Presented By : Group 7

Company Overview

Company Overview

Mission

• To refresh the world

• To inspire moments of optimism and happiness

• To create value and make a difference

VisionCoca cola’s vision guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable, quality growth.

Corporate Values

Their values serve as a compass for their actions and describe how they behave in the world.

• Leadership: The courage to shape a better future

• Collaboration: Leverage collective genius

• Integrity: Be real

• Accountability: If it is to be, it's up to me

• Passion: Committed in heart and mind

• Diversity: As inclusive as our brands

• Quality: What we do, we do well

SWOT Analysis

SBrand equityLarge market shareCustomer loyaltyCreative marketing strategyDistribution network

WLack of diversificationLack of health oriented beveragesPoor water management

ODiversificationMarketing less popular productsTarget developing nations

TIndirect competitorsRaw material availability

Porter’s 5 Force Model

Threat of new entrants - Medium

•Strong brand identity•Economies of scale•Capital requirement•Distributors network

Bargaining power of Buyers - Low

• Individual buyer • Institutional buyer • Brand loyalty

Threat of substitute – Medium to High• Many kind of energy drinks in market• In blind taste test, people can’t tell the

difference between coca cola and Pepsi

Bargaining power of suppliers - Low•Coca cola is a largest customers for any of the

suppliers•Suppliers are not concentrated or

differentiated

Rivalry among existing firms - High

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