PROJECT TITTLE :TO ANALYSE THE AVAILABILITY

OF COKE AT RED OUTLETS

AS PER RED NORMS

• COMPANY INTRODUCTION

• COCA COLA INDIA

• TYPES OF PRODUCTS

• VISION 2020

• COMPETITORS OF COCA COLA

• KANDHARI BEVERAGES

• RIGHT EXECUTION DAILY(RED)

• SCOPE OF THE STUDY

• DATA ANALYSIS

• FINDINGS

• RECOMMENDATIONS

CONTENT

• The Coca-Cola Company is an American multinational beverage

corporation and manufacturer, retailer and marketer of non-

alcoholic beverage concentrates and syrups.

• The Coca-Cola formula and brand was bought in 1889 by Asa

Candler who incorporated The Coca-Cola Company in 1892.

• The company is headquartered in Atlanta, Georgia, United States.

• Its current chairman and chief executive is Muhtar Kent.

INTRODUCTION

• The company first made its entry into the Indian market in

the year 1956 and made a good fortune and but due to

some reasons the company has to exit in 1977.

• Coca Cola re-entered India in 1993, Since 1993-2003, Coca

Cola has invested a whopping amount of US$ 1 billion in

India, making it one of the biggest foreign investors in the

country.

COCA-COLA INDIA

1.Coke 2.Diet Coke3.Thums Up4.Sprite5.Fanta6. Limca7. Mazaa8.Mazaa milky delight9.Minute Maid Pulpy Orange10. Minute Maid Nimbu Fresh11. Burn12. Kinley water13. Kinley Soda14. Schweppes15. Georgia Gold

COCA-COLA PRODUCTS

1. Minute Maid Orange2. Minute Maid Apple3. Minute Maid Grape4. Iced Tea-Nestea

LATEST ADD ON PRODUCTS

• The company has introduced 2020 Vision which is all about creating a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners which includes:

Mission Vision Values Focus on the market Work smart Act like owners Be the brand

VISION 2020 : COCA-COLA

To be a proactive & service oriented business partner for influencing change & contributing to increase share owner value through a dedicated & creative team. Six things that play an important part of

the vision statement are:• People• Portfolio• Partners• Planet• Profit• Productivity

VISION : COCA-COLA

Our Roadmap starts with our mission, which is enduring. It

declares our purpose as a company and serves as the standard

against which we weigh our actions and decisions.

• To refresh the world...

• To inspire moments of optimism and happiness...

• To create value and make a difference.

MISSION : COCA-COLA

The leading Indian Beverage sector players are as follows:• PepsiCo• UB Group• Dabur India Ltd• TATA Global Beverages Ltd• Nestlé India• Café Coffee Day• Red Bull India Pvt Ltd

COMPETITORS

• Kandhari Beverages Pvt Ltd was established in 1967 by Mr. Teja Singh Kandhari.

• The group’s first venture was a bottling unit as a franchisee of PARLEs soft drink manufacturing ‘GoldSpot’ under license from PARLE established at Amritsar.

• In 1993, the world renowned soft drink giant -Coca-Cola entered India and bought over PARLE brand of soft drink products. Being one of the star bottlers of PARLE the Group switched to manufacturing, bottling &marketing of Coke brand of soft drink products.

KANDHARI BEVERAGES PVT LTD

• Village Nabipur,

District Fatehagarh Sahib (Punjab)

• Village Katha,

Baddi, District Solan (HP).

• Village Saha,

Dist Yamunanagar (Haryana)

Plants : Kandhari Beverages

• RED (Right Execution Daily) is a

measurable tool to measure sales team

and distributors performance in the

outlets with respect to all parameters of

sales

– Cooler

– Brand Pack Availability

– Channel Activation

RIGHT EXECUTION DAILY : RED

• The research was carried out to find Status of Stock Availability at RED

Outlets as per the Norms in the Chandigarh area. This study projects that

Retailer is going away from RGB and is more focused on PET Packs. It also

briefs Brand wise acceptance of Flavours by retailers.

