coca cola company hard copy

8/8/2019 Coca Cola Company Hard Copy

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S. No. Title Page N

1) INTRODUCTION

2) HISTORY

3)COCA-COLA BRANDS 4

4) OUR MISSION 45)

OUR VISION 4

6)OUR VALUES 5

7)COCA-COLA BEVERAGES PAKISTAN (LTD): 6

8)COCA-COLA BRANDS AVAILABLE IN PAKISTAN: 6

9) ACTIVITIES IN PAKISTAN: 710) SURVEY 11) SURVEY ANALYSIS 1412) DID YOU KNOW?? 1513) CRITICISM 1614) BUSINESS OPERATIONS IN OUR COUNTRY: What nWhy? 17


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INTRODUCTION:

The Coca-Cola Company is the world's largest beverage company, largest

manufacturer, distributor and marketer of non-alcoholic beverage concentrates andsyrups in the world, and one of the largest corporations in the United States.

The Coca-Cola formula and brand was bought in 1889 by Asa Candler whoincorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola

beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries orterritories and serves 1.5 billion servings each day.

It is produced by The Coca-Cola Company in Atlanta, Georgia and is often referred tosimply as Coke or (in European and American countries) as Cola or Pop. Originallyintended as a patent medicine when it was invented in the late 19th century by John

Pemberton , Coca-Cola was bought out by businessman Asa Griggs Candler ,whose marketing tactics led Coke to its dominance of the world soft drink marketthroughout the 20th century.

HISTORY:

The product that has given the world its best known taste was born inAtlanta, Georgia, May 8, 1886. Dr. John Stith Pemberton, a local

pharmacist, produced the syrup for Coca-Cola, and carried a jug of thenew product down the street to Jacobs' Pharmacy, where it was sampled,

pronounced "excellent" and placed on sale for five cents a glass as asoda fountain drink Carbonated water was teamed with the new syrup to

produce a drink that was at once "Delicious and Refreshing," a theme that continuesto echo today wherever Coca-Cola is enjoyed

Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the nameand penned the now famous trademark "Coca-Cola" in his unique script. The first

newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirstycitizens to try "the new and popular soda drink." Hand-painted oilcloth signs reading

"Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to informpassersby that the new beverage was for soda fountain refreshment. During the first

year, sales averaged a modest nine drinks per day.

Dr. Pemberton never realized the potential of the beverage he created. He graduallysold portions of his business to various partners and, just prior to his death in 1888,sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great

business acumen, Mr. Candler proceeded to buy additional rights and acquire

complete control.


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COCA-COLA BRANDS:

The Coca-Cola Company offers nearly 450 brands in over 200 countries, besides its

namesake Coca-Cola beverage. This includes other varieties of Coca-Cola such as:

Diet Coke (introduced in 1982), which uses aspartame, a synthetic

phenylalanine-based artificial sweetener in place of sugarDiet Coke Caffeine-FreeCherry Coke (1985)Diet Cherry Coke (1986)Coke with Lemon (2001)

Diet Coke with Lemon (2001)Vanilla Coke (2002)

Diet Vanilla Coke (2002)Coca-Cola C2 (2004)

Coke with Lime (2004)Aquarius Mineral Water (2004)Diet Coke with Lime (2004)Diet Coke Sweetened with Splenda (2005)Coca-Cola Zero (2005)Coca-Cola Black Cherry Vanilla (2006)Diet Coca-Cola Black Cherry Vanilla (2006)Coca-Cola BlK (2006)Diet Coke Plus (2007)Coca-Cola Orange (2007)

During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. Theseincluded Minute Maid Juices to Go, PowerAde sports beverage, flavoured tea Nestea

(in a joint venture with Nestle), Fruitopia fruit drink and Dasani water, among others.In 2001, Minute Maid division launched the Simply Orange brand of juices includingorange juice

OUR MISSION:

Our mission declares our purpose as a company. It serves as the standard againstwhich we weigh our actions and decisions. It is the foundation of our Manifesto.

To refresh the world in body, mind and spirit.To inspire moments of optimism through our brands and our actions.

To create value and make a difference everywhere we engage.

