coca-cola freestyle

Canadian Launch Campaign

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Final Project for COMM122: Marketing II - Coca-Cola Freestyle Canadian Launch Campaign (Nov. 29, 2009)

TRANSCRIPT

Canadian Launch Campaign

The Team

Angel Tse Alice MengCaleb Homewood

Lydia WuMargaret Lu

Canadian Launch Campaign

Canadian Launch Campaign

cCampaign c cTarget Market Promotion Mix Implementation

•Television

•Online

•On-site

Target Market

13 to 35 yr. olds

cCampaign cTarget Market Promotion Mix Implementation

3-Pronged Promotional Mix

cCampaign cTarget Market Promotional Mix Implementation

Online

cCampaign cTarget Market ImplementationPromotional Mix

How Will

Choose?

On-site

cCampaign cTarget Market ImplementationPromotional Mix

Implementation Timeline

c c

Implementation

cCampaign Target Market Promotion Mix Implementation

Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan

Online Nation-Wide (Continuous)

TV Kitchener-Waterloo Beta Test

Golden Horseshoe

Western Canada

Quebec & Maritime Provinces

On-site Kitchener-Waterloo Beta Test

Golden Horseshoe

Western Canada

Quebec & Maritime Provinces

Product Launch Kitchener-Waterloo Beta Test

Golden Horseshoe

Western Canada

Quebec & Maritime Provinces

How will YOU choose?

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