coca cola ppt by ravi
TRANSCRIPT
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Coca Cola Presentation
Presented By:Ravi M. Kulkarni (2BV14MBA30)
Chandrakant Harti (2BV14MBA05)Prasanth Mathpathi (2BV14MBA26)
Basavraj Galappnavar (2BV14MBA04)Maruthi E K (2BV14MBA17)
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1886
Coca Cola
BORN
1891
Coca Cola’s first
BOTTLINGIn a drug store occurred
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1899
The first bottling
was doneAGREEMENT
1909
400 Coca-Cola plants
were operatingBOTTLING
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1930
The company started moving
GLOBALY
1960
New
BRANDSwere Introduced
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Some Interesting Facts About
Coca Cola
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Coca-Cola was made for the cure ofheadache
and other illnesses
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Sales for the first year were only
$50
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Only 9servings of the soft drink were sold
each day
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Now number of coke bottles sold each day
1.8 billion
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is theCoca-Cola
most recognized word in
Okaythe world after
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Total number of Coca-Cola Products
3,500
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Number of worldwide Coke employees
150,900
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Company ProfileName The Coca Cola Company
Industries served Beverages
Geographic areas served Worldwide
Headquarters Atlanta, Georgia, U.S.
Current CEO Muhtar Kent
Revenue $ 48.01 billion (2012)
Profit $ 9.01 billion (2012)
Employees 150,900
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• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
Mission
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Vision• People: Be a great place to work where people are
inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
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Vision• Planet: Be a responsible citizen that makes a
difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.
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• Focus on the Market• Work Smart• Act Like Owners• Be the Brand
Values
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Worldwide Share
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Global Competitors •PepsiCo Inc.
•Dr Pepper
•Snapple Group, Inc.
•Unilever,
•Groupe Danone,
•Kraft Foods Inc.,
•Nestlé S.A. and others.
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Marketing Mix 4 Ps
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Product
3,500
Coca Cola has the big chain of Product line
Over Products
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Price
As competition started, now Coke has shifted to
Earlier Coke used cost based pricing
competitive pricing strategy
VS
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PlaceTarget Market is Entire Planet
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SegmentationCoke’s commercials basically based on young generations.
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Promotion•Getting shelves at Eye Catching Position
•Print media
• Tv commercial
•Billboards and holdings etc
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Chronology of Slogans
• 2001 life is good
• 2003 Jo Chaho Hojae Coca-Cola enjoy
• 2006 Thanda Matlab Coca-Cola
• 2007 Kha Le Pee Le Jee Le
("eat drink live")
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Coca Cola advertisements all over the world are creative so as to appeal to the mass media.
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Mediums of Advertising• Outdoor Advertising:
Very much conscious about their billboards and hoardingsMany sites in different locations for their billboardsBillboards are usually found at cross roads, buildings, shops In India the Coca-cola can be seen painted on walls, bus
stands, dhabas etc focusing in rural areas of India.
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