OUR VISION:

Our vision guides every aspect of our business by describing what we need toaccomplish in order to continue achieving sustainable growth. People: Being a great

place to work where people are inspired to be the best they can be.


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Portfolio: Bringing to the world a portfolio of quality beverage brands thatanticipate and satisfy people's desires and needs.

Partners: Nurturing a winning network of customers and suppliers, togetherwe create mutual, enduring value.

Planet: Being a responsible citizen that makes a difference by helping buildand support sustainable communities.

Profit: Maximizing long-term return to shareowners while being mindful ofour overall responsibilities.

OUR VALUES:

Values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, it's up to me

Passion: Committed in heart and mind

Diversity:As inclusive as our brands

Quality: What we do, we do well


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COCA-COLA BEVERAGES PAKISTAN (LTD):

Coca-cola beverages Pakistan LTD was incorporated in 1996 and is based in Karachi.

Pakistan. Coca-Cola Beverages Pakistan Ltd. operates as a subsidiary of Atlantic

Industries.

COCA-COLA BRANDS AVAILABLE IN PAKISTAN:

Coca-Cola

Diet cokeFantaSpriteSprite ZeroKinley (Mineral water)

Minute maid (Orange juice)

REGISTEREDOFFICE ADDRESS:

D-51, ESTATE AVENUE, S.I.T.E KARACHI.

AUTHORISED

CAPITAL:4000000000

PAID UP CAPITAL: 3572986000

CEO NAME: CEMAL AHMET BOZER

CEO ADDRESS: FAHRETTIN KERIM GOKAY CAD NO. 35,ALTUNIZADE

INCORPORATE

DATE:4/18/1996

NUMBER OF

EMPLOYEES:

2,474


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ACTIVITIES IN PAKISTAN:

Coca Cola Ltd to set up $100m plant in Karachi (Pakistan)

Saturday, March 08, 2008Karachi

The Coca Cola Limited has selected Karachi for setting up of its mega plant for theregion with an investment of $100 million.

The plant which would be completed in a short period of 8 months would, besidespromoting investment in Karachi, also provide opportunities for jobs to local jobless people. The City District Government Karachi (CDGK) in this connection wouldextend all possible facilities and help to the company.

Country Manager for Coca Cola for Pakistan and Afghanistan, Rizwan Khan, alongwith General Manager, Syed Khalid Ali, and other officers called on City Nazim,Syed Mustafa Kamal, in his office on Friday to discuss with him about the investment

plan and working on the project in Karachi.

Rizwan Khan on this occasion said that their company impressed by the increasingforeign investment in Karachi had selected it for the mega project and the centraloffice had directed to begin work on this project as soon as possible.

He said due to the investment-friendly environment and measures taken by the CDGKit has become a hub of international investment.

Kamal said that already $1.2 billion direct investment had been made in Karachiwhile more international firms were making contacts for investment in the city.

Coca-Colas advertisements & campaigns in Pakistan:

Coca-Cola has always been a brand associated with youth and exuberance,surrounded by a positive contemporary outlook on life. The marketers behind it must

have continued to do something right, as Coke remains arguably one of the most wellknown brands in the world.

In Pakistan, however, Coca-Cola has had to play catch-up with Pepsi, whichhas dominated the beverage industry by capitalizing on the strategic and influential

platforms of popular music and the sport of cricket. In recent times though, Coke hasmade great headway with creative campaigns. Hot on the heels of its successful

"Brrrrr" Campaign, featuring the likes of Zainab Qayyum and Adeel Hashmi, cameCoke Studio: a series of made-for-TV studio sessions featuring the best of Pakistansrock stars and classical musicians.

Recently coca-cola has been introduced Coke Studio. Coke Studio promised a fusionof classical eastern and contemporary western music, and delivered it through four

hour-long fortnightly episodes, which went on air at prime time, simultaneously onnearly eleven satellite channels as well as selected cable channels and FM radio

channels. Through its unique style and nationwide command over airtime, the


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campaign created a great stir, and the production was unanimously well received bymusic enthusiasts.

SURVEY

What do you think about Coca-Cola?