However, such a study can be used by:

Companies looking for entering into the business

of soft drinks with focus on Execution

Many established pan India based FMCG companies

Entrepreneurs

SCOPE OF THE STUDY

GRAPH 1: 200ML AVAILABILITY PACKWISE:

GRAPH 2: 300ML AVAILABILITY PACKWISE:

DESCRIPTION: The availability is low because the retailers

are not ready to keep 200ml bottles because of two reasons,

One they think that the Margins is low as compare to 300ml

RGB, secondly it’s the Price Factor as 200ml is to be sell at

8Rs, so 2 Rs change is a big problem.

DESCRIPTION:300ml is the only RGB pack

which is selling these days, It is been seen that it

was available in all Brands in almost 30-40%

Outlets in Chd.

 

DATA ANALYSIS : PACKWISE

GRAPH 3: 300ML(CAN) AVAILABILITY PACKWISE:

DESCRIPTION: Cans are outsourced due to which the availability of cans is low and Secondly cans are first distributed to key outlets like DT mall, Subway etc.

GRAPH 4: 500ML AVAILABILITY PACKWISE:

DESCRIPTION:500ml Pack is considered as the most convenient and most consumable pack. Now a day’s consumers and retailer both see this pack as easy to carry and one shot drinking pack.

GRAPH 5: 600ML AVAILABILITY PACKWISE:

DESCRIPTION:The demand of Kinley soda is very low as there are many other competitors in the market like Lehar soda which are available in very low prices.

GRAPH 6: 1.25LTR AVAILABILITY PACKWISE:

DESCRIPTION:1.25ltr is available in almost all Brands, but it was available in only 30-40% outlets. One reason for the same could be that 2ltr is taking its place for home consumption.

 

GRAPH 7: 2LTR AVAILABILITY PACKWISE:

DESCRPTION:Now a days 2ltr pack is more

considered as home consumption pack and it has

started taking place of 1.25ltr. Because of quantity

factor consumer also focus on this pack for home

consumption.

GRAPH 8: 400ML AVAILABILITY PACKWISE:

DESCRIPTION:400ml is a new product in

the market which is very well accepted for

mmpo and Mmnf because this pack size

doesn’t have competition in market where

as for maaza the pack size is not acceptable

because of the look.

 

GRAPH 9: COKE AVAILABILITY BRANDWISE

GRAPH 10: LIMCA AVAILABILITY BRANDWISE

DESCRIPTION:Limca is a Hot Selling Product of the company. It is also a most preferred product in summers. So the availability is seen & only the concern area is 200ml RGB.

 

 

 

DESCRIPTION:Coke is a Brand Product of the company .It covers a very good market and all packs are available across the market except in 200ml.

 

DATA ANALYSIS : BRANDWISE

GRAPH 11:FANTA AVAILABILITY BRANDWISE

 

GRAPH 12:SPRITE AVAILABILITY BRANDWISE

DESCRIPTION:Sprite acceptability is a lemon flavor which is going high day by day, the only concern area is the regular supply of the same.

DESCRIPTION:Apart from 500ml, Fanta is getting tough competition from mirinda because of which the visibility is low.

 

GRAPH 13:THUMS UP AVAILABILITY BRANDWISE

GRAPH 14:SODA AVAILABILITY BRANDWISE

DESCRIPTION:The demand of Kinley soda is very low as there are many other competitors in the market like Lehar soda which are available in very low prices.

 

DESCRIPTION:Thums up has its own customers since its strongest product available in the market So availability in all pack sizes is visible.

 

GRAPH 15:MAAZA AVAILABILITY BRANDWISE

DESCRIPTON:It is one of the favorable mango juice .its availability is easily seen all across in all packs.Though the most acceptable pack is 600ml.

 

 

• The all over availability of 200ml is very low. • The highest demand is in 500ml Pet in all flavors. • Coke covers the best market among all the flavors as it is the brand

product of the company. • Kinley soda has many local and other competitors due to which it has

low demand.

• Juices has many other competitors like Tropicana and real with many flavors which lower down the demand

as well as the availability.

FINDINGS

• Many complains of retailer does not listen by the company. So it should be taken into consideration.

• Company does not provide all stock. So it should be delivered on time as well as much required by the retailer.

• Some Retailers wants large size of visi coolers. So this should be also

taken into consideration. • Customer grievances are also not properly listened by merchandiser

which effects hold of the customer with the company. • We need to come up with more pack sizes because RGB is losing its

market

RECOMMENDATION

THANK YOU