact:

Kamlesh Sharma. Public Affairs and Communications, Coca-Cola India, Enkay Towers, Udyog Vihar, Gurgaon -122 016, Haryana. E-mail: kasharma@apac.ko.com, newsdesk@apac.ko.comFor more information on our operations, please visit our website www.coca-colaindia.com

This newsletter is published by Coca-Cola India for private circulation.

Coca-Cola and Coke are the registered trademarks of The Coca-Cola Company.

Coca-Cola continues to be recognised for its efforts in environment sustainability and community development

Mr. Durgesh Telang receiving the Golden Peacock Environment Management Award at a function in Palampur, Himachal Pradesh