1. Whats your age?

2. What is your gender?

0 20 40 60

20-10

21-30

31-40

41-50

%age Of People

%age Of People

0 20 40 60 80

Male

Female

%age of people

%ageofpeople


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3. How often do you drink Coca cola?

4. Which drink do you prefer?

40 45 50 55

Cocacola

Pepsi

%age e le

%ageofpeople


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5. Do you find the taste of coca-cola different from Pepsi?

6. If yes, which tastes better?0 20 40 60 80 100

Yes

No

%age

%age

42 44 46 48 50 52 54

CocaCola

Pepsi

%age

%age


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7. Why do you buy Coca-Cola instead of other drinks? (You may tick morethan one option)

8. Where have you seen Coca-Colas advertisements? (You may tick more thanone option)

0 10 20 30 40 50

Cheap

Good taste

Guaranteed quality

advertisements

%age

%age

0 20 40 60 80 100

Television

Magazine

Newspaper

Billboards

%age

%age


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9. What do you think about Coca-Cola? (You may tick more than one option)

10. What is the uniqueness of Coca-Cola? (You may tick more than one option)0 20 40 60

Cheerful

Styli

h

Famou

Tru tworthy brand

%age

%age

0 10 20 30 40 50

Logo

Bottlede

ign

Trade secret regardingofcocacola

formula

%age

%age


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11. Which drink will you buy if you can only afford one?

0 10 20 30 40

Cocacola

Pepsi

prite

-Up

anta

irinda

%age

%ag


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ANALYSIS OF THE SURVEY:

We conducted a survey in our college and at our homes to find out whether Coca-

Cola is more famous or Pepsi. And it clearly shows that Coca-Cola is a more famous

and preferred brand in our College and at our homes.

In our survey we discovered that about 70 % people drink beverages occasionally

and out of which 53.33% prefer coca cola over Pepsi as they find the taste coca-colato be better than Pepsi, since 90 % people feel that the taste of Coca- Cola differs

from Pepsi.

In our survey we asked the general population why they buy coca cola instead of

other drinks and what makes coca cola unique. The most common responses to the

first question were good taste (50%) and the catchy advertisements (33.4%). This

clearly shows that the ad campaigns of Coca cola have not only been famous among

the teenagers but people of all ages. When asked about the uniqueness of Coca-Cola

the logo was suggested as the reason for uniqueness.

When asked about the overall view of the coke, 46.6% people suggested it to be a

famous brand and 16.6% suggested it to be a trustworthy brand.At the end 36.6% of the people said that if they had to choose one drink out of Coca-

Cola, Pepsi, sprite, 7-up, Fanta and Mirinda, they would choose Coca Cola.

This survey clearly shows that coca-cola is a clear winner in comparison to Pepsi

among the general population.

Other than the opinion of general population we can see in our own college Coca-

Cola is more readily available. And this contributes a lot to the market share of the

Coca-Cola Company.

Effect of closure of Coca-Cola Company on:

The community:

According to our survey Coca cola has a greater market share than Pepsi, thus it isquite obvious that the demand of coca-cola companys products is greater. If the

company is closed due to any reason, the loyal customers will definitely be

disappointed. But since coca cola is a perfectly elastic product and immediate

substitutes are available so the customers will have no problem in switching to its

immediate substitute and competitor PepsiCo.

The economy:

Coca-Cola is a multinational which employs around 2,474 employees. If the

company is closed down by any chance these 2,474 people will be unemployed and

will be a great deal of burden on our economy which is alreadycold waters.

But at present the company has no plans to shut down in Pakistan since it is planning

to invest more in Pakistan.


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DID YOU KNOW???

Coca-Cola was originally green.'Coca-Cola' is the most recognized trademark, recognized by 94% of the

world's population and is the most widely recognized word after "OK". If all the 'Coca-Cola' ever produced was poured into the famous contour

bottles and placed end to end, they would stretch to the moon and back 1045times.

In its first year, servings of 'Coca-Cola' amounted to less than 10 a day. Todayone billion servings are consumed every day!

If all the 'Coca-Cola' ever produced were in regular sized bottles, there wouldbe over 4 trillion bottles. If these were stacked on a football field the total

would make a mountain over 325 miles high. This is more than 60 times taller

than Mount Everest, the highest mountain in the world.

If all the 'Coca-Cola' ever produced were flowing over Niagara Falls at its

normal rate of 1.5 million gallons per second instead of water, the falls would

flow for 38 hours and 46 minutes!

Coca-Cola trucks travel over 1,000,000 miles a day to supply consumers with

soft drinks!Coca-Cola products are now sold in approximately 200 countries and their

logo is written in over 80 languages!

There are 7,000 Coca-Cola products consumed worldwide every single

second!

Before it goes to market, each Coca-Cola product undergoes nearly 450

different tests to ensure that ingredient and packaging quality meets the

Company's standards.


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CRITICISM:

The Coca-Cola Company has been criticized for its business practices as well as theadverse health effects of its flagship product. A common criticism of Coke based onits allegedly toxic acidity levels has been found to be baseless by researchers; lawsuits

based on these criticisms have been dismissed by several American courts for this

reason.

There are indications that "soda and sweetened drinks are the main source of caloriesin the American diet," most nutritionists advise that Coca-Cola and other soft drinkscan be harmful if consumed excessively, particularly to young children whose softdrink consumption competes with, rather than complements, a balanced diet. Studieshave shown that regular soft drink users have a lower intake of calcium, magnesium,ascorbic acid, riboflavin, and vitamin A. The drink has also aroused criticism for itsuse of caffeine, due to the possibility of dependence. A link has been shown betweenlong-term regular cola intake, of which Coca-Cola is the most consumed brandworldwide, and osteoporosis in older women (but not men). This was thought to bedue to the presence of phosphoric acid, and the risk was found to be same for

caffeinated and non-caffeinated colas, as well as the same for diet and sugared colas.

Although numerous court cases have been filed against The Coca-Cola Companysince the 1920s, alleging that the acidity of the drink is dangerous, no evidencecorroborating this claim has been found. Under normal conditions, scientific evidenceindicates Coca-Cola's acidity causes no immediate harm.


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BUSINESS OPERATIONS IN OUR COUNTRY: What & Why?

In Pakistan the business operations in recent years have shown a mixed trend ofgrowth and decline. The major reasons of the decline are the political & economicinstability. The different sectors are discussed as following:

Energy sector:

The energy sector has grown in the last few years because of the increase in demandof electricity, gas and fuel. As the government did not invest any funds in this sector,so many private companies have been established. A lot of foreign investment hasalso taken place and more is likely to come.

Banking and Finance sector:

This sector has also grown recently. In a last few years there has been a lot ofconsumer financing. Banks have also done financing in the form of mortgage and carleasing and have gained huge profits in the form of interests. As a result many foreign

banks have also established their branches in Pakistan.

Agriculture and Food Industry:

With the increasing population, the demand for food has increased. As a result thefood and agriculture industries in our country have grown immensely because ofinflation in prices in Pakistan and abroad. In this way the farmer i.e. the grower andthe people working in the agro-based industry have benefitted.

Construction and Property:

This sector has also grown due to increase in population and demand for houses andcommercial buildings. The growth in construction industry has also created demandfor hundreds of items used in the building process.

Manufacturing Industry:

Due to high cost of energy, power and labour, the manufacturing industry hassuffereddecline in recent years. Many textile units have closed down because of losses.

Ultimately the foreign exchange earned from the export of textile goods has alsodiminished.

Transport Industry:

Due to the high prices of fuel and gas, there has beena sharp decline in this sector.The airways, railways and other means of transport have suffered losses because of

increase in fares, the transportation and travelling is becoming less affordable for thecommon man. Many Airlines and transportation companies have closed their

businesses because of losses in the business all over the world.

Automobile Industry:

This industry has also suffered decline because of high cost of production andincrease in fuel prices, fewer people are purchasing new vehicles. Targets of sales of

various automobile companies have not been achieved.


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A PROJECT

Presented by:GOLD RUSH

Maryam Noor

Maham Hammed

Mehvish Waqar

Mehreen MunawarNadia Latif

Rumeena Javed

Sana Ahmad

Zarah Irfan

BBA

Semester-I

Introduction to Business

Presented to:

Ms Manal Talat

coca cola company hard copy

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